---
title: "Meaning & Key Takeaway of: The price earning multiple must be less…"
description: "\"The price earning multiple must be less than ten or the inverse of the long term corporate bond rate, whichever is the less.\" — Peter Cundill"
image: "https://sms4smile.com/quotes/i/0c3/peter-cundill-18943_corporate_the-price-earning-multiple-must-be-less_1056560.jpg"
---

#  The price earning multiple must be less than ten or the…

![“The price earning multiple must be less than ten or the inverse of the long term corporate bond rate, whichever is the less.” quote by Peter Cundill](https://sms4smile.com/quotes/i/0c3/peter-cundill-18943_corporate_the-price-earning-multiple-must-be-less_1056560.jpg)   [Download](https://sms4smile.com/quotes/i/0c3/peter-cundill-18943_corporate_the-price-earning-multiple-must-be-less_1056560.jpg) [Open image](https://sms4smile.com/quotes/i/0c3/peter-cundill-18943_corporate_the-price-earning-multiple-must-be-less_1056560.jpg)

> “The price earning multiple must be less than ten or the inverse of the long term corporate bond rate, whichever is the less.”

[Peter Cundill](https://sms4smile.com/quotes/author/peter-cundill/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A valuation rule: price‑earnings ratio should be under ten or below the inverse long‑term bond rate.

**In simple terms:** Use low P/E or bond‑rate rule for pricing.

Key Takeaway

Apply strict valuation thresholds.

Themes

finance valuation investment

Mood

analytical pragmatic

Type

financial educational

When to use this quote

- stock analysis
- portfolio construction
- financial planning
- risk management

Key Concepts

price‑earnings bond yields risk assessment

Questions to Reflect On

- Is the rule universally applicable?
- How to adjust for industry differences?

A Different Perspective

Markets may not always conform to the rule.

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[Corporate](https://sms4smile.com/quotes/about/corporate/) [Customer](https://sms4smile.com/quotes/about/customer/) [Long term](https://sms4smile.com/quotes/about/long-term/)

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