--- title: "Meaning & Key Takeaway of: When you dig in, two big titans clashing…" description: "\"When you dig in, two big titans clashing, what good is that? It's not good for either of us; it's not good for the industry.\" — Peggy Johnson" image: "https://sms4smile.com/quotes/i/fc5/peggy-johnson-9057_big_when-you-dig-in-two-big-titans-clashing_416435.jpg" --- # When you dig in, two big titans clashing, what good is… ![“When you dig in, two big titans clashing, what good is that? It's not good for either of us; it's not good for the industry.” quote by Peggy Johnson](https://sms4smile.com/quotes/i/fc5/peggy-johnson-9057_big_when-you-dig-in-two-big-titans-clashing_416435.jpg) [Download](https://sms4smile.com/quotes/i/fc5/peggy-johnson-9057_big_when-you-dig-in-two-big-titans-clashing_416435.jpg) [Open image](https://sms4smile.com/quotes/i/fc5/peggy-johnson-9057_big_when-you-dig-in-two-big-titans-clashing_416435.jpg) > “When you dig in, two big titans clashing, what good is that? It's not good for either of us; it's not good for the industry.” [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Intense competition between major players harms both parties and the broader industry, suggesting collaboration is preferable. **In simple terms:** Fighting rivals hurts everyone. Key Takeaway Seek cooperative solutions. Themes business competition industry collaboration Mood cautious optimistic Type business strategic When to use this quote - corporate negotiations - industry conferences - product development Key Concepts market dynamics strategic alliances innovation Questions to Reflect On - What incentives can align rival interests? - How to balance competition with cooperation? A Different Perspective Collaboration can be hard to negotiate. ★ ★ ★ ★ ★ No ratings yet [Industry](https://sms4smile.com/quotes/about/industry/) ## Related quotes > [In general, drug companies are reasonably good at developing new treatments, and there's also a lot of good in the industry.](https://sms4smile.com/quotes/ben-goldacre/in-general-drug-companies-are-reasonably-good-at-developing-new/) [Ben Goldacre](https://sms4smile.com/quotes/author/ben-goldacre/) > [I do enjoy a lot of good will in the industry and feel very fortunate about it.](https://sms4smile.com/quotes/prateik-babbar/i-do-enjoy-a-lot-of-good-will-in-the-industry-and-feel-very-fortunate/) [Prateik Babbar](https://sms4smile.com/quotes/author/prateik-babbar/) > [It is good for the industry because there is no censorship on OTT content. 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So we all did.](https://sms4smile.com/quotes/peggy-johnson/my-parents-had-two-rules-you-had-to-go-to-college-and-you-had-to-pay/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As a college freshman with an on-campus job, I was delivering paperwork to the engineering department one day. There, I encountered two department assistants…](https://sms4smile.com/quotes/peggy-johnson/as-a-college-freshman-with-an-on-campus-job-i-was-delivering/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [I spend a lot of time in the Valley. 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