--- title: "Meaning & Key Takeaway of: It's the human approach to customers that…" description: "\"It's the human approach to customers that I want to bring back.\" — Oscar Munoz" image: "https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg" --- # It's the human approach to customers that I want to bring… ![“It's the human approach to customers that I want to bring back.” quote by Oscar Munoz](https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg) [Download](https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg) [Open image](https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg) > “It's the human approach to customers that I want to bring back.” [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes personal, empathetic interaction with customers over purely transactional methods. **In simple terms:** Human connection matters in business. Key Takeaway Prioritize genuine customer relationships. Themes customer service humanity relationship building Mood thoughtful inspirational Type leadership service When to use this quote - sales meetings - customer support - team training - brand development Key Concepts empathy personalization trust Questions to Reflect On - How can you embed empathy in automated services? - What trade‑offs exist between efficiency and personal touch? A Different Perspective May be costly and time‑consuming to scale. ★ ★ ★ ★ ★ No ratings yet [Approach](https://sms4smile.com/quotes/about/approach/) [Approach Customers](https://sms4smile.com/quotes/about/approach-customers-3492176/) [Back](https://sms4smile.com/quotes/about/back/) [Bring](https://sms4smile.com/quotes/about/bring/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Want](https://sms4smile.com/quotes/about/customers-want/) [Human](https://sms4smile.com/quotes/about/human/) [Human Approach](https://sms4smile.com/quotes/about/human-approach-522787/) [Want Bring](https://sms4smile.com/quotes/about/want-bring-794827/) ## Related quotes > [“War is the most evil kind of human approach; unless it is for good cause.”](https://sms4smile.com/quotes/m-f-moonzajer/war-is-the-most-evil-kind-of-human-approach-unless-it-is-for-good/) [M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/) > [We want someone to bring us the news.](https://sms4smile.com/quotes/william-gaddis/we-want-someone-to-bring-us-the-news/) [William Gaddis](https://sms4smile.com/quotes/author/william-gaddis/) > [They want you to bring out your intestines.](https://sms4smile.com/quotes/marlene-dietrich/they-want-you-to-bring-out-your-intestines/) [Marlene Dietrich](https://sms4smile.com/quotes/author/marlene-dietrich/) > [I want to bring Indian music to the mainstream.](https://sms4smile.com/quotes/vidya-vox/i-want-to-bring-indian-music-to-the-mainstream/) [Vidya Vox](https://sms4smile.com/quotes/author/vidya-vox/) > [Do what you do so well that they will want to see it again and bring their friend.](https://sms4smile.com/quotes/walt-disney/do-what-you-do-so-well-that-they-will-want-to-see-it-again-and-bring/) [Walt Disney](https://sms4smile.com/quotes/author/walt-disney/) > [I want to bring something new to boxing.](https://sms4smile.com/quotes/vasyl-lomachenko/i-want-to-bring-something-new-to-boxing/) [Vasyl Lomachenko](https://sms4smile.com/quotes/author/vasyl-lomachenko/) > [I want to find someone who will bring out the best in me. no someone I have bring my best out for..](https://sms4smile.com/quotes/kiz/i-want-to-find-someone-who-will-bring-out-the-best-in-me-no-someone-i/) [Kiz](https://sms4smile.com/quotes/author/kiz/) > [I bring what people want to see, I bring what they like and it's the fire.](https://sms4smile.com/quotes/marlon-vera/i-bring-what-people-want-to-see-i-bring-what-they-like-and-it-s-the/) [Marlon Vera](https://sms4smile.com/quotes/author/marlon-vera/) > [I want to bring love handles and eating sandwiches back.](https://sms4smile.com/quotes/david-harbour/i-want-to-bring-love-handles-and-eating-sandwiches-back/) [David Harbour](https://sms4smile.com/quotes/author/david-harbour/) > [Good customers want good quality service. Great customers want it even more.](https://sms4smile.com/quotes/ron-kaufman/good-customers-want-good-quality-service-great-customers-want-it-even/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [We don't really care how the customers want to shop. We want to be in the position to serve them in any of