--- title: "Meaning & Key Takeaway of: The thing that got us going early was the…" description: "\"The thing that got us going early was the running boom. And then, I think, we rode the Jordan bit, which then kind of crossed us over into the pop cult..." image: "https://sms4smile.com/quotes/i/d83/phil-knight-3238_boom_the-thing-that-got-us-going-early-was-th_685171.png" --- # The thing that got us going early was the running boom… ![“The thing that got us going early was the running boom. And then, I think, we rode the Jordan bit, which then kind of crossed us over into the pop culture.” quote by Phil Knight](https://sms4smile.com/quotes/i/d83/phil-knight-3238_boom_the-thing-that-got-us-going-early-was-th_685171.png) [Download](https://sms4smile.com/quotes/i/d83/phil-knight-3238_boom_the-thing-that-got-us-going-early-was-th_685171.png) [Open image](https://sms4smile.com/quotes/i/d83/phil-knight-3238_boom_the-thing-that-got-us-going-early-was-th_685171.png) > “The thing that got us going early was the running boom. And then, I think, we rode the Jordan bit, which then kind of crossed us over into the pop culture.” [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The running boom sparked Nike’s early growth, later amplified by cultural trends like basketball **In simple terms:** Early sports craze launched Nike, later boosted by pop culture Key Takeaway Leverage emerging trends to grow business Themes business culture sports Mood inspirational strategic Type entrepreneurial motivational When to use this quote - product launch - marketing campaigns - brand partnerships Key Concepts trend adoption brand evolution market timing Questions to Reflect On - How can you sustain growth after a trend ends? - What cultural shifts can you anticipate for future expansion? A Different Perspective Relying on trends can be risky if they fade ★ ★ ★ ★ ★ No ratings yet [Culture](https://sms4smile.com/quotes/about/culture/) [Pop culture](https://sms4smile.com/quotes/about/pop-culture/) ## Related quotes > [We took advantage of the running boom, which became the jogging boom, which became the fitness boom... and we've benefited from all of that.](https://sms4smile.com/quotes/phil-knight/we-took-advantage-of-the-running-boom-which-became-the-jogging-boom/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [I leaned too early. I was running, I looked across, I realised I was going to win - the thought I was on for…](https://sms4smile.com/quotes/usain-bolt/i-leaned-too-early-i-was-running-i-looked-across-i-realised-i-was/) [Usain Bolt](https://sms4smile.com/quotes/author/usain-bolt/) > [“The one thing you’ve got going: your one vote.”](https://sms4smile.com/quotes/shirley-chisholm/the-one-thing-you-ve-got-going-your-one-vote/) [Shirley Chisholm](https://sms4smile.com/quotes/author/shirley-chisholm/) > [Obviously 1,500 is a lot of hits, but I've got to keep going.](https://sms4smile.com/quotes/yadier-molina/obviously-1-500-is-a-lot-of-hits-but-i-ve-got-to-keep-going/) [Yadier Molina](https://sms4smile.com/quotes/author/yadier-molina/) > [Thinking like we (always) have is what got us where we are. It is not going to get us where we are going.](https://sms4smile.com/quotes/albert-einstein/thinking-like-we-always-have-is-what-got-us-where-we-are-it-is-not/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [You look for inspiration, I do, that got me going.](https://sms4smile.com/quotes/peter-berg/you-look-for-inspiration-i-do-that-got-me-going/) [Peter Berg](https://sms4smile.com/quotes/author/peter-berg/) > [Got your hands up cause you think you've got it. Going crazy, we're not even started.](https://sms4smile.com/quotes/rita-ora/got-your-hands-up-cause-you-think-you-ve-got-it-going-crazy-we-re-not/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I know I got to get something done every day. If I ain't getting something done every day, I'm not accomplished. I don't care…](https://sms4smile.com/quotes/the-alchemist/i-know-i-got-to-get-something-done-every-day-if-i-ain-t-getting/) The Alchemist > [When you are in the ring with me, you know what I am going to bring, and you really got to get yourself going…](https://sms4smile.com/quotes/shawn-porter/when-you-are-in-the-ring-with-me-you-know-what-i-am-going-to-bring/) [Shawn Porter](https://sms4smile.com/quotes/author/shawn-porter/) > [I did not grow up with people, you know, pounding in my head, 'This is what you've got to do, this is what