--- title: "Meaning & Key Takeaway of: Marketing is becoming a battle based on…" description: "\"Marketing is becoming a battle based on information than on sales power.\" — Philip Kotler" image: "https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg" --- # Marketing is becoming a battle based on information than… ![“Marketing is becoming a battle based on information than on sales power.” quote by Philip Kotler](https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg) [Download](https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg) [Open image](https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg) > “Marketing is becoming a battle based on information than on sales power.” [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing now hinges more on information strategy than raw sales force. **In simple terms:** Information beats sales power. Key Takeaway Focus on data-driven tactics. Themes marketing information strategy competition Mood analytical strategic Type business insight When to use this quote - product launch - digital advertising - market research - sales training Key Concepts diffusion competitive advantage knowledge management Questions to Reflect On - How can you balance data with personal selling? - What data sources give you true edge? A Different Perspective Information alone can't close deals without execution. ★ ★ ★ ★ ★ No ratings yet [Battle](https://sms4smile.com/quotes/about/battle/) [Customer](https://sms4smile.com/quotes/about/customer/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [War](https://sms4smile.com/quotes/about/war/) ## Related quotes > [Our contemporary life is based on information that can change at any time.](https://sms4smile.com/quotes/dj-spooky/our-contemporary-life-is-based-on-information-that-can-change-at-any/) [DJ Spooky](https://sms4smile.com/quotes/author/dj-spooky/) > [It is my mission to put sensible and evidence-based information above politics and exaggeration.](https://sms4smile.com/quotes/carl-hart/it-is-my-mission-to-put-sensible-and-evidence-based-information-above/) [Carl Hart](https://sms4smile.com/quotes/author/carl-hart/) > [“A decision worthy of the name is based on observation, factual information, intellectual and ethical judgment. Opinion—that darling of the press, the politician, and…](https://sms4smile.com/quotes/ursula-k-le-guin/a-decision-worthy-of-the-name-is-based-on-observation-factual/) [Ursula K. Le Guin](https://sms4smile.com/quotes/author/ursula-k-le-guin/) > [Marketing is the set of human activities directed at facilitating and consummating exchanges.](https://sms4smile.com/quotes/philip-kotler/marketing-is-the-set-of-human-activities-directed-at-facilitating-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [In the Java world, security is not viewed as an add-on a feature. It is a pervasive way of thinking. Those who forget to…](https://sms4smile.com/quotes/james-gosling/in-the-java-world-security-is-not-viewed-as-an-add-on-a-feature-it-is/) [James Gosling](https://sms4smile.com/quotes/author/james-gosling/) > [“When we let go of our battles and open our heart to things as they are, then we come to rest in the present…](https://sms4smile.com/quotes/jack-kornfield/when-we-let-go-of-our-battles-and-open-our-heart-to-things-as-they/) [Jack Kornfield](https://sms4smile.com/quotes/author/jack-kornfield/) > [I knew Jimmy Dean. He tested for 'Battle Cry'. Paul Newman tested for 'Battle Cry'. I did nine tests to finally get that role.](https://sms4smile.com/quotes/tab-hunter/i-knew-jimmy-dean-he-tested-for-battle-cry-paul-newman-tested-for/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) > [When I step into the batters box. The fans, the noise, the cheers, they all disappear. For that moment, the world is just a…](https://sms4smile.com/quotes/mary-wollstonecraft-shelley/when-i-step-into-the-batters-box-the-fans-the-noise-the-cheers-they/) [Mary Wollstonecraft Shelley](https://sms4smile.com/quotes/author/mary-wollstonecraft-shelley/) > [There's little in taking or giving, There's little in water or wine: This living, this living, this living, Was never a project of mine.