--- title: "Meaning & Key Takeaway of: What Google did in Web 1.0 was take a…" description: "\"What Google did in Web 1.0 was take a feature, which was search, and built an entire business around that utility. In Web 2.0, Twitter took a feature, ..." image: "https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg" --- # What Google did in Web 1.0 was take a feature, which was… ![“What Google did in Web 1.0 was take a feature, which was search, and built an entire business around that utility. In Web 2.0, Twitter took a feature, which is sharing, and built a utility that allowed people to do that on a massive scale.” quote by Peter Fenton](https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg) [Download](https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg) [Open image](https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg) > “What Google did in Web 1.0 was take a feature, which was search, and built an entire business around that utility. In Web 2.0, Twitter took a feature, which is sharing, and built a utility that allowed people to do that on a massive scale.” [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early internet companies turned a single core function into a full business model, scaling it massively. **In simple terms:** A single feature can become a whole business when scaled. Key Takeaway Identify and scale a core utility. Themes innovation business models scaling technology entrepreneurship Mood optimistic strategic Type business technology When to use this quote - startup strategy - product development - market expansion - digital transformation Key Concepts platform economics network effects utility theory Questions to Reflect On - What core feature could you expand into a business? - How can you ensure scalability without losing quality? A Different Perspective Scaling may overlook user experience or competition. ★ ★ ★ ★ ★ No ratings yet [Allowed](https://sms4smile.com/quotes/about/allowed/) [Around](https://sms4smile.com/quotes/about/around/) [Built](https://sms4smile.com/quotes/about/built/) [Business](https://sms4smile.com/quotes/about/business/) [Did](https://sms4smile.com/quotes/about/did/) [Entire](https://sms4smile.com/quotes/about/entire/) [Feature](https://sms4smile.com/quotes/about/feature/) [Google](https://sms4smile.com/quotes/about/google/) [Google Did](https://sms4smile.com/quotes/about/google-did-4080842/) [Massive](https://sms4smile.com/quotes/about/massive/) [People](https://sms4smile.com/quotes/about/people/) [Scale](https://sms4smile.com/quotes/about/scale/) [Search](https://sms4smile.com/quotes/about/search/) [Sharing](https://sms4smile.com/quotes/about/sharing/) [Take](https://sms4smile.com/quotes/about/take/) [Took](https://sms4smile.com/quotes/about/took/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Twitter Took](https://sms4smile.com/quotes/about/twitter-took-4104502/) [Utility](https://sms4smile.com/quotes/about/utility/) [Web](https://sms4smile.com/quotes/about/web/) [Web Twitter](https://sms4smile.com/quotes/about/web-twitter-3652263/) [Which](https://sms4smile.com/quotes/about/which/) ## Related quotes > [Twitter needs to become more of a platform on the web. If Twitter went away today, people would just turn to Facebook. If Facebook…](https://sms4smile.com/quotes/david-cohen/twitter-needs-to-become-more-of-a-platform-on-the-web-if-twitter-went/) [David Cohen](https://sms4smile.com/quotes/author/david-cohen/) > [Nokia and Research in Motion needed a modern operating system. They could have bought Palm or Android before Google did, but they didn't. Today,…](https://sms4smile.com/quotes/marc-andreessen/nokia-and-research-in-motion-needed-a-modern-operating-system-they/) [Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/) > [Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job…](https://sms4smile.com/quotes/douglas-rushkoff/google-did-a-great-job-hacking-the-web-to-create-search-and-then/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money.