--- title: "Meaning & Key Takeaway of: Innovation, surprising people and…" description: "\"Innovation, surprising people and creating a sense of wonder is what consumers want.\" — Peter Molyneux" image: "https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png" --- # Innovation, surprising people and creating a sense of… ![“Innovation, surprising people and creating a sense of wonder is what consumers want.” quote by Peter Molyneux](https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png) [Download](https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png) [Open image](https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png) > “Innovation, surprising people and creating a sense of wonder is what consumers want.” [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Consumers crave innovative experiences that evoke wonder and surprise. **In simple terms:** Innovation creates wonder. Key Takeaway Innovate to amaze. Themes innovation wonder consumer desire Mood exciting inspiring Type marketing philosophical When to use this quote - product development - advertising - entertainment Key Concepts marketing experience design Questions to Reflect On - What makes wonder lasting? - How to balance novelty and utility? A Different Perspective Innovation alone may not sustain interest. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Creativity](https://sms4smile.com/quotes/about/creativity/) [Curiosity](https://sms4smile.com/quotes/about/curiosity/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [People](https://sms4smile.com/quotes/about/people/) [Sense of wonder](https://sms4smile.com/quotes/about/sense-of-wonder/) [Wonder](https://sms4smile.com/quotes/about/wonder/) ## Related quotes > [Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging…](https://sms4smile.com/quotes/virginia-postrel/persuasion-has-become-a-kind-of-force-the-more-the-advertiser-knows/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [Recycling, packaging, businesses are changing all of those things because that's what consumers want.](https://sms4smile.com/quotes/jerry-greenfield/recycling-packaging-businesses-are-changing-all-of-those-things/) [Jerry Greenfield](https://sms4smile.com/quotes/author/jerry-greenfield/) > [I want to be a real artist to consumers. I want to be the real thing for them.](https://sms4smile.com/quotes/aaron-carter/i-want-to-be-a-real-artist-to-consumers-i-want-to-be-the-real-thing/) [Aaron Carter](https://sms4smile.com/quotes/author/aaron-carter/) > [In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support…](https://sms4smile.com/quotes/martin-lindstrom/in-a-world-where-authenticity-increasingly-is-in-focus-consumers-are/) [Martin Lindstrom](https://sms4smile.com/quotes/author/martin-lindstrom/) > [One can get very fond of the people one meets in bars. The trouble is they then appear sort of different in the daylight…](https://sms4smile.com/quotes/alice-thomas-ellis/one-can-get-very-fond-of-the-people-one-meets-in-bars-the-trouble-is/) [Alice Thomas Ellis](https://sms4smile.com/quotes/author/alice-thomas-ellis/) > [What I do find surprising is that other people do not think in the same way. I find it hard to imagine a world…](https://sms4smile.com/quotes/daniel-tammet/what-i-do-find-surprising-is-that-other-people-do-not-think-in-the/) [Daniel Tammet](https://sms4smile.com/quotes/author/daniel-tammet/) > [If you want a machine to be able to interact with people, it better not do things that are surprising to people.](https://sms4smile.com/quotes/rodney-brooks/if-you-want-a-machine-to-be-able-to-interact-with-people-it-better/) [Rodney Brooks](https://sms4smile.com/quotes/author/rodney-brooks/) > [I just like surprising people. I never want to get to a place where people see that I am in a movie and they…](https://sms4smile.com/quotes/john-c-reilly/i-just-like-surprising-people-i-never-want-to-get-to-a-place-where/) [John C. Reilly](https://sms4smile.com/quotes/author/john-c-reilly/) > [It's all about surprising people, and you're not surprising people if you're making them laugh every five seconds.](https://sms4smile.com/quotes/bo-burnham/it-s-all-about-surprising-people-and-you-re-not-surprising-people-if/) [Bo Burnham](https://sms4smile.com/quotes/author/bo-burnham/) > [I played Big Band jazz music. I wasn't into rock and roll. I was just there because it was a living. I surprised everyone.…](https://sms4smile.com/quotes/bobby-vinton/i-played-big-band-jazz-music-i-wasn-t-into-rock-and-roll-i-was-just/) [Bobby Vinton](https://sms4smile.com/quotes/author/bobby-vinton/) > [I always like surprising people and doing things at a young age and, I don't know, trying to do them at a higher caliber…](https://sms4smile.com/quotes/borns/i-always-like-surprising-people-and-doing-things-at-a-young-age-and-i/) [Borns](https://sms4smile.com/quotes/author/borns/) > [I always want to keep growing and keep surprising people, and showing them different parts of me.](https://sms4smile.com/quotes/aubrey-plaza/i-always-want-to-keep-growing-and-keep-surprising-people-and-showing/) [Aubrey Plaza](https://sms4smile.com/quotes/author/aubrey-plaza/) > [I'm not a good gift-giver, other than the fact that I like surprising people. I usually give what people ask for but I try…](https://sms4smile.com/quotes/trea-turner/i-m-not-a-good-gift-giver-other-than-the-fact-that-i-like-surprising/) [Trea Turner](https://sms4smile.com/quotes/author/trea-turner/) > [I want to constantly be surprising people with different roles.](https://sms4smile.com/quotes/emma-roberts/i-want-to-constantly-be-surprising-people-with-different-roles/) [Emma Roberts](https://sms4smile.com/quotes/author/emma-roberts/) > [The most important thing in comedy - apart from