--- title: "Meaning & Key Takeaway of: If the slogan for Google is 'Don't be…" description: "\"If the slogan for Google is 'Don't be evil', then the slogan for Uber is 'Do a little bit of evil & don't get caught.'\" — Peter Thiel" image: "https://sms4smile.com/quotes/i/e33/peter-thiel-1311_bits_if-the-slogan-for-google-is-don-t-be-evi_2887354.png" --- # If the slogan for Google is 'Don't be evil', then the… ![“If the slogan for Google is 'Don't be evil', then the slogan for Uber is 'Do a little bit of evil & don't get caught.'” quote by Peter Thiel](https://sms4smile.com/quotes/i/e33/peter-thiel-1311_bits_if-the-slogan-for-google-is-don-t-be-evi_2887354.png) [Download](https://sms4smile.com/quotes/i/e33/peter-thiel-1311_bits_if-the-slogan-for-google-is-don-t-be-evi_2887354.png) [Open image](https://sms4smile.com/quotes/i/e33/peter-thiel-1311_bits_if-the-slogan-for-google-is-don-t-be-evi_2887354.png) > “If the slogan for Google is 'Don't be evil', then the slogan for Uber is 'Do a little bit of evil & don't get caught.'” [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He contrasts Google's "Don't be evil" motto with Uber's alleged willingness to act unethically if unnoticed, highlighting moral hypocrisy. **In simple terms:** Google aims for good; Uber may prioritize profit over ethics. Key Takeaway Question corporate ethics. Themes business ethics corporate culture morality hypocrisy technology Mood critical provocative Type analytical philosophical When to use this quote - business strategy - ethical debates - regulatory scrutiny Key Concepts tech industry corporate policy public perception Questions to Reflect On - What ethical standards should tech firms follow? - How can consumers hold companies accountable? A Different Perspective Not all companies act uniformly. ★ ★ ★ ★ ★ No ratings yet [Bits](https://sms4smile.com/quotes/about/bits/) [Caught](https://sms4smile.com/quotes/about/caught/) [Evil](https://sms4smile.com/quotes/about/evil/) [Evil Slogan](https://sms4smile.com/quotes/about/evil-slogan-4034993/) [Google](https://sms4smile.com/quotes/about/google/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Internet](https://sms4smile.com/quotes/about/internet/) [Little bit](https://sms4smile.com/quotes/about/little-bit/) [Littles](https://sms4smile.com/quotes/about/littles/) [Slogan](https://sms4smile.com/quotes/about/slogan/) [Slogan Google](https://sms4smile.com/quotes/about/slogan-google-4034994/) [Slogan Uber](https://sms4smile.com/quotes/about/slogan-uber-4034992/) [Slogans](https://sms4smile.com/quotes/about/slogans/) [Uber](https://sms4smile.com/quotes/about/uber/) [Uber Little](https://sms4smile.com/quotes/about/uber-little-4034995/) ## Related quotes > [We need to shed our unearthly and nonsocial and idealistic and romantic and uber-spiritual visions of kingdom and get back to what Jesus meant.…](https://sms4smile.com/quotes/scot-mcknight/we-need-to-shed-our-unearthly-and-nonsocial-and-idealistic-and/) [Scot McKnight](https://sms4smile.com/quotes/author/scot-mcknight/) > [Uber is a $3.5 billion lesson in building for how the world \*should\* work instead of optimizing for how the world \*does\* work](https://sms4smile.com/quotes/aaron-levie/uber-is-a-3-5-billion-lesson-in-building-for-how-the-world-should/) [Aaron Levie](https://sms4smile.com/quotes/author/aaron-levie/) > [Uber exists because of mobile telephones.](https://sms4smile.com/quotes/travis-kalanick/uber-exists-because-of-mobile-telephones/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I don't need a driver's license, my Uber driver needs a driver's license.](https://sms4smile.com/quotes/jaboukie-young-white/i-don-t-need-a-driver-s-license-my-uber-driver-needs-a-driver-s/) [Jaboukie Young-White](https://sms4smile.com/quotes/author/jaboukie-young-white/) > [Create content that satisfies your uber goals and desires.](https://sms4smile.com/quotes/tom-webster/create-content-that-satisfies-your-uber-goals-and-desires/) [Tom Webster](https://sms4smile.com/quotes/author/tom-webster/) > [I invested in Uber in 2011 when it was only in San Francisco.](https://sms4smile.com/quotes/troy-carter/i-invested-in-uber-in-2011-when-it-was-only-in-san-francisco/) [Troy Carter](https://sms4smile.com/quotes/author/troy-carter/) > [Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.](https://sms4smile.com/quotes/travis-kalanick/our-whole-goal-is-to-drive-the-cost-of-taking-an-uber-below-the-cost/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I wish I had invested in the series A of Snapchat and Uber.](https://sms4smile.com/quotes/chamath-palihapitiya/i-wish-i-had-invested-in-the-series-a-of-snapchat-and-uber/) [Chamath Palihapitiya](https://sms4smile.com/quotes/author/chamath-palihapitiya/) > [When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a…](https://sms4smile.com/quotes/seth-godin/when-you-think-about-uber-and-airbnb-and-the-other-companies-that-are/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a…](https://sms4smile.com/quotes/travis-kalanick/uber-is-efficiency-with-elegance-on-top-that-s-why-i-buy-an-iphone/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [I think I'm not uber into the comedy scene, but I love to laugh, especially in our business, where you're always front and center…](https://sms4smile.com/quotes/john-cena/i-think-i-m-not-uber-into-the-comedy-scene-but-i-love-to-laugh/) [John Cena](https://sms4smile.com/quotes/author/john-cena/) > [I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.](https://sms4smile.com/quotes/richard-branson/i-myself-have-invested-in-uber-and-hailo-i-think-they-offer-great/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Interviewing one of Uber’s earliest executives, who demonstrated the company’s route-finding algorithms with the unbridled enthusiasm of a small child at Christmas, I couldn’t…](https://sms4smile.com/quotes/omar-el-akkad/interviewing-one-of-uber-s-earliest-executives-who-demonstrated-the/) [Omar El