--- title: "Meaning & Key Takeaway of: When we changed from Tiger to Nike, we…" description: "\"When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.\" — Phil Knight" image: "https://sms4smile.com/quotes/i/4fb/phil-knight-3238_design_when-we-changed-from-tiger-to-nike-we-ha_2376054.png" --- # When we changed from Tiger to Nike, we had to have a… ![“When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.” quote by Phil Knight](https://sms4smile.com/quotes/i/4fb/phil-knight-3238_design_when-we-changed-from-tiger-to-nike-we-ha_2376054.png) [Download](https://sms4smile.com/quotes/i/4fb/phil-knight-3238_design_when-we-changed-from-tiger-to-nike-we-ha_2376054.png) [Open image](https://sms4smile.com/quotes/i/4fb/phil-knight-3238_design_when-we-changed-from-tiger-to-nike-we-ha_2376054.png) > “When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design.” [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Designing a brand requires a clear vision and a dedicated process, not ad‑hoc decisions. **In simple terms:** Brand design needs focus and planning. Key Takeaway Define your design process early. Themes branding design vision Mood determined optimistic Type inspirational business When to use this quote - product launch - rebranding - marketing campaign Key Concepts Strategic planning creative process Questions to Reflect On - How do you ensure design consistency? - What steps solidify a brand’s visual identity? A Different Perspective Lack of resources can stall design. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Tiger](https://sms4smile.com/quotes/about/tiger/) ## Related quotes > [I wanted to be a sneaker designer since I was 10; it was my dream to work at Nike and design signature shoes for…](https://sms4smile.com/quotes/kerby-jean-raymond/i-wanted-to-be-a-sneaker-designer-since-i-was-10-it-was-my-dream-to/) [Kerby Jean-Raymond](https://sms4smile.com/quotes/author/kerby-jean-raymond/) > [Allen Edmonds makes stylish, comfortable shoes and after getting to know some people there, they asked if I wanted to co-design a shoe. I…](https://sms4smile.com/quotes/michael-carter-williams/allen-edmonds-makes-stylish-comfortable-shoes-and-after-getting-to/) [Michael Carter-Williams](https://sms4smile.com/quotes/author/michael-carter-williams/) > [I don't consider what you're wearing when I design a shoe. I don't have a particular look in mind or make a shoe thinking,…](https://sms4smile.com/quotes/mark-mcnairy/i-don-t-consider-what-you-re-wearing-when-i-design-a-shoe-i-don-t/) [Mark McNairy](https://sms4smile.com/quotes/author/mark-mcnairy/) > [Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented…](https://sms4smile.com/quotes/phil-knight/now-we-understand-that-the-most-important-thing-we-do-is-market-the/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“In one sense our campus is a topographical map of Nike's history and growth; in another it's a diorama of my life. In yet…](https://sms4smile.com/quotes/phil-knight/in-one-sense-our-campus-is-a-topographical-map-of-nike-s-history-and/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end…](https://sms4smile.com/quotes/phil-knight/ultimately-we-wanted-nike-to-be-the-world-s-best-sports-and-fitness/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money…](https://sms4smile.com/quotes/phil-knight/for-some-i-realize-business-is-the-all-out-pursuit-of-profits-period/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Obviously, the bulk of my Nike shares have been set up in a trust.](https://sms4smile.com/quotes/phil-knight/obviously-the-bulk-of-my-nike-shares-have-been-set-up-in-a-trust/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Nike is a marketing-oriented company, and the product is our most important marketing tool](https://sms4smile.com/quotes/phil-knight/nike-is-a-marketing-oriented-company-and-the-product-is-our-most/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up…](https://sms4smile.com/quotes/phil-knight/we-wanted-nike-to-be-the-world-s-best-sports-and-fitness-company-once/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Nike store won't accept my Starbucks card as payment. Come on guys, just do it.](https://sms4smile.com/quotes/dov-davidoff/nike-store-won-t-accept-my-starbucks-card-as-payment-come-on-guys/) [Dov Davidoff](https://sms4smile.com/quotes/author/dov-davidoff/) > [I always wear a pair of colored jeans and fun boots. I have a really cute pair of stars-and-stripes Converse, and I love wearing…](https://sms4smile.com/quotes/gracie-gold/i-always-wear-a-pair-of-colored-jeans-and-fun-boots-i-have-a-really/) [Gracie