--- title: "Meaning & Key Takeaway of: We set out to reinvent the whole business…" description: "\"We set out to reinvent the whole business class experience. We went back to re-engineer everything we had thought about and made sleep a priority.\" — O..." image: "https://sms4smile.com/quotes/i/782/oscar-munoz-9868_business_we-set-out-to-reinvent-the-whole-busines_837229.jpg" --- # We set out to reinvent the whole business class… ![“We set out to reinvent the whole business class experience. We went back to re-engineer everything we had thought about and made sleep a priority.” quote by Oscar Munoz](https://sms4smile.com/quotes/i/782/oscar-munoz-9868_business_we-set-out-to-reinvent-the-whole-busines_837229.jpg) [Download](https://sms4smile.com/quotes/i/782/oscar-munoz-9868_business_we-set-out-to-reinvent-the-whole-busines_837229.jpg) [Open image](https://sms4smile.com/quotes/i/782/oscar-munoz-9868_business_we-set-out-to-reinvent-the-whole-busines_837229.jpg) > “We set out to reinvent the whole business class experience. We went back to re-engineer everything we had thought about and made sleep a priority.” [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Describes redesigning business class to prioritize passenger sleep. **In simple terms:** Reinvented business class focusing on rest. Key Takeaway Design travel for comfort and rest. Themes travel design innovation comfort sleep Mood innovative optimistic Type strategic inspirational When to use this quote - airline marketing - flight cabin redesign - passenger surveys Key Concepts customer experience product redesign hospitality industry Questions to Reflect On - How can airlines balance comfort with cost? - What other amenities could enhance the travel experience? A Different Perspective Sleep may not be priority for all travelers. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business Class](https://sms4smile.com/quotes/about/business-class/) [Experience](https://sms4smile.com/quotes/about/experience/) [Sleep](https://sms4smile.com/quotes/about/sleep/) ## Related quotes > [Reinvent your business constantly. 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I was born and lived in a country ruled by a brutal dictator whose…](https://sms4smile.com/quotes/hassan-blasim/migration-was-not-the-only-unpleasant-experience-i-went-though-i-was/) [Hassan Blasim](https://sms4smile.com/quotes/author/hassan-blasim/) > [When I did 'Farpoint,' I didn't even know I was going to do a second show, and the experience went on for seven years.](https://sms4smile.com/quotes/john-de-lancie/when-i-did-farpoint-i-didn-t-even-know-i-was-going-to-do-a-second/) [John de Lancie](https://sms4smile.com/quotes/author/john-de-lancie/) > [“...but grief, he'd discovered, was not an experience you went through once and then 'moved on' (as the idiotic popular phrase would have it).…](https://sms4smile.com/quotes/john-verdon/but-grief-he-d-discovered-was-not-an-experience-you-went-through-once/) [John Verdon](https://sms4smile.com/quotes/author/john-verdon/) > [I had an experience which I could not explain to myself and to others while I was on my way back from a south…](https://sms4smile.com/quotes/zoya-akhtar/i-had-an-experience-which-i-could-not-explain-to-myself-and-to-others/) [Zoya Akhtar](https://sms4smile.com/quotes/author/zoya-akhtar/) > [“mostly corporate types away from home, looking for connectionless, uncomplicated sex, or their desperate counterparts, the lonely spouses of the business class.”](https://sms4smile.com/quotes/darren-white/mostly-corporate-types-away-from-home-looking-for-connectionless/) [Darren White](https://sms4smile.com/quotes/author/darren-white/) > [Celebrity has become a burden. There are more demands on your time. People think it is glamorous to fly places. But it is not…](https://sms4smile.com/quotes/nouriel-roubini/celebrity-has-become-a-burden-there-are-more-demands-on-your-time/) [Nouriel Roubini](https://sms4smile.com/quotes/author/nouriel-roubini/) > [“Teenagers and younger children did not need to sit in business class, let alone first—that was Franny’s philosophy. The extra room was for people…](https://sms4smile.com/quotes/emma-straub/teenagers-and-younger-children-did-not-need-to-sit-in-business-class/) [Emma Straub](https://sms4smile.com/quotes/author/emma-straub/) > [The war against working people should be understood to be a real war…. Specifically in the U.S., which happens to have a highly class-conscious…](https://sms4smile.com/quotes/noam-chomsky/the-war-against-working-people-should-be-understood-to-be-a-real-war/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [When I fly overseas, I usually fly business class. If not, my knees are going to be at my chin.](https://sms4smile.com/quotes/john-isner/when-i-fly-overseas-i-usually-fly-business-class-if-not-my-knees-are/) [John Isner](https://sms4smile.com/quotes/author/john-isner/) > [I flew to Los Angeles to interview Vinnie Jones and Piers Morgan for the BBC and spent 11 hours in economy on BA, and…](https://sms4smile.com/quotes/andrew-flintoff/i-flew-to-los-angeles-to-interview-vinnie-jones-and-piers-morgan-for/) [Andrew Flintoff](https://sms4smile.com/quotes/author/andrew-flintoff/) > [ The range of debate between the dominant U.S. \[political\] parties tends to closely resemble the range of debate within the business class. ](https://sms4smile.com/quotes/robert-waterman-mcchesney/the-range-of-debate-between-the-dominant-u-s-political-parties-tends/) [Robert Waterman McChesney](https://sms4smile.com/quotes/author/robert-waterman-mcchesney/) > [People are flying you places in business class. Everyone wants to take pictures of you and find out information about you. It's a freak-out.