--- title: "Meaning & Key Takeaway of: When I started, department stores were…" description: "\"When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for..." image: "https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png" --- # When I started, department stores were either very… ![“When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.” quote by Ozwald Boateng](https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png) [Download](https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png) [Open image](https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png) > “When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.” [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Blending contrasting styles creates new markets but faces resistance from traditional sectors. **In simple terms:** Mixing styles opens new markets despite pushback. Key Takeaway Innovate by bridging gaps. Themes innovation fashion market disruption Mood strategic creative Type business inspirational When to use this quote - product development - fashion shows - consumer research - trend forecasting Key Concepts design synthesis brand strategy Questions to Reflect On - How can brands balance tradition and innovation? - What strategies reduce market resistance? A Different Perspective Risk of alienating core customers exists. ★ ★ ★ ★ ★ No ratings yet [Department stores](https://sms4smile.com/quotes/about/department-stores/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [Personal shoppers in big department stores are seriously under-used.](https://sms4smile.com/quotes/kate-reardon/personal-shoppers-in-big-department-stores-are-seriously-under-used/) [Kate Reardon](https://sms4smile.com/quotes/author/kate-reardon/) > [I despise shopping and department stores.](https://sms4smile.com/quotes/bethenny-frankel/i-despise-shopping-and-department-stores/) [Bethenny Frankel](https://sms4smile.com/quotes/author/bethenny-frankel/) > [Curiously, ghosts are rarely if ever seen in the nude. They appear fully clothed, and may even change clothing on subsequent appearances. They may…](https://sms4smile.com/quotes/loyd-auerbach/curiously-ghosts-are-rarely-if-ever-seen-in-the-nude-they-appear/) [Loyd Auerbach](https://sms4smile.com/quotes/author/loyd-auerbach/) > [In department stores, so much kitchen equipment is bought indiscriminately by people who just come in for men's underwear.](https://sms4smile.com/quotes/julia-child/in-department-stores-so-much-kitchen-equipment-is-bought/) [Julia Child](https://sms4smile.com/quotes/author/julia-child/) > [I never saw a department store Santa as a kid. My mother was afraid to take me.](https://sms4smile.com/quotes/terry-zwigoff/i-never-saw-a-department-store-santa-as-a-kid-my-mother-was-afraid-to/) [Terry Zwigoff](https://sms4smile.com/quotes/author/terry-zwigoff/) > [Large department stores, with their luxuriant abundance of canned goods, foods, and clothing, are like the primary landscape and the geometrical locus of affluence.…](https://sms4smile.com/quotes/jean-baudrillard/large-department-stores-with-their-luxuriant-abundance-of-canned/) [Jean Baudrillard](https://sms4smile.com/quotes/author/jean-baudrillard/) > [I had a lot of jobs, because I wanted to be an actor, and I had this bad habit of wanting to eat regularly.…](https://sms4smile.com/quotes/lawrence-hilton-jacobs/i-had-a-lot-of-jobs-because-i-wanted-to-be-an-actor-and-i-had-this/) [Lawrence Hilton-Jacobs](https://sms4smile.com/quotes/author/lawrence-hilton-jacobs/) > [I don't like department stores. I had a chain of department stores back in 1994 which was Lewis's and Owen Owen, only for a…](https://sms4smile.com/quotes/philip-green/i-don-t-like-department-stores-i-had-a-chain-of-department-stores/) [Philip Green](https://sms4smile.com/quotes/author/philip-green/) > [“I click to buy it and I’m furious to discover that it’s not available in Ireland and they won’t post it from abroad and…](https://sms4smile.com/quotes/marian-keyes/i-click-to-buy-it-and-i-m-furious-to-discover-that-it-s-not-available/) [Marian Keyes](https://sms4smile.com/quotes/author/marian-keyes/) > [As a kid, I would always shop for my back-to-school clothes at department stores. I lived in a small town, and department stores were…](https://sms4smile.com/quotes/britt-robertson/as-a-kid-i-would-always-shop-for-my-back-to-school-clothes-at/) [Britt Robertson](https://sms4smile.com/quotes/author/britt-robertson/) > [If - and it can be in a movie or in a department store - I hear someone arguing with their child, I break…](https://sms4smile.com/quotes/michael-jackson/if-and-it-can-be-in-a-movie-or-in-a-department-store-i-hear-someone/) [Michael Jackson](https://sms4smile.com/quotes/author/michael-jackson/) > [The first job I got when I was in high school was working for a department store in New York. I worked in the…](https://sms4smile.com/quotes/frankie-knuckles/the-first-job-i-got-when-i-was-in-high-school-was-working-for-a/) [Frankie Knuckles](https://sms4smile.com/quotes/author/frankie-knuckles/) > [The person I love would never wear fur. Fur just makes me think of shallow women who have no conscience. The fur industry belongs…](https://sms4smile.com/quotes/gavin-rossdale/the-person-i-love-would-never-wear-fur-fur-just-makes-me-think-of/) [Gavin Rossdale](https://sms4smile.com/quotes/author/gavin-rossdale/) > [I prefer department stores. In boutiques, they come up and ask you if you need help. I can't