--- title: "Meaning & Key Takeaway of: But when you have something important to…" description: "\"“But when you have something important to say, you must be looking at someone.”\" — Peter Coughter" image: "https://sms4smile.com/quotes/i/220/peter-coughter-29686_important_but-when-you-have-something-important-to_2345070.jpg" --- # But when you have something important to say, you must be… ![“But when you have something important to say, you must be looking at someone.” quote by Peter Coughter](https://sms4smile.com/quotes/i/220/peter-coughter-29686_important_but-when-you-have-something-important-to_2345070.jpg) [Download](https://sms4smile.com/quotes/i/220/peter-coughter-29686_important_but-when-you-have-something-important-to_2345070.jpg) [Open image](https://sms4smile.com/quotes/i/220/peter-coughter-29686_important_but-when-you-have-something-important-to_2345070.jpg) > ““But when you have something important to say, you must be looking at someone.”” [Peter Coughter](https://sms4smile.com/quotes/author/peter-coughter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective communication requires eye contact to convey importance and engage listeners. **In simple terms:** Look at people when speaking. Key Takeaway Make eye contact to show importance. Themes communication engagement leadership Mood confident assertive Type advice motivational When to use this quote - presentations - team meetings - public speaking - negotiations Key Concepts psychology nonverbal cues Questions to Reflect On - How does eye contact affect listener trust? - When might avoiding eye contact be strategic? 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