…](https://sms4smile.com/quotes/dorothy-parker/there-s-little-in-taking-or-giving-there-s-little-in-water-or-wine/) [Dorothy Parker](https://sms4smile.com/quotes/author/dorothy-parker/) > [Pain held no terror for him. Pain was, if not friend, then family, something he had grown up with in his crèche, learning to…](https://sms4smile.com/quotes/paolo-bacigalupi/pain-held-no-terror-for-him-pain-was-if-not-friend-then-family/) [Paolo Bacigalupi](https://sms4smile.com/quotes/author/paolo-bacigalupi/) > [Life is a battle of wits, and many people have to fight it unarmed.](https://sms4smile.com/quotes/evan-esar/life-is-a-battle-of-wits-and-many-people-have-to-fight-it-unarmed/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [Only great and general battles can produce great results](https://sms4smile.com/quotes/carl-von-clausewitz/only-great-and-general-battles-can-produce-great-results/) [Carl von Clausewitz](https://sms4smile.com/quotes/author/carl-von-clausewitz/) > [“Which people take the time to care for their souls, these days? I reckon not many. But...hear this: I think that maybe in our…](https://sms4smile.com/quotes/susan-fletcher/which-people-take-the-time-to-care-for-their-souls-these-days-i/) [Susan Fletcher](https://sms4smile.com/quotes/author/susan-fletcher/) > [This is, for an accomplished Latino, an accomplished African American, an accomplished anyone who disproves stereotypes, it's a constant battle in your life.](https://sms4smile.com/quotes/sonia-sotomayor/this-is-for-an-accomplished-latino-an-accomplished-african-american/) [Sonia Sotomayor](https://sms4smile.com/quotes/author/sonia-sotomayor/) > [In the battle for police reform, accountability and justice, Americans don't have to re-invent the wheel. We just have to revoke the thing that…](https://sms4smile.com/quotes/jason-johnson/in-the-battle-for-police-reform-accountability-and-justice-americans/) [Jason Johnson](https://sms4smile.com/quotes/author/jason-johnson/) ## More by Philip Kotler > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The future isn’t ahead of us. It has already happened.](https://sms4smile.com/quotes/philip-kotler/the-future-isn-t-ahead-of-us-it-has-already-happened/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Marketing is the set of human activities directed at facilitating and consummating exchanges.](https://sms4smile.com/quotes/philip-kotler/marketing-is-the-set-of-human-activities-directed-at-facilitating-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Curiosity is the starting point for great science.](https://sms4smile.com/quotes/philip-kotler/curiosity-is-the-starting-point-for-great-science/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Great insight comes from seeing something as odd and finding out why.](https://sms4smile.com/quotes/philip-kotler/great-insight-comes-from-seeing-something-as-odd-and-finding-out-why/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search…](https://sms4smile.com/quotes/philip-kotler/requiring-the-payment-of-higher-wages-will-lead-to-a-loss-of-some/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of…](https://sms4smile.com/quotes/philip-kotler/republicans-talk-loudly-about-freedom-and-yet-are-against-a-women/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.](https://sms4smile.com/quotes/philip-kotler/marketing-is-not-the-art-of-finding-clever-ways-to-dispose-of-what/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Explore all 82 Philip Kotler quotes ](https://sms4smile.com/quotes/author/philip-kotler/) ## More Battle quotes > [In the battle for police reform, accountability and justice, Americans don't have to re-invent the wheel. We just have to revoke the thing that…](https://sms4smile.com/quotes/jason-johnson/in-the-battle-for-police-reform-accountability-and-justice-americans/) [Jason Johnson](https://sms4smile.com/quotes/author/jason-johnson/) > [This is, for an accomplished Latino, an accomplished African American, an accomplished anyone who disproves stereotypes, it's a constant battle in your life.](https://sms4smile.com/quotes/sonia-sotomayor/this-is-for-an-accomplished-latino-an-accomplished-african-american/) [Sonia Sotomayor](https://sms4smile.com/quotes/author/sonia-sotomayor/) > [“Which people take the time to care for their souls, these days? I reckon not many. But...hear this: I think that maybe in our…](https://sms4smile.com/quotes/susan-fletcher/which-people-take-the-time-to-care-for-their-souls-these-days-i/) [Susan Fletcher](https://sms4smile.com/quotes/author/susan-fletcher/) > [Only great and general battles can produce great results](https://sms4smile.com/quotes/carl-von-clausewitz/only-great-and-general-battles-can-produce-great-results/) [Carl von Clausewitz](https://sms4smile.com/quotes/author/carl-von-clausewitz/) > [Life is a battle of wits, and many people have to fight it unarmed.](https://sms4smile.com/quotes/evan-esar/life-is-a-battle-of-wits-and-many-people-have-to-fight-it-unarmed/) [Evan Esar](https://sms4smile.com/quotes/author/evan-esar/) > [Pain held no terror for him. Pain was, if not friend, then family, something he had grown up with in his crèche, learning to…](https://sms4smile.com/quotes/paolo-bacigalupi/pain-held-no-terror-for-him-pain-was-if-not-friend-then-family/) [Paolo Bacigalupi](https://sms4smile.com/quotes/author/paolo-bacigalupi/) > [There's little in taking or giving, There's little in water or wine: This living, this living, this living, Was never a project of mine.