--- title: "Meaning & Key Takeaway of: The arrival of television established a…" description: "\"The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between..." image: "https://sms4smile.com/quotes/i/932/paul-saffo-10456_arrivals_the-arrival-of-television-established-a_2693908.png" --- # The arrival of television established a mass-media order… ![“The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press…” quote by Paul Saffo](https://sms4smile.com/quotes/i/932/paul-saffo-10456_arrivals_the-arrival-of-television-established-a_2693908.png) [Download](https://sms4smile.com/quotes/i/932/paul-saffo-10456_arrivals_the-arrival-of-television-established-a_2693908.png) [Open image](https://sms4smile.com/quotes/i/932/paul-saffo-10456_arrivals_the-arrival-of-television-established-a_2693908.png) > “The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.” [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Television created a dominant mass‑media era, but now personal media reshapes how we consume content. **In simple terms:** TV built a shared media world; now personal media changes it. Key Takeaway Adapt to personal media trends. Themes media technology culture Mood analytical critical Type observational philosophical When to use this quote - home entertainment - social media - news consumption - advertising Key Concepts sociology communication Questions to Reflect On - How does personal media affect community? - What challenges arise from media fragmentation? A Different Perspective Personal media can fragment shared experiences. ★ ★ ★ ★ ★ No ratings yet [Distinction](https://sms4smile.com/quotes/about/distinction/) [Living room](https://sms4smile.com/quotes/about/living-room/) [Mass](https://sms4smile.com/quotes/about/mass/) [Mass media](https://sms4smile.com/quotes/about/mass-media/) [Media](https://sms4smile.com/quotes/about/media/) [Order](https://sms4smile.com/quotes/about/order/) [Revolution](https://sms4smile.com/quotes/about/revolution/) [Television](https://sms4smile.com/quotes/about/television/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [I've been fortunate to have had the opportunity to be at the forefront of the digital media revolution.](https://sms4smile.com/quotes/ross-levinsohn/i-ve-been-fortunate-to-have-had-the-opportunity-to-be-at-the/) [Ross Levinsohn](https://sms4smile.com/quotes/author/ross-levinsohn/) > [“Old media companies will be further challenged in the next 15 years, as a new wave of user-generated content washes over the Internet, thanks…](https://sms4smile.com/quotes/ian-lamont/old-media-companies-will-be-further-challenged-in-the-next-15-years/) [Ian Lamont](https://sms4smile.com/quotes/author/ian-lamont/) > [Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional…](https://sms4smile.com/quotes/ryan-holmes/working-with-lots-of-old-media-clients-i-ve-had-a-front-row-seat-on/) [Ryan Holmes](https://sms4smile.com/quotes/author/ryan-holmes/) > [Downloading and Web 2.0 have famously led to new ways of accessing culture. But these have tended to be parasitic on old media. The…](https://sms4smile.com/quotes/mark-fisher/downloading-and-web-2-0-have-famously-led-to-new-ways-of-accessing/) [Mark Fisher](https://sms4smile.com/quotes/author/mark-fisher/) > [I am not an Internet superstar. I am, ironically perhaps, the most old media superstar of all time. My fame is due to broadcast…](https://sms4smile.com/quotes/john-hodgman/i-am-not-an-internet-superstar-i-am-ironically-perhaps-the-most-old/) [John Hodgman](https://sms4smile.com/quotes/author/john-hodgman/) > [Being the first is old media, while being to the point is new media. And Twitter never forgets.](https://sms4smile.com/quotes/mercedes-bunz/being-the-first-is-old-media-while-being-to-the-point-is-new-media/) Mercedes Bunz > [Generally, old media don't die. They just have to grow old gracefully. Guess what, we still have stone masons. They haven't been the primary…](https://sms4smile.com/quotes/douglas-adams/generally-old-media-don-t-die-they-just-have-to-grow-old-gracefully/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [I'm not a tech-savvy parent. I communicate with my children via the old-media format called yelling.](https://sms4smile.com/quotes/p-j-o-rourke/i-m-not-a-tech-savvy-parent-i-communicate-with-my-children-via-the/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [Grammy asshole weekend in LA. Yuck ... The Grammys = the old guard / old media propping up their puppets trying to convince the…](https://sms4smile.com/quotes/trent-reznor/grammy-asshole-weekend-in-la-yuck-the-grammys-the-old-guard-old-media/) [Trent Reznor](https://sms4smile.com/quotes/author/trent-reznor/) > [Consumers are freeing up an enormous amount of time that they were spending with stereotypical old media, and clearly, that time is going primarily…](https://sms4smile.com/quotes/marc-andreessen/consumers-are-freeing-up-an-enormous-amount-of-time-that-they-were/) [Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/) > [I may be the old-media id, but I think I may be entitled to some credit for being a new-media