--- title: "Meaning & Key Takeaway of: Don't measure what you can. Measure what…" description: "\"Don't measure what you can. Measure what you should.\" — Philip Sheldrake" image: "https://sms4smile.com/quotes/i/16b/philip-sheldrake-269674_digital-marketing_don-t-measure-what-you-can-measure-what_2258553.png" --- # Don't measure what you can. Measure what you should. ![“Don't measure what you can. Measure what you should.” quote by Philip Sheldrake](https://sms4smile.com/quotes/i/16b/philip-sheldrake-269674_digital-marketing_don-t-measure-what-you-can-measure-what_2258553.png) [Download](https://sms4smile.com/quotes/i/16b/philip-sheldrake-269674_digital-marketing_don-t-measure-what-you-can-measure-what_2258553.png) [Open image](https://sms4smile.com/quotes/i/16b/philip-sheldrake-269674_digital-marketing_don-t-measure-what-you-can-measure-what_2258553.png) > “Don't measure what you can. Measure what you should.” Philip Sheldrake ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focus on measuring actions that align with goals rather than vanity metrics. **In simple terms:** Measure what matters, not everything. Key Takeaway Prioritize meaningful metrics. Themes measurement goal setting marketing digital inspiration Mood thoughtful inspirational Type Digital marketing:1 Inspirational:1 Love:0 Marketing:1 Measure:1 Online marketing:1 Should:1 Social media:1 Don Measure:0 Measure Measure:0 When to use this quote - marketing campaigns - social media analytics - business planning Key Concepts performance metrics strategic focus value alignment Questions to Reflect On - How do you decide what should be measured? - What important aspects might be missed? A Different Perspective Metrics can be gamed and may miss qualitative impact. ★ ★ ★ ★ ★ No ratings yet [Digital marketing](https://sms4smile.com/quotes/about/digital-marketing/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Online marketing](https://sms4smile.com/quotes/about/online-marketing/) [Social media](https://sms4smile.com/quotes/about/social-media/) ## Related quotes > [Measurement is like laundry. It piles up the longer you wait to do it.](https://sms4smile.com/quotes/amber-naslund/measurement-is-like-laundry-it-piles-up-the-longer-you-wait-to-do-it/) [Amber Naslund](https://sms4smile.com/quotes/author/amber-naslund/) > [Content is fire. Social media is gasoline.](https://sms4smile.com/quotes/ryan-kahn/content-is-fire-social-media-is-gasoline/) Ryan Kahn > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [“Marketing is the lifeblood of every legitimate business.”](https://sms4smile.com/quotes/utibe-samuel-mbom/marketing-is-the-lifeblood-of-every-legitimate-business/) [Utibe Samuel Mbom](https://sms4smile.com/quotes/author/utibe-samuel-mbom/) > [Sell-sell-sell sales methods simply do not work on social media.](https://sms4smile.com/quotes/kim-garst/sell-sell-sell-sales-methods-simply-do-not-work-on-social-media/) [Kim Garst](https://sms4smile.com/quotes/author/kim-garst/) > [A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.](https://sms4smile.com/quotes/scott-d-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what-2/) Scott D. Cook > [“Social media is one of the most cost-efficient digital marketing methods.”](https://sms4smile.com/quotes/germany-kent/social-media-is-one-of-the-most-cost-efficient-digital-marketing/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [“Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.”](https://sms4smile.com/quotes/germany-kent/freedom-of-speech-doesn-t-justify-online-bullying-words-have-power-be/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [“Don't promote negativity online and expect people to treat you with positivity in person.”](https://sms4smile.com/quotes/germany-kent/don-t-promote-negativity-online-and-expect-people-to-treat-you-with/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [“Smart PPC isn’t about spending more, it’s about spending right to achieve maximum results.”](https://sms4smile.com/quotes/zaclab/smart-ppc-isn-t-about-spending-more-it-s-about-spending-right-to/) Zaclab > [There is no way to measure it ... because there's no one to measure it.](https://sms4smile.com/quotes/frederick-lenz/there-is-no-way-to-measure-it-because-there-s-no-one-to-measure-it/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [“The result may be important but it’s not the actual measure. 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They're going to have co-CEOs...which is a very uncomfortable structure.](https://sms4smile.com/quotes/martin-sorrell/it-doesn-t-make-much-sense-and-it-s-nil-premium-they-re-going-to-have/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on…](https://sms4smile.com/quotes/guy-kawasaki/if-you-have-more-money-than-brains-you-should-focus-on-outbound/) [Guy Kawasaki](https://sms4smile.com/quotes/author/guy-kawasaki/) > [“Marketing is a never-ending story. It’s about perpetual motion where innovation plays the lead role.”](https://sms4smile.com/quotes/stacey-kehoe/marketing-is-a-never-ending-story-it-s-about-perpetual-motion-where/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) > [Content is fire. Social media is gasoline.](https://sms4smile.com/quotes/ryan-kahn/content-is-fire-social-media-is-gasoline/) Ryan Kahn > [“Over 58% of Google searches now result in zero clicks to any external website.”](https://sms4smile.com/quotes/tessar-napitupulu/over-58-of-google-searches-now-result-in-zero-clicks-to-any-external/) Tessar Napitupulu > [Think like a publisher, not a marketer.](https://sms4smile.com/quotes/david-meerman-scott/think-like-a-publisher-not-a-marketer/) [David Meerman Scott](https://sms4smile.com/quotes/author/david-meerman-scott/) > [“Investing in digital marketing is cheaper than doing nothing at all.”](https://sms4smile.com/quotes/stacey-kehoe/investing-in-digital-marketing-is-cheaper-than-doing-nothing-at-all/) [Stacey Kehoe](https://sms4smile.com/quotes/author/stacey-kehoe/) > [“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.”](https://sms4smile.com/quotes/germany-kent/what-you-post-online-speaks-volume-about-who-you-really-are-post-with/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [People influence people. Nothing influences people more than a recommendation from a trusted friend. 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Words have power, be careful how you use them.”](https://sms4smile.com/quotes/germany-kent/freedom-of-speech-doesn-t-justify-online-bullying-words-have-power-be/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) [Browse all 69 Digital marketing quotes ](https://sms4smile.com/quotes/about/digital-marketing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Don't measure what you can. 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