--- title: "Meaning & Key Takeaway of: Invest in businesses any idiot could run…" description: "\"Invest in businesses any idiot could run, because someday one will.\" — Peter Lynch" image: "https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png" --- # Invest in businesses any idiot could run, because someday… ![“Invest in businesses any idiot could run, because someday one will.” quote by Peter Lynch](https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png) [Download](https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png) [Open image](https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png) > “Invest in businesses any idiot could run, because someday one will.” [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Invest in companies that are easy to understand, because eventually even simple businesses can become valuable. **In simple terms:** Simple businesses can become valuable over time. Key Takeaway Invest in easy‑to‑understand companies. Themes investment simplicity value long‑term risk management Mood practical optimistic analytical Type investment business When to use this quote - portfolio building - financial planning - risk assessment Key Concepts business models market cycles investment strategy Questions to Reflect On - What simple business could thrive long term? - How do you assess a company's future relevance? A Different Perspective Simple businesses may face competition and become obsolete. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Idiot](https://sms4smile.com/quotes/about/idiot/) [Running](https://sms4smile.com/quotes/about/running/) ## Related quotes > [“It's the sort of absurd notion, though, that I wouldn't mind taking out for a good academic run someday.”](https://sms4smile.com/quotes/j-d-salinger/it-s-the-sort-of-absurd-notion-though-that-i-wouldn-t-mind-taking-out/) [J.D. Salinger](https://sms4smile.com/quotes/author/j-d-salinger/) > ['Shark Tank' is fun, but it's all business. We use our own money, and the competition between the sharks is fierce. More importantly, it's…](https://sms4smile.com/quotes/mark-cuban/shark-tank-is-fun-but-it-s-all-business-we-use-our-own-money-and-the/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [We think the ownership culture is very important, so we like to invest in businesses whose leaders are also owners.](https://sms4smile.com/quotes/john-elkann/we-think-the-ownership-culture-is-very-important-so-we-like-to-invest/) [John Elkann](https://sms4smile.com/quotes/author/john-elkann/) > [People invest in businesses that they believe have the leadership, mission and team to grow and operate profitably.](https://sms4smile.com/quotes/robert-kiyosaki/people-invest-in-businesses-that-they-believe-have-the-leadership/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [We only invest in businesses that reduce labor.](https://sms4smile.com/quotes/steve-jurvetson/we-only-invest-in-businesses-that-reduce-labor/) [Steve Jurvetson](https://sms4smile.com/quotes/author/steve-jurvetson/) > [The financial crisis and the Great Recession left firms with excess capacity, reducing incentives to invest. If businesses expect slower growth to continue, that…](https://sms4smile.com/quotes/jerome-powell/the-financial-crisis-and-the-great-recession-left-firms-with-excess/) [Jerome Powell](https://sms4smile.com/quotes/author/jerome-powell/) > [Invest in what you know.](https://sms4smile.com/quotes/peter-lynch/invest-in-what-you-know/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Someday they may cure MS, that idiot thing. It gets in there and they can't get it out.](https://sms4smile.com/quotes/teri-garr/someday-they-may-cure-ms-that-idiot-thing-it-gets-in-there-and-they/) [Teri Garr](https://sms4smile.com/quotes/author/teri-garr/) > [“When you invest your life, you don’t lose it.”](https://sms4smile.com/quotes/sunday-adelaja/when-you-invest-your-life-you-don-t-lose-it/) [Sunday Adelaja](https://sms4smile.com/quotes/author/sunday-adelaja/) > [“Invest in the change you want to see.”](https://sms4smile.com/quotes/mawere-mutumwa/invest-in-the-change-you-want-to-see/) Mawere Mutumwa > [The world's industry must gain incentives to stop polluting and to invest in clean technologies.](https://sms4smile.com/quotes/tulsi-tanti/the-world-s-industry-must-gain-incentives-to-stop-polluting-and-to/) [Tulsi Tanti](https://sms4smile.com/quotes/author/tulsi-tanti/) > [To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information. What's needed is a sound intellectual…](https://sms4smile.com/quotes/warren-buffett/to-invest-successfully-over-a-lifetime-does-not-require-a/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [We will invest in our people, quality education, job opportunity, family, neighborhood, and yes, a thing we call America.](https://sms4smile.com/quotes/dan-quayle/we-will-invest-in-our-people-quality-education-job-opportunity-family/) [Dan Quayle](https://sms4smile.com/quotes/author/dan-quayle/) > [I'll invest my money in people.](https://sms4smile.com/quotes/will-keith-kellogg/i-ll-invest-my-money-in-people/) [Will Keith Kellogg](https://sms4smile.com/quotes/author/will-keith-kellogg/) > [Everything affects hip-hop. The question is, how does it affect the money that corporations are going to invest to put out different kinds