--- title: "Meaning & Key Takeaway of: I started thinking of digital imaging…" description: "\"I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertisi..." image: "https://sms4smile.com/quotes/i/2c6/patricia-piccinini-12032_advertising_i-started-thinking-of-digital-imaging-no_341712.png" --- # I started thinking of digital imaging, not photography, in… ![“I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertising. My practice is conceptual.” quote by Patricia Piccinini](https://sms4smile.com/quotes/i/2c6/patricia-piccinini-12032_advertising_i-started-thinking-of-digital-imaging-no_341712.png) [Download](https://sms4smile.com/quotes/i/2c6/patricia-piccinini-12032_advertising_i-started-thinking-of-digital-imaging-no_341712.png) [Open image](https://sms4smile.com/quotes/i/2c6/patricia-piccinini-12032_advertising_i-started-thinking-of-digital-imaging-no_341712.png) > “I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertising. My practice is conceptual.” [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She shifted focus from photography to digital imaging to explore biotech and advertising ideas conceptually. **In simple terms:** She uses digital art to examine biotech and ads. Key Takeaway Embrace new media for conceptual exploration. Themes art technology biotechnology advertising conceptualism Mood innovative analytical Type artistic theoretical When to use this quote - gallery exhibitions - academic lectures - media workshops Key Concepts digital media visual culture interdisciplinary practice Questions to Reflect On - How does digital imaging affect perception of reality? - What responsibilities do artists have when depicting biotech? A Different Perspective Digital tools may distance viewers from tactile experience. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Appropriate](https://sms4smile.com/quotes/about/appropriate/) [Biotechnology](https://sms4smile.com/quotes/about/biotechnology/) [Conceptual](https://sms4smile.com/quotes/about/conceptual/) [Deals](https://sms4smile.com/quotes/about/deals/) [Digital](https://sms4smile.com/quotes/about/digital/) [Digital Imaging](https://sms4smile.com/quotes/about/digital-imaging-1306958/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Imaging](https://sms4smile.com/quotes/about/imaging/) [Imaging Photography](https://sms4smile.com/quotes/about/imaging-photography-3175024/) [Photography](https://sms4smile.com/quotes/about/photography/) [Photography 1994](https://sms4smile.com/quotes/about/photography-1994-3175023/) [Practice](https://sms4smile.com/quotes/about/practice/) [Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Thinking Digital](https://sms4smile.com/quotes/about/thinking-digital-1131549/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Digital imaging has untied our hands with regards to technical limitations. 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As a…](https://sms4smile.com/quotes/geoffrey-batchen/the-main-difference-seems-to-be-that-whereas-photography-still-claims/) [Geoffrey Batchen](https://sms4smile.com/quotes/author/geoffrey-batchen/) > [With the advent of digital imaging I made the transition from trying to figure out how to do things to creating objects, characters and…](https://sms4smile.com/quotes/john-dykstra/with-the-advent-of-digital-imaging-i-made-the-transition-from-trying/) [John Dykstra](https://sms4smile.com/quotes/author/john-dykstra/) > [Digital imaging is as much about chemistry as it is about semiconductors.](https://sms4smile.com/quotes/antonio-perez/digital-imaging-is-as-much-about-chemistry-as-it-is-about/) [Antonio Perez](https://sms4smile.com/quotes/author/antonio-perez/) > [Our company has been very forward-thinking about digital technology and the opportunity that it gives us. 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At the completion of their degree they have been trained to be biotechnology…](https://sms4smile.com/quotes/lynn-dickey/skills-training-and-industry-preparedness-are-the-distinct-advantages/) [Lynn Dickey](https://sms4smile.com/quotes/author/lynn-dickey/) > [A permanent base on Mars would have a number of advantages beyond being a bonanza for planetary science and geology. If, as some evidence…](https://sms4smile.com/quotes/paul-davies/a-permanent-base-on-mars-would-have-a-number-of-advantages-beyond/) [Paul Davies](https://sms4smile.com/quotes/author/paul-davies/) > [We didn't stay in the caves. We haven't stayed on the planet. With biotechnology, gene sequencing, we are not going to even stay within…](https://sms4smile.com/quotes/jason-silva/we-didn-t-stay-in-the-caves-we-haven-t-stayed-on-the-planet-with/) [Jason Silva](https://sms4smile.com/quotes/author/jason-silva/) > [“Escape is very difficult to negotiate, underwater.”](https://sms4smile.com/quotes/darion-d-anjou/escape-is-very-difficult-to-negotiate-underwater/) [Darion