--- title: "Meaning & Key Takeaway of: The corporations have all their marketing…" description: "\"The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.\" — Paul Mo..." image: "https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg" --- # The corporations have all their marketing tools, but it's… ![“The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.” quote by Paul Morley](https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg) [Download](https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg) [Open image](https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg) > “The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.” [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective marketing requires direct engagement with audiences to understand their thoughts, beyond relying solely on tools. **In simple terms:** Talk to people to learn what they think, not just use tools. Key Takeaway Prioritize listening to your audience. Themes marketing communication consumer insight strategy authenticity Mood analytical empathetic Type advisory practical When to use this quote - product development - brand building - campaign planning - customer service Key Concepts active listening feedback loops human-centered design Questions to Reflect On - What methods do you use to gather genuine audience feedback? - How can data and conversation complement each other? A Different Perspective Tools can still be valuable if used wisely. ★ ★ ★ ★ ★ No ratings yet [Corporations](https://sms4smile.com/quotes/about/corporations/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Tools](https://sms4smile.com/quotes/about/tools/) ## Related quotes > [Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there…](https://sms4smile.com/quotes/jay-ellis/every-artist-is-a-walking-business-your-marketing-tools-are-your/) [Jay Ellis](https://sms4smile.com/quotes/author/jay-ellis/) > [The corporation is not an independent "person" with its own rights, needs, and desires that regulators must respect. It is a state created tool…](https://sms4smile.com/quotes/joel-bakan/the-corporation-is-not-an-independent-person-with-its-own-rights/) [Joel Bakan](https://sms4smile.com/quotes/author/joel-bakan/) > [“Brand loyalty—that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don’t give a shit.”](https://sms4smile.com/quotes/david-mcraney/brand-loyalty-that-nebulous-emotional-connection-people-have-with/) [David McRaney](https://sms4smile.com/quotes/author/david-mcraney/) > [The Encyclopedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of the Sirius…](https://sms4smile.com/quotes/douglas-adams/the-encyclopedia-galactica-defines-a-robot-as-a-mechanical-apparatus/) [Douglas Adams](https://sms4smile.com/quotes/author/douglas-adams/) > [“Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's…](https://sms4smile.com/quotes/jay-david-bolter/meanwhile-large-corporations-have-invented-a-web-genre-that-combines/) [Jay David Bolter](https://sms4smile.com/quotes/author/jay-david-bolter/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [As our culture redefines being a gamer, brand partners explore and wait eagerly on a new set of tools to better engage their potential…](https://sms4smile.com/quotes/brock-pierce/as-our-culture-redefines-being-a-gamer-brand-partners-explore-and/) [Brock Pierce](https://sms4smile.com/quotes/author/brock-pierce/) > [My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe…](https://sms4smile.com/quotes/neil-gaiman/my-theory-on-genre-is-that-while-there-are-people-out-there-who/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.](https://sms4smile.com/quotes/frank-gehry/green-issues-have-been-used-as-a-marketing-tool-sometimes-these-green/) [Frank Gehry](https://sms4smile.com/quotes/author/frank-gehry/) > [“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results…](https://sms4smile.com/quotes/steve-jobs/your-time-is-limited-so-don-t-waste-it-living-someone-else-s-life-don/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The prospering of God's cause on earth depends upon his people thinking well.](https://sms4smile.com/quotes/dallas-willard/the-prospering-of-god-s-cause-on-earth-depends-upon-his-people/) [Dallas Willard](https://sms4smile.com/quotes/author/dallas-willard/) > [I realize now that people are not thinking about you and me or caring what is said about us. They are thinking about themselves-before…](https://sms4smile.com/quotes/dale-carnegie/i-realize-now-that-people-are-not-thinking-about-you-and-me-or-caring/) [Dale Carnegie](https://sms4smile.com/quotes/author/dale-carnegie/) > [Normally when people say they haven't decided, they're being polite but they're definitely not voting for you. I think it's different this time. People…](https://sms4smile.com/quotes/david-cameron/normally-when-people-say-they-haven-t-decided-they-re-being-polite/) [David Cameron](https://sms4smile.com/quotes/author/david-cameron/) > [You must not become a mere peddler of words. The thing