--- title: "Meaning & Key Takeaway of: In Britain, eponymous lifestyle branding…" description: "\"In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in ..." image: "https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg" --- # In Britain, eponymous lifestyle branding as we know it… ![“In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.” quote by Peter York](https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg) [Download](https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg) [Open image](https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg) > “In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.” [Peter York](https://sms4smile.com/quotes/author/peter-york/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He describes the rise of lifestyle branding in Britain, using the Conran and Ashley families as examples of shaping upper‑middle‑class identity. **In simple terms:** Lifestyle branding shaped upper‑middle‑class identity in Britain. Key Takeaway Recognize how branding influences social identity. Themes branding social class identity consumer culture Mood analytical observational Type sociological insight cultural critique When to use this quote - advertising campaigns - product launches - social events Key Concepts Marketing sociology Questions to Reflect On - How does branding affect personal identity? - Can branding be used for social good? A Different Perspective Branding can reinforce class divisions. ★ ★ ★ ★ ★ No ratings yet [1960s](https://sms4smile.com/quotes/about/zz-1960s-426/) [Branding](https://sms4smile.com/quotes/about/branding/) [Brilliant](https://sms4smile.com/quotes/about/brilliant/) [Britain](https://sms4smile.com/quotes/about/britain/) [Different](https://sms4smile.com/quotes/about/different/) [Eponymous Lifestyle](https://sms4smile.com/quotes/about/eponymous-lifestyle-4061155/) [Families Conrans](https://sms4smile.com/quotes/about/families-conrans-4061156/) [Family](https://sms4smile.com/quotes/about/family/) [Fascinating](https://sms4smile.com/quotes/about/fascinating/) [Fascinating Families](https://sms4smile.com/quotes/about/fascinating-families-4061157/) [Late](https://sms4smile.com/quotes/about/late/) [Lifestyle](https://sms4smile.com/quotes/about/lifestyle/) [Lifestyle Branding](https://sms4smile.com/quotes/about/lifestyle-branding-2852863/) [Middle](https://sms4smile.com/quotes/about/middle/) [Settings](https://sms4smile.com/quotes/about/settings/) [Two](https://sms4smile.com/quotes/about/two/) [Vision](https://sms4smile.com/quotes/about/vision/) ## Related quotes > [In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding,…](https://sms4smile.com/quotes/david-chipperfield/in-britain-we-ve-tended-to-replace-the-kind-of-architectural-culture/) [David Chipperfield](https://sms4smile.com/quotes/author/david-chipperfield/) > [I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not…](https://sms4smile.com/quotes/ashley-purdy/i-ve-always-had-an-interest-in-the-fashion-industry-fashion/) [Ashley Purdy](https://sms4smile.com/quotes/author/ashley-purdy/) > [All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around…](https://sms4smile.com/quotes/peter-york/all-i-m-saying-is-that-louis-vuitton-and-l-oreal-didn-t-invent/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [There is a book called San Francisco Tape Music Centre:1960s Counterculture and the Avant-Garde and this book describes everything that you want to know…](https://sms4smile.com/quotes/pauline-oliveros/there-is-a-book-called-san-francisco-tape-music-centre-1960s/) [Pauline Oliveros](https://sms4smile.com/quotes/author/pauline-oliveros/) > [My son Bill, who came to me in 1960-he was 14 then, quoted the old parable to me: "It is not by their words,…](https://sms4smile.com/quotes/madalyn-murray-o-hair/my-son-bill-who-came-to-me-in-1960-he-was-14-then-quoted-the-old/) [Madalyn Murray O'Hair](https://sms4smile.com/quotes/author/madalyn-murray-o-hair/) > [Under the system that we now have to nominate presidential candidates, for instance, I would prefer that we have a system that is closer…](https://sms4smile.com/quotes/michael-beschloss/under-the-system-that-we-now-have-to-nominate-presidential-candidates/) [Michael Beschloss](https://sms4smile.com/quotes/author/michael-beschloss/) > [I was never bothered about my position in the industry. If I had believed in it, I wouldn't have allowed anyone to get ahead…](https://sms4smile.com/quotes/dharmendra/i-was-never-bothered-about-my-position-in-the-industry-if-i-had/) [Dharmendra](https://sms4smile.com/quotes/author/dharmendra/) > [“A friend once told me a story about a former Black Panther leader in a Midwest community who in the 1960s had his phone…](https://sms4smile.com/quotes/luis-j-rodr-guez/a-friend-once-told-me-a-story-about-a-former-black-panther-leader-in/) [Luis J. Rodríguez](https://sms4smile.com/quotes/author/luis-j-rodr-guez/) > [I think the general anxiety of the 1960s - '70s spawned our interest in the living dead. When people worry about the end of…](https://sms4smile.com/quotes/max-brooks/i-think-the-general-anxiety-of-the-1960s-70s-spawned-our-interest-in/) [Max Brooks](https://sms4smile.com/quotes/author/max-brooks/) > [Is it a coincidence that stories from the private life became more popular just as the grand hope for public redemption through revolution was…](https://sms4smile.com/quotes/susan-griffin/is-it-a-coincidence-that-stories-from-the-private-life-became-more/) [Susan Griffin](https://sms4smile.com/quotes/author/susan-griffin/) > [ \[In the 1960s\]...you could take LSD but you couldn't wear a pantsuit. ](https://sms4smile.com/quotes/betsey-johnson/in-the-1960s-you-could-take-lsd-but-you-couldn-t-wear-a-pantsuit/) [Betsey Johnson](https://sms4smile.com/quotes/author/betsey-johnson/) > [Sometimes a party must sail against the wind. We cannot heed the call of those who say it is time to furl the sail.