get lost in the experience.](https://sms4smile.com/quotes/anna-netrebko/i-prefer-department-stores-in-boutiques-they-come-up-and-ask-you-if/) [Anna Netrebko](https://sms4smile.com/quotes/author/anna-netrebko/) > [If I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the…](https://sms4smile.com/quotes/alber-elbaz/if-i-were-a-buyer-today-in-one-of-the-american-department-stores-i/) [Alber Elbaz](https://sms4smile.com/quotes/author/alber-elbaz/) ## More by Ozwald Boateng > [Shirt collars are very important to me. Putting a very soft shirt collar with a formal suit doesn't work for me at all.](https://sms4smile.com/quotes/ozwald-boateng/shirt-collars-are-very-important-to-me-putting-a-very-soft-shirt/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [I love Coco de Mer.](https://sms4smile.com/quotes/ozwald-boateng/i-love-coco-de-mer/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [You come to me and it's my job to make you look the best you can look. From an image point of view, would…](https://sms4smile.com/quotes/ozwald-boateng/you-come-to-me-and-it-s-my-job-to-make-you-look-the-best-you-can-look/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [My wife and I have a tradition of popcorn and videos with our kids on Friday evenings.](https://sms4smile.com/quotes/ozwald-boateng/my-wife-and-i-have-a-tradition-of-popcorn-and-videos-with-our-kids-on/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [If I'm going to do something, I'm going to do it well. That's just my character, that's just the way it is with me.](https://sms4smile.com/quotes/ozwald-boateng/if-i-m-going-to-do-something-i-m-going-to-do-it-well-that-s-just-my/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [A dream doesn't become reality through magic; it takes a lot of hard work.](https://sms4smile.com/quotes/ozwald-boateng/a-dream-doesn-t-become-reality-through-magic-it-takes-a-lot-of-hard/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [Because I'm a designer, I'm quite good when I shop. I know what I'm looking for.](https://sms4smile.com/quotes/ozwald-boateng/because-i-m-a-designer-i-m-quite-good-when-i-shop-i-know-what-i-m/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [Film is such a very good tool for communicating emotions, and all designers and creative people look to inspire an emotional response.](https://sms4smile.com/quotes/ozwald-boateng/film-is-such-a-very-good-tool-for-communicating-emotions-and-all/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [In Los Angeles, I'm always in Fred Segal. It's become a ritual. I have lunch and then buy lots of things I don't need.…](https://sms4smile.com/quotes/ozwald-boateng/in-los-angeles-i-m-always-in-fred-segal-it-s-become-a-ritual-i-have/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [I'm ready to do womenswear. You've always got to be inspired by something new - women have so much more shape and I'm about…](https://sms4smile.com/quotes/ozwald-boateng/i-m-ready-to-do-womenswear-you-ve-always-got-to-be-inspired-by/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [Style is an extension of yourself. My approach is to enhance the personality of the wearer, so he has his own voice](https://sms4smile.com/quotes/ozwald-boateng/style-is-an-extension-of-yourself-my-approach-is-to-enhance-the/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [I haven't been to a job interview since I was 16 years old. When I was approached by Givenchy it was more like a courtship.](https://sms4smile.com/quotes/ozwald-boateng/i-haven-t-been-to-a-job-interview-since-i-was-16-years-old-when-i-was/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [Tailoring was considered to be a world that was very traditional, and basically going out of fashion. Fashion designers did not have a real…](https://sms4smile.com/quotes/ozwald-boateng/tailoring-was-considered-to-be-a-world-that-was-very-traditional-and/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [If you're a designer, there's got to be some films that you've seen that have inspired you creatively. There's no escaping that.](https://sms4smile.com/quotes/ozwald-boateng/if-you-re-a-designer-there-s-got-to-be-some-films-that-you-ve-seen/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [I'm not into street clothes. Don't understand it. I don't understand those over-exaggerated jean sizes so they hang off your back... I just don't…](https://sms4smile.com/quotes/ozwald-boateng/i-m-not-into-street-clothes-don-t-understand-it-i-don-t-understand/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) [Explore all 23 Ozwald Boateng quotes ](https://sms4smile.com/quotes/author/ozwald-boateng/) ## More Department quotes > [ \[States and the Federal government are\] coordinate departments of one simple and integral whole... The one is the domestic, the other the foreign branch… ](https://sms4smile.com/quotes/thomas-jefferson/states-and-the-federal-government-are-coordinate-departments-of-one/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [Personal shoppers in big department stores are seriously under-used.](https://sms4smile.com/quotes/kate-reardon/personal-shoppers-in-big-department-stores-are-seriously-under-used/) [Kate Reardon](https://sms4smile.com/quotes/author/kate-reardon/) > [On March 12, 2004, acting attorney general James B. Comey and the Justice Department's top leadership reached the brink of resignation over electronic