--- title: "Meaning & Key Takeaway of: Suppliers and especially manufacturers…" description: "\"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cann..." image: "https://sms4smile.com/quotes/i/b1d/peter-drucker-393_brands_suppliers-and-especially-manufacturers-h_997757.png" --- # Suppliers and especially manufacturers have market power… ![“Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.” quote by Peter Drucker](https://sms4smile.com/quotes/i/b1d/peter-drucker-393_brands_suppliers-and-especially-manufacturers-h_997757.png) [Download](https://sms4smile.com/quotes/i/b1d/peter-drucker-393_brands_suppliers-and-especially-manufacturers-h_997757.png) [Open image](https://sms4smile.com/quotes/i/b1d/peter-drucker-393_brands_suppliers-and-especially-manufacturers-h_997757.png) > “Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.” [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brands profit because they hold exclusive product knowledge that customers lack and trust. **In simple terms:** Brands succeed on trusted knowledge. Key Takeaway Leverage trust and exclusive insight. Themes branding information asymmetry market power Mood analytical strategic Type business insight When to use this quote - product launches - marketing strategy - customer loyalty programs Key Concepts trust economics consumer behavior Questions to Reflect On - How does brand trust affect market competition? - When does brand reliance become a liability? A Different Perspective Overreliance on brand trust can stifle competition. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Power](https://sms4smile.com/quotes/about/power/) ## Related quotes > [Big companies often use their leverage to take stakes in would-be suppliers, especially in the technology business.](https://sms4smile.com/quotes/alex-berenson/big-companies-often-use-their-leverage-to-take-stakes-in-would-be/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [I've witnessed firsthand the critical role suppliers - and especially the best ones - play in Boeing's success.](https://sms4smile.com/quotes/dennis-muilenburg/i-ve-witnessed-firsthand-the-critical-role-suppliers-and-especially/) [Dennis Muilenburg](https://sms4smile.com/quotes/author/dennis-muilenburg/) > [I learned about the market's power when I was traded to the Buffalo Bills for $100.](https://sms4smile.com/quotes/jack-kemp/i-learned-about-the-market-s-power-when-i-was-traded-to-the-buffalo/) [Jack Kemp](https://sms4smile.com/quotes/author/jack-kemp/) > [“knowledge is not something you buy from market rather it is power you can acquire by thinking and find it from the universe.”](https://sms4smile.com/quotes/andualem-taffese/knowledge-is-not-something-you-buy-from-market-rather-it-is-power-you/) Andualem Taffese > [An economic system can remain viable only so long as society has mechanisms to counter abuses of either state or market power and the…](https://sms4smile.com/quotes/david-korten/an-economic-system-can-remain-viable-only-so-long-as-society-has/) [David Korten](https://sms4smile.com/quotes/author/david-korten/) > [At a basic level, I'm interested in imbalances in market power and how they manifest. That's something you can see not just in tech…](https://sms4smile.com/quotes/lina-khan/at-a-basic-level-i-m-interested-in-imbalances-in-market-power-and-how/) [Lina Khan](https://sms4smile.com/quotes/author/lina-khan/) > [A talented workforce, excellent access to markets and a competitive business climate make our state a top destination for global manufacturers.](https://sms4smile.com/quotes/roy-cooper/a-talented-workforce-excellent-access-to-markets-and-a-competitive/) [Roy Cooper](https://sms4smile.com/quotes/author/roy-cooper/) > [We're the real estate industry - not the manufacturers.](https://sms4smile.com/quotes/joe-murray/we-re-the-real-estate-industry-not-the-manufacturers/) [Joe Murray](https://sms4smile.com/quotes/author/joe-murray/) > [I have a responsibility to the people who work for me, the manufacturers I work with. 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