--- title: "Meaning & Key Takeaway of: When it first started, I loved the fact…" description: "\"When it first started, I loved the fact 'This Morning' was an adult version of Saturday morning television.\" — Phillip Schofield" image: "https://sms4smile.com/quotes/i/d2a/phillip-schofield-11975_loved_when-it-first-started-i-loved-the-fact-t_1530877.jpg" --- # When it first started, I loved the fact 'This Morning' was… ![“When it first started, I loved the fact 'This Morning' was an adult version of Saturday morning television.” quote by Phillip Schofield](https://sms4smile.com/quotes/i/d2a/phillip-schofield-11975_loved_when-it-first-started-i-loved-the-fact-t_1530877.jpg) [Download](https://sms4smile.com/quotes/i/d2a/phillip-schofield-11975_loved_when-it-first-started-i-loved-the-fact-t_1530877.jpg) [Open image](https://sms4smile.com/quotes/i/d2a/phillip-schofield-11975_loved_when-it-first-started-i-loved-the-fact-t_1530877.jpg) > “When it first started, I loved the fact 'This Morning' was an adult version of Saturday morning television.” [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Celebrates nostalgic adult programming that mirrors childhood TV charm. **In simple terms:** Adult TV can be fun and nostalgic. Key Takeaway Embrace playful content as an adult. Themes nostalgia media entertainment Mood playful reflective Type media personal When to use this quote - TV show development - media criticism - personal enjoyment Key Concepts adult programming cultural continuity Questions to Reflect On - Why do adults seek nostalgic media? - How does nostalgia affect creativity? A Different Perspective Risk of infantilizing adult audiences. ★ ★ ★ ★ ★ No ratings yet [Morning](https://sms4smile.com/quotes/about/morning/) [Saturday](https://sms4smile.com/quotes/about/saturday/) [Saturday morning](https://sms4smile.com/quotes/about/saturday-morning/) [Television](https://sms4smile.com/quotes/about/television/) ## Related quotes > [You used to have those Saturday morning television shows. You had to do your bit. You had to go on and promote your new…](https://sms4smile.com/quotes/shakin-stevens/you-used-to-have-those-saturday-morning-television-shows-you-had-to/) [Shakin' Stevens](https://sms4smile.com/quotes/author/shakin-stevens/) > [As I remember it, we pitched 'Fist of Fun' as a sort of adult version of the kids' show 'Why Don't You?' We wanted…](https://sms4smile.com/quotes/richard-herring/as-i-remember-it-we-pitched-fist-of-fun-as-a-sort-of-adult-version-of/) [Richard Herring](https://sms4smile.com/quotes/author/richard-herring/) > [“medicine is, in part, an elaborate adult version of “kiss the boo-boo.”](https://sms4smile.com/quotes/kevin-simler/medicine-is-in-part-an-elaborate-adult-version-of-kiss-the-boo-boo/) [Kevin Simler](https://sms4smile.com/quotes/author/kevin-simler/) > [Taken is like the adult version of Finding Nemo.](https://sms4smile.com/quotes/nikhil-saluja/taken-is-like-the-adult-version-of-finding-nemo/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [If you can master a four-hour morning television show, you can really do anything on television.](https://sms4smile.com/quotes/abby-huntsman/if-you-can-master-a-four-hour-morning-television-show-you-can-really/) [Abby Huntsman](https://sms4smile.com/quotes/author/abby-huntsman/) > [Many people dismiss morning television as fluff, but the morning hours are where the money is.](https://sms4smile.com/quotes/brian-stelter/many-people-dismiss-morning-television-as-fluff-but-the-morning-hours/) [Brian Stelter](https://sms4smile.com/quotes/author/brian-stelter/) > [People who watch morning television are elderly, infirm or emotionally immature.](https://sms4smile.com/quotes/roy-hattersley/people-who-watch-morning-television-are-elderly-infirm-or-emotionally/) [Roy Hattersley](https://sms4smile.com/quotes/author/roy-hattersley/) > [I don't feel I fit in with morning television because I'm like a vampire and I like to stay up late.](https://sms4smile.com/quotes/paloma-faith/i-don-t-feel-i-fit-in-with-morning-television-because-i-m-like-a/) [Paloma Faith](https://sms4smile.com/quotes/author/paloma-faith/) > [But of course when people watch morning television, Terry, it's a very different animal. You know, they're running around, they're getting their kids ready…](https://sms4smile.com/quotes/katie-couric/but-of-course-when-people-watch-morning-television-terry-it-s-a-very/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [I love morning television because it's the most vulnerable time of day, when you are at your rawest, and if I have the ability…](https://sms4smile.com/quotes/tamron-hall/i-love-morning-television-because-it-s-the-most-vulnerable-time-of/) [Tamron Hall](https://sms4smile.com/quotes/author/tamron-hall/) > [Think about for a minute what your body goes through out there. On a Friday night, you have a steak and then Saturday morning,…](https://sms4smile.com/quotes/jeff-probst/think-about-for-a-minute-what-your-body-goes-through-out-there-on-a/) [Jeff Probst](https://sms4smile.com/quotes/author/jeff-probst/) > [As a producer, the most important call you can get is on Saturday morning, when the Friday-night grosses come in. As a director, you…](https://sms4smile.com/quotes/irwin-winkler/as-a-producer-the-most-important-call-you-can-get-is-on-saturday/) [Irwin Winkler](https://sms4smile.com/quotes/author/irwin-winkler/) > [ Everything on Saturday morning \[cartoons\] moves alike that's one of the reasons it's not animation. The drawings are different, but everybody acts the