pioneer.](https://sms4smile.com/quotes/bill-keller/i-may-be-the-old-media-id-but-i-think-i-may-be-entitled-to-some/) [Bill Keller](https://sms4smile.com/quotes/author/bill-keller/) > [I'm not sure when the New Media will replace the Old Media, but it will be sooner than later.](https://sms4smile.com/quotes/jeff-gannon/i-m-not-sure-when-the-new-media-will-replace-the-old-media-but-it/) [Jeff Gannon](https://sms4smile.com/quotes/author/jeff-gannon/) > [It's funny, the old media idea is very segmented, like "this is my territory and this is yours." But media is changing. You're at…](https://sms4smile.com/quotes/tim-hetherington/it-s-funny-the-old-media-idea-is-very-segmented-like-this-is-my/) [Tim Hetherington](https://sms4smile.com/quotes/author/tim-hetherington/) > [I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of…](https://sms4smile.com/quotes/om-malik/i-think-the-emotional-appeal-of-a-platform-is-what-works-i-think-the/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media'…](https://sms4smile.com/quotes/franklin-foer/i-m-reading-the-way-a-lot-of-technology-executives-have-decried/) [Franklin Foer](https://sms4smile.com/quotes/author/franklin-foer/) ## More by Paul Saffo > [I'm actually an optimist about what lies ahead. Are wikis reliable? It depends on the specific business. Is Wikipedia reliable? You bet. Wikipedia is…](https://sms4smile.com/quotes/paul-saffo/i-m-actually-an-optimist-about-what-lies-ahead-are-wikis-reliable-it/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [The thing I see happening is that there's a real compression between generations. There used to be about 20 years difference (in technology use).…](https://sms4smile.com/quotes/paul-saffo/the-thing-i-see-happening-is-that-there-s-a-real-compression-between/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Never mistake a clearer view for a short distance just because the technology looks like it's about to arrive in the very near future.…](https://sms4smile.com/quotes/paul-saffo/never-mistake-a-clearer-view-for-a-short-distance-just-because-the/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [The goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in…](https://sms4smile.com/quotes/paul-saffo/the-goal-of-forecasting-is-not-to-predict-the-future-but-to-tell-you/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Though I carry enough electronics to get nervous in a lightning storm, I love paper and I always have a Moleskine journal with me…](https://sms4smile.com/quotes/paul-saffo/though-i-carry-enough-electronics-to-get-nervous-in-a-lightning-storm/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [I'm not sure the notion of employee or job is going to survive the transition over the next couple of decades. The very notion…](https://sms4smile.com/quotes/paul-saffo/i-m-not-sure-the-notion-of-employee-or-job-is-going-to-survive-the/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Every day huge amounts of information break off like icebergs and melt away. What worries me is that much information in electronic form is…](https://sms4smile.com/quotes/paul-saffo/every-day-huge-amounts-of-information-break-off-like-icebergs-and/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [The value of a social network is defined not only by who's on it, but by who's excluded,](https://sms4smile.com/quotes/paul-saffo/the-value-of-a-social-network-is-defined-not-only-by-who-s-on-it-but/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Using technology merely to lower operational costs amounts to standing on a whale fishing for minnows. It just allows you to do the old…](https://sms4smile.com/quotes/paul-saffo/using-technology-merely-to-lower-operational-costs-amounts-to/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [When I lived in Japan in the 1980s, I once was mistaken for Paul Newman, and I didn't have much more hair than I…](https://sms4smile.com/quotes/paul-saffo/when-i-lived-in-japan-in-the-1980s-i-once-was-mistaken-for-paul/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [When everybody else is in a down market is focusing on what they're doing wrong, instead focus on what you should be doing differently,…](https://sms4smile.com/quotes/paul-saffo/when-everybody-else-is-in-a-down-market-is-focusing-on-what-they-re/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [We do need to rethink privacy. I think we need to fall back on (former Supreme Court Justice) Felix Frankfurter's definition of privacy which…](https://sms4smile.com/quotes/paul-saffo/we-do-need-to-rethink-privacy-i-think-we-need-to-fall-back-on-former/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [Each time you toss out a 'singing' greeting card, you are disposing of more computing power than existed in the entire world before 1950.](https://sms4smile.com/quotes/paul-saffo/each-time-you-toss-out-a-singing-greeting-card-you-are-disposing-of/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [I can't imagine how you can find the discipline to be emotionally detached reporting on a revolution, the winds of which are blowing