--- title: "Meaning & Key Takeaway of: What happens is people - especially, I…" description: "\"What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a ..." image: "https://sms4smile.com/quotes/i/c8a/paula-scher-7840_accepting_what-happens-is-people-especially-i-thin_1734589.jpg" --- # What happens is people - especially, I think, audiences in… ![“What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can…” quote by Paula Scher](https://sms4smile.com/quotes/i/c8a/paula-scher-7840_accepting_what-happens-is-people-especially-i-thin_1734589.jpg) [Download](https://sms4smile.com/quotes/i/c8a/paula-scher-7840_accepting_what-happens-is-people-especially-i-thin_1734589.jpg) [Open image](https://sms4smile.com/quotes/i/c8a/paula-scher-7840_accepting_what-happens-is-people-especially-i-thin_1734589.jpg) > “What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. And what happens is that their expectation of what things should be is elevated, and that's really terrific for us.” [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. American audiences are cautious with unfamiliar ideas but quickly embrace them, raising cultural expectations and fostering innovation. **In simple terms:** People fear new things but can adapt fast, boosting standards. Key Takeaway Embrace novelty to lift expectations. Themes culture audience innovation adaptation Mood curious optimistic Type observational analytical When to use this quote - marketing campaigns - film releases - product launches - art exhibitions Key Concepts risk perception expectation elevation creative cycles Questions to Reflect On - How can creators ease initial fear? - What mechanisms help audiences move from fear to acceptance? A Different Perspective Resistance can slow adoption and limit early impact. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Audiences](https://sms4smile.com/quotes/about/audiences/) [Expectations](https://sms4smile.com/quotes/about/expectations/) [Kids](https://sms4smile.com/quotes/about/kids/) [Mother](https://sms4smile.com/quotes/about/mother/) [New things](https://sms4smile.com/quotes/about/new-things/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [United states](https://sms4smile.com/quotes/about/united-states/) ## Related quotes > [If you create a good story that has a lot of story value I think audiences like that. It's why they stick with the…](https://sms4smile.com/quotes/robert-rodriguez/if-you-create-a-good-story-that-has-a-lot-of-story-value-i-think/) [Robert Rodriguez](https://sms4smile.com/quotes/author/robert-rodriguez/) > [I think American audiences like gangster movies. It's part of the culture.](https://sms4smile.com/quotes/vincent-cassel/i-think-american-audiences-like-gangster-movies-it-s-part-of-the/) [Vincent Cassel](https://sms4smile.com/quotes/author/vincent-cassel/) > [I think American audiences like gangster movies. You know, it's part of the culture.](https://sms4smile.com/quotes/vincent-cassel/i-think-american-audiences-like-gangster-movies-you-know-it-s-part-of/) [Vincent Cassel](https://sms4smile.com/quotes/author/vincent-cassel/) > [I think audiences are quite sophisticated.](https://sms4smile.com/quotes/lynne-ramsay/i-think-audiences-are-quite-sophisticated/) [Lynne Ramsay](https://sms4smile.com/quotes/author/lynne-ramsay/) > [I think audiences crave something new. I don't think audiences want the same old thing, no matter how much conventional Hollywood tells you that.](https://sms4smile.com/quotes/drew-goddard/i-think-audiences-crave-something-new-i-don-t-think-audiences-want/) [Drew Goddard](https://sms4smile.com/quotes/author/drew-goddard/) > [I think audiences definitely respond to people who are not living the perfect lives. The flawed characters, the people who are struggling. The antiheroes…](https://sms4smile.com/quotes/clea-duvall/i-think-audiences-definitely-respond-to-people-who-are-not-living-the/) [Clea DuVall](https://sms4smile.com/quotes/author/clea-duvall/) > [American audiences, a lot of people couldn't understand a word of 'The Witch.'](https://sms4smile.com/quotes/robert-eggers/american-audiences-a-lot-of-people-couldn-t-understand-a-word-of-the/) [Robert Eggers](https://sms4smile.com/quotes/author/robert-eggers/) > [I've gotten more flack from the remake nature of our 'Being Human' from American audiences than I have from British fans. Every fan of…](https://sms4smile.com/quotes/samuel-witwer/i-ve-gotten-more-flack-from-the-remake-nature-of-our-being-human-from/) [Samuel Witwer](https://sms4smile.com/quotes/author/samuel-witwer/) > [My American audiences are pretty mixed. I get all sorts of people, old and young. It's nice.](https://sms4smile.com/quotes/aretha-franklin/my-american-audiences-are-pretty-mixed-i-get-all-sorts-of-people-old/) [Aretha Franklin](https://sms4smile.com/quotes/author/aretha-franklin/) > [American audiences tend to