--- title: "Meaning & Key Takeaway of: Strategy is not focused on ROI, but on…" description: "\"Strategy is not focused on ROI, but on winning.\" — Paul Shannon" image: "https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png" --- # Strategy is not focused on ROI, but on winning. ![“Strategy is not focused on ROI, but on winning.” quote by Paul Shannon](https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png) [Download](https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png) [Open image](https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png) > “Strategy is not focused on ROI, but on winning.” [Paul Shannon](https://sms4smile.com/quotes/author/paul-shannon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Strategy should prioritize winning over ROI, focusing on outcomes rather than profit. **In simple terms:** Winning over profit is the strategic goal. Key Takeaway Align strategy with success metrics, not just financial ROI. Themes business strategy success Mood business strategic Type Focused:1 Roi:1 Social media:0 Strategy:1 Success:1 Winning:1 Strategy Focused:1 Roi Winning:0 Focused Roi:0 When to use this quote - Neglecting ROI can risk sustainability. Key Concepts marketing campaigns product launches competitive planning Questions to Reflect On - confident - assertive A Different Perspective When should ROI be considered?;How does focusing on winning affect long‑term growth? ★ ★ ★ ★ ★ No ratings yet [Focused](https://sms4smile.com/quotes/about/focused/) [Focused Roi](https://sms4smile.com/quotes/about/focused-roi-1646103/) [Roi](https://sms4smile.com/quotes/about/roi/) [Roi Winning](https://sms4smile.com/quotes/about/roi-winning-1646102/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Strategy](https://sms4smile.com/quotes/about/strategy/) [Strategy Focused](https://sms4smile.com/quotes/about/strategy-focused-1266546/) [Success](https://sms4smile.com/quotes/about/success/) [Winning](https://sms4smile.com/quotes/about/winning/) ## Related quotes > [The way I do things I usually always prefer to have a very clear strategy and be very focused. At the same time to…](https://sms4smile.com/quotes/steve-ballmer/the-way-i-do-things-i-usually-always-prefer-to-have-a-very-clear/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [“The scoreboard is strategy focused, and the dashboard is operation oriented.”](https://sms4smile.com/quotes/pearl-zhu/the-scoreboard-is-strategy-focused-and-the-dashboard-is-operation/) [Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/) > [Saying hello doesn't have an ROI. It's about building relationships.](https://sms4smile.com/quotes/gary-vaynerchuk/saying-hello-doesn-t-have-an-roi-it-s-about-building-relationships/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [ Fear made the gods; audacity has made kings. \[Fr., La crainte fit les dieux; l'audace a fait les rois.\] ](https://sms4smile.com/quotes/prosper-jolyot-de-crebillon/fear-made-the-gods-audacity-has-made-kings-fr-la-crainte-fit-les/) [Prosper Jolyot de Crebillon](https://sms4smile.com/quotes/author/prosper-jolyot-de-crebillon/) > [You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.](https://sms4smile.com/quotes/brian-halligan/you-can-increase-conversion-rates-and-return-on-investment-roi-by/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [“We tend to overvalue the things we can measure and undervalue the things we cannot.”](https://sms4smile.com/quotes/john-hayes/we-tend-to-overvalue-the-things-we-can-measure-and-undervalue-the/) [John Hayes](https://sms4smile.com/quotes/author/john-hayes/) > [I dont consider the bloody ROI.](https://sms4smile.com/quotes/tim-cook/i-dont-consider-the-bloody-roi/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The…](https://sms4smile.com/quotes/gary-vaynerchuk/it-s-very-logical-there-is-proven-roi-in-doing-whatever-you-can-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [The ROI of social media is that your business will still exist in 5 years.](https://sms4smile.com/quotes/erik-qualman/the-roi-of-social-media-is-that-your-business-will-still-exist-in-5/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [E? loquence quipersuade par douceur, non par empire, en tyran, non en roi. Eloquence should persuade gently, not by force or like a tyrant…](https://sms4smile.com/quotes/blaise-pascal/e-loquence-quipersuade-par-douceur-non-par-empire-en-tyran-non-en-roi/) [Blaise Pascal](https://sms4smile.com/quotes/author/blaise-pascal/) > [If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want…](https://sms4smile.com/quotes/jay-baer/if-you-want-to-measure-social-media-roi-stop-wasting-your-time-doing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [What's the ROI of your mum? You can't put a value on a relationship.](https://sms4smile.com/quotes/gary-vaynerchuk/what-s-the-roi-of-your-mum-you-can-t-put-a-value-on-a-relationship/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.](https://sms4smile.com/quotes/kimberley-walsh/the-modern-marketer-is-an-experimenter-a-lover-of-data-a-content/) [Kimberley Walsh](https://sms4smile.com/quotes/author/kimberley-walsh/) > [Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.](https://sms4smile.com/quotes/karl-murray/focus-on-growing-your-list-all-of-the-time-as-newer-subscribers-are/) [Karl Murray](https://sms4smile.com/quotes/author/karl-murray/) > [The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.](https://sms4smile.com/quotes/ramez-naam/the-more-widely-you-can-spread-this-notion-of-achieving-roi-by/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) ## More by Paul Shannon > [Much like great products, great content will only find the best people to love it if it's leveraged well.](https://sms4smile.com/quotes/paul-shannon/much-like-great-products-great-content-will-only-find-the-best-people/) [Paul