--- title: "Meaning & Key Takeaway of: If I know something well, it no longer…" description: "\"If I know something well, it no longer makes me say \"wow\" even if it's really terrific, even if it's a great iteration of it, because I know it well.\" ..." image: "https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png" --- # If I know something well, it no longer makes me say "wow"… ![“If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.” quote by Paula Scher](https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png) [Download](https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png) [Open image](https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png) > “If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.” [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Familiarity breeds complacency, reducing surprise even for impressive work. **In simple terms:** Knowing something well dulls awe. Key Takeaway Seek fresh perspectives to stay amazed. Themes creativity expertise novelty Mood reflective inquisitive Type advice philosophical When to use this quote - design critique - learning new skills - art appreciation Key Concepts cognitive adaptation habituation Questions to Reflect On - How can you rekindle wonder in familiar domains? - What habits keep you attentive? A Different Perspective Even experts can miss depth without deliberate curiosity. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have…](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-is-usually-something-i-haven-t-encountered-in-a/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I was raised in a really terrific, close family, and I've never needed to escape anything or to really let myself go by dancing…](https://sms4smile.com/quotes/blake-lively/i-was-raised-in-a-really-terrific-close-family-and-i-ve-never-needed/) [Blake Lively](https://sms4smile.com/quotes/author/blake-lively/) > [Whenever I mention Greg Kinnear's name to anyone, they always say, "Oh, love him!" He's a really terrific actor, and very funny.](https://sms4smile.com/quotes/miranda-otto/whenever-i-mention-greg-kinnear-s-name-to-anyone-they-always-say-oh/) [Miranda Otto](https://sms4smile.com/quotes/author/miranda-otto/) > [It was really terrific but Foreigner was nothing like Yes and that style did not suit our music.](https://sms4smile.com/quotes/lou-gramm/it-was-really-terrific-but-foreigner-was-nothing-like-yes-and-that/) [Lou Gramm](https://sms4smile.com/quotes/author/lou-gramm/) > [We're all pretty proud of it, and we're also standing around, scratching our heads and going, "Wow, this is really good." With the caliber…](https://sms4smile.com/quotes/angie-harmon/we-re-all-pretty-proud-of-it-and-we-re-also-standing-around/) [Angie Harmon](https://sms4smile.com/quotes/author/angie-harmon/) > [“The thing that makes you say, "I want to do something" - that is the beginning of talent.”](https://sms4smile.com/quotes/stella-adler/the-thing-that-makes-you-say-i-want-to-do-something-that-is-the/) [Stella Adler](https://sms4smile.com/quotes/author/stella-adler/) > [She looks fly, she looks fly. Makes me say my my my...](https://sms4smile.com/quotes/skeelo/she-looks-fly-she-looks-fly-makes-me-say-my-my-my/) Skeelo > [I know what I like in other actors: truth. That's the best. It makes you say, 'OK, I'll go with you on this.'](https://sms4smile.com/quotes/daniel-craig/i-know-what-i-like-in-other-actors-truth-that-s-the-best-it-makes-you/) [Daniel Craig](https://sms4smile.com/quotes/author/daniel-craig/) > [Divine was like a 400-pound beached whale. He was one of my favorite leading ladies, I've got to tell you. He was really terrific.](https://sms4smile.com/quotes/tab-hunter/divine-was-like-a-400-pound-beached-whale-he-was-one-of-my-favorite/) [Tab Hunter](https://sms4smile.com/quotes/author/tab-hunter/) > [From my point of view, what I really like, what I think is really terrific about my work, is that the company's had the…](https://sms4smile.com/quotes/fred-deluca/from-my-point-of-view-what-i-really-like-what-i-think-is-really/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [Don't hold onto something if you know it's no longer there.](https://sms4smile.com/quotes/anonymous/don-t-hold-onto-something-if-you-know-it-s-no-longer-there/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Always appreciate the time you