--- title: "Meaning & Key Takeaway of: Now we understand that the most important…" description: "\"Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and..." image: "https://sms4smile.com/quotes/i/227/phil-knight-3238_business_now-we-understand-that-the-most-importan_2976406.png" --- # Now we understand that the most important thing we do is… ![“Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” quote by Phil Knight](https://sms4smile.com/quotes/i/227/phil-knight-3238_business_now-we-understand-that-the-most-importan_2976406.png) [Download](https://sms4smile.com/quotes/i/227/phil-knight-3238_business_now-we-understand-that-the-most-importan_2976406.png) [Open image](https://sms4smile.com/quotes/i/227/phil-knight-3238_business_now-we-understand-that-the-most-importan_2976406.png) > “Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Marketing drives product success; the product itself becomes a marketing tool. **In simple terms:** Marketing is the core of product value. Key Takeaway Prioritize brand storytelling and product experience. Themes marketing branding product strategy Mood strategic business Type corporate inspirational When to use this quote - product launch - advertising campaigns - market research Key Concepts consumer behavior brand equity Questions to Reflect On - How can product and marketing reinforce each other? - What risks arise from brand‑centric focus? A Different Perspective Over‑emphasis on marketing can neglect product quality. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Important things](https://sms4smile.com/quotes/about/important-things/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Tools](https://sms4smile.com/quotes/about/tools/) ## Related quotes > [Nike is a marketing-oriented company, and the product is our most important marketing tool](https://sms4smile.com/quotes/phil-knight/nike-is-a-marketing-oriented-company-and-the-product-is-our-most/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [Perhaps the most important marketing step any business can take is to discover a way to be different.](https://sms4smile.com/quotes/john-jantsch/perhaps-the-most-important-marketing-step-any-business-can-take-is-to/) [John Jantsch](https://sms4smile.com/quotes/author/john-jantsch/) > [Having a great idea for a product is important, but having a great idea for product distribution is even more important.](https://sms4smile.com/quotes/reid-hoffman/having-a-great-idea-for-a-product-is-important-but-having-a-great/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [“as marketing, sales, finance, and support. 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Why is it…](https://sms4smile.com/quotes/julie-wainwright/you-have-to-have-a-unique-product-that-amazon-just-can-t-source-it-s/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [There are times when product is more important than people and sometimes the people are more important than the product.](https://sms4smile.com/quotes/paul-reed-smith/there-are-times-when-product-is-more-important-than-people-and/) [Paul Reed Smith](https://sms4smile.com/quotes/author/paul-reed-smith/) > [Obviously, the bulk of my Nike shares have been set up in a trust.](https://sms4smile.com/quotes/phil-knight/obviously-the-bulk-of-my-nike-shares-have-been-set-up-in-a-trust/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“In one sense our campus is a topographical map of Nike's history and growth; in another it's a diorama of my life. 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You don't end…](https://sms4smile.com/quotes/phil-knight/ultimately-we-wanted-nike-to-be-the-world-s-best-sports-and-fitness/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“For some, I realize, business is the all-out pursuit of profits, period, full stop, but for us business was no more about making money…](https://sms4smile.com/quotes/phil-knight/for-some-i-realize-business-is-the-all-out-pursuit-of-profits-period/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up…](https://sms4smile.com/quotes/phil-knight/we-wanted-nike-to-be-the-world-s-best-sports-and-fitness-company-once/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [About the Sauconys, there are a lot of sneakers that are not as marketed as heavily as like Nike but those silhouettes are still…](https://sms4smile.com/quotes/pusha-t/about-the-sauconys-there-are-a-lot-of-sneakers-that-are-not-as/) [Pusha T](https://sms4smile.com/quotes/author/pusha-t/) > [Not really a sneaker guy. I like any kind of Nike, that works for me.](https://sms4smile.com/quotes/nick-chubb/not-really-a-sneaker-guy-i-like-any-kind-of-nike-that-works-for-me/) [Nick Chubb](https://sms4smile.com/quotes/author/nick-chubb/) ## More by Phil Knight > [A shoe dog is somebody that really loves shoes, and that was me. 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He was my dad, I was…](https://sms4smile.com/quotes/phil-knight/it-s-possible-that-we-were-never-closer-maybe-because-our/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [“Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.”](https://sms4smile.com/quotes/phil-knight/oneness-in-some-way-shape-or-form-it-s-what-every-person-i-ve-ever/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) > [We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. 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And”](https://sms4smile.com/quotes/phil-knight/i-wanted-to-win-no-that-s-not-right-i-simply-didn-t-want-to-lose-and/) [Phil Knight](https://sms4smile.com/quotes/author/phil-knight/) [Explore all 120 Phil Knight quotes ](https://sms4smile.com/quotes/author/phil-knight/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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