…](https://sms4smile.com/quotes/paul-graham/i-get-a-lot-of-criticism-for-telling-founders-to-focus-first-on/) [Paul Graham](https://sms4smile.com/quotes/author/paul-graham/) > [I am not sure how much Dudley will feature just because of the grand scale of the film and the fact that there are…](https://sms4smile.com/quotes/harry-melling/i-am-not-sure-how-much-dudley-will-feature-just-because-of-the-grand/) [Harry Melling](https://sms4smile.com/quotes/author/harry-melling/) > [I began my career creating art for an animated feature film, and it has been a life-long dream to tell some of the story…](https://sms4smile.com/quotes/thomas-kinkade/i-began-my-career-creating-art-for-an-animated-feature-film-and-it/) [Thomas Kinkade](https://sms4smile.com/quotes/author/thomas-kinkade/) > [The problem with feature filmmaking is that it offers you this mirage of being able to achieve perfection, as the theory of it is…](https://sms4smile.com/quotes/kapil-sharma/the-problem-with-feature-filmmaking-is-that-it-offers-you-this-mirage/) [Kapil Sharma](https://sms4smile.com/quotes/author/kapil-sharma/) > [By the time 'Dumbo's Circus' wrapped production of its 120 episodes, I had an agent, and I had scored my first feature film gig.](https://sms4smile.com/quotes/jim-cummings/by-the-time-dumbo-s-circus-wrapped-production-of-its-120-episodes-i/) [Jim Cummings](https://sms4smile.com/quotes/author/jim-cummings/) > [I get better roles in television. I'm not going to do a lesser role just to be in a feature film.](https://sms4smile.com/quotes/jaclyn-smith/i-get-better-roles-in-television-i-m-not-going-to-do-a-lesser-role/) [Jaclyn Smith](https://sms4smile.com/quotes/author/jaclyn-smith/) > [The important thing, once you get 'em laughing, is to keep 'em laughing until you're through. With a 90-minute feature, you've got to stop…](https://sms4smile.com/quotes/hal-roach/the-important-thing-once-you-get-em-laughing-is-to-keep-em-laughing/) [Hal Roach](https://sms4smile.com/quotes/author/hal-roach/) > [Science fiction writers missed the most salient feature of our modern era: the Internet.](https://sms4smile.com/quotes/jack-mcdevitt/science-fiction-writers-missed-the-most-salient-feature-of-our-modern/) [Jack McDevitt](https://sms4smile.com/quotes/author/jack-mcdevitt/) > [I would love to get into feature films; I'm willing to do an action flick, I'm willing to do a romantic comedy.](https://sms4smile.com/quotes/kelli-berglund/i-would-love-to-get-into-feature-films-i-m-willing-to-do-an-action/) [Kelli Berglund](https://sms4smile.com/quotes/author/kelli-berglund/) > [You're allowed to make things for women on television, and there's not like... you don't have to go through the humiliation of having made…](https://sms4smile.com/quotes/callie-khouri/you-re-allowed-to-make-things-for-women-on-television-and-there-s-not/) [Callie Khouri](https://sms4smile.com/quotes/author/callie-khouri/) > [TV is the place for writers to live. This is where you have creative control and you're constantly writing. 'Twilight' had almost a TV…](https://sms4smile.com/quotes/melissa-rosenberg/tv-is-the-place-for-writers-to-live-this-is-where-you-have-creative/) [Melissa Rosenberg](https://sms4smile.com/quotes/author/melissa-rosenberg/) > [I took a little break - I was coming back to work and the last thing I was going to do was take a…](https://sms4smile.com/quotes/nia-long/i-took-a-little-break-i-was-coming-back-to-work-and-the-last-thing-i/) [Nia Long](https://sms4smile.com/quotes/author/nia-long/) ## More by Peter Fenton > [In open source, you really have to be near the watershed to have an impact on the source code. Customers want to be near…](https://sms4smile.com/quotes/peter-fenton/in-open-source-you-really-have-to-be-near-the-watershed-to-have-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [We actually tried to invest in Twitter in April 2007, right when it launched. At the time, the company was wary of having a…](https://sms4smile.com/quotes/peter-fenton/we-actually-tried-to-invest-in-twitter-in-april-2007-right-when-it/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [Bailing