--- title: "Meaning & Key Takeaway of: People regard CGI as a gimmick; they…" description: "\"People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standar..." image: "https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg" --- # People regard CGI as a gimmick; they almost blame CGI for… ![“People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standards.” quote by Peter Jackson](https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg) [Download](https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg) [Open image](https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg) > “People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standards.” [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Critics often blame CGI for weak storytelling, but technology itself isn’t responsible for narrative quality. **In simple terms:** CGI isn’t the cause of bad stories. Key Takeaway Focus on script, not effects. Themes film technology criticism Mood critical analytical Type observational commentary When to use this quote - movie production - scriptwriting - budget decisions - audience expectations Key Concepts Narrative responsibility visual media Questions to Reflect On - How can creators balance visual spectacle with strong writing? - What standards should guide V use? A Different Perspective Even great CGI can’t rescue a poor script. ★ ★ ★ ★ ★ No ratings yet [Animation](https://sms4smile.com/quotes/about/animation/) [People](https://sms4smile.com/quotes/about/people/) [Story](https://sms4smile.com/quotes/about/story/) ## Related quotes > [If I'm doing a voice-over session, like animation or something, and I'm doing three different voices, you've gotta separate them. You've gotta find the…](https://sms4smile.com/quotes/pamela-adlon/if-i-m-doing-a-voice-over-session-like-animation-or-something-and-i-m/) [Pamela Adlon](https://sms4smile.com/quotes/author/pamela-adlon/) > [Tigress is my alternate personality, especially with children. I love animation because you get to do things you don't normally get to.](https://sms4smile.com/quotes/jennifer-yuh-nelson/tigress-is-my-alternate-personality-especially-with-children-i-love/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [In a movie, it's often important to have aliens whose gestures and facial expressions can be 'read' by humans. And in the days before…](https://sms4smile.com/quotes/seth-shostak/in-a-movie-it-s-often-important-to-have-aliens-whose-gestures-and/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [Animation has always been about technology. You can't have animation without technology.](https://sms4smile.com/quotes/chris-wedge/animation-has-always-been-about-technology-you-can-t-have-animation/) [Chris Wedge](https://sms4smile.com/quotes/author/chris-wedge/) > [If you were to look at an old 'Betty Boop' cartoon or an 'Out of the Ink Well' animation, there are many things about…](https://sms4smile.com/quotes/fred-seibert/if-you-were-to-look-at-an-old-betty-boop-cartoon-or-an-out-of-the-ink/) [Fred Seibert](https://sms4smile.com/quotes/author/fred-seibert/) > [I've worked in animation for a long time. I started in Spain and I wanted to make feature films. That desire to figure out…](https://sms4smile.com/quotes/raul-garcia/i-ve-worked-in-animation-for-a-long-time-i-started-in-spain-and-i/) [Raul Garcia](https://sms4smile.com/quotes/author/raul-garcia/) > [I took a lot of influences from Studio Ghibli, which is the Japanese animation studio that made 'Spirited Away' and 'Castle in the Sky.'…](https://sms4smile.com/quotes/jamie-hewlett/i-took-a-lot-of-influences-from-studio-ghibli-which-is-the-japanese/) [Jamie Hewlett](https://sms4smile.com/quotes/author/jamie-hewlett/) > [I was invited to join the MGM cartoon department. But if I'd started work in animation I'd have had to take a cut in…](https://sms4smile.com/quotes/jack-nicholson/i-was-invited-to-join-the-mgm-cartoon-department-but-if-i-d-started/) [Jack Nicholson](https://sms4smile.com/quotes/author/jack-nicholson/) > [To this day I over prepare. I draw storyboards for every scene - chicken scratches so crude that they amuse and horrify the crew.