…](https://sms4smile.com/quotes/edward-kennedy/sometimes-a-party-must-sail-against-the-wind-we-cannot-heed-the-call/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [Nearly all the writing of our time is likely to disappear in a hundred years. Certainly most readers - and nearly all critics -…](https://sms4smile.com/quotes/michael-dirda/nearly-all-the-writing-of-our-time-is-likely-to-disappear-in-a/) [Michael Dirda](https://sms4smile.com/quotes/author/michael-dirda/) > [Each year more than 100,000 high school graduates, with proved ability, do not enter college because they cannot afford it. And if we cannot…](https://sms4smile.com/quotes/lyndon-b-johnson/each-year-more-than-100-000-high-school-graduates-with-proved-ability/) [Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/) > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) ## More by Peter York > [Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as…](https://sms4smile.com/quotes/peter-york/girls-like-diana-spencer-armed-with-nothing-more-than-a-guinea-pig/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to…](https://sms4smile.com/quotes/peter-york/all-brands-whether-high-ticket-luxury-ones-such-as-cartier-or-rolls/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [My friends adore 'TOWIE' - the TV documentary series, 'The Only Way is Essex.' They like it, I'm afraid, for the most unworthy of…](https://sms4smile.com/quotes/peter-york/my-friends-adore-towie-the-tv-documentary-series-the-only-way-is/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated…](https://sms4smile.com/quotes/peter-york/people-are-fretful-about-lifestyle-retailing-because-the-idea-that/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Stephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn…](https://sms4smile.com/quotes/peter-york/stephen-jones-hats-are-what-we-used-to-call-creations-extravagant-odd/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Advertising has always been a huge unrecognised source of outdoor relief for the arts.](https://sms4smile.com/quotes/peter-york/advertising-has-always-been-a-huge-unrecognised-source-of-outdoor/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [By the late Nineties, we had become a more visual nation. Big-money taste moved to global standards - new architecture, design and show-off contemporary…](https://sms4smile.com/quotes/peter-york/by-the-late-nineties-we-had-become-a-more-visual-nation-big-money/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had…](https://sms4smile.com/quotes/peter-york/by-the-1980s-practically-no-one-under-60-in-the-real-civilian-world/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of…](https://sms4smile.com/quotes/peter-york/been-trading-up-recently-you-have-haven-t-you-you-ll-be-squawking/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Celebrity poverty, that's the hidden scandal in Blair's Britain. You can't help but worry for them. A girl I knew developed X-ray eyes for…](https://sms4smile.com/quotes/peter-york/celebrity-poverty-that-s-the-hidden-scandal-in-blair-s-britain-you/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would…](https://sms4smile.com/quotes/peter-york/in-the-1940s-cigarettes-would-be-shown-in-classy-situations-endorsed/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the…](https://sms4smile.com/quotes/peter-york/tabloid-discussion-of-bad-children-always-blames-baby-boomer-liberals/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around…](https://sms4smile.com/quotes/peter-york/all-i-m-saying-is-that-louis-vuitton-and-l-oreal-didn-t-invent/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There'll be at least 10 in the broadsheets today and…](https://sms4smile.com/quotes/peter-york/the-newsprint-thesp-celebrity-interview-as-a-middle-brow-art-form/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) > [Decorators never quite saw the point of massing books. Books brought colour to a room and filled it up, but shelves bearing just one…](https://sms4smile.com/quotes/peter-york/decorators-never-quite-saw-the-point-of-massing-books-books-brought/) [Peter York](https://sms4smile.com/quotes/author/peter-york/) [Explore all 62 Peter York quotes ](https://sms4smile.com/quotes/author/peter-york/) ## More 1960s quotes > [We do need different types of propulsion to get to Mars. I wrote one of the first Ph.D. theses on that in the 1960s.](https://sms4smile.com/quotes/edgar-mitchell/we-do-need-different-types-of-propulsion-to-get-to-mars-i-wrote-one/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [Each year more than 100,000 high school graduates, with proved ability, do not enter college because they cannot afford it. And if we cannot…](https://sms4smile.com/quotes/lyndon-b-johnson/each-year-more-than-100-000-high-school-graduates-with-proved-ability/) [Lyndon B. Johnson](https://sms4smile.com/quotes/author/lyndon-b-johnson/) > [Nearly all the writing of our time is likely to disappear in a hundred years. Certainly most readers - and nearly all critics -…](https://sms4smile.com/quotes/michael-dirda/nearly-all-the-writing-of-our-time-is-likely-to-disappear-in-a/) [Michael Dirda](https://sms4smile.com/quotes/author/michael-dirda/) > [Sometimes a party must sail against the wind. We cannot heed the call of those who say it is time to furl the sail.