--- title: "Meaning & Key Takeaway of: Use state-of-the-heart technology online…" description: "\"Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.\" — Peter Guber" image: "https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg" --- # Use state-of-the-heart technology online and offline to… ![“Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.” quote by Peter Guber](https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg) [Download](https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg) [Open image](https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg) > “Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.” [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Leveraging cutting‑edge tech both on and off the internet transforms passive listeners into enthusiastic promoters and turns customers into loyal fans. **In simple terms:** Tech can turn listeners into advocates and customers into fans. Key Takeaway Use tech to create viral advocacy. Themes marketing technology customer loyalty viral growth Mood enthusiastic strategic Type motivational business When to use this quote - product launches - social media campaigns - customer service - event promotions Key Concepts Digital engagement brand advocacy customer experience Questions to Reflect On - How can you ensure genuine advocacy? - What tech tools best amplify fan enthusiasm? A Different Perspective Requires authentic value; tech alone can’t guarantee loyalty. ★ ★ ★ ★ ★ No ratings yet [Heart](https://sms4smile.com/quotes/about/heart/) [Internet](https://sms4smile.com/quotes/about/internet/) [Offline](https://sms4smile.com/quotes/about/offline/) [Raving](https://sms4smile.com/quotes/about/raving/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through…](https://sms4smile.com/quotes/peter-guber/we-tend-to-become-social-core-groups-whatever-our-similar-interest/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [The difference is that raving fans, unlike satisfied customers, become part of your sales force. They tell friends, family and co-workers about your services…](https://sms4smile.com/quotes/mac-anderson/the-difference-is-that-raving-fans-unlike-satisfied-customers-become/) [Mac Anderson](https://sms4smile.com/quotes/author/mac-anderson/) > [She's stark raving mad!](https://sms4smile.com/quotes/lewis-carroll/she-s-stark-raving-mad/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [You wouldn't take me to be a Skrillex fan, but honestly, when I'm at his shows, I get high and liquored up, and I…](https://sms4smile.com/quotes/asap-rocky/you-wouldn-t-take-me-to-be-a-skrillex-fan-but-honestly-when-i-m-at/) [ASAP Rocky](https://sms4smile.com/quotes/author/asap-rocky/) > [Everybody is so right when they keep raving about their work experiences with Mr. Bachchan. It was a treat really. He has honed his…](https://sms4smile.com/quotes/priyanshu-chatterjee/everybody-is-so-right-when-they-keep-raving-about-their-work/) [Priyanshu Chatterjee](https://sms4smile.com/quotes/author/priyanshu-chatterjee/) > [I like to call someone a raving c\*\*t every now and then, when it’s appropriate, for effect (...) ‘You cocksucker.’ I love that kind…](https://sms4smile.com/quotes/andrew-breitbart/i-like-to-call-someone-a-raving-c-t-every-now-and-then-when-it-s/) [Andrew Breitbart](https://sms4smile.com/quotes/author/andrew-breitbart/) > [You take a bunch of people who don't seem any different from you and me, but when you add them all together you get…](https://sms4smile.com/quotes/terry-pratchett/you-take-a-bunch-of-people-who-don-t-seem-any-different-from-you-and/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [“Stark raving mad.”](https://sms4smile.com/quotes/stieg-larsson/stark-raving-mad/) [Stieg Larsson](https://sms4smile.com/quotes/author/stieg-larsson/) > [If I were on the field, I'd want the manager sticking up for me. Sometimes players are dead wrong, ranting and raving, but you…](https://sms4smile.com/quotes/bobby-cox/if-i-were-on-the-field-i-d-want-the-manager-sticking-up-for-me/) [Bobby Cox](https://sms4smile.com/quotes/author/bobby-cox/) > [“Stark raving sane.”](https://sms4smile.com/quotes/tom-stoppard/stark-raving-sane/) [Tom Stoppard](https://sms4smile.com/quotes/author/tom-stoppard/) > [People think I rush around all day long like a raving lunatic. I'm much more relaxed than that.](https://sms4smile.com/quotes/bruce-forsyth/people-think-i-rush-around-all-day-long-like-a-raving-lunatic-i-m/) [Bruce Forsyth](https://sms4smile.com/quotes/author/bruce-forsyth/) > [I've been fortunate enough to really be able to take it to the edge, see what everybody is raving about out there and go,…](https://sms4smile.com/quotes/everlast/i-ve-been-fortunate-enough-to-really-be-able-to-take-it-to-the-edge/) [Everlast](https://sms4smile.com/quotes/author/everlast/) > [But for my faith in God, I should have been a raving maniac.](https://sms4smile.com/quotes/mahatma-gandhi/but-for-my-faith-in-god-i-should-have-been-a-raving-maniac/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) > [“A bit needy !! We're raving needopaths!!”](https://sms4smile.com/quotes/al-cockmeister/a-bit-needy-we-re-raving-needopaths/) Al Cockmeister > [“I don't know if you've noticed, but our two-party system is a bowl of shit looking at itself in the mirror.”](https://sms4smile.com/quotes/lewis-black/i-don-t-know-if-you-ve-noticed-but-our-two-party-system-is-a-bowl-of/) [Lewis Black](https://sms4smile.com/quotes/author/lewis-black/) ## More by Peter Guber > [I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I…](https://sms4smile.com/quotes/peter-guber/i-think-any-new-technology-that-helps-connect-and-create-social/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [When somebody is enthusiastic about a job opportunity - but gives off the feeling that this is not the only one they have on…](https://sms4smile.com/quotes/peter-guber/when-somebody-is-enthusiastic-about-a-job-opportunity-but-gives-off/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and…](https://sms4smile.com/quotes/peter-guber/every-journey-that-is-successful-has-culs-de-sac-and-speed-bumps-i/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Welcome it as part of a