--- title: "Meaning & Key Takeaway of: The key question companies need to…" description: "\"The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held..." image: "https://sms4smile.com/quotes/i/e5a/paul-j-h-schoemaker-59982_addresses_the-key-question-companies-need-to-addre_181376.jpg" --- # The key question companies need to address is not 'Should… ![“The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'” quote by Paul J. H. Schoemaker](https://sms4smile.com/quotes/i/e5a/paul-j-h-schoemaker-59982_addresses_the-key-question-companies-need-to-addre_181376.jpg) [Download](https://sms4smile.com/quotes/i/e5a/paul-j-h-schoemaker-59982_addresses_the-key-question-companies-need-to-addre_181376.jpg) [Open image](https://sms4smile.com/quotes/i/e5a/paul-j-h-schoemaker-59982_addresses_the-key-question-companies-need-to-addre_181376.jpg) > “The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'” [Paul J. H. Schoemaker](https://sms4smile.com/quotes/author/paul-j-h-schoemaker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies should intentionally choose errors that test core beliefs, not avoid mistakes altogether. **In simple terms:** Make purposeful mistakes to challenge assumptions. Key Takeaway Test assumptions through strategic errors. Themes innovation learning risk strategy Mood analytical curious Type strategic inspirational When to use this quote - product development - strategic planning - research - startup pivots Key Concepts experimental design learning loops Questions to Reflect On - Which assumptions are most critical to test? - How can you measure the value of a mistake? A Different Perspective Deliberate mistakes can waste resources if not carefully selected. ★ ★ ★ ★ ★ No ratings yet [Addresses](https://sms4smile.com/quotes/about/addresses/) [Assumption](https://sms4smile.com/quotes/about/assumption/) [Company](https://sms4smile.com/quotes/about/company/) [Failure](https://sms4smile.com/quotes/about/failure/) [Keys](https://sms4smile.com/quotes/about/keys/) [Make mistakes](https://sms4smile.com/quotes/about/make-mistakes/) [Making mistakes](https://sms4smile.com/quotes/about/making-mistakes/) [Mistake](https://sms4smile.com/quotes/about/mistake/) [Mistakes](https://sms4smile.com/quotes/about/mistakes/) [Mistakes Make](https://sms4smile.com/quotes/about/mistakes-make/) [Mistakes Mistakes](https://sms4smile.com/quotes/about/mistakes-mistakes/) [Needs](https://sms4smile.com/quotes/about/needs/) [Order](https://sms4smile.com/quotes/about/order/) [Question Companies](https://sms4smile.com/quotes/about/question-companies-1938579/) [Should](https://sms4smile.com/quotes/about/should/) [Tests](https://sms4smile.com/quotes/about/tests/) [We make mistakes](https://sms4smile.com/quotes/about/we-make-mistakes/) ## Related quotes > [We all make mistakes, and it's not until we make mistakes that we learn.](https://sms4smile.com/quotes/liam-hemsworth/we-all-make-mistakes-and-it-s-not-until-we-make-mistakes-that-we-learn/) [Liam Hemsworth](https://sms4smile.com/quotes/author/liam-hemsworth/) > [The value of action is that we make mistakes; mistakes show us what we need to learn.](https://sms4smile.com/quotes/peter-mcwilliams/the-value-of-action-is-that-we-make-mistakes-mistakes-show-us-what-we/) [Peter McWilliams](https://sms4smile.com/quotes/author/peter-mcwilliams/) > [It's not a question of McDonald's vanishing from the face of the earth. 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