--- title: "Meaning & Key Takeaway of: Success is not a mix of great product…" description: "\"“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.”\" — Patrick Hanlon" image: "https://sms4smile.com/quotes/i/1a8/patrick-hanlon-53133_advertising_success-is-not-a-mix-of-great-product-pl_477480.jpg" --- # Success is not a mix of great product plus great… ![“Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.” quote by Patrick Hanlon](https://sms4smile.com/quotes/i/1a8/patrick-hanlon-53133_advertising_success-is-not-a-mix-of-great-product-pl_477480.jpg) [Download](https://sms4smile.com/quotes/i/1a8/patrick-hanlon-53133_advertising_success-is-not-a-mix-of-great-product-pl_477480.jpg) [Open image](https://sms4smile.com/quotes/i/1a8/patrick-hanlon-53133_advertising_success-is-not-a-mix-of-great-product-pl_477480.jpg) > ““Success is not a mix of great product plus great advertising plus great price point plus great distribution. It’s something else.”” [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success isn’t just product, ads, price, and distribution; it’s something beyond those elements. **In simple terms:** Success is more than the usual business formula. Key Takeaway Look beyond the basics for hidden success factors. Themes entrepreneurship marketing product development Mood thoughtful analytical Type business motivational When to use this quote - startup strategy - product launch - branding campaigns Key Concepts value creation brand identity market fit Questions to Reflect On - What hidden factors could boost your venture? - How can you integrate intangible elements? A Different Perspective Focusing only on basics may miss deeper drivers of success. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Great advertising](https://sms4smile.com/quotes/about/great-advertising/) [Great Distribution](https://sms4smile.com/quotes/about/great-distribution-4113533/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Success](https://sms4smile.com/quotes/about/success/) [Success Mix](https://sms4smile.com/quotes/about/success-mix-4113532/) ## Related quotes > [Give them quality. That's the best kind of advertising.](https://sms4smile.com/quotes/milton-s-hershey/give-them-quality-that-s-the-best-kind-of-advertising/) [Milton S. Hershey](https://sms4smile.com/quotes/author/milton-s-hershey/) > [If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating,…](https://sms4smile.com/quotes/david-ogilvy/if-you-ever-have-the-good-fortune-to-create-a-great-advertising/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great -…](https://sms4smile.com/quotes/rochelle-b-lazarus/no-movie-becomes-a-hit-without-good-reviews-and-word-of-mouth-no/) [Rochelle B Lazarus](https://sms4smile.com/quotes/author/rochelle-b-lazarus/) > [On the average, five times as many people read the headlines as read the body copy.](https://sms4smile.com/quotes/david-ogilvy/on-the-average-five-times-as-many-people-read-the-headlines-as-read/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.](https://sms4smile.com/quotes/leo-burnett/rarely-have-i-seen-any-really-great-advertising-created-without-a/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [You must make the product interesting, not just make the ad different.](https://sms4smile.com/quotes/rosser-reeves/you-must-make-the-product-interesting-not-just-make-the-ad-different/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [Persuasion is not a science but an art](https://sms4smile.com/quotes/william-bernbach/persuasion-is-not-a-science-but-an-art/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [If you want to be a model, then you should probably become an actor. That's the only way to get hired to do the…](https://sms4smile.com/quotes/stephanie-seymour/if-you-want-to-be-a-model-then-you-should-probably-become-an-actor/) [Stephanie Seymour](https://sms4smile.com/quotes/author/stephanie-seymour/) > [I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities.…](https://sms4smile.com/quotes/aldous-huxley/i-have-discovered-the-most-exciting-the-most-arduous-literary-form-of/) [Aldous Huxley](https://sms4smile.com/quotes/author/aldous-huxley/) > [What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?](https://sms4smile.com/quotes/rosser-reeves/what-do-you-want-from-me-fine-writing-or-do-you-want-to-see-the-sales/) [Rosser Reeves](https://sms4smile.com/quotes/author/rosser-reeves/) > [Great advertising is the expression of deep emotional sincerity.](https://sms4smile.com/quotes/storm-jameson/great-advertising-is-the-expression-of-deep-emotional-sincerity/) [Storm Jameson](https://sms4smile.com/quotes/author/storm-jameson/) > [Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.](https://sms4smile.com/quotes/david-droga/great-advertising-triggers-an-emotion-in-you-it-has-purpose-it/) [David Droga](https://sms4smile.com/quotes/author/david-droga/) > [Advertising nourishes the consuming power of men.](https://sms4smile.com/quotes/winston-churchill/advertising-nourishes-the-consuming-power-of-men/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad -…](https://sms4smile.com/quotes/john-battelle/advertising-and-content-have-always-been-bound-together-in-print-on/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell…](https://sms4smile.com/quotes/william-bernbach/there-are-a-lot-of-great-technicians-in-advertising-and-unfortunately/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) ## More by Patrick Hanlon > [“Primal branding is about delivering the primal code. It is a construct of seven assets that help manage the intangibles of your brand.”](https://sms4smile.com/quotes/patrick-hanlon/primal-branding-is-about-delivering-the-primal-code-it-is-a-construct/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [“The paradox is that people are zealous about some brands, whether they are advertised or not.”](https://sms4smile.com/quotes/patrick-hanlon/the-paradox-is-that-people-are-zealous-about-some-brands-whether-they/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [“Within successful enterprises, whether they are products, personalities, a political or social cause, or a civic community lurks an intangible. In fact, consumers of…](https://sms4smile.com/quotes/patrick-hanlon/within-successful-enterprises-whether-they-are-products-personalities/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [“what is lacking in leadership today . “Courage and honesty,” he says. “People are not willing to tell people what it is they really…](https://sms4smile.com/quotes/patrick-hanlon/what-is-lacking-in-leadership-today-courage-and-honesty-he-says/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [“It is not enough to create a flag. You must have a nation willing to follow it.”](https://sms4smile.com/quotes/patrick-hanlon/it-is-not-enough-to-create-a-flag-you-must-have-a-nation-willing-to/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) > [“Do you want to be just another product on the shelf, or do you want to become a meaningful and desired part of the…](https://sms4smile.com/quotes/patrick-hanlon/do-you-want-to-be-just-another-product-on-the-shelf-or-do-you-want-to/) [Patrick Hanlon](https://sms4smile.com/quotes/author/patrick-hanlon/) [Explore all 7 Patrick Hanlon quotes ](https://sms4smile.com/quotes/author/patrick-hanlon/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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