process... you just can't avoid it... if you go to bat enough times, you are going to strike…](https://sms4smile.com/quotes/peter-guber/welcome-it-as-part-of-a-process-you-just-can-t-avoid-it-if-you-go-to/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [There are no rules, but you break them at your peril.](https://sms4smile.com/quotes/peter-guber/there-are-no-rules-but-you-break-them-at-your-peril/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [The portal into people's hearts is being interested in them.](https://sms4smile.com/quotes/peter-guber/the-portal-into-people-s-hearts-is-being-interested-in-them/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Well, the idea is that failure is an inevitable partner on the road to success and, if you're not willing to confront failure, you…](https://sms4smile.com/quotes/peter-guber/well-the-idea-is-that-failure-is-an-inevitable-partner-on-the-road-to/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [The idea is, we're still a society where we recognize and see and even sometimes seek members of our own tribe, whatever that tribe…](https://sms4smile.com/quotes/peter-guber/the-idea-is-we-re-still-a-society-where-we-recognize-and-see-and-even/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [The minute you start the process of deciding to make a film and you're communicating that vision to anyone, you're in the process of…](https://sms4smile.com/quotes/peter-guber/the-minute-you-start-the-process-of-deciding-to-make-a-film-and-you/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Good storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.](https://sms4smile.com/quotes/peter-guber/good-storytelling-is-harder-than-it-sounds-but-the-easy-part-is-that/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their…](https://sms4smile.com/quotes/peter-guber/in-today-s-roller-coaster-economy-hyper-competitive-fear-based-flat/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [A gun can be dangerous. But a gun can protect you, you can hunt for food with it - you know, the tool itself…](https://sms4smile.com/quotes/peter-guber/a-gun-can-be-dangerous-but-a-gun-can-protect-you-you-can-hunt-for/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as…](https://sms4smile.com/quotes/peter-guber/social-cohesion-was-built-into-language-long-before-facebook-and/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for…](https://sms4smile.com/quotes/peter-guber/the-seminal-elements-of-what-makes-a-story-great-challenge-struggle/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) > [Are you motivated? Are you coherent? Is your intention aligned? Are your feet, tongue, heart and wallet congruent? That intention shines through.](https://sms4smile.com/quotes/peter-guber/are-you-motivated-are-you-coherent-is-your-intention-aligned-are-your/) [Peter Guber](https://sms4smile.com/quotes/author/peter-guber/) [Explore all 49 Peter Guber quotes ](https://sms4smile.com/quotes/author/peter-guber/) ## More Customers quotes > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/) [S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/) > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Without a customer, you don't have a business - all you have is a hobby.](https://sms4smile.com/quotes/don-peppers/without-a-customer-you-don-t-have-a-business-all-you-have-is-a-hobby/) [Don Peppers](https://sms4smile.com/quotes/author/don-peppers/) > [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [Get a minimum viable product out there, test it out, see how customers respond.](https://sms4smile.com/quotes/shira-goodman/get-a-minimum-viable-product-out-there-test-it-out-see-how-customers/) [Shira Goodman](https://sms4smile.com/quotes/author/shira-goodman/) > [Tachyon OPC+ is a natural extension of our market-winning Tachyon platform, giving customers a clear path to minimizing the OPC error budget and producing…](https://sms4smile.com/quotes/bill-vaughan/tachyon-opc-is-a-natural-extension-of-our-market-winning-tachyon/) [Bill Vaughan](https://sms4smile.com/quotes/author/bill-vaughan/) > [I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because,…](https://sms4smile.com/quotes/jeff-bezos/i-think-technology-advanced-faster-than-anticipated-in-that-whirlwind/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or…](https://sms4smile.com/quotes/stephen-covey/in-a-very-real-sense-there-are-only-two-roles-in-organisations/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [Enthusiastic service providers create enthusiastic customers.](https://sms4smile.com/quotes/ron-kaufman/enthusiastic-service-providers-create-enthusiastic-customers/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.](https://sms4smile.com/quotes/herb-kelleher/you-have-to-treat-your-employees-like-your-customers-when-you-treat/) [Herb Kelleher](https://sms4smile.com/quotes/author/herb-kelleher/) Browse all 2,036 Customers quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.", "creator": { "@type": "Person", "name": "Peter Guber" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-guber/use-state-of-the-heart-technology-online-and-offline-to-turn/", "about": { "@type": "Thing", "name": "Customers" }, "@id": "https://sms4smile.com/quotes/peter-guber/use-state-of-the-heart-technology-online-and-offline-to-turn/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg", "contentUrl": "https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg", "url": "https://sms4smile.com/quotes/i/85f/peter-guber-13632_customers_use-state-of-the-heart-technology-online_2621367.jpg", "width": 1080, "height": 1080, "caption": "“Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers…” — Peter Guber", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter Guber", "item": "https://sms4smile.com/quotes/author/peter-guber/" }, { "@type": "ListItem", "position": 4, "name": "Use state-of-the-heart technology online and offline...", "item": "https://sms4smile.com/quotes/peter-guber/use-state-of-the-heart-technology-online-and-offline-to-turn/" } ], "@id": "https://sms4smile.com/quotes/peter-guber/use-state-of-the-heart-technology-online-and-offline-to-turn/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```