…](https://sms4smile.com/quotes/dorothy-parker/there-s-little-in-taking-or-giving-there-s-little-in-water-or-wine/) [Dorothy Parker](https://sms4smile.com/quotes/author/dorothy-parker/) > [When I step into the batters box. The fans, the noise, the cheers, they all disappear. For that moment, the world is just a…](https://sms4smile.com/quotes/mary-wollstonecraft-shelley/when-i-step-into-the-batters-box-the-fans-the-noise-the-cheers-they/) [Mary Wollstonecraft Shelley](https://sms4smile.com/quotes/author/mary-wollstonecraft-shelley/) > [I knew Jimmy Dean. He tested for 'Battle Cry'. Paul Newman tested for 'Battle Cry'. I did nine tests to finally get that role.](https://sms4smile.com/quotes/tab-hunter/i-knew-jimmy-dean-he-tested-for-battle-cry-paul-newman-tested-for/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) > [“When we let go of our battles and open our heart to things as they are, then we come to rest in the present…](https://sms4smile.com/quotes/jack-kornfield/when-we-let-go-of-our-battles-and-open-our-heart-to-things-as-they/) [Jack Kornfield](https://sms4smile.com/quotes/author/jack-kornfield/) > [Love is a battle," said Marie-Claude, still smiling. "And I plan to go on fighting. To the end." Love is a battle?" said Franz.…](https://sms4smile.com/quotes/milan-kundera/love-is-a-battle-said-marie-claude-still-smiling-and-i-plan-to-go-on/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [It's almost ironic sitting here watching stories about Norm's courageous 'battle' with cancer. He actually did a bit on stage about how stupid that…](https://sms4smile.com/quotes/neil-macdonald/it-s-almost-ironic-sitting-here-watching-stories-about-norm-s/) [Neil Macdonald](https://sms4smile.com/quotes/author/neil-macdonald/) > [“Other folk thought the Rage was simple bloodlust, a berserk savagery that neither knew nor cared what its target was, and so it was…](https://sms4smile.com/quotes/david-weber/other-folk-thought-the-rage-was-simple-bloodlust-a-berserk-savagery/) [David Weber](https://sms4smile.com/quotes/author/david-weber/) > [The rationale which accompanies that imposition of male authority euphemistically referred to as 'the battle of the sexes' bears a certain resemblance to the…](https://sms4smile.com/quotes/kate-millett/the-rationale-which-accompanies-that-imposition-of-male-authority/) [Kate Millett](https://sms4smile.com/quotes/author/kate-millett/) > [For many people it's Facebook, or sports on TV, whatever it is. I have my own demons that I battle. But whatever they are,…](https://sms4smile.com/quotes/jess-walter/for-many-people-it-s-facebook-or-sports-on-tv-whatever-it-is-i-have/) [Jess Walter](https://sms4smile.com/quotes/author/jess-walter/) [Browse all 4,526 Battle quotes ](https://sms4smile.com/quotes/about/battle/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing is becoming a battle based on information than on sales power.", "creator": { "@type": "Person", "name": "Philip Kotler" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/philip-kotler/marketing-is-becoming-a-battle-based-on-information-than-on-sales/", "about": { "@type": "Thing", "name": "Battle" }, "@id": "https://sms4smile.com/quotes/philip-kotler/marketing-is-becoming-a-battle-based-on-information-than-on-sales/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg", "contentUrl": "https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg", "url": "https://sms4smile.com/quotes/i/750/philip-kotler-8278_battle_marketing-is-becoming-a-battle-based-on_3204298.jpg", "width": 1080, "height": 1080, "caption": "“Marketing is becoming a battle based on information than on sales power.” — Philip Kotler", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Philip Kotler", "item": "https://sms4smile.com/quotes/author/philip-kotler/" }, { "@type": "ListItem", "position": 4, "name": "Marketing is becoming a battle based...", "item": "https://sms4smile.com/quotes/philip-kotler/marketing-is-becoming-a-battle-based-on-information-than-on-sales/" } ], "@id": "https://sms4smile.com/quotes/philip-kotler/marketing-is-becoming-a-battle-based-on-information-than-on-sales/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```