Shannon](https://sms4smile.com/quotes/author/paul-shannon/) [Explore all 2 Paul Shannon quotes ](https://sms4smile.com/quotes/author/paul-shannon/) ## More Focused quotes > [They are focused on whether they can do something. They never think whether they should do something.](https://sms4smile.com/quotes/michael-crichton/they-are-focused-on-whether-they-can-do-something-they-never-think/) [Michael Crichton](https://sms4smile.com/quotes/author/michael-crichton/) > [“If you're focused, you can't get bored.”](https://sms4smile.com/quotes/alin-sav/if-you-re-focused-you-can-t-get-bored/) [Alin Sav](https://sms4smile.com/quotes/author/alin-sav/) > [All I'm focused on is playing my game. Everything else will take care of itself.](https://sms4smile.com/quotes/grigor-dimitrov/all-i-m-focused-on-is-playing-my-game-everything-else-will-take-care/) [Grigor Dimitrov](https://sms4smile.com/quotes/author/grigor-dimitrov/) > [I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.](https://sms4smile.com/quotes/nick-woodman/i-get-pretty-focused-when-i-start-working-on-something-and-i-drink-a/) [Nick Woodman](https://sms4smile.com/quotes/author/nick-woodman/) > [Angela Merkel has been focused on the right things. She has focused on the interests of her citizens - and not just in a…](https://sms4smile.com/quotes/justin-trudeau/angela-merkel-has-been-focused-on-the-right-things-she-has-focused-on/) [Justin Trudeau](https://sms4smile.com/quotes/author/justin-trudeau/) > [It is ironic since whenever I have met with our elected officials they are invariably thoughtful, well-meaning people. And yet collectively 90% of their…](https://sms4smile.com/quotes/sergey-brin/it-is-ironic-since-whenever-i-have-met-with-our-elected-officials/) [Sergey Brin](https://sms4smile.com/quotes/author/sergey-brin/) > [We're focused on providing innovations in software, driving the continuous improvement for a much better experience, and there's a lot going on here that…](https://sms4smile.com/quotes/bill-gates/we-re-focused-on-providing-innovations-in-software-driving-the/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I'm focused on the music. I think, as long as I keep making music just because I like to make it, people are gonna…](https://sms4smile.com/quotes/bishop-nehru/i-m-focused-on-the-music-i-think-as-long-as-i-keep-making-music-just/) [Bishop Nehru](https://sms4smile.com/quotes/author/bishop-nehru/) > [I was focused on The Hunger Games movie with my director, with the studio, and with the cast and crew. We all just focused…](https://sms4smile.com/quotes/nina-jacobson/i-was-focused-on-the-hunger-games-movie-with-my-director-with-the/) [Nina Jacobson](https://sms4smile.com/quotes/author/nina-jacobson/) > [Our thoughts are either focused on what's eternal, life-changing, and true, or lost in the details of our temporary, selfish, false beliefs.](https://sms4smile.com/quotes/craig-groeschel/our-thoughts-are-either-focused-on-what-s-eternal-life-changing-and/) [Craig Groeschel](https://sms4smile.com/quotes/author/craig-groeschel/) > [I'm staying focused and clear about what I want in life, and I'm going to get it, man.](https://sms4smile.com/quotes/bobby-brown/i-m-staying-focused-and-clear-about-what-i-want-in-life-and-i-m-going/) [Bobby Brown](https://sms4smile.com/quotes/author/bobby-brown/) > [God puts you where God needs you. You are where you are supposed to be. The job you are doing may not be any…](https://sms4smile.com/quotes/lawrence-kushner/god-puts-you-where-god-needs-you-you-are-where-you-are-supposed-to-be/) [Lawrence Kushner](https://sms4smile.com/quotes/author/lawrence-kushner/) > [Consider developing your whole self with the same raw focus and intensity that you develop a particular skill set. Get focused. Go out, have…](https://sms4smile.com/quotes/anthony-holden/consider-developing-your-whole-self-with-the-same-raw-focus-and/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing…](https://sms4smile.com/quotes/robert-kyncl/because-youtube-is-focused-on-a-lot-of-different-types-of-content-at/) [Robert Kyncl](https://sms4smile.com/quotes/author/robert-kyncl/) > [At Epcot Center the Disney corporation has focused its attention on two things greatly in need of Disneyfication: the tedious future and the annoying…](https://sms4smile.com/quotes/p-j-o-rourke/at-epcot-center-the-disney-corporation-has-focused-its-attention-on/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) [Browse all 2,614 Focused quotes ](https://sms4smile.com/quotes/about/focused/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Strategy is not focused on ROI, but on winning.", "creator": { "@type": "Person", "name": "Paul Shannon" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/paul-shannon/strategy-is-not-focused-on-roi-but-on-winning/", "about": { "@type": "Thing", "name": "Focused" }, "@id": "https://sms4smile.com/quotes/paul-shannon/strategy-is-not-focused-on-roi-but-on-winning/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png", "contentUrl": "https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png", "url": "https://sms4smile.com/quotes/i/fc8/paul-shannon-93902_focused_strategy-is-not-focused-on-roi-but-on-wi_945389.png", "width": 1080, "height": 1080, "caption": "“Strategy is not focused on ROI, but on winning.” — Paul Shannon", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Paul Shannon", "item": "https://sms4smile.com/quotes/author/paul-shannon/" }, { "@type": "ListItem", "position": 4, "name": "Strategy is not focused on ROI,...", "item": "https://sms4smile.com/quotes/paul-shannon/strategy-is-not-focused-on-roi-but-on-winning/" } ], "@id": "https://sms4smile.com/quotes/paul-shannon/strategy-is-not-focused-on-roi-but-on-winning/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```