--- title: "Meaning & Key Takeaway of: It is important that we win back the…" description: "\"It is important that we win back the trust of employees first, then customers.\" — Oscar Munoz" image: "https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg" --- # It is important that we win back the trust of employees… ![“It is important that we win back the trust of employees first, then customers.” quote by Oscar Munoz](https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg) [Download](https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg) [Open image](https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg) > “It is important that we win back the trust of employees first, then customers.” [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Trust must be earned from employees before customers will follow. **In simple terms:** Earn employee trust first. Key Takeaway Build internal trust before external. Themes leadership trust customer relations Mood reflective strategic Type advice leadership When to use this quote - employee onboarding - customer service - brand rebuilding Key Concepts organizational behavior reputation management Questions to Reflect On - How do you measure employee trust? - What steps rebuild trust quickly? A Different Perspective Ignoring employee trust can erode brand loyalty. ★ ★ ★ ★ ★ No ratings yet [Employees](https://sms4smile.com/quotes/about/employees/) [Trust](https://sms4smile.com/quotes/about/trust/) [Win](https://sms4smile.com/quotes/about/win/) ## Related quotes > [Your number one customers are your people. Look after employees first and then customers last.](https://sms4smile.com/quotes/ian-hutchinson/your-number-one-customers-are-your-people-look-after-employees-first/) Ian Hutchinson > [We live in a world where there are a hell of a lot of new inputs that need to be factored in to your…](https://sms4smile.com/quotes/stuart-rose/we-live-in-a-world-where-there-are-a-hell-of-a-lot-of-new-inputs-that/) [Stuart Rose](https://sms4smile.com/quotes/author/stuart-rose/) > [Creating a flexible working culture is about trust. How much can your employees rely on each other to get the job done without the…](https://sms4smile.com/quotes/jean-philippe-courtois/creating-a-flexible-working-culture-is-about-trust-how-much-can-your/) [Jean-Philippe Courtois](https://sms4smile.com/quotes/author/jean-philippe-courtois/) > [We have absolute trust in our employees. In fact, we are partners with them.](https://sms4smile.com/quotes/ricardo-semler/we-have-absolute-trust-in-our-employees-in-fact-we-are-partners-with/) [Ricardo Semler](https://sms4smile.com/quotes/author/ricardo-semler/) > [You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be…](https://sms4smile.com/quotes/fred-deluca/you-really-have-to-understand-this-isn-t-a-business-where-you-sit-in/) [Fred DeLuca](https://sms4smile.com/quotes/author/fred-deluca/) > [“Realize that employees and the customers both have to be engaged, at the same time, to move your business forward for sustainable success.”](https://sms4smile.com/quotes/robert-g-thompson/realize-that-employees-and-the-customers-both-have-to-be-engaged-at/) [Robert G. Thompson](https://sms4smile.com/quotes/author/robert-g-thompson/) > [“Focus on people more than money. Without employees and customers, you're going nowhere. Make sure you never stop thinking about the customer's perspective. And…](https://sms4smile.com/quotes/david-green/focus-on-people-more-than-money-without-employees-and-customers-you/) [David Green](https://sms4smile.com/quotes/author/david-green/) > [Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?](https://sms4smile.com/quotes/tony-hsieh/ask-yourself-would-you-be-comfortable-printing-everything-your/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I work with CEOs and their executive teams... and very few of these people are really indifferent about their employees or their customers.](https://sms4smile.com/quotes/patrick-lencioni/i-work-with-ceos-and-their-executive-teams-and-very-few-of-these/) [Patrick Lencioni](https://sms4smile.com/quotes/author/patrick-lencioni/) > [We do not talk enough about spirit in business, yet it is what moves employees, customers, and shareholders alike.](https://sms4smile.com/quotes/andy-dunn/we-do-not-talk-enough-about-spirit-in-business-yet-it-is-what-moves/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [You need time to build relationships with subjects to win their trust.](https://sms4smile.com/quotes/beth-macy/you-need-time-to-build-relationships-with-subjects-to-win-their-trust/) [Beth Macy](https://sms4smile.com/quotes/author/beth-macy/) > [“I also believe that to truly win back that trust, criminal justice professionals like myself, together with Americans of all shapes, sizes, and colors,…](https://sms4smile.com/quotes/burke-strunsky/i-also-believe-that-to-truly-win-back-that-trust-criminal-justice/) Burke Strunsky > [For me, fiscal realism is not a betrayal of