--- title: "Meaning & Key Takeaway of: Good companies will meet needs; great…" description: "\"Good companies will meet needs; great companies will create markets.\" — Philip Kotler" image: "https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg" --- # Good companies will meet needs; great companies will… ![“Good companies will meet needs; great companies will create markets.” quote by Philip Kotler](https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg) [Download](https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg) [Open image](https://sms4smile.com/quotes/i/d65/philip-kotler-8278_business_good-companies-will-meet-needs-great-com_2363210.jpg) > “Good companies will meet needs; great companies will create markets.” [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful firms first satisfy existing demand, then innovate to generate new demand. **In simple terms:** Good firms serve needs; great firms create new markets. Key Takeaway Identify unmet needs and pioneer solutions. Themes marketing innovation strategy Mood inspirational forward-looking Type business strategic When to use this quote - product development - entrepreneurship - business expansion Key Concepts Market creation value proposition disruption Questions to Reflect On - What unmet need can you address? - How can you turn a need into a market? A Different Perspective Creating markets requires risk and resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Good company](https://sms4smile.com/quotes/about/good-company/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [Great companies create an environment in which employees act like owners. They do this through clear communication, articulation of clear vision and priorities, coaching…](https://sms4smile.com/quotes/robert-s-kaplan/great-companies-create-an-environment-in-which-employees-act-like/) [Robert S. 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