on a company is just something you don't do.](https://sms4smile.com/quotes/peter-fenton/bailing-on-a-company-is-just-something-you-don-t-do/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [We approached Yahoo and Jerry Yang and said that Hadoop is going to continue to be popular, and as it does, more and more…](https://sms4smile.com/quotes/peter-fenton/we-approached-yahoo-and-jerry-yang-and-said-that-hadoop-is-going-to/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [My biggest mentor has been the Benchmark partnership. We have six partners and a flat structure, and everyone is paid the exact same paycheck.…](https://sms4smile.com/quotes/peter-fenton/my-biggest-mentor-has-been-the-benchmark-partnership-we-have-six/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [In open-source in general, the power lies in connecting the author of the software directly to users, eliminating the middleman.](https://sms4smile.com/quotes/peter-fenton/in-open-source-in-general-the-power-lies-in-connecting-the-author-of/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [The one I have the most angst towards would be YouTube. We had an opportunity to invest, and I just got nervous about the…](https://sms4smile.com/quotes/peter-fenton/the-one-i-have-the-most-angst-towards-would-be-youtube-we-had-an/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [The question has to be asked: Why do we exist? Each firm has to answer that question in a way that is authentic to…](https://sms4smile.com/quotes/peter-fenton/the-question-has-to-be-asked-why-do-we-exist-each-firm-has-to-answer/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [If you don't have the best product, you're not going to make it in open-source.](https://sms4smile.com/quotes/peter-fenton/if-you-don-t-have-the-best-product-you-re-not-going-to-make-it-in/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) > [The rise of Twitter defined 2011. Once every 5-7 years, a company emerges that changes not just the technology industry, but the world... after…](https://sms4smile.com/quotes/peter-fenton/the-rise-of-twitter-defined-2011-once-every-5-7-years-a-company/) [Peter Fenton](https://sms4smile.com/quotes/author/peter-fenton/) [Explore all 11 Peter Fenton quotes ](https://sms4smile.com/quotes/author/peter-fenton/) ## More Allowed quotes > [I just think that things should be allowed to run their course, and not turned into a Disney ride.](https://sms4smile.com/quotes/fiona-shaw/i-just-think-that-things-should-be-allowed-to-run-their-course-and/) [Fiona Shaw](https://sms4smile.com/quotes/author/fiona-shaw/) > [There are certain things you must not say in spite of the fact that supposedly democracy means free speech. No. You are not allowed…](https://sms4smile.com/quotes/chris-eubank-sr/there-are-certain-things-you-must-not-say-in-spite-of-the-fact-that/) [Chris Eubank Sr](https://sms4smile.com/quotes/author/chris-eubank-sr/) > [There aren't traditions of freedom in a place like Iraq. They're going to have to come to grips with a concept that they hadn't…](https://sms4smile.com/quotes/malcolm-wallop/there-aren-t-traditions-of-freedom-in-a-place-like-iraq-they-re-going/) [Malcolm Wallop](https://sms4smile.com/quotes/author/malcolm-wallop/) > [One of the mistakes I made was thinking chickens and penguins could sing, just like all the other animals in the 'Muppets.' But it…](https://sms4smile.com/quotes/bret-mckenzie/one-of-the-mistakes-i-made-was-thinking-chickens-and-penguins-could/) [Bret McKenzie](https://sms4smile.com/quotes/author/bret-mckenzie/) > [I was allowed to believe things that weren't true and I would ask questions about them and talk about them.](https://sms4smile.com/quotes/marjorie-taylor-greene/i-was-allowed-to-believe-things-that-weren-t-true-and-i-would-ask/) [Marjorie Taylor Greene](https://sms4smile.com/quotes/author/marjorie-taylor-greene/) > [I always wanted to make big action movies as a kid, and that was my dream. In a way, 'Swingers' was the thing