--- title: "Meaning & Key Takeaway of: Good customers are an asset which, when…" description: "\"Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.\" — Philip Kotler" image: "https://sms4smile.com/quotes/i/534/philip-kotler-8278_assets_good-customers-are-an-asset-which-when-w_2856704.jpg" --- # Good customers are an asset which, when wellmanaged and… ![“Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.” quote by Philip Kotler](https://sms4smile.com/quotes/i/534/philip-kotler-8278_assets_good-customers-are-an-asset-which-when-w_2856704.jpg) [Download](https://sms4smile.com/quotes/i/534/philip-kotler-8278_assets_good-customers-are-an-asset-which-when-w_2856704.jpg) [Open image](https://sms4smile.com/quotes/i/534/philip-kotler-8278_assets_good-customers-are-an-asset-which-when-w_2856704.jpg) > “Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.” [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Well‑served, loyal customers generate long‑term profitable revenue streams. **In simple terms:** Good customers bring lasting income. Key Takeaway Invest in excellent service to retain customers. Themes customer loyalty value creation profitability Mood analytical strategic Type business educational When to use this quote - retail - subscription services - B2B sales Key Concepts relationship marketing customer experience lifetime value Questions to Reflect On - What strategies improve customer retention? - How do you measure lifetime value? A Different Perspective Service quality alone may not guarantee loyalty without value. ★ ★ ★ ★ ★ No ratings yet [Asset Wellmanaged](https://sms4smile.com/quotes/about/asset-wellmanaged-3832409/) [Assets](https://sms4smile.com/quotes/about/assets/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Asset](https://sms4smile.com/quotes/about/customers-asset-3832407/) [Good Customers](https://sms4smile.com/quotes/about/good-customers-1372503/) [Handsome](https://sms4smile.com/quotes/about/handsome/) [Income](https://sms4smile.com/quotes/about/income/) [Lifetime](https://sms4smile.com/quotes/about/lifetime/) [Return](https://sms4smile.com/quotes/about/return/) [Streams](https://sms4smile.com/quotes/about/streams/) [Wellmanaged Served](https://sms4smile.com/quotes/about/wellmanaged-served-3832408/) ## Related quotes > [What is good for our customers is also in the long run good for us.](https://sms4smile.com/quotes/ingvar-kamprad/what-is-good-for-our-customers-is-also-in-the-long-run-good-for-us/) [Ingvar Kamprad](https://sms4smile.com/quotes/author/ingvar-kamprad/) > [I had confidence that as long as we did our work well and were good to our customers, there would be no limit to…](https://sms4smile.com/quotes/sam-walton/i-had-confidence-that-as-long-as-we-did-our-work-well-and-were-good/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good…](https://sms4smile.com/quotes/jeff-bezos/you-have-to-use-your-judgment-in-cases-like-that-we-say-let-s-be/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Preparation is good, but customers need results.](https://sms4smile.com/quotes/ron-kaufman/preparation-is-good-but-customers-need-results/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [EBay is a great company. There are a lot of good assets and good customers, and the U.S. people love it.](https://sms4smile.com/quotes/jack-ma/ebay-is-a-great-company-there-are-a-lot-of-good-assets-and-good/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [Sure, we loaned money to build hotels and casinos in Las Vegas. So what? Las Vegas borrowers were good customers.](https://sms4smile.com/quotes/jimmy-hoffa/sure-we-loaned-money-to-build-hotels-and-casinos-in-las-vegas-so-what/) [Jimmy Hoffa](https://sms4smile.com/quotes/author/jimmy-hoffa/) > [There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm…](https://sms4smile.com/quotes/scott-turow/there-are-lots-of-things-about-amazon-for-which-they-deserve-credit/) [Scott Turow](https://sms4smile.com/quotes/author/scott-turow/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [You've heard tales of beauty and the beast. 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He was leaning with his arm up on the frame, and his other hand on his hip. The way he was…](https://sms4smile.com/quotes/c-l-stone/opened-the-door-he-was-leaning-with-his-arm-up-on-the-frame-and-his/) [C.L. Stone](https://sms4smile.com/quotes/author/c-l-stone/) > [“He was a handsome man, not in the way of mercurial Cesare or the false angel, Morozzi, but with a calm steadiness that sat…](https://sms4smile.com/quotes/sara-poole/he-was-a-handsome-man-not-in-the-way-of-mercurial-cesare-or-the-false/) [Sara Poole](https://sms4smile.com/quotes/author/sara-poole/) > [Books look handsome and it's a real singular experience getting to go to a bookstore. I don't want to not do that.](https://sms4smile.com/quotes/taylor-goldsmith/books-look-handsome-and-it-s-a-real-singular-experience-getting-to-go/) [Taylor Goldsmith](https://sms4smile.com/quotes/author/taylor-goldsmith/) > [Vienna is a handsome, lively city, and pleases me exceedingly.](https://sms4smile.com/quotes/frederic-chopin/vienna-is-a-handsome-lively-city-and-pleases-me-exceedingly/) [Frederic Chopin](https://sms4smile.com/quotes/author/frederic-chopin/) ## More by Philip Kotler > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The internet will create the winnerand bury the laggards.](https://sms4smile.com/quotes/philip-kotler/the-internet-will-create-the-winnerand-bury-the-laggards/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [There is no such thing as a commodity. It is simply a product waiting to be differentiated.](https://sms4smile.com/quotes/philip-kotler/there-is-no-such-thing-as-a-commodity-it-is-simply-a-product-waiting/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [The future isn’t ahead of us. 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We need to encourage and reward companies…](https://sms4smile.com/quotes/philip-kotler/there-is-much-work-to-do-to-protect-forests-from-over-timbering-and/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Great insight comes from seeing something as odd and finding out why.](https://sms4smile.com/quotes/philip-kotler/great-insight-comes-from-seeing-something-as-odd-and-finding-out-why/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search…](https://sms4smile.com/quotes/philip-kotler/requiring-the-payment-of-higher-wages-will-lead-to-a-loss-of-some/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of…](https://sms4smile.com/quotes/philip-kotler/republicans-talk-loudly-about-freedom-and-yet-are-against-a-women/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Marketing is not the art of finding clever ways to dispose of what you make. 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His…](https://sms4smile.com/quotes/philip-kotler/thomas-edison-had-great-visions-for-lights-music-players-movies-etc/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [A country's middle class is its bedrock.](https://sms4smile.com/quotes/philip-kotler/a-country-s-middle-class-is-its-bedrock/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) [Explore all 82 Philip Kotler quotes ](https://sms4smile.com/quotes/author/philip-kotler/) ## More Assets quotes > [A great smile is a wonderful asset, but a good heart is pure gold.](https://sms4smile.com/quotes/dolly-parton/a-great-smile-is-a-wonderful-asset-but-a-good-heart-is-pure-gold/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. 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England does have important assets. Naturally the longer you wait, the…](https://sms4smile.com/quotes/w-h-auden/why-doesn-t-the-united-states-take-over-the-monarchy-and-unite-with/) [W. H. 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My regrets will be more along the lines of… ](https://sms4smile.com/quotes/anthony-bourdain/when-i-die-i-will-decidedly-not-be-regretting-missed-opportunities/) [Anthony Bourdain](https://sms4smile.com/quotes/author/anthony-bourdain/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. 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