to learn is to know what people are thinking about, not what they…](https://sms4smile.com/quotes/sherwood-anderson/you-must-not-become-a-mere-peddler-of-words-the-thing-to-learn-is-to/) [Sherwood Anderson](https://sms4smile.com/quotes/author/sherwood-anderson/) > [Maybe that’s what love meant, both people thinking they were the lucky one.](https://sms4smile.com/quotes/meera-syal/maybe-that-s-what-love-meant-both-people-thinking-they-were-the-lucky/) [Meera Syal](https://sms4smile.com/quotes/author/meera-syal/) ## More by Paul Morley > [“It's barely changed since the faceless colour committee originally selected it in 1908 when the first map of the Underground was designed and the…](https://sms4smile.com/quotes/paul-morley/it-s-barely-changed-since-the-faceless-colour-committee-originally/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when…](https://sms4smile.com/quotes/paul-morley/i-m-not-denying-that-in-the-world-there-s-been-some-tremendous/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Pop music can somehow survive being inhibited and mangled by its harsh and stupid commercial chains, and there is surely irreducible potential because of…](https://sms4smile.com/quotes/paul-morley/pop-music-can-somehow-survive-being-inhibited-and-mangled-by-its/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [It's going to be an interesting dilemma for certain corporations. They've worked so hard to make themselves important in the way music goes out…](https://sms4smile.com/quotes/paul-morley/it-s-going-to-be-an-interesting-dilemma-for-certain-corporations-they/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Pop music is not just a clumsy mass fanaticism, connected to a deceitful enchantment totally lacking in moral rigour.](https://sms4smile.com/quotes/paul-morley/pop-music-is-not-just-a-clumsy-mass-fanaticism-connected-to-a/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [I always thought that pop groups were going to be made up in the 21st century. It wouldn't be four musicians, as such. Especially…](https://sms4smile.com/quotes/paul-morley/i-always-thought-that-pop-groups-were-going-to-be-made-up-in-the-21st/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [There's endless possibilities to taking music into the future by using music that actually was 100 years old.](https://sms4smile.com/quotes/paul-morley/there-s-endless-possibilities-to-taking-music-into-the-future-by/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [It's kind of great being a group without a lead singer, because the possibilities are sky high. Odd things become the lead singer, noises…](https://sms4smile.com/quotes/paul-morley/it-s-kind-of-great-being-a-group-without-a-lead-singer-because-the/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's…](https://sms4smile.com/quotes/paul-morley/the-remix-culture-became-very-much-controlled-by-the-corporate-world/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [All change begins with someone having a thought.](https://sms4smile.com/quotes/paul-morley/all-change-begins-with-someone-having-a-thought/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Music is careful attention paid to ongoing experience.](https://sms4smile.com/quotes/paul-morley/music-is-careful-attention-paid-to-ongoing-experience/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [I know, or I dream, that pop music can search out limits, mock restrictions and divisions, exorcise cultural nightmares, contribute to revitaiisation of people's…](https://sms4smile.com/quotes/paul-morley/i-know-or-i-dream-that-pop-music-can-search-out-limits-mock/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Through pop music ideas, energies and resources can emerge that can help the audience release themselves from the unrelieving confinements of environment.](https://sms4smile.com/quotes/paul-morley/through-pop-music-ideas-energies-and-resources-can-emerge-that-can/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [There's different ways of presenting a pop group to the world. It doesn't have to be the same old poses.](https://sms4smile.com/quotes/paul-morley/there-s-different-ways-of-presenting-a-pop-group-to-the-world-it/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Essentially the soul of the planet is being controlled by corporations.](https://sms4smile.com/quotes/paul-morley/essentially-the-soul-of-the-planet-is-being-controlled-by-corporations/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) [Explore all 21 Paul Morley quotes ](https://sms4smile.com/quotes/author/paul-morley/) ## More Corporations quotes > [It makes no sense to talk of the social obligations of the corporation without reference to its economic obligations. The two are intertwined.](https://sms4smile.com/quotes/lee-r-raymond/it-makes-no-sense-to-talk-of-the-social-obligations-of-the/) [Lee R. Raymond](https://sms4smile.com/quotes/author/lee-r-raymond/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [Everything