surveillance…](https://sms4smile.com/quotes/barton-gellman/on-march-12-2004-acting-attorney-general-james-b-comey-and-the/) [Barton Gellman](https://sms4smile.com/quotes/author/barton-gellman/) > [There's an interesting book about that called The Third Reich and the Ivory Tower, written by Stephen H. Norwood. It has a long discussion…](https://sms4smile.com/quotes/noam-chomsky/there-s-an-interesting-book-about-that-called-the-third-reich-and-the/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [I prefer department stores. In boutiques, they come up and ask you if you need help. I can't get lost in the experience.](https://sms4smile.com/quotes/anna-netrebko/i-prefer-department-stores-in-boutiques-they-come-up-and-ask-you-if/) [Anna Netrebko](https://sms4smile.com/quotes/author/anna-netrebko/) > [A poet could write volumes about diners, because they're so beautiful. They're brightly lit, with chrome and booths and Naugahyde and great waitresses. Now,…](https://sms4smile.com/quotes/david-lynch/a-poet-could-write-volumes-about-diners-because-they-re-so-beautiful/) [David Lynch](https://sms4smile.com/quotes/author/david-lynch/) > [The hair department on 'Game of Thrones' is incredible.](https://sms4smile.com/quotes/natalie-dormer/the-hair-department-on-game-of-thrones-is-incredible/) [Natalie Dormer](https://sms4smile.com/quotes/author/natalie-dormer/) > [One of the big first computers was called SAGE, which was a missile defense, the first missile-defense computer, which was, like, one of the…](https://sms4smile.com/quotes/marc-andreessen/one-of-the-big-first-computers-was-called-sage-which-was-a-missile/) [Marc Andreessen](https://sms4smile.com/quotes/author/marc-andreessen/) > [Perhaps we have failed as human beings. Perhaps we have embarrassed ourselves to the natural world. We have been rigorous and willful in all…](https://sms4smile.com/quotes/sufjan-stevens/perhaps-we-have-failed-as-human-beings-perhaps-we-have-embarrassed/) [Sufjan Stevens](https://sms4smile.com/quotes/author/sufjan-stevens/) > [Every name in a TV show has to be run by the legal department first.](https://sms4smile.com/quotes/gina-bellman/every-name-in-a-tv-show-has-to-be-run-by-the-legal-department-first/) [Gina Bellman](https://sms4smile.com/quotes/author/gina-bellman/) > [The director makes the movie. The director has to have the story in their head, has to know the style of the piece, has…](https://sms4smile.com/quotes/jon-lovitz/the-director-makes-the-movie-the-director-has-to-have-the-story-in/) [Jon Lovitz](https://sms4smile.com/quotes/author/jon-lovitz/) > [Throughout my career, when I was finished with the drawing for one film I would go up to the story department and help develop…](https://sms4smile.com/quotes/marc-davis/throughout-my-career-when-i-was-finished-with-the-drawing-for-one/) [Marc Davis](https://sms4smile.com/quotes/author/marc-davis/) > [I was invited to join the MGM cartoon department. But if I'd started work in animation I'd have had to take a cut in…](https://sms4smile.com/quotes/jack-nicholson/i-was-invited-to-join-the-mgm-cartoon-department-but-if-i-d-started/) [Jack Nicholson](https://sms4smile.com/quotes/author/jack-nicholson/) > [Trust God for the impossible-miracles are His department. Our job is to do our best, letting the Lord do the rest.](https://sms4smile.com/quotes/david-jeremiah/trust-god-for-the-impossible-miracles-are-his-department-our-job-is/) [David Jeremiah](https://sms4smile.com/quotes/author/david-jeremiah/) > [Gullibility and credulity are considered undesireable qualities in every department of human life - except religion ... Why are we praised by godly men…](https://sms4smile.com/quotes/christopher-hitchens/gullibility-and-credulity-are-considered-undesireable-qualities-in/) [Christopher Hitchens](https://sms4smile.com/quotes/author/christopher-hitchens/) Browse all 1,212 Department quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I started, department stores were either very fashion, or very tailored, so the two never mixed. I mixed it, and they said you're too tailored for fashion and too fashion for tailoring. So I had to move the market. So that's what I did.", "creator": { "@type": "Person", "name": "Ozwald Boateng" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ozwald-boateng/when-i-started-department-stores-were-either-very-fashion-or-very/", "about": { "@type": "Thing", "name": "Department" }, "@id": "https://sms4smile.com/quotes/ozwald-boateng/when-i-started-department-stores-were-either-very-fashion-or-very/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png", "contentUrl": "https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png", "url": "https://sms4smile.com/quotes/i/eeb/ozwald-boateng-24887_department_when-i-started-department-stores-were-ei_1373017.png", "width": 1080, "height": 1080, "caption": "“When I started, department stores were either very fashion, or very tailored, so the two never mixed. I…” — Ozwald Boateng", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ozwald Boateng", "item": "https://sms4smile.com/quotes/author/ozwald-boateng/" }, { "@type": "ListItem", "position": 4, "name": "When I started, department stores were...", "item": "https://sms4smile.com/quotes/ozwald-boateng/when-i-started-department-stores-were-either-very-fashion-or-very/" } ], "@id": "https://sms4smile.com/quotes/ozwald-boateng/when-i-started-department-stores-were-either-very-fashion-or-very/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```