…](https://sms4smile.com/quotes/eric-stoltz/to-this-day-i-over-prepare-i-draw-storyboards-for-every-scene-chicken/) [Eric Stoltz](https://sms4smile.com/quotes/author/eric-stoltz/) > [CGI has fully ruined car crashes. Because how can you be impressed with them now? When you watch them in the '70s, it was…](https://sms4smile.com/quotes/quentin-tarantino/cgi-has-fully-ruined-car-crashes-because-how-can-you-be-impressed/) [Quentin Tarantino](https://sms4smile.com/quotes/author/quentin-tarantino/) > [In feature animation, cartoony or exaggerated animation is almost taboo. There is this precedent that if you do that kind of stuff people won't…](https://sms4smile.com/quotes/genndy-tartakovsky/in-feature-animation-cartoony-or-exaggerated-animation-is-almost/) [Genndy Tartakovsky](https://sms4smile.com/quotes/author/genndy-tartakovsky/) > [I was always tinkering around with stuff but nothing serious at the time. I was doing animations and drawing like crazy, but I wasn't…](https://sms4smile.com/quotes/chad-vangaalen/i-was-always-tinkering-around-with-stuff-but-nothing-serious-at-the/) Chad VanGaalen > [What's unique about Disney Animation, many of the films have this perennial quality about them. They don't seem like old films, they still seem…](https://sms4smile.com/quotes/rob-minkoff/what-s-unique-about-disney-animation-many-of-the-films-have-this/) [Rob Minkoff](https://sms4smile.com/quotes/author/rob-minkoff/) > [I was always into cartoons and animation.](https://sms4smile.com/quotes/nonito-donaire/i-was-always-into-cartoons-and-animation/) [Nonito Donaire](https://sms4smile.com/quotes/author/nonito-donaire/) > [With live-action I think we'd have lost the universal appeal of the Persepolis story. With live-action, it would have turned into a story of…](https://sms4smile.com/quotes/marjane-satrapi/with-live-action-i-think-we-d-have-lost-the-universal-appeal-of-the/) [Marjane Satrapi](https://sms4smile.com/quotes/author/marjane-satrapi/) ## More by Peter Jackson > [It's not a happy time when a film drops dead on your doorstep.](https://sms4smile.com/quotes/peter-jackson/it-s-not-a-happy-time-when-a-film-drops-dead-on-your-doorstep/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [I don't have an anti-Hollywood feeling. It's just I'm a New Zealander. I was born in New Zealand, and it's where my house is,…](https://sms4smile.com/quotes/peter-jackson/i-don-t-have-an-anti-hollywood-feeling-it-s-just-i-m-a-new-zealander/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [The only thing about 3-D is the dullness of the image.](https://sms4smile.com/quotes/peter-jackson/the-only-thing-about-3-d-is-the-dullness-of-the-image/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [You shouldn't think of these movies as being 'The Lord of the Rings.' The Lord of the Rings is, and always will be, a…](https://sms4smile.com/quotes/peter-jackson/you-shouldn-t-think-of-these-movies-as-being-the-lord-of-the-rings/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [It's one thing to support your kid, but if you have an interest in what your child is doing, it makes it a whole…](https://sms4smile.com/quotes/peter-jackson/it-s-one-thing-to-support-your-kid-but-if-you-have-an-interest-in/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [Strategically, horror films are a good way to start your career. You can get a lot of impact with very little.](https://sms4smile.com/quotes/peter-jackson/strategically-horror-films-are-a-good-way-to-start-your-career-you/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [To his ex-wife in court, he said I lost interest in you when the Botox lost its effect and you looked like a plastic…](https://sms4smile.com/quotes/peter-jackson/to-his-ex-wife-in-court-he-said-i-lost-interest-in-you-when-the-botox/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > ['Bad Taste' was - it was, in many respects, my sort of, my, I guess, my single-minded desire to want to break into