--- title: "Meaning & Key Takeaway of: I'm not denying that in the world there's…" description: "\"I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes int..." image: "https://sms4smile.com/quotes/i/a8b/paul-morley-26616_brand-names_i-m-not-denying-that-in-the-world-there_620693.jpg" --- # I'm not denying that in the world there's been some… ![“I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.” quote by Paul Morley](https://sms4smile.com/quotes/i/a8b/paul-morley-26616_brand-names_i-m-not-denying-that-in-the-world-there_620693.jpg) [Download](https://sms4smile.com/quotes/i/a8b/paul-morley-26616_brand-names_i-m-not-denying-that-in-the-world-there_620693.jpg) [Open image](https://sms4smile.com/quotes/i/a8b/paul-morley-26616_brand-names_i-m-not-denying-that-in-the-world-there_620693.jpg) > “I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.” [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Commercial pressures can turn creative collaborations into branding exercises, diminishing artistic value. **In simple terms:** Brand‑driven remixes can feel inauthentic. Key Takeaway Seek authenticity over name‑driven projects. Themes authenticity creativity industry Mood critical analytical Type commentary industry insight When to use this quote - choosing collaborators - evaluating projects - supporting independent art - marketing decisions Key Concepts cultural criticism music business Questions to Reflect On - When does a remix add artistic value? - How to balance brand appeal with creative integrity? A Different Perspective Not all brand collaborations are bad; some can expand reach. ★ ★ ★ ★ ★ No ratings yet [Brand names](https://sms4smile.com/quotes/about/brand-names/) [Djs](https://sms4smile.com/quotes/about/djs/) [Music](https://sms4smile.com/quotes/about/music/) [Shadow](https://sms4smile.com/quotes/about/shadow/) [Weird things](https://sms4smile.com/quotes/about/weird-things/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [In the very beginning, I kind of had this hip-hop, cut-and-paste approach to music. The first record, especially, was from looking at people like…](https://sms4smile.com/quotes/bonobo/in-the-very-beginning-i-kind-of-had-this-hip-hop-cut-and-paste/) [Bonobo](https://sms4smile.com/quotes/author/bonobo/) > [My first big influences were more hip-hop based - people like DJ Shadow and Four Tet.](https://sms4smile.com/quotes/washed-out/my-first-big-influences-were-more-hip-hop-based-people-like-dj-shadow/) [Washed Out](https://sms4smile.com/quotes/author/washed-out/) > [The first time I was exposed to dance music was through my friend Noah who played me a mixtape of stuff he'd been listening…](https://sms4smile.com/quotes/matthew-koma/the-first-time-i-was-exposed-to-dance-music-was-through-my-friend/) [Matthew Koma](https://sms4smile.com/quotes/author/matthew-koma/) > [Cut Chemist and DJ Shadow are going to blow your funky mind!](https://sms4smile.com/quotes/afrika-bambaataa/cut-chemist-and-dj-shadow-are-going-to-blow-your-funky-mind/) [Afrika Bambaataa](https://sms4smile.com/quotes/author/afrika-bambaataa/) > [For the longest time, I was trying to be DJ Shadow, I think. But I slowly developed my own style. It was trial and…](https://sms4smile.com/quotes/washed-out/for-the-longest-time-i-was-trying-to-be-dj-shadow-i-think-but-i/) [Washed Out](https://sms4smile.com/quotes/author/washed-out/) > [We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for…](https://sms4smile.com/quotes/larry-page/we-really-care-about-our-brand-we-really-want-it-to-stand-for-high/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [I just felt like Adidas was a brand that really fit me. Not only are they on the field, but off the field stuff.](https://sms4smile.com/quotes/aaron-judge/i-just-felt-like-adidas-was-a-brand-that-really-fit-me-not-only-are/) [Aaron Judge](https://sms4smile.com/quotes/author/aaron-judge/) > [VC firms that don't have a brand are going to struggle. Because there is a lot of money out there, you need to have…](https://sms4smile.com/quotes/naval-ravikant/vc-firms-that-don-t-have-a-brand-are-going-to-struggle-because-there/) [Naval Ravikant](https://sms4smile.com/quotes/author/naval-ravikant/) > [I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris…](https://sms4smile.com/quotes/james-jebbia/i-m-not-really-concerned-if-people-have-this-purist-view-of-the-new/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [I think I always dreamt of having a brand that really was represented globally, that had a voice - that had a clear voice…](https://sms4smile.com/quotes/stella-mccartney/i-think-i-always-dreamt-of-having-a-brand-that-really-was-represented/) [Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/) > [Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.](https://sms4smile.com/quotes/brian-chesky/brand-is-really-the-connection-between-you-and-your-customersif-you/) [Brian