D'Anjou](https://sms4smile.com/quotes/author/darion-d-anjou/) > [My sense is that we're ready for another industrial revolution in this country. The great minds and innovators of Silicon Valley would come through…](https://sms4smile.com/quotes/jon-huntsman-jr/my-sense-is-that-we-re-ready-for-another-industrial-revolution-in/) [Jon Huntsman, Jr](https://sms4smile.com/quotes/author/jon-huntsman-jr/) > [Green is not just about renewable energy. It's also about creating a new direction for the whole economy. This requires government to step up,…](https://sms4smile.com/quotes/mariana-mazzucato/green-is-not-just-about-renewable-energy-it-s-also-about-creating-a/) [Mariana Mazzucato](https://sms4smile.com/quotes/author/mariana-mazzucato/) > [In 1986, I was asked by the then-Dean of Science at the University of British Columbia, Dr. R.C. Miller, Jr., to establish a new…](https://sms4smile.com/quotes/michael-smith/in-1986-i-was-asked-by-the-then-dean-of-science-at-the-university-of/) [Michael Smith](https://sms4smile.com/quotes/author/michael-smith/) ## More by Patricia Piccinini > [We did have one work where it looked like the fibreglass was discolouring, but it turned out it was reacting to the foam it…](https://sms4smile.com/quotes/patricia-piccinini/we-did-have-one-work-where-it-looked-like-the-fibreglass-was/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [In the studio we spend a lot of time working our what materials will work best and also last. We do tests and come…](https://sms4smile.com/quotes/patricia-piccinini/in-the-studio-we-spend-a-lot-of-time-working-our-what-materials-will/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [I have been interested in visual arts since high school and, after realising that I had absolutely no interest in the economics degree I…](https://sms4smile.com/quotes/patricia-piccinini/i-have-been-interested-in-visual-arts-since-high-school-and-after/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [The way we look at nineteenth-century English social realism and appreciate the working classes of the emerging industrial revolution.](https://sms4smile.com/quotes/patricia-piccinini/the-way-we-look-at-nineteenth-century-english-social-realism-and/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [In one hundred years time people will look back and think 'these people were really worried about the environment, they were looking at things…](https://sms4smile.com/quotes/patricia-piccinini/in-one-hundred-years-time-people-will-look-back-and-think-these/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [I feel that there's hardly any irony in my work; if there's anything, there'll be sincerity, which people sometimes find hard to deal with.](https://sms4smile.com/quotes/patricia-piccinini/i-feel-that-there-s-hardly-any-irony-in-my-work-if-there-s-anything/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [For me it is a matter of respect for the ideas in the work and the people who look at them. I absolutely hate…](https://sms4smile.com/quotes/patricia-piccinini/for-me-it-is-a-matter-of-respect-for-the-ideas-in-the-work-and-the/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [A child came up to me and asked 'am I dreaming?' I had a similar experience coming to the Art Gallery of South Australia…](https://sms4smile.com/quotes/patricia-piccinini/a-child-came-up-to-me-and-asked-am-i-dreaming-i-had-a-similar/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [I don't think 'Dark Heart' has to be malevolent. It conveys a sense of depth. There is a sense of questioning turmoil.](https://sms4smile.com/quotes/patricia-piccinini/i-don-t-think-dark-heart-has-to-be-malevolent-it-conveys-a-sense-of/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [Now that other people have my works, it's really important to me that what they have has longevity.](https://sms4smile.com/quotes/patricia-piccinini/now-that-other-people-have-my-works-it-s-really-important-to-me-that/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [In the studio we use a pretty wide range of materials for the sculptures; silicone, fibreglass, human and animal hair, ABS plastic, dental acrylic,…](https://sms4smile.com/quotes/patricia-piccinini/in-the-studio-we-use-a-pretty-wide-range-of-materials-for-the/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [I don't connect accessibility with lowest common denominator.](https://sms4smile.com/quotes/patricia-piccinini/i-don-t-connect-accessibility-with-lowest-common-denominator/) [Patricia Piccinini](https://sms4smile.com/quotes/author/patricia-piccinini/) > [How does contemporary technology and culture changes our understanding of what it means to be human. 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