underappreciate the British, but 240 years ago they were us: They were the most powerful nation on Earth. Their mercantile…](https://sms4smile.com/quotes/rick-atkinson/american-audiences-tend-to-underappreciate-the-british-but-240-years/) [Rick Atkinson](https://sms4smile.com/quotes/author/rick-atkinson/) > [I think audiences are really savvy and know when we're doing stuff to just shock them versus do stuff that really drives the story.](https://sms4smile.com/quotes/lauren-schmidt-hissrich/i-think-audiences-are-really-savvy-and-know-when-we-re-doing-stuff-to/) [Lauren Schmidt Hissrich](https://sms4smile.com/quotes/author/lauren-schmidt-hissrich/) > [I don't really think that audiences are that much different. I think that a fan is the same whether you are from here or…](https://sms4smile.com/quotes/jason-aldean/i-don-t-really-think-that-audiences-are-that-much-different-i-think/) [Jason Aldean](https://sms4smile.com/quotes/author/jason-aldean/) > [I don't make movies because I think audiences will want to go see them.](https://sms4smile.com/quotes/jerry-bruckheimer/i-don-t-make-movies-because-i-think-audiences-will-want-to-go-see-them/) [Jerry Bruckheimer](https://sms4smile.com/quotes/author/jerry-bruckheimer/) > [When you do comedy, you can't please the world, although I'd like to think that most of my audiences were on my side.](https://sms4smile.com/quotes/don-rickles/when-you-do-comedy-you-can-t-please-the-world-although-i-d-like-to/) [Don Rickles](https://sms4smile.com/quotes/author/don-rickles/) > [I think audiences are quite comfortable watching something coming into being.](https://sms4smile.com/quotes/brian-eno/i-think-audiences-are-quite-comfortable-watching-something-coming/) [Brian Eno](https://sms4smile.com/quotes/author/brian-eno/) ## More by Paula Scher > [Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.](https://sms4smile.com/quotes/paula-scher/your-work-gets-destroyed-by-dumb-people-and-it-gets-enhanced-by-smart/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have…](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-is-usually-something-i-haven-t-encountered-in-a/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the…](https://sms4smile.com/quotes/paula-scher/i-find-that-i-m-at-my-least-creative-point-when-i-am-doing-something/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,…](https://sms4smile.com/quotes/paula-scher/i-think-apple-is-a-wonderful-example-of-spectacular-marketing-and-i/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I've become much more interested in architecture than I've ever been.](https://sms4smile.com/quotes/paula-scher/i-ve-become-much-more-interested-in-architecture-than-i-ve-ever-been/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just…](https://sms4smile.com/quotes/paula-scher/some-people-are-in-stultifying-environments-where-there-are-rigid/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other…](https://sms4smile.com/quotes/paula-scher/planning-is-design-as-a-designer-what-i-tend-to-do-and-what-s/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Great design is serious, not solemn](https://sms4smile.com/quotes/paula-scher/great-design-is-serious-not-solemn/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I love that the level of mediocrity rises.](https://sms4smile.com/quotes/paula-scher/i-love-that-the-level-of-mediocrity-rises/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Words have meaning, type has spirit.](https://sms4smile.com/quotes/paula-scher/words-have-meaning-type-has-spirit/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Beige is the color of indecision.](https://sms4smile.com/quotes/paula-scher/beige-is-the-color-of-indecision/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [To me what really matters is that it shouldn't matter to you what day of the week it is.](https://sms4smile.com/quotes/paula-scher/to-me-what-really-matters-is-that-it-shouldn-t-matter-to-you-what-day/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [If people that made products didn't market them and sell them we'd have no economy and nobody would be working.](https://sms4smile.com/quotes/paula-scher/if-people-that-made-products-didn-t-market-them-and-sell-them-we-d/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Planning involves considering how other people may use something.](https://sms4smile.com/quotes/paula-scher/planning-involves-considering-how-other-people-may-use-something/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I'm most proud of the fact that I get to keep growing.](https://sms4smile.com/quotes/paula-scher/i-m-most-proud-of-the-fact-that-i-get-to-keep-growing/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Explore all 87 Paula Scher quotes ](https://sms4smile.com/quotes/author/paula-scher/) ## More Accepting quotes > [From Augustine down, theologians have tried to compel people to accept their special interpretation of the Scripture, and the tortures of the inquisition, the…](https://sms4smile.com/quotes/matilda-joslyn-gage/from-augustine-down-theologians-have-tried-to-compel-people-to-accept/) [Matilda Joslyn Gage](https://sms4smile.com/quotes/author/matilda-joslyn-gage/) > [Laughing, laughing, laughing, laughing! It is the jester! A voice from the Void, to cheer poor Cicero! I accept your gift, dearest Night Mother.