Chesky](https://sms4smile.com/quotes/author/brian-chesky/) > [Definitely, starting my own brand would be really exciting.](https://sms4smile.com/quotes/erin-heatherton/definitely-starting-my-own-brand-would-be-really-exciting/) [Erin Heatherton](https://sms4smile.com/quotes/author/erin-heatherton/) > [Together, we created the STACKED brand and have really taken the product up two or three notches.](https://sms4smile.com/quotes/tim-page/together-we-created-the-stacked-brand-and-have-really-taken-the/) [Tim Page](https://sms4smile.com/quotes/author/tim-page/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [What I did is I bought a drum set and I listened to 80s music, and I played, and I was, like, DJ'ing, and…](https://sms4smile.com/quotes/redfoo/what-i-did-is-i-bought-a-drum-set-and-i-listened-to-80s-music-and-i/) [Redfoo](https://sms4smile.com/quotes/author/redfoo/) ## More by Paul Morley > [“It's barely changed since the faceless colour committee originally selected it in 1908 when the first map of the Underground was designed and the…](https://sms4smile.com/quotes/paul-morley/it-s-barely-changed-since-the-faceless-colour-committee-originally/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people…](https://sms4smile.com/quotes/paul-morley/the-corporations-have-all-their-marketing-tools-but-it-s-so-much/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Pop music can somehow survive being inhibited and mangled by its harsh and stupid commercial chains, and there is surely irreducible potential because of…](https://sms4smile.com/quotes/paul-morley/pop-music-can-somehow-survive-being-inhibited-and-mangled-by-its/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [It's going to be an interesting dilemma for certain corporations. They've worked so hard to make themselves important in the way music goes out…](https://sms4smile.com/quotes/paul-morley/it-s-going-to-be-an-interesting-dilemma-for-certain-corporations-they/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Pop music is not just a clumsy mass fanaticism, connected to a deceitful enchantment totally lacking in moral rigour.](https://sms4smile.com/quotes/paul-morley/pop-music-is-not-just-a-clumsy-mass-fanaticism-connected-to-a/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [I always thought that pop groups were going to be made up in the 21st century. It wouldn't be four musicians, as such. Especially…](https://sms4smile.com/quotes/paul-morley/i-always-thought-that-pop-groups-were-going-to-be-made-up-in-the-21st/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [There's endless possibilities to taking music into the future by using music that actually was 100 years old.](https://sms4smile.com/quotes/paul-morley/there-s-endless-possibilities-to-taking-music-into-the-future-by/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [It's kind of great being a group without a lead singer, because the possibilities are sky high. Odd things become the lead singer, noises…](https://sms4smile.com/quotes/paul-morley/it-s-kind-of-great-being-a-group-without-a-lead-singer-because-the/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [The remix culture became very much controlled by the corporate world, it's a marketing tool mostly, to create mixes for different genres. So it's…](https://sms4smile.com/quotes/paul-morley/the-remix-culture-became-very-much-controlled-by-the-corporate-world/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [All change begins with someone having a thought.](https://sms4smile.com/quotes/paul-morley/all-change-begins-with-someone-having-a-thought/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Music is careful attention paid to ongoing experience.](https://sms4smile.com/quotes/paul-morley/music-is-careful-attention-paid-to-ongoing-experience/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [I know, or I dream, that pop music can search out limits, mock restrictions and divisions, exorcise cultural nightmares, contribute to revitaiisation of people's…](https://sms4smile.com/quotes/paul-morley/i-know-or-i-dream-that-pop-music-can-search-out-limits-mock/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Through pop music ideas, energies and resources can emerge that can help the audience release themselves from the unrelieving confinements of environment.](https://sms4smile.com/quotes/paul-morley/through-pop-music-ideas-energies-and-resources-can-emerge-that-can/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [There's different ways of presenting a