you're…](https://sms4smile.com/quotes/lindsay-davenport/i-did-not-grow-up-with-people-you-know-pounding-in-my-head-this-is/) [Lindsay Davenport](https://sms4smile.com/quotes/author/lindsay-davenport/) > [“Got it. So we’re going with the oldwe FedExed a horse plan. Classic. That one always works.”](https://sms4smile.com/quotes/veronica-rossi/got-it-so-we-re-going-with-the-oldwe-fedexed-a-horse-plan-classic/) [Veronica Rossi](https://sms4smile.com/quotes/author/veronica-rossi/) > [Babies got it going on!](https://sms4smile.com/quotes/margaret-cho/babies-got-it-going-on/) [Margaret Cho](https://sms4smile.com/quotes/author/margaret-cho/) > [I look in the mirror, and I'm a plus-size girl, but I got it going on.](https://sms4smile.com/quotes/chrissy-metz/i-look-in-the-mirror-and-i-m-a-plus-size-girl-but-i-got-it-going-on/) [Chrissy Metz](https://sms4smile.com/quotes/author/chrissy-metz/) > [In the second half they looked to stop everybody else, and I got going. I picked up the momentum and was able to break…](https://sms4smile.com/quotes/kobe-bryant/in-the-second-half-they-looked-to-stop-everybody-else-and-i-got-going/) [Kobe Bryant](https://sms4smile.com/quotes/author/kobe-bryant/) > [I know what I've got to do. I'm going to set my mind towards it and I'm going to go do it.](https://sms4smile.com/quotes/leighton-vander-esch/i-know-what-i-ve-got-to-do-i-m-going-to-set-my-mind-towards-it-and-i/) [Leighton Vander Esch](https://sms4smile.com/quotes/author/leighton-vander-esch/) ## More by Phil Knight > [A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's…](https://sms4smile.com/quotes/phil-knight/a-shoe-dog-is-somebody-that-really-loves-shoes-and-that-was-me-i-was/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Perception can be changed](https://sms4smile.com/quotes/phil-knight/perception-can-be-changed/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Dare to take chances, lest you leave your talent buried in the ground.](https://sms4smile.com/quotes/phil-knight/dare-to-take-chances-lest-you-leave-your-talent-buried-in-the-ground/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Why is it always so hard to get started?”](https://sms4smile.com/quotes/phil-knight/why-is-it-always-so-hard-to-get-started/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Play by the rules, but be ferocious.](https://sms4smile.com/quotes/phil-knight/play-by-the-rules-but-be-ferocious/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Life is growth, You grow or you die.”](https://sms4smile.com/quotes/phil-knight/life-is-growth-you-grow-or-you-die/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“If my life was to be all work no play, I wanted my work to be play.”](https://sms4smile.com/quotes/phil-knight/if-my-life-was-to-be-all-work-no-play-i-wanted-my-work-to-be-play/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“he was all the colors of an Easter egg.”](https://sms4smile.com/quotes/phil-knight/he-was-all-the-colors-of-an-easter-egg/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“what I knew that morning in March 1977 as we settled around the conference table. I wasn’t even sure how these guys reached us,…](https://sms4smile.com/quotes/phil-knight/what-i-knew-that-morning-in-march-1977-as-we-settled-around-the/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“When you make something, when you improve something, when you deliver something, when you add some service or product to the lives of strangers…](https://sms4smile.com/quotes/phil-knight/when-you-make-something-when-you-improve-something-when-you-deliver/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“It’s possible that we were never closer, maybe because our relationship had been reduced to its primal essence. He was my dad, I was…](https://sms4smile.com/quotes/phil-knight/it-s-possible-that-we-were-never-closer-maybe-because-our/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.”](https://sms4smile.com/quotes/phil-knight/oneness-in-some-way-shape-or-form-it-s-what-every-person-i-ve-ever/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up…](https://sms4smile.com/quotes/phil-knight/we-wanted-nike-to-be-the-world-s-best-sports-and-fitness-company-once/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“You tell yourself that you’re running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.