right…](https://sms4smile.com/quotes/paul-saffo/i-can-t-imagine-how-you-can-find-the-discipline-to-be-emotionally/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) > [I live on a canyon at the edge of San Mateo. We are fortunate to have lots of suburban wildlife as our neighbors, though…](https://sms4smile.com/quotes/paul-saffo/i-live-on-a-canyon-at-the-edge-of-san-mateo-we-are-fortunate-to-have/) [Paul Saffo](https://sms4smile.com/quotes/author/paul-saffo/) [Explore all 65 Paul Saffo quotes ](https://sms4smile.com/quotes/author/paul-saffo/) ## More Arrivals quotes > [You are quite, quite wrong if you think that ... I find your happiness painful. What matters is that happiness - the golden day…](https://sms4smile.com/quotes/winifred-holtby/you-are-quite-quite-wrong-if-you-think-that-i-find-your-happiness/) [Winifred Holtby](https://sms4smile.com/quotes/author/winifred-holtby/) > [Arrival = Prison, and the artist must never be a prisoner.](https://sms4smile.com/quotes/henri-matisse/arrival-prison-and-the-artist-must-never-be-a-prisoner/) [Henri Matisse](https://sms4smile.com/quotes/author/henri-matisse/) > [I see ... a pile of skulls and bones. For the first time since my arrival, what I see before me is too painful,…](https://sms4smile.com/quotes/dith-pran/i-see-a-pile-of-skulls-and-bones-for-the-first-time-since-my-arrival/) [Dith Pran](https://sms4smile.com/quotes/author/dith-pran/) > [The future turns out to be something that you make instead of find. It isn't waiting for your arrival, either with an arrest warrant…](https://sms4smile.com/quotes/lewis-h-lapham/the-future-turns-out-to-be-something-that-you-make-instead-of-find-it/) [Lewis H. Lapham](https://sms4smile.com/quotes/author/lewis-h-lapham/) > [The beauty of inspiration for me is that you can't predict when it's coming. I like that it just pops up out of nowhere.…](https://sms4smile.com/quotes/scout-niblett/the-beauty-of-inspiration-for-me-is-that-you-can-t-predict-when-it-s/) [Scout Niblett](https://sms4smile.com/quotes/author/scout-niblett/) > [“When you are waiting for a train, don't keep perpetually looking to see if it is coming. The time of its arrival is the…](https://sms4smile.com/quotes/anonymous/when-you-are-waiting-for-a-train-don-t-keep-perpetually-looking-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Upon my arrival in the United States the religious aspect of the country was the first thing that struck my attention; and the longer…](https://sms4smile.com/quotes/alexis-de-tocqueville/upon-my-arrival-in-the-united-states-the-religious-aspect-of-the/) [Alexis de Tocqueville](https://sms4smile.com/quotes/author/alexis-de-tocqueville/) > [Unconscious of your story, you are in its grasp; but with consciousness, an alchemical process begins: The solidity of the complex dissolves and you…](https://sms4smile.com/quotes/connie-zweig/unconscious-of-your-story-you-are-in-its-grasp-but-with-consciousness/) [Connie Zweig](https://sms4smile.com/quotes/author/connie-zweig/) > [Life is a continual process of arrival into who we are.](https://sms4smile.com/quotes/maria-popova/life-is-a-continual-process-of-arrival-into-who-we-are/) [Maria Popova](https://sms4smile.com/quotes/author/maria-popova/) > [Prison is a severe and terrible punishment; but for me, thanks to Arthur Balfour, this was not so. I was much cheered on my…](https://sms4smile.com/quotes/bertrand-russell/prison-is-a-severe-and-terrible-punishment-but-for-me-thanks-to/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [Death in Somalia seldom bothers to announce its arrival. In fact, death calls with the arrogance of a guest confident on receiving a warm…](https://sms4smile.com/quotes/nuruddin-farah/death-in-somalia-seldom-bothers-to-announce-its-arrival-in-fact-death/) [Nuruddin Farah](https://sms4smile.com/quotes/author/nuruddin-farah/) > [The arrival of Ade Akinbiyi gave everyone a lift. He's a natural born goalscorer.](https://sms4smile.com/quotes/trevor-francis/the-arrival-of-ade-akinbiyi-gave-everyone-a-lift-he-s-a-natural-born/) Trevor Francis > [many writers believe in arrival without leaving home. They believe in talent but not skill.](https://sms4smile.com/quotes/judy-delton/many-writers-believe-in-arrival-without-leaving-home-they-believe-in/) [Judy Delton](https://sms4smile.com/quotes/author/judy-delton/) > [We become, after the arrival of the printing press in general, more attentive more attuned to contemplative ways of thinking.](https://sms4smile.com/quotes/nicholas-g-carr/we-become-after-the-arrival-of-the-printing-press-in-general-more/) [Nicholas G. Carr](https://sms4smile.com/quotes/author/nicholas-g-carr/) > [Our tomorrows must be met at the time of their arrival... with the HOPE they are as BEAUTIFUL as today!](https://sms4smile.com/quotes/joe-peterson/our-tomorrows-must-be-met-at-the-time-of-their-arrival-with-the-hope/) Joe Peterson Browse all 173 Arrivals quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The arrival of television established a mass-media order that dominated the last 50 years. 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