--- title: "Meaning & Key Takeaway of: Soon, the viewer won't even know if he's…" description: "\"Soon, the viewer won't even know if he's watching on broadcast or the Internet. He'll just be eating his cereal and see an image on the spoon. That's h..." image: "https://sms4smile.com/quotes/i/fdf/paul-lieberstein-48242_cereal_soon-the-viewer-won-t-even-know-if-he-s_831063.jpg" --- # Soon, the viewer won't even know if he's watching on… ![“Soon, the viewer won't even know if he's watching on broadcast or the Internet. He'll just be eating his cereal and see an image on the spoon. That's how we'll be watching soon, on spoons. The commercials will be on the knives.” quote by Paul Lieberstein](https://sms4smile.com/quotes/i/fdf/paul-lieberstein-48242_cereal_soon-the-viewer-won-t-even-know-if-he-s_831063.jpg) [Download](https://sms4smile.com/quotes/i/fdf/paul-lieberstein-48242_cereal_soon-the-viewer-won-t-even-know-if-he-s_831063.jpg) [Open image](https://sms4smile.com/quotes/i/fdf/paul-lieberstein-48242_cereal_soon-the-viewer-won-t-even-know-if-he-s_831063.jpg) > “Soon, the viewer won't even know if he's watching on broadcast or the Internet. He'll just be eating his cereal and see an image on the spoon. That's how we'll be watching soon, on spoons. The commercials will be on the knives.” [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Media will become so seamless that viewers won't notice the platform, only the content integrated into everyday objects. **In simple terms:** Media will blend into daily life unnoticed. Key Takeaway Expect content everywhere, even on utensils. Themes technology media future integration consumer behavior Mood curious anticipatory critical Type observational predictive When to use this quote - home dining - advertising - smart kitchen appliances - digital signage Key Concepts ubiquitous media ambient computing advertising human‑technology interaction Questions to Reflect On - How comfortable are you with ads on everyday objects? - Will seamless media change how we focus? A Different Perspective Privacy concerns may arise as ads infiltrate personal spaces. ★ ★ ★ ★ ★ No ratings yet [Cereal](https://sms4smile.com/quotes/about/cereal/) [Cereal Image](https://sms4smile.com/quotes/about/cereal-image-559251/) [Eating](https://sms4smile.com/quotes/about/eating/) [Eating Cereal](https://sms4smile.com/quotes/about/eating-cereal-559252/) [Internet](https://sms4smile.com/quotes/about/internet/) [Knives](https://sms4smile.com/quotes/about/knives/) [Soon Spoons](https://sms4smile.com/quotes/about/soon-spoons-559249/) [Spoons](https://sms4smile.com/quotes/about/spoons/) [Spoons Commercials](https://sms4smile.com/quotes/about/spoons-commercials-559250/) [Watching Soon](https://sms4smile.com/quotes/about/watching-soon-559253/) ## Related quotes > [If being an adult means eating cereal for every meal except breakfast then, yes, I'm an adult.](https://sms4smile.com/quotes/anonymous/if-being-an-adult-means-eating-cereal-for-every-meal-except-breakfast/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [When I'm off the clock, I'm just drinking juice and eating cereal and salads and stuff. If I'm off the clock, I'm not eating…](https://sms4smile.com/quotes/sean-evans/when-i-m-off-the-clock-i-m-just-drinking-juice-and-eating-cereal-and/) [Sean Evans](https://sms4smile.com/quotes/author/sean-evans/) > [I hate when I'm eating cereal and the last three pieces are like, Bitch, catch me if you can!](https://sms4smile.com/quotes/anonymous/i-hate-when-i-m-eating-cereal-and-the-last-three-pieces-are-like/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I hate when I'm eating cereal and the last 5 pieces are like 'You can't catch me!'](https://sms4smile.com/quotes/anonymous/i-hate-when-i-m-eating-cereal-and-the-last-5-pieces-are-like-you-can/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I was eating cereal on my couch when I saw the first commercial for 'The Wiz' on TV. I dropped the spoon and the…](https://sms4smile.com/quotes/shanice-williams/i-was-eating-cereal-on-my-couch-when-i-saw-the-first-commercial-for/) [Shanice Williams](https://sms4smile.com/quotes/author/shanice-williams/) > [Ever notice when your eating cereal, the back of the box suddenly becomes super interesting?](https://sms4smile.com/quotes/anonymous/ever-notice-when-your-eating-cereal-the-back-of-the-box-suddenly/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I