Labour values; it is the foundation by which we win the trust of the public.](https://sms4smile.com/quotes/douglas-alexander/for-me-fiscal-realism-is-not-a-betrayal-of-labour-values-it-is-the/) [Douglas Alexander](https://sms4smile.com/quotes/author/douglas-alexander/) > [“Trust is simple yet the most difficult & precious thing one can get from someone , the other day I was asked "Can you…](https://sms4smile.com/quotes/ayaan-basu/trust-is-simple-yet-the-most-difficult-precious-thing-one-can-get/) [Ayaan Basu](https://sms4smile.com/quotes/author/ayaan-basu/) > [I want the people of Wagga to know that my government will work hard across NSW, but especially in that region, to win back…](https://sms4smile.com/quotes/gladys-berejiklian/i-want-the-people-of-wagga-to-know-that-my-government-will-work-hard/) [Gladys Berejiklian](https://sms4smile.com/quotes/author/gladys-berejiklian/) ## More by Oscar Munoz > [I represent the interests of almost 90,000 human beings in our system. That's by far my first and foremost commitment.](https://sms4smile.com/quotes/oscar-munoz/i-represent-the-interests-of-almost-90-000-human-beings-in-our-system/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this…](https://sms4smile.com/quotes/oscar-munoz/treating-our-customers-and-each-other-with-respect-and-dignity-is-at/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [For me, it's common sense to treat other people like you would like to be treated. Empathy is a broad concept, but how do…](https://sms4smile.com/quotes/oscar-munoz/for-me-it-s-common-sense-to-treat-other-people-like-you-would-like-to/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Getting people where they want to go, reliably and happily, can make or break their ability to succeed in a work endeavor or to…](https://sms4smile.com/quotes/oscar-munoz/getting-people-where-they-want-to-go-reliably-and-happily-can-make-or/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If you feel anything weird, immediately call 911 and give them your address because you may not make it past the phone call.](https://sms4smile.com/quotes/oscar-munoz/if-you-feel-anything-weird-immediately-call-911-and-give-them-your/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Everyone eventually matches or leapfrogs everyone else.](https://sms4smile.com/quotes/oscar-munoz/everyone-eventually-matches-or-leapfrogs-everyone-else/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If I have any strength that would be considered above average, it is that I can read people.](https://sms4smile.com/quotes/oscar-munoz/if-i-have-any-strength-that-would-be-considered-above-average-it-is/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [This is a pattern-bargaining industry, like railroads. You need to pay market to get a contract at all, and without contracts, you have a…](https://sms4smile.com/quotes/oscar-munoz/this-is-a-pattern-bargaining-industry-like-railroads-you-need-to-pay/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Communication and communication strategy is not just part of the game - it is the game.](https://sms4smile.com/quotes/oscar-munoz/communication-and-communication-strategy-is-not-just-part-of-the-game/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think the hardest thing that, historically, the industry may have relied upon is that we can't control weather, we can't control air traffic…](https://sms4smile.com/quotes/oscar-munoz/i-think-the-hardest-thing-that-historically-the-industry-may-have/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [United's 2015 earnings were one of the best in the company's history.](https://sms4smile.com/quotes/oscar-munoz/united-s-2015-earnings-were-one-of-the-best-in-the-company-s-history/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think my reaction to most issues is to get the facts and circumstances.](https://sms4smile.com/quotes/oscar-munoz/i-think-my-reaction-to-most-issues-is-to-get-the-facts-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [We have not provided our frontline supervisors and managers and individuals with the proper procedures that would allow them to use their common sense.](https://sms4smile.com/quotes/oscar-munoz/we-have-not-provided-our-frontline-supervisors-and-managers-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [At United, I will dedicate myself to making our airline flyer-friendly.](https://sms4smile.com/quotes/oscar-munoz/at-united-i-will-dedicate-myself-to-making-our-airline-flyer-friendly/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Clearly, on a visceral human front, I oppose any wall, anywhere, between any people - period.](https://sms4smile.com/quotes/oscar-munoz/clearly-on-a-visceral-human-front-i-oppose-any-wall-anywhere-between/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) [Explore all 69 Oscar Munoz quotes ](https://sms4smile.com/quotes/author/oscar-munoz/) ## More Back quotes > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I