same… ](https://sms4smile.com/quotes/chuck-jones/everything-on-saturday-morning-cartoons-moves-alike-that-s-one-of-the/) [Chuck Jones](https://sms4smile.com/quotes/author/chuck-jones/) > [I'm not an early bird at all. Ideally, on Saturday morning I'd allow myself a lovely lie-in. 10:45 would be just right.](https://sms4smile.com/quotes/shilpa-shetty/i-m-not-an-early-bird-at-all-ideally-on-saturday-morning-i-d-allow/) [Shilpa Shetty](https://sms4smile.com/quotes/author/shilpa-shetty/) > [It's the little things you remember. My mam, Sue, would take me to training in a taxi when I was a kid if Dad,…](https://sms4smile.com/quotes/jordan-pickford/it-s-the-little-things-you-remember-my-mam-sue-would-take-me-to/) [Jordan Pickford](https://sms4smile.com/quotes/author/jordan-pickford/) ## More by Phillip Schofield > [I was lucky enough to fly in Concorde, and you get up to 65,000 feet, and I could see the curvature of the Earth.](https://sms4smile.com/quotes/phillip-schofield/i-was-lucky-enough-to-fly-in-concorde-and-you-get-up-to-65-000-feet/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I don't want people turning on the telly and going, 'Dear God, not him again.'](https://sms4smile.com/quotes/phillip-schofield/i-don-t-want-people-turning-on-the-telly-and-going-dear-god-not-him/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I love this time of year. I'm the world's biggest Christmas fan!](https://sms4smile.com/quotes/phillip-schofield/i-love-this-time-of-year-i-m-the-world-s-biggest-christmas-fan/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [How many times has it happened that you're watching 'I'm A Celeb' and you're thinking 'I'm not sure about this,' then it turns into…](https://sms4smile.com/quotes/phillip-schofield/how-many-times-has-it-happened-that-you-re-watching-i-m-a-celeb-and/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I absolutely hate getting older and it's not because of the way it makes you look. It's because I have this sense of so…](https://sms4smile.com/quotes/phillip-schofield/i-absolutely-hate-getting-older-and-it-s-not-because-of-the-way-it/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [When I lived in New Zealand I took my then girlfriend to Tahiti - which is a lot easier to get to from there…](https://sms4smile.com/quotes/phillip-schofield/when-i-lived-in-new-zealand-i-took-my-then-girlfriend-to-tahiti-which/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [After my family, wine is the biggest passion of my life without question.](https://sms4smile.com/quotes/phillip-schofield/after-my-family-wine-is-the-biggest-passion-of-my-life-without/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [There's nothing that winds me up more on Twitter than people who are stupid, and who say the most ridiculous things.](https://sms4smile.com/quotes/phillip-schofield/there-s-nothing-that-winds-me-up-more-on-twitter-than-people-who-are/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I loved the Four Seasons in Cairo.](https://sms4smile.com/quotes/phillip-schofield/i-loved-the-four-seasons-in-cairo/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I thought maybe I was bisexual.](https://sms4smile.com/quotes/phillip-schofield/i-thought-maybe-i-was-bisexual/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [At the age of 10 I started writing to the BBC about getting into broadcasting. It went on for years. I was 17 when…](https://sms4smile.com/quotes/phillip-schofield/at-the-age-of-10-i-started-writing-to-the-bbc-about-getting-into/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I'm not a workaholic!](https://sms4smile.com/quotes/phillip-schofield/i-m-not-a-workaholic/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [My dad, was the archetypal charming man. If I've inherited even a small bit of what he had that would be enough for me.](https://sms4smile.com/quotes/phillip-schofield/my-dad-was-the-archetypal-charming-man-if-i-ve-inherited-even-a-small/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [I'm not being arrogant or blase, but I got a bigger buzz sitting opposite Jean-Bernard Delmas over lunch at Chateau Haut-Brion than I did…](https://sms4smile.com/quotes/phillip-schofield/i-m-not-being-arrogant-or-blase-but-i-got-a-bigger-buzz-sitting/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) > [In general I'd say that I need to be with the right people in the right place - although one of the best holidays…](https://sms4smile.com/quotes/phillip-schofield/in-general-i-d-say-that-i-need-to-be-with-the-right-people-in-the/) [Phillip Schofield](https://sms4smile.com/quotes/author/phillip-schofield/) [Explore all 57 Phillip Schofield quotes ](https://sms4smile.com/quotes/author/phillip-schofield/) ## More Loved quotes > [ I\] k\[n\]ow youre b\[e\]tt\[e\]r off without me. \[D\]ont worr\[y\] ab\[o\]\[u\]t me. 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But I was going to end up saying something that would get me into trouble. I have kept a clean nose…](https://sms4smile.com/quotes/micah-richards/i-loved-twitter-but-i-was-going-to-end-up-saying-something-that-would/) [Micah Richards](https://sms4smile.com/quotes/author/micah-richards/) > [She was only a whiskey maker, but he loved her still.](https://sms4smile.com/quotes/nikhil-saluja/she-was-only-a-whiskey-maker-but-he-loved-her-still/) [Nikhil Saluja](https://sms4smile.com/quotes/author/nikhil-saluja/) > [“So, I'm just going to tell you how it is for me,' Boyd continued frankly. 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