always bring a post-workout protein shake with me and some cereal for the mornings.](https://sms4smile.com/quotes/cesaro/i-always-bring-a-post-workout-protein-shake-with-me-and-some-cereal/) [Cesaro](https://sms4smile.com/quotes/author/cesaro/) > [My favorite breakfast cereal is Cocoa Pebbles.](https://sms4smile.com/quotes/valentin-chmerkovskiy/my-favorite-breakfast-cereal-is-cocoa-pebbles/) [Valentin Chmerkovskiy](https://sms4smile.com/quotes/author/valentin-chmerkovskiy/) > [You're children. Don't you want a home, a family?" "With, like, vitamin-fortified cereal and educational television?](https://sms4smile.com/quotes/james-patterson/you-re-children-don-t-you-want-a-home-a-family-with-like-vitamin/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [I love to keep doing the voice, and I'll do it as long as I'm able and as long as Tony sells cereal.](https://sms4smile.com/quotes/thurl-ravenscroft/i-love-to-keep-doing-the-voice-and-i-ll-do-it-as-long-as-i-m-able-and/) [Thurl Ravenscroft](https://sms4smile.com/quotes/author/thurl-ravenscroft/) > [Your favorite kind of cake can't be birthday cake, that's like saying your favorite kind of cereal is breakfast cereal.](https://sms4smile.com/quotes/aziz-ansari/your-favorite-kind-of-cake-can-t-be-birthday-cake-that-s-like-saying/) [Aziz Ansari](https://sms4smile.com/quotes/author/aziz-ansari/) > [I stepped on a Cornflake, and now I am a cereal killer.](https://sms4smile.com/quotes/anonymous/i-stepped-on-a-cornflake-and-now-i-am-a-cereal-killer/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Girl, he wants to dip you in Frosted Flakes and have you for breakfast. That's his favorite cereal, by the way." I...had no words…](https://sms4smile.com/quotes/gena-showalter/girl-he-wants-to-dip-you-in-frosted-flakes-and-have-you-for-breakfast/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [While traveling, I love granola bars, trail mix nuts, dry cereal and fruit for on-the-go snacks. I also try and start the day with…](https://sms4smile.com/quotes/christie-rampone/while-traveling-i-love-granola-bars-trail-mix-nuts-dry-cereal-and/) [Christie Rampone](https://sms4smile.com/quotes/author/christie-rampone/) ## More by Paul Lieberstein > [The thing about many celebrities - not all - is that they're fantastic actors. If we've created a really juicy role, it just feels…](https://sms4smile.com/quotes/paul-lieberstein/the-thing-about-many-celebrities-not-all-is-that-they-re-fantastic/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [When we are in pre-production, this is the best job in the world. Working 10 to 7, sitting around and brainstorming with the other…](https://sms4smile.com/quotes/paul-lieberstein/when-we-are-in-pre-production-this-is-the-best-job-in-the-world/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [Comedy becomes intensified in short scenes.](https://sms4smile.com/quotes/paul-lieberstein/comedy-becomes-intensified-in-short-scenes/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [The thing about many celebrities - not all - is that they're fantastic actors.](https://sms4smile.com/quotes/paul-lieberstein/the-thing-about-many-celebrities-not-all-is-that-they-re-fantastic-2/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [I feel it's very important to let individual writers' voices come through. But the character has to be consistent.](https://sms4smile.com/quotes/paul-lieberstein/i-feel-it-s-very-important-to-let-individual-writers-voices-come/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [Catherine Tate was a proven comedy actress from a comedy background with great taste. I knew her work, and was an incredible fan.](https://sms4smile.com/quotes/paul-lieberstein/catherine-tate-was-a-proven-comedy-actress-from-a-comedy-background/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) > [When someone leaves an office, often there's a series of successors until you settle on one.](https://sms4smile.com/quotes/paul-lieberstein/when-someone-leaves-an-office-often-there-s-a-series-of-successors/) [Paul Lieberstein](https://sms4smile.com/quotes/author/paul-lieberstein/) [Explore all 8 Paul Lieberstein quotes ](https://sms4smile.com/quotes/author/paul-lieberstein/) ## More Cereal quotes > [While traveling, I love granola bars, trail mix nuts, dry