get, because you never know how much longer it'll last.](https://sms4smile.com/quotes/ritu/always-appreciate-the-time-you-get-because-you-never-know-how-much/) [Ritu](https://sms4smile.com/quotes/author/ritu/) > [If you ask me how long I'll be your friend? My answer will be, I don't know, 'cause I really don't know which one…](https://sms4smile.com/quotes/abhishek-tiwari/if-you-ask-me-how-long-i-ll-be-your-friend-my-answer-will-be-i-don-t-2/) [Abhishek Tiwari](https://sms4smile.com/quotes/author/abhishek-tiwari/) > [“The less people know about you, the longer you live”](https://sms4smile.com/quotes/david-gurevich/the-less-people-know-about-you-the-longer-you-live/) David Gurevich > [I dont know how much longer I can be the most amazing person you know. Its a lot of pressure.](https://sms4smile.com/quotes/anonymous/i-dont-know-how-much-longer-i-can-be-the-most-amazing-person-you-know/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Paula Scher > [Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.](https://sms4smile.com/quotes/paula-scher/your-work-gets-destroyed-by-dumb-people-and-it-gets-enhanced-by-smart/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have…](https://sms4smile.com/quotes/paula-scher/what-makes-me-say-wow-is-usually-something-i-haven-t-encountered-in-a/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the…](https://sms4smile.com/quotes/paula-scher/i-find-that-i-m-at-my-least-creative-point-when-i-am-doing-something/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,…](https://sms4smile.com/quotes/paula-scher/i-think-apple-is-a-wonderful-example-of-spectacular-marketing-and-i/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I've become much more interested in architecture than I've ever been.](https://sms4smile.com/quotes/paula-scher/i-ve-become-much-more-interested-in-architecture-than-i-ve-ever-been/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just…](https://sms4smile.com/quotes/paula-scher/some-people-are-in-stultifying-environments-where-there-are-rigid/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other…](https://sms4smile.com/quotes/paula-scher/planning-is-design-as-a-designer-what-i-tend-to-do-and-what-s/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Great design is serious, not solemn](https://sms4smile.com/quotes/paula-scher/great-design-is-serious-not-solemn/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I love that the level of mediocrity rises.](https://sms4smile.com/quotes/paula-scher/i-love-that-the-level-of-mediocrity-rises/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Words have meaning, type has spirit.](https://sms4smile.com/quotes/paula-scher/words-have-meaning-type-has-spirit/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Beige is the color of indecision.](https://sms4smile.com/quotes/paula-scher/beige-is-the-color-of-indecision/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [To me what really matters is that it shouldn't matter to you what day of the week it is.](https://sms4smile.com/quotes/paula-scher/to-me-what-really-matters-is-that-it-shouldn-t-matter-to-you-what-day/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [If people that made products didn't market them and sell them we'd have no economy and nobody would be working.](https://sms4smile.com/quotes/paula-scher/if-people-that-made-products-didn-t-market-them-and-sell-them-we-d/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [Planning involves considering how other people may use something.](https://sms4smile.com/quotes/paula-scher/planning-involves-considering-how-other-people-may-use-something/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) > [I'm most proud of the fact that I get to keep growing.](https://sms4smile.com/quotes/paula-scher/i-m-most-proud-of-the-fact-that-i-get-to-keep-growing/) [Paula Scher](https://sms4smile.com/quotes/author/paula-scher/) [Explore all 87 Paula Scher quotes ](https://sms4smile.com/quotes/author/paula-scher/) ## More Ifs quotes > [Women still, when they have breast cancer, go to work; they still lead their lives. They have to. I just did what I was…](https://sms4smile.com/quotes/monica-potter/women-still-when-they-have-breast-cancer-go-to-work-they-still-lead/) [Monica Potter](https://sms4smile.com/quotes/author/monica-potter/) > [Most of us are convinced that we are our egos, which is who we think we are. The ego is part of our incarnation.