…](https://sms4smile.com/quotes/yolandi-visser/people-are-flying-you-places-in-business-class-everyone-wants-to-take/) [Yolandi Visser](https://sms4smile.com/quotes/author/yolandi-visser/) ## More by Oscar Munoz > [I represent the interests of almost 90,000 human beings in our system. That's by far my first and foremost commitment.](https://sms4smile.com/quotes/oscar-munoz/i-represent-the-interests-of-almost-90-000-human-beings-in-our-system/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this…](https://sms4smile.com/quotes/oscar-munoz/treating-our-customers-and-each-other-with-respect-and-dignity-is-at/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [For me, it's common sense to treat other people like you would like to be treated. Empathy is a broad concept, but how do…](https://sms4smile.com/quotes/oscar-munoz/for-me-it-s-common-sense-to-treat-other-people-like-you-would-like-to/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Getting people where they want to go, reliably and happily, can make or break their ability to succeed in a work endeavor or to…](https://sms4smile.com/quotes/oscar-munoz/getting-people-where-they-want-to-go-reliably-and-happily-can-make-or/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If you feel anything weird, immediately call 911 and give them your address because you may not make it past the phone call.](https://sms4smile.com/quotes/oscar-munoz/if-you-feel-anything-weird-immediately-call-911-and-give-them-your/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Everyone eventually matches or leapfrogs everyone else.](https://sms4smile.com/quotes/oscar-munoz/everyone-eventually-matches-or-leapfrogs-everyone-else/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If I have any strength that would be considered above average, it is that I can read people.](https://sms4smile.com/quotes/oscar-munoz/if-i-have-any-strength-that-would-be-considered-above-average-it-is/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [This is a pattern-bargaining industry, like railroads. You need to pay market to get a contract at all, and without contracts, you have a…](https://sms4smile.com/quotes/oscar-munoz/this-is-a-pattern-bargaining-industry-like-railroads-you-need-to-pay/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Communication and communication strategy is not just part of the game - it is the game.](https://sms4smile.com/quotes/oscar-munoz/communication-and-communication-strategy-is-not-just-part-of-the-game/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think the hardest thing that, historically, the industry may have relied upon is that we can't control weather, we can't control air traffic…](https://sms4smile.com/quotes/oscar-munoz/i-think-the-hardest-thing-that-historically-the-industry-may-have/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [United's 2015 earnings were one of the best in the company's history.](https://sms4smile.com/quotes/oscar-munoz/united-s-2015-earnings-were-one-of-the-best-in-the-company-s-history/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think my reaction to most issues is to get the facts and circumstances.](https://sms4smile.com/quotes/oscar-munoz/i-think-my-reaction-to-most-issues-is-to-get-the-facts-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [We have not provided our frontline supervisors and managers and individuals with the proper procedures that would allow them to use their common sense.](https://sms4smile.com/quotes/oscar-munoz/we-have-not-provided-our-frontline-supervisors-and-managers-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [At United, I will dedicate myself to making our airline flyer-friendly.](https://sms4smile.com/quotes/oscar-munoz/at-united-i-will-dedicate-myself-to-making-our-airline-flyer-friendly/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Clearly, on a visceral human front, I oppose any wall, anywhere, between any people - period.](https://sms4smile.com/quotes/oscar-munoz/clearly-on-a-visceral-human-front-i-oppose-any-wall-anywhere-between/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) [Explore all 69 Oscar Munoz quotes ](https://sms4smile.com/quotes/author/oscar-munoz/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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(Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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