Akkad](https://sms4smile.com/quotes/author/omar-el-akkad/) > [When theres no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic…](https://sms4smile.com/quotes/travis-kalanick/when-theres-no-other-dude-in-the-car-the-cost-of-taking-an-uber/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) > [Uber riders are the most affluent, influential people in their cities.](https://sms4smile.com/quotes/travis-kalanick/uber-riders-are-the-most-affluent-influential-people-in-their-cities/) [Travis Kalanick](https://sms4smile.com/quotes/author/travis-kalanick/) ## More by Peter Thiel > [People don't want to believe that technology is broken. Pharmaceuticals, robotics, artificial intelligence, nanotechnology - all these areas where the progress has been a…](https://sms4smile.com/quotes/peter-thiel/people-don-t-want-to-believe-that-technology-is-broken/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [If you think about basic science or coming up with new theories of mathematics, these are not the kinds of things which are necessarily…](https://sms4smile.com/quotes/peter-thiel/if-you-think-about-basic-science-or-coming-up-with-new-theories-of/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [I think we have a bubble in the US in government bonds, because of the quantitative easing and the negative real interest rates, and…](https://sms4smile.com/quotes/peter-thiel/i-think-we-have-a-bubble-in-the-us-in-government-bonds-because-of-the/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Time and decision-making themselves follow a power law, and some moments matter far more than others”](https://sms4smile.com/quotes/peter-thiel/time-and-decision-making-themselves-follow-a-power-law-and-some/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Today, we exaggerate the differences between left-liberal egalitarianism and libertarian individualism because almost everyone shares their common indefinite attitude. In philosophy, politics, and business,…](https://sms4smile.com/quotes/peter-thiel/today-we-exaggerate-the-differences-between-left-liberal/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that…](https://sms4smile.com/quotes/peter-thiel/when-you-already-have-150-billion-a-year-in-revenues-from-the-iphone/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“CREATIVE MONOPOLY means new products that benefit everybody and sustainable profits for the creator. Competition means no profits for anybody, no meaningful differentiation, and…](https://sms4smile.com/quotes/peter-thiel/creative-monopoly-means-new-products-that-benefit-everybody-and/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“we have given up our sense of wonder at secrets left to be discovered.”](https://sms4smile.com/quotes/peter-thiel/we-have-given-up-our-sense-of-wonder-at-secrets-left-to-be-discovered/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Today our society is permeated by the twin ideas that death is both inevitable and random.”](https://sms4smile.com/quotes/peter-thiel/today-our-society-is-permeated-by-the-twin-ideas-that-death-is-both/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“if your company can be summed up by its opposition to already existing firms, it can’t be completely new and it’s probably not going…](https://sms4smile.com/quotes/peter-thiel/if-your-company-can-be-summed-up-by-its-opposition-to-already/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Is a lukewarm attitude to one’s work a sign of mental health? Is a merely professional attitude the only sane approach?”](https://sms4smile.com/quotes/peter-thiel/is-a-lukewarm-attitude-to-one-s-work-a-sign-of-mental-health-is-a/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the…](https://sms4smile.com/quotes/peter-thiel/if-you-ve-invented-something-new-but-you-haven-t-invented-an/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [The business model piece is we're always talking about competing more effectively. If you're starting a company or career you don't want to compete.…](https://sms4smile.com/quotes/peter-thiel/the-business-model-piece-is-we-re-always-talking-about-competing-more/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [If you invest in Microsoft or Oracle, or a number of other companies for that matter, you're fundamentally making a bet that there's going…](https://sms4smile.com/quotes/peter-thiel/if-you-invest-in-microsoft-or-oracle-or-a-number-of-other-companies/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [Our economy is broken. I'm not a politician, but neither is Donald Trump. He is a builder, and it's time to rebuild America.](https://sms4smile.com/quotes/peter-thiel/our-economy-is-broken-i-m-not-a-politician-but-neither-is-donald/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) [Explore all 257 Peter Thiel quotes ](https://sms4smile.com/quotes/author/peter-thiel/) ## More Bits quotes > [ Brad \[Dourif\] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him… ](https://sms4smile.com/quotes/david-kirschner/brad-dourif-would-tell-himself-that-he-was-not-intentionally-trying/) [David Kirschner](https://sms4smile.com/quotes/author/david-kirschner/) > [There is only one party in the United States, the Property Party...and it has two right wings: Republican and Democrat. 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This is a bit rich coming from a man who actually married his own mother.](https://sms4smile.com/quotes/steven-morrissey/he-referred-to-me-as-an-insufferable-puffed-up-prat-this-is-a-bit/) [Steven Morrissey](https://sms4smile.com/quotes/author/steven-morrissey/) > [It won't do you a bit of good to know everything if you don't do anything with it.](https://sms4smile.com/quotes/louise-fitzhugh/it-won-t-do-you-a-bit-of-good-to-know-everything-if-you-don-t-do/) [Louise Fitzhugh](https://sms4smile.com/quotes/author/louise-fitzhugh/) > [I was told I had brain damage. I always knew it was an unfair label. 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