…](https://sms4smile.com/quotes/edward-kennedy/sometimes-a-party-must-sail-against-the-wind-we-cannot-heed-the-call/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [ \[In the 1960s\]...you could take LSD but you couldn't wear a pantsuit. ](https://sms4smile.com/quotes/betsey-johnson/in-the-1960s-you-could-take-lsd-but-you-couldn-t-wear-a-pantsuit/) [Betsey Johnson](https://sms4smile.com/quotes/author/betsey-johnson/) > [Is it a coincidence that stories from the private life became more popular just as the grand hope for public redemption through revolution was…](https://sms4smile.com/quotes/susan-griffin/is-it-a-coincidence-that-stories-from-the-private-life-became-more/) [Susan Griffin](https://sms4smile.com/quotes/author/susan-griffin/) > [I think the general anxiety of the 1960s - '70s spawned our interest in the living dead. When people worry about the end of…](https://sms4smile.com/quotes/max-brooks/i-think-the-general-anxiety-of-the-1960s-70s-spawned-our-interest-in/) [Max Brooks](https://sms4smile.com/quotes/author/max-brooks/) > [“A friend once told me a story about a former Black Panther leader in a Midwest community who in the 1960s had his phone…](https://sms4smile.com/quotes/luis-j-rodr-guez/a-friend-once-told-me-a-story-about-a-former-black-panther-leader-in/) [Luis J. Rodríguez](https://sms4smile.com/quotes/author/luis-j-rodr-guez/) > [I was never bothered about my position in the industry. If I had believed in it, I wouldn't have allowed anyone to get ahead…](https://sms4smile.com/quotes/dharmendra/i-was-never-bothered-about-my-position-in-the-industry-if-i-had/) [Dharmendra](https://sms4smile.com/quotes/author/dharmendra/) > [Under the system that we now have to nominate presidential candidates, for instance, I would prefer that we have a system that is closer…](https://sms4smile.com/quotes/michael-beschloss/under-the-system-that-we-now-have-to-nominate-presidential-candidates/) [Michael Beschloss](https://sms4smile.com/quotes/author/michael-beschloss/) > [My son Bill, who came to me in 1960-he was 14 then, quoted the old parable to me: "It is not by their words,…](https://sms4smile.com/quotes/madalyn-murray-o-hair/my-son-bill-who-came-to-me-in-1960-he-was-14-then-quoted-the-old/) [Madalyn Murray O'Hair](https://sms4smile.com/quotes/author/madalyn-murray-o-hair/) > [There is a book called San Francisco Tape Music Centre:1960s Counterculture and the Avant-Garde and this book describes everything that you want to know…](https://sms4smile.com/quotes/pauline-oliveros/there-is-a-book-called-san-francisco-tape-music-centre-1960s/) [Pauline Oliveros](https://sms4smile.com/quotes/author/pauline-oliveros/) > [Much of the art of the 1960s, from body art to video and direct performance, was concerned with similar issues. And then there was…](https://sms4smile.com/quotes/valie-export/much-of-the-art-of-the-1960s-from-body-art-to-video-and-direct/) [Valie Export](https://sms4smile.com/quotes/author/valie-export/) > [I went through college in the 1960s without having any idea that I was going to have to make a living. When I graduated…](https://sms4smile.com/quotes/francine-prose/i-went-through-college-in-the-1960s-without-having-any-idea-that-i/) [Francine Prose](https://sms4smile.com/quotes/author/francine-prose/) > [“At the beginning of a decade when everything was beginning to seem possible, nothing seemed impossible.”](https://sms4smile.com/quotes/margot-lee-shetterly/at-the-beginning-of-a-decade-when-everything-was-beginning-to-seem/) [Margot Lee Shetterly](https://sms4smile.com/quotes/author/margot-lee-shetterly/) [Browse all 486 1960s quotes ](https://sms4smile.com/quotes/about/zz-1960s-426/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.", "creator": { "@type": "Person", "name": "Peter York" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-york/in-britain-eponymous-lifestyle-branding-as-we-know-it-started-in-the/", "about": { "@type": "Thing", "name": "1960s" }, "@id": "https://sms4smile.com/quotes/peter-york/in-britain-eponymous-lifestyle-branding-as-we-know-it-started-in-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg", "url": "https://sms4smile.com/quotes/i/fad/peter-york-10981_1960s_in-britain-eponymous-lifestyle-branding_2891121.jpg", "width": 1080, "height": 1080, "caption": "“In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating…” — Peter York", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter York", "item": "https://sms4smile.com/quotes/author/peter-york/" }, { "@type": "ListItem", "position": 4, "name": "In Britain, eponymous lifestyle branding as...", "item": "https://sms4smile.com/quotes/peter-york/in-britain-eponymous-lifestyle-branding-as-we-know-it-started-in-the/" } ], "@id": "https://sms4smile.com/quotes/peter-york/in-britain-eponymous-lifestyle-branding-as-we-know-it-started-in-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```