of…](https://sms4smile.com/quotes/will-i-am/everything-affects-hip-hop-the-question-is-how-does-it-affect-the/) [will.i.am](https://sms4smile.com/quotes/author/will-i-am/) ## More by Peter Lynch > [If a picture is worth a thousand words, in business, so is a number.](https://sms4smile.com/quotes/peter-lynch/if-a-picture-is-worth-a-thousand-words-in-business-so-is-a-number/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [“The old Wall Street adage "never invest in anything that eats or needs repairs" may apply to racehorses, but it's malarkey when it comes…](https://sms4smile.com/quotes/peter-lynch/the-old-wall-street-adage-never-invest-in-anything-that-eats-or-needs/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [You just don't know when you can find the bottom.](https://sms4smile.com/quotes/peter-lynch/you-just-don-t-know-when-you-can-find-the-bottom/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [I think you have to learn that there's a company behind every stock, and that there's only one real reason why stocks go up.…](https://sms4smile.com/quotes/peter-lynch/i-think-you-have-to-learn-that-there-s-a-company-behind-every-stock/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader…](https://sms4smile.com/quotes/peter-lynch/if-you-re-prepared-to-invest-in-a-company-then-you-ought-to-be-able/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [“In other words, I continue to think like an amateur as frequently as possible. GOING IT ALONE”](https://sms4smile.com/quotes/peter-lynch/in-other-words-i-continue-to-think-like-an-amateur-as-frequently-as/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Absent a lot of surprises, stocks are relatively predictable over twenty years. As to whether they're going to be higher or lower in two…](https://sms4smile.com/quotes/peter-lynch/absent-a-lot-of-surprises-stocks-are-relatively-predictable-over/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [A lot of people got in at the wrong time. A lot of people did very well and some people said, "This is it.…](https://sms4smile.com/quotes/peter-lynch/a-lot-of-people-got-in-at-the-wrong-time-a-lot-of-people-did-very/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [All you need for a lifetime of successful investing is a few big winners, and the pluses from those will overwhelm the minuses from…](https://sms4smile.com/quotes/peter-lynch/all-you-need-for-a-lifetime-of-successful-investing-is-a-few-big/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Owning stocks is like having children - don't get involved with more than you can handle.](https://sms4smile.com/quotes/peter-lynch/owning-stocks-is-like-having-children-don-t-get-involved-with-more/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [When you sell in desperation, you always sell cheap.](https://sms4smile.com/quotes/peter-lynch/when-you-sell-in-desperation-you-always-sell-cheap/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [“Remember, things are never clear until it’s too late.”](https://sms4smile.com/quotes/peter-lynch/remember-things-are-never-clear-until-it-s-too-late/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Long-term investing has gotten so popular, it's easier to admit you're a crack addict than to admit you're a short-term investor.](https://sms4smile.com/quotes/peter-lynch/long-term-investing-has-gotten-so-popular-it-s-easier-to-admit-you-re/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [Don't bottom fish.](https://sms4smile.com/quotes/peter-lynch/don-t-bottom-fish/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) > [It would be wonderful if we could avoid the setbacks with timely exits, but nobody has figured out how to predict them.](https://sms4smile.com/quotes/peter-lynch/it-would-be-wonderful-if-we-could-avoid-the-setbacks-with-timely/) [Peter Lynch](https://sms4smile.com/quotes/author/peter-lynch/) [Explore all 146 Peter Lynch quotes ](https://sms4smile.com/quotes/author/peter-lynch/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Invest in businesses any idiot could run, because someday one will.", "creator": { "@type": "Person", "name": "Peter Lynch" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-lynch/invest-in-businesses-any-idiot-could-run-because-someday-one-will/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/peter-lynch/invest-in-businesses-any-idiot-could-run-because-someday-one-will/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png", "contentUrl": "https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png", "url": "https://sms4smile.com/quotes/i/db7/peter-lynch-2902_business_invest-in-businesses-any-idiot-could-run_2551477.png", "width": 1080, "height": 1080, "caption": "“Invest in businesses any idiot could run, because someday one will.” — Peter Lynch", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter Lynch", "item": "https://sms4smile.com/quotes/author/peter-lynch/" }, { "@type": "ListItem", "position": 4, "name": "Invest in businesses any idiot could...", "item": "https://sms4smile.com/quotes/peter-lynch/invest-in-businesses-any-idiot-could-run-because-someday-one-will/" } ], "@id": "https://sms4smile.com/quotes/peter-lynch/invest-in-businesses-any-idiot-could-run-because-someday-one-will/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```