…](https://sms4smile.com/quotes/marcus-tullius-cicero/laughing-laughing-laughing-laughing-it-is-the-jester-a-voice-from-the/) [Marcus Tullius Cicero](https://sms4smile.com/quotes/author/marcus-tullius-cicero/) > [This duo inside of me causes the perfect opportunity to live and learn twice as fast as those who choose to accept simplicity.](https://sms4smile.com/quotes/tupac-shakur/this-duo-inside-of-me-causes-the-perfect-opportunity-to-live-and/) [Tupac Shakur](https://sms4smile.com/quotes/author/tupac-shakur/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [We only enter into the full life if our faith gives thanks. Because how else do we accept His free gift of salvation if…](https://sms4smile.com/quotes/ann-voskamp/we-only-enter-into-the-full-life-if-our-faith-gives-thanks-because/) [Ann Voskamp](https://sms4smile.com/quotes/author/ann-voskamp/) > [Don't be bitter. Everybody suffers. If you can accept your suffering then you will understand other people better. Be grateful for pain. Love life.](https://sms4smile.com/quotes/stephen-colbert/don-t-be-bitter-everybody-suffers-if-you-can-accept-your-suffering/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [It takes an unusually philosophic mind to accept that all one’s suffering might be to no end, really, in the larger scheme of things.](https://sms4smile.com/quotes/anonymous/it-takes-an-unusually-philosophic-mind-to-accept-that-all-one-s/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [No nation being under another nation can accept gifts, and kick at the responsibility attached to those gifts, imposed by the conquering nation.](https://sms4smile.com/quotes/mahatma-gandhi/no-nation-being-under-another-nation-can-accept-gifts-and-kick-at-the/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) > [Even with clothing naked animals, there were people who wanted to send in money. A woman in Santa Barbara, California, sent a $40,000 check.…](https://sms4smile.com/quotes/alan-abel/even-with-clothing-naked-animals-there-were-people-who-wanted-to-send/) [Alan Abel](https://sms4smile.com/quotes/author/alan-abel/) > [Society understands the architecture of academia and knows there are relevant qualifications in different fields, and the media accepts the idea of specialisations and…](https://sms4smile.com/quotes/jay-griffiths/society-understands-the-architecture-of-academia-and-knows-there-are/) [Jay Griffiths](https://sms4smile.com/quotes/author/jay-griffiths/) > [Whatever your conscious mind assumes and believes to be true, your subconscious mind will accept and bring to pass. Believe in good fortune, divine…](https://sms4smile.com/quotes/joseph-murphy/whatever-your-conscious-mind-assumes-and-believes-to-be-true-your/) [Joseph Murphy](https://sms4smile.com/quotes/author/joseph-murphy/) > [Losing someone is easy, but accepting it is hard.](https://sms4smile.com/quotes/anonymous/losing-someone-is-easy-but-accepting-it-is-hard/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [… and so he tried to accept the ache in his heart as what Dr. Larch would call the common symptoms of normal life.](https://sms4smile.com/quotes/john-irving/and-so-he-tried-to-accept-the-ache-in-his-heart-as-what-dr-larch/) [John Irving](https://sms4smile.com/quotes/author/john-irving/) > [I think what was special about 'Music by Prudence' was the classic story of the title subject's life path - from being an outcast…](https://sms4smile.com/quotes/roger-ross-williams/i-think-what-was-special-about-music-by-prudence-was-the-classic/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [As my films are born at the moment when they are reflected into another person's mind and memories, there are no misconceptions. I totally…](https://sms4smile.com/quotes/pirjo-honkasalo/as-my-films-are-born-at-the-moment-when-they-are-reflected-into/) [Pirjo Honkasalo](https://sms4smile.com/quotes/author/pirjo-honkasalo/) Browse all 6,788 Accepting quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What happens is people - especially, I think, audiences in the United States - people confront new things a little bit afraid. It's like when you're a kid and your mother puts something on your plate you never ate before. I think that American audiences are very much like that, and when they can accept something new they can accept the next new thing, it's incredible. 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