--- title: "Meaning & Key Takeaway of: I knew that if I concentrated on AdBrite…" description: "\"I knew that if I concentrated on AdBrite, I could probably make a big company out of it.\" — Philip J. Kaplan" image: "https://sms4smile.com/quotes/i/ac1/philip-j-kaplan-71336_business_i-knew-that-if-i-concentrated-on-adbrite_435847.jpg" --- # I knew that if I concentrated on AdBrite, I could probably… ![“I knew that if I concentrated on AdBrite, I could probably make a big company out of it.” quote by Philip J. Kaplan](https://sms4smile.com/quotes/i/ac1/philip-j-kaplan-71336_business_i-knew-that-if-i-concentrated-on-adbrite_435847.jpg) [Download](https://sms4smile.com/quotes/i/ac1/philip-j-kaplan-71336_business_i-knew-that-if-i-concentrated-on-adbrite_435847.jpg) [Open image](https://sms4smile.com/quotes/i/ac1/philip-j-kaplan-71336_business_i-knew-that-if-i-concentrated-on-adbrite_435847.jpg) > “I knew that if I concentrated on AdBrite, I could probably make a big company out of it.” Philip J. Kaplan ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing intensely on a niche product can be the seed for a successful enterprise. **In simple terms:** Concentrate on a niche to build a company. Key Takeaway Identify a niche and commit fully. Themes entrepreneurship focus innovation Mood optimistic determined Type business motivational When to use this quote - startup launch - venture capital seeking - product development Key Concepts market segmentation product-market fit Questions to Reflect On - What niche could you dominate? - How will you expand beyond the niche? A Different Perspective Risk of over‑specialization limiting broader growth. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Money](https://sms4smile.com/quotes/about/money/) ## Related quotes > [I think that if you run a big company, you've got to, four or five times a year, just say, 'Hey team, look, here's…](https://sms4smile.com/quotes/jeffrey-r-immelt/i-think-that-if-you-run-a-big-company-you-ve-got-to-four-or-five/) [Jeffrey R. 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Smaller companies are 10 times better for learning.](https://sms4smile.com/quotes/scott-weiss/working-at-a-big-company-sucks-avoid-it-smaller-companies-are-10/) [Scott Weiss](https://sms4smile.com/quotes/author/scott-weiss/) > [I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this…](https://sms4smile.com/quotes/susan-wojcicki/i-think-i-ve-always-been-able-to-see-what-s-coming-and-when-i-was/) [Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/) > [At a big company, often size turns into constipation; it fogs the lens about what's really happening. Sometimes with size and success comes the…](https://sms4smile.com/quotes/mark-parker/at-a-big-company-often-size-turns-into-constipation-it-fogs-the-lens/) [Mark Parker](https://sms4smile.com/quotes/author/mark-parker/) > [To create a big company, you need more partners, as it is hard to handle such a project alone. 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