--- title: "Meaning & Key Takeaway of: There's been a lot companies that have…" description: "\"There's been a lot companies that have shown \"zero to one\" kind of growth in the computer, internet software age. Facebook and Google are zero to one c..." image: "https://sms4smile.com/quotes/i/097/peter-thiel-1311_age_there-s-been-a-lot-companies-that-have-s_2554363.png" --- # There's been a lot companies that have shown "zero to one"… ![“There's been a lot companies that have shown "zero to one" kind of growth in the computer, internet software age. Facebook and Google are zero to one companies. Apple's iPhone was the first smartphone that really works, and of course, then you scale it horizontally, but the vertical component was…” quote by Peter Thiel](https://sms4smile.com/quotes/i/097/peter-thiel-1311_age_there-s-been-a-lot-companies-that-have-s_2554363.png) [Download](https://sms4smile.com/quotes/i/097/peter-thiel-1311_age_there-s-been-a-lot-companies-that-have-s_2554363.png) [Open image](https://sms4smile.com/quotes/i/097/peter-thiel-1311_age_there-s-been-a-lot-companies-that-have-s_2554363.png) > “There's been a lot companies that have shown "zero to one" kind of growth in the computer, internet software age. Facebook and Google are zero to one companies. Apple's iPhone was the first smartphone that really works, and of course, then you scale it horizontally, but the vertical component was really critical. Space X would also be one.” [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Some companies create breakthrough, singular innovations (zero to one) that reshape markets, while scaling existing ideas adds incremental value. **In simple terms:** Breakthrough ideas change markets; scaling builds on them. Key Takeaway Seek unique, transformative innovations. Themes innovation growth technology Mood visionary analytical Type philosophical motivational When to use this quote - startup founding - product development - venture capital Key Concepts disruptive tech market creation scalable models Questions to Reflect On - What problem can you solve uniquely? - How to balance breakthrough with execution? A Different Perspective Zero‑to‑one ventures face high risk and uncertainty. ★ ★ ★ ★ ★ No ratings yet [Age](https://sms4smile.com/quotes/about/age/) [Computer](https://sms4smile.com/quotes/about/computer/) [Computers](https://sms4smile.com/quotes/about/computers/) [Growth](https://sms4smile.com/quotes/about/growth/) [Internet](https://sms4smile.com/quotes/about/internet/) [Programming](https://sms4smile.com/quotes/about/programming/) [Software](https://sms4smile.com/quotes/about/software/) ## Related quotes > [I saw the logarithmic growth of computer power.](https://sms4smile.com/quotes/al-gore/i-saw-the-logarithmic-growth-of-computer-power/) [Al Gore](https://sms4smile.com/quotes/author/al-gore/) > [“Speaking of Jobs, Moritz writes: “He was unwilling to let product planning become burdened with analysis, focus groups, decision trees, the shifts of the…](https://sms4smile.com/quotes/adam-lashinsky/speaking-of-jobs-moritz-writes-he-was-unwilling-to-let-product/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [I still can't get used to a smartphone. 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