the…](https://sms4smile.com/quotes/peter-jackson/bad-taste-was-it-was-in-many-respects-my-sort-of-my-i-guess-my-single/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [To me, fantasy should be as real as possible. I don't buy into the notion that because it's fantastic, it should be unrealistic, because…](https://sms4smile.com/quotes/peter-jackson/to-me-fantasy-should-be-as-real-as-possible-i-don-t-buy-into-the/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [I always have had a slightly jaundiced view about people who promote books about themselves.](https://sms4smile.com/quotes/peter-jackson/i-always-have-had-a-slightly-jaundiced-view-about-people-who-promote/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [Obviously, movies, you're often on location, out in the rain or the sun, in a real place where the trees and the cars are…](https://sms4smile.com/quotes/peter-jackson/obviously-movies-you-re-often-on-location-out-in-the-rain-or-the-sun/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [Structure is important in film, but there's often structure to be found in the most unlikely of places! It's quite possible to build a…](https://sms4smile.com/quotes/peter-jackson/structure-is-important-in-film-but-there-s-often-structure-to-be/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [Film is such a powerful medium. It's like a weapon and I think you have a duty to self-censor.](https://sms4smile.com/quotes/peter-jackson/film-is-such-a-powerful-medium-it-s-like-a-weapon-and-i-think-you/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [I remember when I was - I must've been 17 or 18 years old - I remember 'The Empire Strikes Back' had a big…](https://sms4smile.com/quotes/peter-jackson/i-remember-when-i-was-i-must-ve-been-17-or-18-years-old-i-remember/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) > [I love collaborating with people.](https://sms4smile.com/quotes/peter-jackson/i-love-collaborating-with-people/) [Peter Jackson](https://sms4smile.com/quotes/author/peter-jackson/) [Explore all 209 Peter Jackson quotes ](https://sms4smile.com/quotes/author/peter-jackson/) ## More Animation quotes > [If I'm doing a voice-over session, like animation or something, and I'm doing three different voices, you've gotta separate them. You've gotta find the…](https://sms4smile.com/quotes/pamela-adlon/if-i-m-doing-a-voice-over-session-like-animation-or-something-and-i-m/) [Pamela Adlon](https://sms4smile.com/quotes/author/pamela-adlon/) > [I was always into cartoons and animation.](https://sms4smile.com/quotes/nonito-donaire/i-was-always-into-cartoons-and-animation/) [Nonito Donaire](https://sms4smile.com/quotes/author/nonito-donaire/) > [What's unique about Disney Animation, many of the films have this perennial quality about them. They don't seem like old films, they still seem…](https://sms4smile.com/quotes/rob-minkoff/what-s-unique-about-disney-animation-many-of-the-films-have-this/) [Rob Minkoff](https://sms4smile.com/quotes/author/rob-minkoff/) > [I was always tinkering around with stuff but nothing serious at the time. I was doing animations and drawing like crazy, but I wasn't…](https://sms4smile.com/quotes/chad-vangaalen/i-was-always-tinkering-around-with-stuff-but-nothing-serious-at-the/) Chad VanGaalen > [In feature animation, cartoony or exaggerated animation is almost taboo. There is this precedent that if you do that kind of stuff people won't…](https://sms4smile.com/quotes/genndy-tartakovsky/in-feature-animation-cartoony-or-exaggerated-animation-is-almost/) [Genndy Tartakovsky](https://sms4smile.com/quotes/author/genndy-tartakovsky/) > [CGI has fully ruined car crashes. Because how can you be impressed with them now? When you watch them in the '70s, it was…](https://sms4smile.com/quotes/quentin-tarantino/cgi-has-fully-ruined-car-crashes-because-how-can-you-be-impressed/) [Quentin Tarantino](https://sms4smile.com/quotes/author/quentin-tarantino/) > [To this day I over prepare. I draw storyboards for every scene - chicken scratches so crude that they amuse and horrify the crew.