empathy, which I think is important even if disguised - is surprise. I like surprising…](https://sms4smile.com/quotes/ricky-gervais/the-most-important-thing-in-comedy-apart-from-empathy-which-i-think/) [Ricky Gervais](https://sms4smile.com/quotes/author/ricky-gervais/) ## More by Peter Molyneux > [I just think the days of me doing press and getting excited about games before they're done is over. That's not how the world…](https://sms4smile.com/quotes/peter-molyneux/i-just-think-the-days-of-me-doing-press-and-getting-excited-about/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [In 'Fable III' we have taken away the experience system.](https://sms4smile.com/quotes/peter-molyneux/in-fable-iii-we-have-taken-away-the-experience-system/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [With 'Black and White 2,' I want to put it in a setting where you're actually using the creature. I want the little people…](https://sms4smile.com/quotes/peter-molyneux/with-black-and-white-2-i-want-to-put-it-in-a-setting-where-you-re/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [Freedom is... freedom can actually be boring, you've got to realize that.](https://sms4smile.com/quotes/peter-molyneux/freedom-is-freedom-can-actually-be-boring-you-ve-got-to-realize-that/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [When we transitioned from the PC to the console with 'Fable,' it took us five years to do that. And that's just going from…](https://sms4smile.com/quotes/peter-molyneux/when-we-transitioned-from-the-pc-to-the-console-with-fable-it-took-us/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [Some games work well as straight patches, but 'The Trail' wasn't one of those.](https://sms4smile.com/quotes/peter-molyneux/some-games-work-well-as-straight-patches-but-the-trail-wasn-t-one-of/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > ['The Trail' on PC is far more challenging by nature. The flow of the game is completely changed, because I think that's what the…](https://sms4smile.com/quotes/peter-molyneux/the-trail-on-pc-is-far-more-challenging-by-nature-the-flow-of-the/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [RPGs are great for MMO transitions.](https://sms4smile.com/quotes/peter-molyneux/rpgs-are-great-for-mmo-transitions/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [The trouble is, I'm a terrible PR person,](https://sms4smile.com/quotes/peter-molyneux/the-trouble-is-i-m-a-terrible-pr-person/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [Imagine if you're playing at home and your girlfriend is badgering you all the time not to play. Wouldn't it be great to have…](https://sms4smile.com/quotes/peter-molyneux/imagine-if-you-re-playing-at-home-and-your-girlfriend-is-badgering/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [I think that PC gaming is as healthy as it's ever been. I think there's probably more people playing games on their PCs, I…](https://sms4smile.com/quotes/peter-molyneux/i-think-that-pc-gaming-is-as-healthy-as-it-s-ever-been-i-think-there/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [Bizarrely, a lot of the innovations in free-to-play are coming out of the PC space rather than the mobile space.](https://sms4smile.com/quotes/peter-molyneux/bizarrely-a-lot-of-the-innovations-in-free-to-play-are-coming-out-of/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [There are women who find nice people attractive... I've never met them.](https://sms4smile.com/quotes/peter-molyneux/there-are-women-who-find-nice-people-attractive-i-ve-never-met-them/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [We experimented with different monetization techniques in 'Godus.' We had some events that you could go on which were time-limited. That didn't work terribly…](https://sms4smile.com/quotes/peter-molyneux/we-experimented-with-different-monetization-techniques-in-godus-we/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) > [Over the years you just pick up inspiration and ideas bubble away in my mind.](https://sms4smile.com/quotes/peter-molyneux/over-the-years-you-just-pick-up-inspiration-and-ideas-bubble-away-in/) [Peter Molyneux](https://sms4smile.com/quotes/author/peter-molyneux/) [Explore all 107 Peter Molyneux quotes ](https://sms4smile.com/quotes/author/peter-molyneux/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Innovation, surprising people and creating a sense of wonder is what consumers want.", "creator": { "@type": "Person", "name": "Peter Molyneux" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-molyneux/innovation-surprising-people-and-creating-a-sense-of-wonder-is-what/", "about": { "@type": "Thing", "name": "Consumers" }, "@id": "https://sms4smile.com/quotes/peter-molyneux/innovation-surprising-people-and-creating-a-sense-of-wonder-is-what/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png", "contentUrl": "https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png", "url": "https://sms4smile.com/quotes/i/84d/peter-molyneux-4728_consumers_innovation-surprising-people-and-creatin_2864347.png", "width": 1080, "height": 1080, "caption": "“Innovation, surprising people and creating a sense of wonder is what consumers want.” — Peter Molyneux", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter Molyneux", "item": "https://sms4smile.com/quotes/author/peter-molyneux/" }, { "@type": "ListItem", "position": 4, "name": "Innovation, surprising people and creating a...", "item": "https://sms4smile.com/quotes/peter-molyneux/innovation-surprising-people-and-creating-a-sense-of-wonder-is-what/" } ], "@id": "https://sms4smile.com/quotes/peter-molyneux/innovation-surprising-people-and-creating-a-sense-of-wonder-is-what/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```