--- title: "Meaning & Key Takeaway of: Entrepreneurs believe that profit is what…" description: "\"Entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. Cash flow matters most.\" — Peter Drucker" image: "https://sms4smile.com/quotes/i/d53/peter-drucker-393_believe_entrepreneurs-believe-that-profit-is-wha_183666.png" --- # Entrepreneurs believe that profit is what matters most in… ![“Entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. Cash flow matters most.” quote by Peter Drucker](https://sms4smile.com/quotes/i/d53/peter-drucker-393_believe_entrepreneurs-believe-that-profit-is-wha_183666.png) [Download](https://sms4smile.com/quotes/i/d53/peter-drucker-393_believe_entrepreneurs-believe-that-profit-is-wha_183666.png) [Open image](https://sms4smile.com/quotes/i/d53/peter-drucker-393_believe_entrepreneurs-believe-that-profit-is-wha_183666.png) > “Entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. Cash flow matters most.” [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The statement emphasizes that cash flow is more critical than profit for a new business’s survival. **In simple terms:** Cash flow is more vital than profit for startups. Key Takeaway Prioritize cash flow over profit. Themes business finance strategy Mood pragmatic cautious Type advice strategic When to use this quote - startup launch - budgeting - investor meetings - operational planning Key Concepts liquidity cash management Questions to Reflect On - How can you improve cash flow without sacrificing profit? - What cash flow metrics matter most? A Different Perspective Profit can still be important for long‑term sustainability. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Cash flow](https://sms4smile.com/quotes/about/cash-flow/) [Enterprise](https://sms4smile.com/quotes/about/enterprise/) [Entrepreneur](https://sms4smile.com/quotes/about/entrepreneur/) [Flow](https://sms4smile.com/quotes/about/flow/) [Profit](https://sms4smile.com/quotes/about/profit/) ## Related quotes > [Business isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. 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