honestly would like to get that Frankie fight back.](https://sms4smile.com/quotes/chad-mendes/i-honestly-would-like-to-get-that-frankie-fight-back/) [Chad Mendes](https://sms4smile.com/quotes/author/chad-mendes/) > [Drumming's pretty physical. We sit at the back of the stage getting beat up like a workhorse.](https://sms4smile.com/quotes/tommy-lee/drumming-s-pretty-physical-we-sit-at-the-back-of-the-stage-getting/) [Tommy Lee](https://sms4smile.com/quotes/author/tommy-lee/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I wish that I had known back then that a mastery of process would lead to a product. Then I probably wouldn't have found…](https://sms4smile.com/quotes/elizabeth-george/i-wish-that-i-had-known-back-then-that-a-mastery-of-process-would/) [Elizabeth George](https://sms4smile.com/quotes/author/elizabeth-george/) > [It's what the people wanted at the time, but the country could not be half-segregated and half-integrated, just as it could not be half-slave…](https://sms4smile.com/quotes/george-wallace/it-s-what-the-people-wanted-at-the-time-but-the-country-could-not-be/) [George Wallace](https://sms4smile.com/quotes/author/george-wallace/) > [I've always stuck my arms behind my back anyway when trying to block a shot in the penalty area.](https://sms4smile.com/quotes/millie-bright/i-ve-always-stuck-my-arms-behind-my-back-anyway-when-trying-to-block/) [Millie Bright](https://sms4smile.com/quotes/author/millie-bright/) > [I'm sure at some point I will get back into coaching, but right now I need to focus completely on my kids.](https://sms4smile.com/quotes/patrick-ewing/i-m-sure-at-some-point-i-will-get-back-into-coaching-but-right-now-i/) [Patrick Ewing](https://sms4smile.com/quotes/author/patrick-ewing/) > [Any time someone achieves success before they've earned it, it always comes back to haunt them.](https://sms4smile.com/quotes/ron-white/any-time-someone-achieves-success-before-they-ve-earned-it-it-always/) [Ron White](https://sms4smile.com/quotes/author/ron-white/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [Back in the really olden days, dinner was seldom a ceremonial event for U.S. families. Only the very wealthy had a separate dining room.…](https://sms4smile.com/quotes/nancy-gibbs/back-in-the-really-olden-days-dinner-was-seldom-a-ceremonial-event/) [Nancy Gibbs](https://sms4smile.com/quotes/author/nancy-gibbs/) > [We're all painfully aware of how suddenly violence can occur, how crippling it is, and how survivors have to find a way back from…](https://sms4smile.com/quotes/paul-dini/we-re-all-painfully-aware-of-how-suddenly-violence-can-occur-how/) [Paul Dini](https://sms4smile.com/quotes/author/paul-dini/) > [Ronaldo is just an athlete. He works so hard and back to back; he is always there. But if you work hard, can you…](https://sms4smile.com/quotes/edgar-davids/ronaldo-is-just-an-athlete-he-works-so-hard-and-back-to-back-he-is/) [Edgar Davids](https://sms4smile.com/quotes/author/edgar-davids/) > [I do spend a lot of weekends on the road. I have to pace myself. It can be pretty busy, but I'm not out…](https://sms4smile.com/quotes/gary-sinise/i-do-spend-a-lot-of-weekends-on-the-road-i-have-to-pace-myself-it-can/) [Gary Sinise](https://sms4smile.com/quotes/author/gary-sinise/) > [British Forces should be in a position to give back in a ten fold measure any attack that the Germans may attempt.](https://sms4smile.com/quotes/frederick-banting/british-forces-should-be-in-a-position-to-give-back-in-a-ten-fold/) [Frederick Banting](https://sms4smile.com/quotes/author/frederick-banting/) Browse all 9,709 Back quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It is important that we win back the trust of employees first, then customers.", "creator": { "@type": "Person", "name": "Oscar Munoz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/oscar-munoz/it-is-important-that-we-win-back-the-trust-of-employees-first-then/", "about": { "@type": "Thing", "name": "Back" }, "@id": "https://sms4smile.com/quotes/oscar-munoz/it-is-important-that-we-win-back-the-trust-of-employees-first-then/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg", "contentUrl": "https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg", "url": "https://sms4smile.com/quotes/i/720/oscar-munoz-9868_back_it-is-important-that-we-win-back-the-tru_2448143.jpg", "width": 1080, "height": 1080, "caption": "“It is important that we win back the trust of employees first, then customers.” — Oscar Munoz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Oscar Munoz", "item": "https://sms4smile.com/quotes/author/oscar-munoz/" }, { "@type": "ListItem", "position": 4, "name": "It is important that we win...", "item": "https://sms4smile.com/quotes/oscar-munoz/it-is-important-that-we-win-back-the-trust-of-employees-first-then/" } ], "@id": "https://sms4smile.com/quotes/oscar-munoz/it-is-important-that-we-win-back-the-trust-of-employees-first-then/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```