--- title: "Meaning & Key Takeaway of: If you use your own name as your business…" description: "\"If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem goin..." image: "https://sms4smile.com/quotes/i/96d/patrick-cox-16176_business_if-you-use-your-own-name-as-your-busines_1408402.jpg" --- # If you use your own name as your business brand, keep in… ![“If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and…” quote by Patrick Cox](https://sms4smile.com/quotes/i/96d/patrick-cox-16176_business_if-you-use-your-own-name-as-your-busines_1408402.jpg) [Download](https://sms4smile.com/quotes/i/96d/patrick-cox-16176_business_if-you-use-your-own-name-as-your-busines_1408402.jpg) [Open image](https://sms4smile.com/quotes/i/96d/patrick-cox-16176_business_if-you-use-your-own-name-as-your-busines_1408402.jpg) > “If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.” [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Relying on a personal name for a brand ties identity to business success, risking personal loss if the brand fails. **In simple terms:** Your name as brand can be a liability if it fails. Key Takeaway Separate personal identity from business brand. Themes branding identity risk entrepreneurship Mood cautious pragmatic Type advisory strategic When to use this quote - startup launch - personal branding decisions - career transitions - legal name changes Key Concepts personal branding reputation management Questions to Reflect On - How can you protect personal identity when branding a business? - What alternatives exist to using your own name? A Different Perspective If the brand fails, you may lose both business and personal reputation. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Game](https://sms4smile.com/quotes/about/game/) [Life](https://sms4smile.com/quotes/about/life/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Mind](https://sms4smile.com/quotes/about/mind/) [Psychology](https://sms4smile.com/quotes/about/psychology/) ## Related quotes > [“First make your business itself a brand and then every product you create will be accepted as a brand.”](https://sms4smile.com/quotes/amit-kalantri/first-make-your-business-itself-a-brand-and-then-every-product-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Marketing is not selling. 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When they come together, it's a win, not just for your business brand but…](https://sms4smile.com/quotes/kendrick-lamar/hip-hop-and-being-a-pro-athlete-go-hand-in-hand-when-they-come/) [Kendrick Lamar](https://sms4smile.com/quotes/author/kendrick-lamar/) > [“that your business can avoid making some of the same ones.   7. You want to figure out the right balance of profits, passion, and…](https://sms4smile.com/quotes/tony-hsieh/that-your-business-can-avoid-making-some-of-the-same-ones-7-you-want/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [We are now focused on the brand, not the channel.](https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [“Create your own future; you are your own artisan. Promote your own brand; you are your own marketer! You've got the hands to do…](https://sms4smile.com/quotes/israelmore-ayivor/create-your-own-future-you-are-your-own-artisan-promote-your-own/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.](https://sms4smile.com/quotes/michael-eisner/a-brand-is-a-living-entity-and-it-is-enriched-or-undermined/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [My brand is a demography-breaker. 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Wayne Calloway > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) ## More by Patrick Cox > [Copying is a form of self-validation.](https://sms4smile.com/quotes/patrick-cox/copying-is-a-form-of-self-validation/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [I was wondering if the best was behind me, had the high point of my career already happened. Then I saw what Manolo had…](https://sms4smile.com/quotes/patrick-cox/i-was-wondering-if-the-best-was-behind-me-had-the-high-point-of-my/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [Do I miss shoes? I miss the designing, but I don't miss the fashion industry. Those people eat their children.](https://sms4smile.com/quotes/patrick-cox/do-i-miss-shoes-i-miss-the-designing-but-i-don-t-miss-the-fashion/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [Show some originality and never wear one designer head to toe.](https://sms4smile.com/quotes/patrick-cox/show-some-originality-and-never-wear-one-designer-head-to-toe/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [Now, I'm older. I don't follow the vagaries of fashion: my look tends to be skinny flat-front trousers with a long-sleeve American Apparel T-shirt…](https://sms4smile.com/quotes/patrick-cox/now-i-m-older-i-don-t-follow-the-vagaries-of-fashion-my-look-tends-to/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [I love talking in lira because, suddenly, everything is in billions.](https://sms4smile.com/quotes/patrick-cox/i-love-talking-in-lira-because-suddenly-everything-is-in-billions/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [By the time I came out of college, I was fabulous.](https://sms4smile.com/quotes/patrick-cox/by-the-time-i-came-out-of-college-i-was-fabulous/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [I couldn't have asked for a better testimonial than Bob Dylan parting with his own cash for a pair of my shoes.](https://sms4smile.com/quotes/patrick-cox/i-couldn-t-have-asked-for-a-better-testimonial-than-bob-dylan-parting/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [My inspiration for interior design is more historical than traditional.](https://sms4smile.com/quotes/patrick-cox/my-inspiration-for-interior-design-is-more-historical-than-traditional/) [Patrick Cox](https://sms4smile.com/quotes/author/patrick-cox/) > [I love Italy, and that's where I make my own shoes. But the French really do respect designers. 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The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) Browse all 763 Brand quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. 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