cereal and fruit for on-the-go snacks. I also try and start the day with…](https://sms4smile.com/quotes/christie-rampone/while-traveling-i-love-granola-bars-trail-mix-nuts-dry-cereal-and/) [Christie Rampone](https://sms4smile.com/quotes/author/christie-rampone/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [Girl, he wants to dip you in Frosted Flakes and have you for breakfast. That's his favorite cereal, by the way." I...had no words…](https://sms4smile.com/quotes/gena-showalter/girl-he-wants-to-dip-you-in-frosted-flakes-and-have-you-for-breakfast/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [I stepped on a Cornflake, and now I am a cereal killer.](https://sms4smile.com/quotes/anonymous/i-stepped-on-a-cornflake-and-now-i-am-a-cereal-killer/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Your favorite kind of cake can't be birthday cake, that's like saying your favorite kind of cereal is breakfast cereal.](https://sms4smile.com/quotes/aziz-ansari/your-favorite-kind-of-cake-can-t-be-birthday-cake-that-s-like-saying/) [Aziz Ansari](https://sms4smile.com/quotes/author/aziz-ansari/) > [I love to keep doing the voice, and I'll do it as long as I'm able and as long as Tony sells cereal.](https://sms4smile.com/quotes/thurl-ravenscroft/i-love-to-keep-doing-the-voice-and-i-ll-do-it-as-long-as-i-m-able-and/) [Thurl Ravenscroft](https://sms4smile.com/quotes/author/thurl-ravenscroft/) > [You're children. Don't you want a home, a family?" "With, like, vitamin-fortified cereal and educational television?](https://sms4smile.com/quotes/james-patterson/you-re-children-don-t-you-want-a-home-a-family-with-like-vitamin/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) > [My favorite breakfast cereal is Cocoa Pebbles.](https://sms4smile.com/quotes/valentin-chmerkovskiy/my-favorite-breakfast-cereal-is-cocoa-pebbles/) [Valentin Chmerkovskiy](https://sms4smile.com/quotes/author/valentin-chmerkovskiy/) > [I always bring a post-workout protein shake with me and some cereal for the mornings.](https://sms4smile.com/quotes/cesaro/i-always-bring-a-post-workout-protein-shake-with-me-and-some-cereal/) [Cesaro](https://sms4smile.com/quotes/author/cesaro/) > [“Owen scooped up a mound of cereal. "Box said they were magically delicious." He cleared his spoon with a big bite. "Well, they're definitely…](https://sms4smile.com/quotes/laura-kaye/owen-scooped-up-a-mound-of-cereal-box-said-they-were-magically/) [Laura Kaye](https://sms4smile.com/quotes/author/laura-kaye/) > [I ate two waffles, a banana and cereal with blueberries. And that whas between my two breakfasts.](https://sms4smile.com/quotes/amy-poehler/i-ate-two-waffles-a-banana-and-cereal-with-blueberries-and-that-whas/) [Amy Poehler](https://sms4smile.com/quotes/author/amy-poehler/) > [I love my job, and I love books. I read anything, including cereal boxes. I care deeply about what people think of my books,…](https://sms4smile.com/quotes/lisa-scottoline/i-love-my-job-and-i-love-books-i-read-anything-including-cereal-boxes/) [Lisa Scottoline](https://sms4smile.com/quotes/author/lisa-scottoline/) > [“Surreal existence. She had been a serial killer. Was she, had she been, a surreal killer? Was her former life surreal and now this,…](https://sms4smile.com/quotes/anna-schilke/surreal-existence-she-had-been-a-serial-killer-was-she-had-she-been-a/) [Anna Schilke](https://sms4smile.com/quotes/author/anna-schilke/) > [Of all the everyday plants of the earth, grass is the least pretentious and the most important to mankind. It clothes the earth is…](https://sms4smile.com/quotes/hal-borland/of-all-the-everyday-plants-of-the-earth-grass-is-the-least/) [Hal Borland](https://sms4smile.com/quotes/author/hal-borland/) > [I'm a cereal lover. I could eat it in the morning, in the evening, and at night - I love Cheerios.](https://sms4smile.com/quotes/jimmy-scott/i-m-a-cereal-lover-i-could-eat-it-in-the-morning-in-the-evening-and/) [Jimmy Scott](https://sms4smile.com/quotes/author/jimmy-scott/) [Browse all 289 Cereal quotes ](https://sms4smile.com/quotes/about/cereal/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Soon, the viewer won't even know if he's watching on broadcast or the Internet. He'll just be eating his cereal and see an image on the spoon. That's how we'll be watching soon, on spoons. 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