…](https://sms4smile.com/quotes/ram-dass/most-of-us-are-convinced-that-we-are-our-egos-which-is-who-we-think/) [Ram Dass](https://sms4smile.com/quotes/author/ram-dass/) > [Histories never conclude; they just pause their prose. Their stories are, if they are truthful, untidy affairs, resistant to windings-up and sortings-out. They beat…](https://sms4smile.com/quotes/simon-schama/histories-never-conclude-they-just-pause-their-prose-their-stories/) [Simon Schama](https://sms4smile.com/quotes/author/simon-schama/) > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [Many individuals spend a considerable portion of their lifetimes in terror of one imagined catastrophe or another. The classic is that your immortal soul…](https://sms4smile.com/quotes/l-neil-smith/many-individuals-spend-a-considerable-portion-of-their-lifetimes-in/) [L. Neil Smith](https://sms4smile.com/quotes/author/l-neil-smith/) > [Obviously, if you don't love life, you can't enjoy an oyster.](https://sms4smile.com/quotes/eleanor-clark/obviously-if-you-don-t-love-life-you-can-t-enjoy-an-oyster/) [Eleanor Clark](https://sms4smile.com/quotes/author/eleanor-clark/) > [If I don't have pressure, I don't function.](https://sms4smile.com/quotes/ferran-adria/if-i-don-t-have-pressure-i-don-t-function/) [Ferran Adria](https://sms4smile.com/quotes/author/ferran-adria/) > [If you restore a car, and you're making money, then you're doing it wrong.](https://sms4smile.com/quotes/jay-leno/if-you-restore-a-car-and-you-re-making-money-then-you-re-doing-it/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) > [If we gave up our freedom as the price of security, we would no longer be the great nation that we are.](https://sms4smile.com/quotes/ruth-bader-ginsburg/if-we-gave-up-our-freedom-as-the-price-of-security-we-would-no-longer/) [Ruth Bader Ginsburg](https://sms4smile.com/quotes/author/ruth-bader-ginsburg/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these…](https://sms4smile.com/quotes/william-bernbach/nothing-is-so-powerful-as-an-insight-into-human-nature-what/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [But we are convinced that if we are to play a meaningful role nationally, and in the community of nations, we must be second…](https://sms4smile.com/quotes/vikram-sarabhai/but-we-are-convinced-that-if-we-are-to-play-a-meaningful-role/) [Vikram Sarabhai](https://sms4smile.com/quotes/author/vikram-sarabhai/) > [The thing about hitting kids is, think about if you were doing the same thing to another adult. Hitting your kid is really the…](https://sms4smile.com/quotes/zach-braff/the-thing-about-hitting-kids-is-think-about-if-you-were-doing-the/) [Zach Braff](https://sms4smile.com/quotes/author/zach-braff/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) Browse all 94,303 Ifs quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If I know something well, it no longer makes me say \"wow\" even if it's really terrific, even if it's a great iteration of it, because I know it well.", "creator": { "@type": "Person", "name": "Paula Scher" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/paula-scher/if-i-know-something-well-it-no-longer-makes-me-say-wow-even-if-it-s/", "about": { "@type": "Thing", "name": "Ifs" }, "@id": "https://sms4smile.com/quotes/paula-scher/if-i-know-something-well-it-no-longer-makes-me-say-wow-even-if-it-s/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png", "contentUrl": "https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png", "url": "https://sms4smile.com/quotes/i/d0a/paula-scher-7840_ifs_if-i-know-something-well-it-no-longer-ma_742571.png", "width": 1080, "height": 1080, "caption": "“If I know something well, it no longer makes me say \"wow\" even if it's really terrific, even if it's a great…” — Paula Scher", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Paula Scher", "item": "https://sms4smile.com/quotes/author/paula-scher/" }, { "@type": "ListItem", "position": 4, "name": "If I know something well, it...", "item": "https://sms4smile.com/quotes/paula-scher/if-i-know-something-well-it-no-longer-makes-me-say-wow-even-if-it-s/" } ], "@id": "https://sms4smile.com/quotes/paula-scher/if-i-know-something-well-it-no-longer-makes-me-say-wow-even-if-it-s/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```