Gold](https://sms4smile.com/quotes/author/gracie-gold/) > [I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff…](https://sms4smile.com/quotes/chris-brown/i-m-gonna-do-clothes-but-stuff-that-kids-can-afford-i-want-to-get/) [Chris Brown](https://sms4smile.com/quotes/author/chris-brown/) > [About the Sauconys, there are a lot of sneakers that are not as marketed as heavily as like Nike but those silhouettes are still…](https://sms4smile.com/quotes/pusha-t/about-the-sauconys-there-are-a-lot-of-sneakers-that-are-not-as/) [Pusha T](https://sms4smile.com/quotes/author/pusha-t/) > [Not really a sneaker guy. I like any kind of Nike, that works for me.](https://sms4smile.com/quotes/nick-chubb/not-really-a-sneaker-guy-i-like-any-kind-of-nike-that-works-for-me/) [Nick Chubb](https://sms4smile.com/quotes/author/nick-chubb/) ## More by Phil Knight > [A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's…](https://sms4smile.com/quotes/phil-knight/a-shoe-dog-is-somebody-that-really-loves-shoes-and-that-was-me-i-was/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Perception can be changed](https://sms4smile.com/quotes/phil-knight/perception-can-be-changed/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Dare to take chances, lest you leave your talent buried in the ground.](https://sms4smile.com/quotes/phil-knight/dare-to-take-chances-lest-you-leave-your-talent-buried-in-the-ground/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Why is it always so hard to get started?”](https://sms4smile.com/quotes/phil-knight/why-is-it-always-so-hard-to-get-started/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Play by the rules, but be ferocious.](https://sms4smile.com/quotes/phil-knight/play-by-the-rules-but-be-ferocious/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Life is growth, You grow or you die.”](https://sms4smile.com/quotes/phil-knight/life-is-growth-you-grow-or-you-die/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“If my life was to be all work no play, I wanted my work to be play.”](https://sms4smile.com/quotes/phil-knight/if-my-life-was-to-be-all-work-no-play-i-wanted-my-work-to-be-play/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“he was all the colors of an Easter egg.”](https://sms4smile.com/quotes/phil-knight/he-was-all-the-colors-of-an-easter-egg/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,…](https://sms4smile.com/quotes/phil-knight/what-i-knew-that-morning-in-march-1977-as-we-settled-around-the/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers…](https://sms4smile.com/quotes/phil-knight/when-you-make-something-when-you-improve-something-when-you-deliver/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was…](https://sms4smile.com/quotes/phil-knight/it-s-possible-that-we-were-never-closer-maybe-because-our/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.”](https://sms4smile.com/quotes/phil-knight/oneness-in-some-way-shape-or-form-it-s-what-every-person-i-ve-ever/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up…](https://sms4smile.com/quotes/phil-knight/we-wanted-nike-to-be-the-world-s-best-sports-and-fitness-company-once/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.…](https://sms4smile.com/quotes/phil-knight/you-tell-yourself-that-you-re-running-toward-some-goal-chasing-some/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“I wanted to win. No, that’s not right. I simply didn’t want to lose. And”](https://sms4smile.com/quotes/phil-knight/i-wanted-to-win-no-that-s-not-right-i-simply-didn-t-want-to-lose-and/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) [Explore all 120 Phil Knight quotes ](https://sms4smile.com/quotes/author/phil-knight/) ## More Design quotes > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) Giambattista Bodoni > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) Jen-Hsun Huang > [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/) [Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/) > [The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern.](https://sms4smile.com/quotes/milan-kundera/the-beauty-of-new-york-is-unintentional-it-arose-independent-of-human/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) Fang Chen > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a…](https://sms4smile.com/quotes/richard-powers/i-write-the-way-you-might-arrange-flowers-not-every-try-works-but/) [Richard Powers](https://sms4smile.com/quotes/author/richard-powers/) [Browse all 5,563 Design quotes ](https://sms4smile.com/quotes/about/design/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? 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