--- title: "Meaning & Key Takeaway of: The best advertising is done by satisfied…" description: "\"The best advertising is done by satisfied customers.\" — Philip Kotler" image: "https://sms4smile.com/quotes/i/08f/philip-kotler-8278_advertising_the-best-advertising-is-done-by-satisfie_1713283.jpg" --- # The best advertising is done by satisfied customers. ![“The best advertising is done by satisfied customers.” quote by Philip Kotler](https://sms4smile.com/quotes/i/08f/philip-kotler-8278_advertising_the-best-advertising-is-done-by-satisfie_1713283.jpg) [Download](https://sms4smile.com/quotes/i/08f/philip-kotler-8278_advertising_the-best-advertising-is-done-by-satisfie_1713283.jpg) [Open image](https://sms4smile.com/quotes/i/08f/philip-kotler-8278_advertising_the-best-advertising-is-done-by-satisfie_1713283.jpg) > “The best advertising is done by satisfied customers.” [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Satisfied customers become the most effective advertisers through word‑of‑mouth promotion. **In simple terms:** Happy customers promote your product for free. Key Takeaway Leverage customer satisfaction for organic marketing. Themes customer loyalty word of mouth trust Mood pragmatic strategic Type business marketing When to use this quote - product launches - service recovery - community building Key Concepts brand advocacy experience management social proof Questions to Reflect On - How can you turn satisfaction into measurable referrals? - What incentives encourage customers to share their experiences? A Different Perspective Relying solely on customers may limit reach without broader strategy. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Advertising Satisfied](https://sms4smile.com/quotes/about/advertising-satisfied-636237/) [Best Advertising](https://sms4smile.com/quotes/about/best-advertising-944382/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Done](https://sms4smile.com/quotes/about/done/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Satisfied](https://sms4smile.com/quotes/about/satisfied/) [Satisfied Customer](https://sms4smile.com/quotes/about/satisfied-customer/) [Satisfied customers](https://sms4smile.com/quotes/about/satisfied-customers/) ## Related quotes > [For five hundred dollars, I'll name a subatomic particle after you. Some of my satisfied customers include Arthur C. Quark and George Meson.](https://sms4smile.com/quotes/scott-adams/for-five-hundred-dollars-i-ll-name-a-subatomic-particle-after-you/) [Scott Adams](https://sms4smile.com/quotes/author/scott-adams/) > [The only thing that counts is a satisfied customer.](https://sms4smile.com/quotes/jan-carlzon/the-only-thing-that-counts-is-a-satisfied-customer/) [Jan Carlzon](https://sms4smile.com/quotes/author/jan-carlzon/) > [Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't…](https://sms4smile.com/quotes/ken-blanchard/your-customers-are-only-satisfied-because-their-expectations-are-so/) [Ken Blanchard](https://sms4smile.com/quotes/author/ken-blanchard/) > [Satisfied customers are apathetic. Loyal customers will be your advocate.](https://sms4smile.com/quotes/jeffrey-gitomer/satisfied-customers-are-apathetic-loyal-customers-will-be-your/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Use testimonial letters from satisfied customers at every opportunity.](https://sms4smile.com/quotes/brian-tracy/use-testimonial-letters-from-satisfied-customers-at-every-opportunity/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Companies don't give job security. Only satisfied customers do.](https://sms4smile.com/quotes/jack-welch/companies-don-t-give-job-security-only-satisfied-customers-do/) [Jack Welch](https://sms4smile.com/quotes/author/jack-welch/) > [The single most important thing to remember about any enterprise is that there are no results inside its walls. 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We offer good excellence, fast and dependable…](https://sms4smile.com/quotes/anonymous/we-have-been-installing-solar-power-to-numerous-satisfied-customers/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Me and Sandra are thoroughly satisfied customers as parents of kids who came through this Orange model.](https://sms4smile.com/quotes/andy-stanley/me-and-sandra-are-thoroughly-satisfied-customers-as-parents-of-kids/) [Andy Stanley](https://sms4smile.com/quotes/author/andy-stanley/) > [The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a…](https://sms4smile.com/quotes/peter-drucker/the-single-most-important-thing-to-remember-about-any-enterprise-is-2/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [A satisfied customer. We should have him stuffed.](https://sms4smile.com/quotes/john-cleese/a-satisfied-customer-we-should-have-him-stuffed/) [John Cleese](https://sms4smile.com/quotes/author/john-cleese/) ## More by Philip Kotler > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The future isn’t ahead of us. 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It is the art of creating genuine customer value.](https://sms4smile.com/quotes/philip-kotler/marketing-is-not-the-art-of-finding-clever-ways-to-dispose-of-what/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Explore all 82 Philip Kotler quotes ](https://sms4smile.com/quotes/author/philip-kotler/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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