those…](https://sms4smile.com/quotes/doug-mcmillon/we-don-t-really-care-how-the-customers-want-to-shop-we-want-to-be-in/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [The first step to success in any business is to ask your customers what they want.](https://sms4smile.com/quotes/kevin-stirtz/the-first-step-to-success-in-any-business-is-to-ask-your-customers/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) > [Give your customers what they want today, and help them see tomorrow.](https://sms4smile.com/quotes/ron-kaufman/give-your-customers-what-they-want-today-and-help-them-see-tomorrow/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.](https://sms4smile.com/quotes/liang-wengen/our-development-strategy-is-based-on-a-deep-understanding-of-our/) [Liang Wengen](https://sms4smile.com/quotes/author/liang-wengen/) > [The secret of successful retailing is to give your customers what they want](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) ## More by Oscar Munoz > [I represent the interests of almost 90,000 human beings in our system. That's by far my first and foremost commitment.](https://sms4smile.com/quotes/oscar-munoz/i-represent-the-interests-of-almost-90-000-human-beings-in-our-system/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this…](https://sms4smile.com/quotes/oscar-munoz/treating-our-customers-and-each-other-with-respect-and-dignity-is-at/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [For me, it's common sense to treat other people like you would like to be treated. Empathy is a broad concept, but how do…](https://sms4smile.com/quotes/oscar-munoz/for-me-it-s-common-sense-to-treat-other-people-like-you-would-like-to/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Getting people where they want to go, reliably and happily, can make or break their ability to succeed in a work endeavor or to…](https://sms4smile.com/quotes/oscar-munoz/getting-people-where-they-want-to-go-reliably-and-happily-can-make-or/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If you feel anything weird, immediately call 911 and give them your address because you may not make it past the phone call.](https://sms4smile.com/quotes/oscar-munoz/if-you-feel-anything-weird-immediately-call-911-and-give-them-your/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Everyone eventually matches or leapfrogs everyone else.](https://sms4smile.com/quotes/oscar-munoz/everyone-eventually-matches-or-leapfrogs-everyone-else/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If I have any strength that would be considered above average, it is that I can read people.](https://sms4smile.com/quotes/oscar-munoz/if-i-have-any-strength-that-would-be-considered-above-average-it-is/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [This is a pattern-bargaining industry, like railroads. You need to pay market to get a contract at all, and without contracts, you have a…](https://sms4smile.com/quotes/oscar-munoz/this-is-a-pattern-bargaining-industry-like-railroads-you-need-to-pay/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Communication and communication strategy is not just part of the game - it is the game.](https://sms4smile.com/quotes/oscar-munoz/communication-and-communication-strategy-is-not-just-part-of-the-game/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think the hardest thing that, historically, the industry may have relied upon is that we can't control weather, we can't control air traffic…](https://sms4smile.com/quotes/oscar-munoz/i-think-the-hardest-thing-that-historically-the-industry-may-have/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [United's 2015 earnings were one of the best in the company's history.](https://sms4smile.com/quotes/oscar-munoz/united-s-2015-earnings-were-one-of-the-best-in-the-company-s-history/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think my reaction to most issues is to get the facts and circumstances.](https://sms4smile.com/quotes/oscar-munoz/i-think-my-reaction-to-most-issues-is-to-get-the-facts-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [We have not provided our frontline supervisors and managers and individuals with the proper procedures that would allow them to use their common sense.](https://sms4smile.com/quotes/oscar-munoz/we-have-not-provided-our-frontline-supervisors-and-managers-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [At United, I will dedicate myself to making