…](https://sms4smile.com/quotes/eric-stoltz/to-this-day-i-over-prepare-i-draw-storyboards-for-every-scene-chicken/) [Eric Stoltz](https://sms4smile.com/quotes/author/eric-stoltz/) > [I was invited to join the MGM cartoon department. But if I'd started work in animation I'd have had to take a cut in…](https://sms4smile.com/quotes/jack-nicholson/i-was-invited-to-join-the-mgm-cartoon-department-but-if-i-d-started/) [Jack Nicholson](https://sms4smile.com/quotes/author/jack-nicholson/) > [I took a lot of influences from Studio Ghibli, which is the Japanese animation studio that made 'Spirited Away' and 'Castle in the Sky.'…](https://sms4smile.com/quotes/jamie-hewlett/i-took-a-lot-of-influences-from-studio-ghibli-which-is-the-japanese/) [Jamie Hewlett](https://sms4smile.com/quotes/author/jamie-hewlett/) > [I've worked in animation for a long time. I started in Spain and I wanted to make feature films. That desire to figure out…](https://sms4smile.com/quotes/raul-garcia/i-ve-worked-in-animation-for-a-long-time-i-started-in-spain-and-i/) [Raul Garcia](https://sms4smile.com/quotes/author/raul-garcia/) > [If you were to look at an old 'Betty Boop' cartoon or an 'Out of the Ink Well' animation, there are many things about…](https://sms4smile.com/quotes/fred-seibert/if-you-were-to-look-at-an-old-betty-boop-cartoon-or-an-out-of-the-ink/) [Fred Seibert](https://sms4smile.com/quotes/author/fred-seibert/) > [Animation has always been about technology. You can't have animation without technology.](https://sms4smile.com/quotes/chris-wedge/animation-has-always-been-about-technology-you-can-t-have-animation/) [Chris Wedge](https://sms4smile.com/quotes/author/chris-wedge/) > [In a movie, it's often important to have aliens whose gestures and facial expressions can be 'read' by humans. And in the days before…](https://sms4smile.com/quotes/seth-shostak/in-a-movie-it-s-often-important-to-have-aliens-whose-gestures-and/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [Tigress is my alternate personality, especially with children. I love animation because you get to do things you don't normally get to.](https://sms4smile.com/quotes/jennifer-yuh-nelson/tigress-is-my-alternate-personality-especially-with-children-i-love/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [With live-action I think we'd have lost the universal appeal of the Persepolis story. With live-action, it would have turned into a story of…](https://sms4smile.com/quotes/marjane-satrapi/with-live-action-i-think-we-d-have-lost-the-universal-appeal-of-the/) [Marjane Satrapi](https://sms4smile.com/quotes/author/marjane-satrapi/) [Browse all 837 Animation quotes ](https://sms4smile.com/quotes/about/animation/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI as if it's responsible for a drop in standards.", "creator": { "@type": "Person", "name": "Peter Jackson" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-jackson/people-regard-cgi-as-a-gimmick-they-almost-blame-cgi-for-a-bad-story/", "about": { "@type": "Thing", "name": "Animation" }, "@id": "https://sms4smile.com/quotes/peter-jackson/people-regard-cgi-as-a-gimmick-they-almost-blame-cgi-for-a-bad-story/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg", "contentUrl": "https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg", "url": "https://sms4smile.com/quotes/i/2f8/peter-jackson-1771_bad_people-regard-cgi-as-a-gimmick-they-almo_1251016.jpg", "width": 1080, "height": 1080, "caption": "“People regard CGI as a gimmick; they almost blame CGI for a bad story or a bad script. They talk about CGI…” — Peter Jackson", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter Jackson", "item": "https://sms4smile.com/quotes/author/peter-jackson/" }, { "@type": "ListItem", "position": 4, "name": "People regard CGI as a gimmick;...", "item": "https://sms4smile.com/quotes/peter-jackson/people-regard-cgi-as-a-gimmick-they-almost-blame-cgi-for-a-bad-story/" } ], "@id": "https://sms4smile.com/quotes/peter-jackson/people-regard-cgi-as-a-gimmick-they-almost-blame-cgi-for-a-bad-story/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```