---
title: "Meaning & Key Takeaway of: Every company should work hard to…"
description: "\"Every company should work hard to obsolete its own product line - before its competitors do.\" — Philip Kotler"
image: "https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg"
---

#  Every company should work hard to obsolete its own product…

![“Every company should work hard to obsolete its own product line - before its competitors do.” quote by Philip Kotler](https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg)   [Download](https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg) [Open image](https://sms4smile.com/quotes/i/539/philip-kotler-8278_business_every-company-should-work-hard-to-obsole_1415144.jpg)

> “Every company should work hard to obsolete its own product line - before its competitors do.”

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies should proactively replace their own products before competitors do, driving innovation.

**In simple terms:** Self‑replacement prevents being outpaced.

Key Takeaway

Innovate before rivals.

Themes

business innovation strategy

Mood

strategic forward‑looking

Type

analytical inspirational

When to use this quote

- product development
- market analysis
- R&D planning

Key Concepts

product lifecycle disruption competition

Questions to Reflect On

- When is it optimal to retire a product?
- How to balance innovation with existing revenue?

A Different Perspective

Risk of cannibalizing profitable lines.

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