affects hip-hop. The question is, how does it affect the money that corporations are going to invest to put out different kinds of…](https://sms4smile.com/quotes/will-i-am/everything-affects-hip-hop-the-question-is-how-does-it-affect-the/) [will.i.am](https://sms4smile.com/quotes/author/will-i-am/) > [Corporations have nothing to do with values, and they know it, and sometimes say it.](https://sms4smile.com/quotes/eric-kierans/corporations-have-nothing-to-do-with-values-and-they-know-it-and/) [Eric Kierans](https://sms4smile.com/quotes/author/eric-kierans/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [“Whatever happened in those more than one hundred years, from the time my great-great-great grandfather studied law to the time when my own father…](https://sms4smile.com/quotes/gwenn-wright/whatever-happened-in-those-more-than-one-hundred-years-from-the-time/) [Gwenn Wright](https://sms4smile.com/quotes/author/gwenn-wright/) > [I am somewhat influenced by the years that I've spent trying to actually get things done, whether it was reforming education in Arkansas or…](https://sms4smile.com/quotes/hillary-clinton/i-am-somewhat-influenced-by-the-years-that-i-ve-spent-trying-to/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [There are questions as to whether it should even exist. Who should corporations be responsive to, the management of a corporation? Theoretically they are…](https://sms4smile.com/quotes/noam-chomsky/there-are-questions-as-to-whether-it-should-even-exist-who-should/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [“Subsequently there ensues an epoch of complex, proliferating intrigues and conspiracies among the ranks of double agents, whose agendas become so densely intertwined that…](https://sms4smile.com/quotes/thomas-ligotti/subsequently-there-ensues-an-epoch-of-complex-proliferating-intrigues/) [Thomas Ligotti](https://sms4smile.com/quotes/author/thomas-ligotti/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [At Epcot Center the Disney corporation has focused its attention on two things greatly in need of Disneyfication: the tedious future and the annoying…](https://sms4smile.com/quotes/p-j-o-rourke/at-epcot-center-the-disney-corporation-has-focused-its-attention-on/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [There can be no effective control of corporations while their political activity remains.](https://sms4smile.com/quotes/theodore-roosevelt/there-can-be-no-effective-control-of-corporations-while-their/) [Theodore Roosevelt](https://sms4smile.com/quotes/author/theodore-roosevelt/) > [Since FDR's New Deal, corporations and wealthy families have been non-stop finding new ways to get tax breaks, deregulation and entitlements from the government.](https://sms4smile.com/quotes/adam-mckay/since-fdr-s-new-deal-corporations-and-wealthy-families-have-been-non/) [Adam McKay](https://sms4smile.com/quotes/author/adam-mckay/) > [There's a whole journalistic-industrial complex dedicated to keeping newsprint, TV screens and radio waves clean of destabilizing scoops damaging to corporations or the state.](https://sms4smile.com/quotes/alexander-cockburn/there-s-a-whole-journalistic-industrial-complex-dedicated-to-keeping/) [Alexander Cockburn](https://sms4smile.com/quotes/author/alexander-cockburn/) > [They're counting on your patriotism to distract you from their plunder. They're counting on you to be standing at attention with your hand over…](https://sms4smile.com/quotes/bill-moyers/they-re-counting-on-your-patriotism-to-distract-you-from-their/) [Bill Moyers](https://sms4smile.com/quotes/author/bill-moyers/) [Browse all 1,673 Corporations quotes ](https://sms4smile.com/quotes/about/corporations/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.", "creator": { "@type": "Person", "name": "Paul Morley" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/paul-morley/the-corporations-have-all-their-marketing-tools-but-it-s-so-much/", "about": { "@type": "Thing", "name": "Corporations" }, "@id": "https://sms4smile.com/quotes/paul-morley/the-corporations-have-all-their-marketing-tools-but-it-s-so-much/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg", "url": "https://sms4smile.com/quotes/i/a8e/paul-morley-26616_corporations_the-corporations-have-all-their-marketin_520113.jpg", "width": 1080, "height": 1080, "caption": "“The corporations have all their marketing tools, but it's so much better to go in and find out what's going…” — Paul Morley", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Paul Morley", "item": "https://sms4smile.com/quotes/author/paul-morley/" }, { "@type": "ListItem", "position": 4, "name": "The corporations have all their marketing...", "item": "https://sms4smile.com/quotes/paul-morley/the-corporations-have-all-their-marketing-tools-but-it-s-so-much/" } ], "@id": "https://sms4smile.com/quotes/paul-morley/the-corporations-have-all-their-marketing-tools-but-it-s-so-much/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```