I…](https://sms4smile.com/quotes/doug-liman/i-always-wanted-to-make-big-action-movies-as-a-kid-and-that-was-my/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [For years, I had a top secret clearance and never left Russia. Just once did I go to Bulgaria with my wife for a…](https://sms4smile.com/quotes/mikhail-kalashnikov/for-years-i-had-a-top-secret-clearance-and-never-left-russia-just/) [Mikhail Kalashnikov](https://sms4smile.com/quotes/author/mikhail-kalashnikov/) > [Keep in mind, I'm not allowed to be tough. I'm tamed.](https://sms4smile.com/quotes/shaquille-o-neal/keep-in-mind-i-m-not-allowed-to-be-tough-i-m-tamed/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) > [As a child, we lived in flats, and I was never allowed pets.](https://sms4smile.com/quotes/tim-pigott-smith/as-a-child-we-lived-in-flats-and-i-was-never-allowed-pets/) [Tim Pigott-Smith](https://sms4smile.com/quotes/author/tim-pigott-smith/) > [I'm not allowed to date. My dad said so. Not until I'm, like, 90.](https://sms4smile.com/quotes/brooke-hogan/i-m-not-allowed-to-date-my-dad-said-so-not-until-i-m-like-90/) [Brooke Hogan](https://sms4smile.com/quotes/author/brooke-hogan/) > [I've grown up playing for some incredible coaches, and I don't think anybody's ever been as fortunate as I have in terms of the…](https://sms4smile.com/quotes/larry-brown/i-ve-grown-up-playing-for-some-incredible-coaches-and-i-don-t-think/) [Larry Brown](https://sms4smile.com/quotes/author/larry-brown/) > [I respect Chris Brown. I'd like to call myself a friend - I don't know if I'm allowed to do that.](https://sms4smile.com/quotes/drake/i-respect-chris-brown-i-d-like-to-call-myself-a-friend-i-don-t-know/) [Drake](https://sms4smile.com/quotes/author/drake/) > [I was never bothered about my position in the industry. If I had believed in it, I wouldn't have allowed anyone to get ahead…](https://sms4smile.com/quotes/dharmendra/i-was-never-bothered-about-my-position-in-the-industry-if-i-had/) [Dharmendra](https://sms4smile.com/quotes/author/dharmendra/) > [My family, they're story tellers. My mom is Irish, and my dad is Italian. In my family, we weren't allowed to watch TV while…](https://sms4smile.com/quotes/meg-cabot/my-family-they-re-story-tellers-my-mom-is-irish-and-my-dad-is-italian/) [Meg Cabot](https://sms4smile.com/quotes/author/meg-cabot/) > [One should be allowed to choose one's burden.](https://sms4smile.com/quotes/mary-butts/one-should-be-allowed-to-choose-one-s-burden/) [Mary Butts](https://sms4smile.com/quotes/author/mary-butts/) [Browse all 1,069 Allowed quotes ](https://sms4smile.com/quotes/about/allowed/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What Google did in Web 1.0 was take a feature, which was search, and built an entire business around that utility. In Web 2.0, Twitter took a feature, which is sharing, and built a utility that allowed people to do that on a massive scale.", "creator": { "@type": "Person", "name": "Peter Fenton" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/peter-fenton/what-google-did-in-web-1-0-was-take-a-feature-which-was-search-and/", "about": { "@type": "Thing", "name": "Allowed" }, "@id": "https://sms4smile.com/quotes/peter-fenton/what-google-did-in-web-1-0-was-take-a-feature-which-was-search-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg", "url": "https://sms4smile.com/quotes/i/5df/peter-fenton-39864_allowed_what-google-did-in-web-1-0-was-take-a-fe_476287.jpg", "width": 1080, "height": 1080, "caption": "“What Google did in Web 1.0 was take a feature, which was search, and built an entire business around that…” — Peter Fenton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Peter Fenton", "item": "https://sms4smile.com/quotes/author/peter-fenton/" }, { "@type": "ListItem", "position": 4, "name": "What Google did in Web 1.0...", "item": "https://sms4smile.com/quotes/peter-fenton/what-google-did-in-web-1-0-was-take-a-feature-which-was-search-and/" } ], "@id": "https://sms4smile.com/quotes/peter-fenton/what-google-did-in-web-1-0-was-take-a-feature-which-was-search-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```