…](https://sms4smile.com/quotes/phil-knight/you-tell-yourself-that-you-re-running-toward-some-goal-chasing-some/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“I wanted to win. No, that’s not right. I simply didn’t want to lose. And”](https://sms4smile.com/quotes/phil-knight/i-wanted-to-win-no-that-s-not-right-i-simply-didn-t-want-to-lose-and/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) [Explore all 120 Phil Knight quotes ](https://sms4smile.com/quotes/author/phil-knight/) ## More Boom quotes > [The nice thing about working with BOOM! on 'Irredeemable' and 'Incorruptible,' man, was they let me have my head. No one said boo about…](https://sms4smile.com/quotes/mark-waid/the-nice-thing-about-working-with-boom-on-irredeemable-and/) [Mark Waid](https://sms4smile.com/quotes/author/mark-waid/) > [“Why live once when you can live forever.”](https://sms4smile.com/quotes/gerardo-delgado/why-live-once-when-you-can-live-forever/) Gerardo Delgado > [I've been in, like, kids' clubs... I've been in the Boom Boom Room in New York, and the kids are going, 'Oh my God,…](https://sms4smile.com/quotes/brian-grazer/i-ve-been-in-like-kids-clubs-i-ve-been-in-the-boom-boom-room-in-new/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [“For ten years Dublin’s been changing faster than our minds can handle. The economic boom has given us too many people with helicopters and…](https://sms4smile.com/quotes/tana-french/for-ten-years-dublin-s-been-changing-faster-than-our-minds-can-handle/) [Tana French](https://sms4smile.com/quotes/author/tana-french/) > [My love for you is like churvaness eklavosh churva ek ek ratatat boom boom bang beng na na na na lalala eh. In short,…](https://sms4smile.com/quotes/anonymous/my-love-for-you-is-like-churvaness-eklavosh-churva-ek-ek-ratatat-boom/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Mindtree began as an internet systems integrator when the dot-com boom was going on.](https://sms4smile.com/quotes/ashok-soota/mindtree-began-as-an-internet-systems-integrator-when-the-dot-com/) [Ashok Soota](https://sms4smile.com/quotes/author/ashok-soota/) > [In one way an oil boom is a mighty bad thing, because it gets into your blood and almost becomes an obsession. Booms are…](https://sms4smile.com/quotes/sue-sanders/in-one-way-an-oil-boom-is-a-mighty-bad-thing-because-it-gets-into/) [Sue Sanders](https://sms4smile.com/quotes/author/sue-sanders/) > [The baby boom is about to become a patient boom.](https://sms4smile.com/quotes/dalton-mcguinty/the-baby-boom-is-about-to-become-a-patient-boom/) [Dalton McGuinty](https://sms4smile.com/quotes/author/dalton-mcguinty/) > [Boom Bang a Bang was a huge part of me, maybe a part that I didnt relish, and there might be psychological reasons for…](https://sms4smile.com/quotes/lulu/boom-bang-a-bang-was-a-huge-part-of-me-maybe-a-part-that-i-didnt/) [Lulu](https://sms4smile.com/quotes/author/lulu/) > [I think especially when the 'Fortnite' boom happened and my career started taking off, there was quite a bit of pressure.](https://sms4smile.com/quotes/pokimane/i-think-especially-when-the-fortnite-boom-happened-and-my-career/) Pokimane > [WOW shahid afridi man liya boss BOOM BOOM!](https://sms4smile.com/quotes/mishal/wow-shahid-afridi-man-liya-boss-boom-boom/) [Mishal](https://sms4smile.com/quotes/author/mishal/) > [“I think you underestimate the appeal of blowing shit up.”](https://sms4smile.com/quotes/debra-dunbar/i-think-you-underestimate-the-appeal-of-blowing-shit-up/) [Debra Dunbar](https://sms4smile.com/quotes/author/debra-dunbar/) > [In falling markets, there is nothing that has not happened before. The bear or pessimist sees only the past, which imprisons the wretched financial…](https://sms4smile.com/quotes/james-buchan/in-falling-markets-there-is-nothing-that-has-not-happened-before-the/) [James Buchan](https://sms4smile.com/quotes/author/james-buchan/) > [Sometimes you just need a spark, and then boom, boom, boom, now the bats come alive.](https://sms4smile.com/quotes/j-d-martinez/sometimes-you-just-need-a-spark-and-then-boom-boom-boom-now-the-bats/) [J. D. Martinez](https://sms4smile.com/quotes/author/j-d-martinez/) > [Click, Click Boom. I'm coming down on the stereo, hear me on the radio, click, click boom.](https://sms4smile.com/quotes/saliva/click-click-boom-i-m-coming-down-on-the-stereo-hear-me-on-the-radio/) [Saliva](https://sms4smile.com/quotes/author/saliva/) Browse all 160 Boom quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The thing that got us going early was the running boom. 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