our airline flyer-friendly.](https://sms4smile.com/quotes/oscar-munoz/at-united-i-will-dedicate-myself-to-making-our-airline-flyer-friendly/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Clearly, on a visceral human front, I oppose any wall, anywhere, between any people - period.](https://sms4smile.com/quotes/oscar-munoz/clearly-on-a-visceral-human-front-i-oppose-any-wall-anywhere-between/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) [Explore all 69 Oscar Munoz quotes ](https://sms4smile.com/quotes/author/oscar-munoz/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. I try to understand the emotional graph of the character.](https://sms4smile.com/quotes/pratik-gandhi/i-don-t-have-any-particular-method-my-approach-is-very-simple-i-try/) [Pratik Gandhi](https://sms4smile.com/quotes/author/pratik-gandhi/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everything, every part that you approach has to be somehow rooted in yourself. You have to somehow root everything so that it's not just…](https://sms4smile.com/quotes/judi-dench/everything-every-part-that-you-approach-has-to-be-somehow-rooted-in/) [Judi Dench](https://sms4smile.com/quotes/author/judi-dench/) > [Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur Thou still unravished…](https://sms4smile.com/quotes/terry-eagleton/literature-transforms-and-intensifies-ordinary-language-deviates/) [Terry Eagleton](https://sms4smile.com/quotes/author/terry-eagleton/) > [The whole secret to mastering the game of golf - and this applies to the beginner as well as the pro - is to…](https://sms4smile.com/quotes/arnold-palmer/the-whole-secret-to-mastering-the-game-of-golf-and-this-applies-to/) [Arnold Palmer](https://sms4smile.com/quotes/author/arnold-palmer/) > [The essence of Christianity...is an ever-new encounter with... the God who speaks to us, who approaches us and who befriends us!](https://sms4smile.com/quotes/pope-benedict-xvi/the-essence-of-christianity-is-an-ever-new-encounter-with-the-god-who/) [Pope Benedict XVI](https://sms4smile.com/quotes/author/pope-benedict-xvi/) > [Like a morning dream, life becomes more and more bright the longer we live, and the reason of everything appears more clear. What has…](https://sms4smile.com/quotes/jean-paul/like-a-morning-dream-life-becomes-more-and-more-bright-the-longer-we/) [Jean Paul](https://sms4smile.com/quotes/author/jean-paul/) > [What begins as a Utopian vision, always - always - ends in bloodshed. Because you have to force a utopia on a free people.…](https://sms4smile.com/quotes/greg-gutfeld/what-begins-as-a-utopian-vision-always-always-ends-in-bloodshed/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [The only two good words that can be said for a hurricane are that it gives sufficient warning of its approach, and that it…](https://sms4smile.com/quotes/gertrude-atherton/the-only-two-good-words-that-can-be-said-for-a-hurricane-are-that-it/) [Gertrude Atherton](https://sms4smile.com/quotes/author/gertrude-atherton/) [Browse all 3,949 Approach quotes ](https://sms4smile.com/quotes/about/approach/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's the human approach to customers that I want to bring back.", "creator": { "@type": "Person", "name": "Oscar Munoz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/oscar-munoz/it-s-the-human-approach-to-customers-that-i-want-to-bring-back/", "about": { "@type": "Thing", "name": "Approach" }, "@id": "https://sms4smile.com/quotes/oscar-munoz/it-s-the-human-approach-to-customers-that-i-want-to-bring-back/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg", "contentUrl": "https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg", "url": "https://sms4smile.com/quotes/i/5cb/oscar-munoz-9868_approach_it-s-the-human-approach-to-customers-tha_1996796.jpg", "width": 1080, "height": 1080, "caption": "“It's the human approach to customers that I want to bring back.” — Oscar Munoz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Oscar Munoz", "item": "https://sms4smile.com/quotes/author/oscar-munoz/" }, { "@type": "ListItem", "position": 4, "name": "It's the human approach to customers...", "item": "https://sms4smile.com/quotes/oscar-munoz/it-s-the-human-approach-to-customers-that-i-want-to-bring-back/" } ], "@id": "https://sms4smile.com/quotes/oscar-munoz/it-s-the-human-approach-to-customers-that-i-want-to-bring-back/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```