pop group to the world. It doesn't have to be the same old poses.](https://sms4smile.com/quotes/paul-morley/there-s-different-ways-of-presenting-a-pop-group-to-the-world-it/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) > [Essentially the soul of the planet is being controlled by corporations.](https://sms4smile.com/quotes/paul-morley/essentially-the-soul-of-the-planet-is-being-controlled-by-corporations/) [Paul Morley](https://sms4smile.com/quotes/author/paul-morley/) [Explore all 21 Paul Morley quotes ](https://sms4smile.com/quotes/author/paul-morley/) ## More Brand names quotes > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [“I do not believe in the power of brand names or in emulating any of the brand name investors out there. It is a…](https://sms4smile.com/quotes/ziad-k-abdelnour/i-do-not-believe-in-the-power-of-brand-names-or-in-emulating-any-of/) [Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/) > [I'm gonna do clothes, but stuff that kids can afford. I want to get into the high fashion world very soon, but the stuff…](https://sms4smile.com/quotes/chris-brown/i-m-gonna-do-clothes-but-stuff-that-kids-can-afford-i-want-to-get/) [Chris Brown](https://sms4smile.com/quotes/author/chris-brown/) > [Your brand name is only as good as your reputation](https://sms4smile.com/quotes/richard-branson/your-brand-name-is-only-as-good-as-your-reputation/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [When people use your brand name as a verb, that is remarkable.](https://sms4smile.com/quotes/meg-whitman/when-people-use-your-brand-name-as-a-verb-that-is-remarkable/) [Meg Whitman](https://sms4smile.com/quotes/author/meg-whitman/) > [Brand names aren't important to me at all.](https://sms4smile.com/quotes/wiz-khalifa/brand-names-aren-t-important-to-me-at-all/) [Wiz Khalifa](https://sms4smile.com/quotes/author/wiz-khalifa/) > [True Love. I’m starting to suspect the concept is pure illusion, an insipid brand name manufactured by Hallmark and Disney.” — Cupcake](https://sms4smile.com/quotes/rachel-cohn/true-love-i-m-starting-to-suspect-the-concept-is-pure-illusion-an/) [Rachel Cohn](https://sms4smile.com/quotes/author/rachel-cohn/) > [The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified…](https://sms4smile.com/quotes/nancy-sinatra/the-one-hit-song-that-i-have-tremendous-gratitude-for-is-boots/) [Nancy Sinatra](https://sms4smile.com/quotes/author/nancy-sinatra/) > [Too many commercials. Too many lies. Too many celebrities. I don't recognize. Too many brand names. Too many magazines. I got so much sensation,…](https://sms4smile.com/quotes/fred-small/too-many-commercials-too-many-lies-too-many-celebrities-i-don-t/) [Fred Small](https://sms4smile.com/quotes/author/fred-small/) > [I would not wear any clothes that had a brand name on them, and I only read books that were canonical.](https://sms4smile.com/quotes/zoe-kazan/i-would-not-wear-any-clothes-that-had-a-brand-name-on-them-and-i-only/) [Zoe Kazan](https://sms4smile.com/quotes/author/zoe-kazan/) > [That said, a lot of people buy products with "green" in the brand name, but make no attempt to understand what it would really…](https://sms4smile.com/quotes/annalee-newitz/that-said-a-lot-of-people-buy-products-with-green-in-the-brand-name/) [Annalee Newitz](https://sms4smile.com/quotes/author/annalee-newitz/) > [Like any big company, they've got a brand name, and they've got to keep extending it. Because the reality is, there's not a whole…](https://sms4smile.com/quotes/john-tinker/like-any-big-company-they-ve-got-a-brand-name-and-they-ve-got-to-keep/) John Tinker > [What college boils down to is a brand name stamped on the graduate for the benefit of corporate consumers.](https://sms4smile.com/quotes/theodore-beale/what-college-boils-down-to-is-a-brand-name-stamped-on-the-graduate/) [Theodore Beale](https://sms4smile.com/quotes/author/theodore-beale/) > [Brand names are well known to business school professors, but only one professor is a brand name herself. Call her Professor Oprah.](https://sms4smile.com/quotes/bill-dedman/brand-names-are-well-known-to-business-school-professors-but-only-one/) [Bill Dedman](https://sms4smile.com/quotes/author/bill-dedman/) > [Toy Story 3 is so besotted with brand names and product-placement that it stops being about the innocent pleasures of imagination -- the usefulness…](https://sms4smile.com/quotes/armond-white/toy-story-3-is-so-besotted-with-brand-names-and-product-placement/) [Armond White](https://sms4smile.com/quotes/author/armond-white/) [Browse all 37 Brand names quotes ](https://sms4smile.com/quotes/about/brand-names/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. 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