--- title: "Meaning & Key Takeaway of: I deeply apologize to the customer…" description: "\"I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that..." image: "https://sms4smile.com/quotes/i/443/oscar-munoz-9868_late_i-deeply-apologize-to-the-customer-forci_1968780.jpg" --- # I deeply apologize to the customer forcibly removed and to… ![“I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. It's never too late to do the right thing.” quote by Oscar Munoz](https://sms4smile.com/quotes/i/443/oscar-munoz-9868_late_i-deeply-apologize-to-the-customer-forci_1968780.jpg) [Download](https://sms4smile.com/quotes/i/443/oscar-munoz-9868_late_i-deeply-apologize-to-the-customer-forci_1968780.jpg) [Open image](https://sms4smile.com/quotes/i/443/oscar-munoz-9868_late_i-deeply-apologize-to-the-customer-forci_1968780.jpg) > “I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. It's never too late to do the right thing.” [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Acknowledging mistakes and taking responsibility restores trust and demonstrates ethical leadership. **In simple terms:** Own mistakes, restore trust. Key Takeaway Take responsibility promptly. Themes leadership ethics accountability Mood sincere determined Type apology leadership When to use this quote - customer service - public relations - organizational culture Key Concepts business crisis management Questions to Reflect On - What concrete steps can rebuild trust? - How does timely responsibility influence stakeholder confidence? A Different Perspective Apologies may be seen as insufficient without action. ★ ★ ★ ★ ★ No ratings yet [Aboard Mistreated](https://sms4smile.com/quotes/about/aboard-mistreated-3293801/) [Apologize](https://sms4smile.com/quotes/about/apologize/) [Apologize Customer](https://sms4smile.com/quotes/about/apologize-customer-3293799/) [Customer Forcibly](https://sms4smile.com/quotes/about/customer-forcibly-3293800/) [Deeply Apologize](https://sms4smile.com/quotes/about/deeply-apologize-3293802/) [Late](https://sms4smile.com/quotes/about/late/) [Responsibility](https://sms4smile.com/quotes/about/responsibility/) [Right](https://sms4smile.com/quotes/about/right/) [Right thing](https://sms4smile.com/quotes/about/right-thing/) [Too late](https://sms4smile.com/quotes/about/too-late/) [Will](https://sms4smile.com/quotes/about/will/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [“Have I told you today how incredibly beautiful you are? If I haven't, I deeply apologize. That's something that should be recognized on a…](https://sms4smile.com/quotes/jamie-mcguire/have-i-told-you-today-how-incredibly-beautiful-you-are-if-i-haven-t-i/) [Jamie McGuire](https://sms4smile.com/quotes/author/jamie-mcguire/) > [Dont ever apologize for doing the right thing.](https://sms4smile.com/quotes/keanna-yolo/dont-ever-apologize-for-doing-the-right-thing/) [Keanna\_yolo](https://sms4smile.com/quotes/author/keanna-yolo/) > [Sorry wastes time. You have to live your life like you'll never be sorry. It's easier just to do the right thing from the…](https://sms4smile.com/quotes/jennifer-niven/sorry-wastes-time-you-have-to-live-your-life-like-you-ll-never-be/) [Jennifer Niven](https://sms4smile.com/quotes/author/jennifer-niven/) > [“When someone says that it's too late for apologize when you have to do it anyway because it's your duty.”](https://sms4smile.com/quotes/p-teris-bit-ns/when-someone-says-that-it-s-too-late-for-apologize-when-you-have-to/) [Pēteris Bitāns](https://sms4smile.com/quotes/author/p-teris-bit-ns/) > [To the millions of Americans whove attempted to use HealthCare.gov to shop and enroll in health-care coverage, I want to apologize to you that…](https://sms4smile.com/quotes/marilyn-tavenner/to-the-millions-of-americans-whove-attempted-to-use-healthcare-gov-to/) [Marilyn Tavenner](https://sms4smile.com/quotes/author/marilyn-tavenner/) > [I have a responsibility, and it's something that I did wrong, and if I could personally apologize to every single person that has lost…](https://sms4smile.com/quotes/nicole-richie/i-have-a-responsibility-and-it-s-something-that-i-did-wrong-and-if-i/) [Nicole Richie](https://sms4smile.com/quotes/author/nicole-richie/) > [I would like to publicly apologize to anyone I have NOT offended¦I will get to you shortly.](https://sms4smile.com/quotes/anonymous/i-would-like-to-publicly-apologize-to-anyone-i-have-not-offended-i/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [To truly repent of a big thing, you have to go into it with your heart open and force yourself to deal with it…](https://sms4smile.com/quotes/bruce-wilkinson/to-truly-repent-of-a-big-thing-you-have-to-go-into-it-with-your-heart/) [Bruce Wilkinson](https://sms4smile.com/quotes/author/bruce-wilkinson/) > [To apologize for what you most wanted to do, to concede that it was obnoxious, boring, 'vulgar and unsafe' --- that was the worst…](https://sms4smile.com/quotes/alan-hollinghurst/to-apologize-for-what-you-most-wanted-to-do-to-concede-that-it-was/) [Alan Hollinghurst](https://sms4smile.com/quotes/author/alan-hollinghurst/) > [A jerk will keep hurting you then apologize to keep you from leaving them, and then do it all over again](https://sms4smile.com/quotes/sonya-parker/a-jerk-will-keep-hurting-you-then-apologize-to-keep-you-from-leaving/) [Sonya Parker](https://sms4smile.com/quotes/author/sonya-parker/) > [I'm sorry I want to apologize for being careless and hurting your feelings. Please forgive me ! I'm a jerk your friendship means a…](https://sms4smile.com/quotes/unkown/i-m-sorry-i-want-to-apologize-for-being-careless-and-hurting-your/) [Unkown](https://sms4smile.com/quotes/author/unkown/) > [“Sorry I wish you could apologize to something you broke and it brings it back to what it was without losing its core I…](https://sms4smile.com/quotes/rania-naim/sorry-i-wish-you-could-apologize-to-something-you-broke-and-it-brings/) [Rania Naim](https://sms4smile.com/quotes/author/rania-naim/) > [“Why do we apologize for advocating for ourselves? Why do we apologize for taking up space that we are entitled to? Why do we…](https://sms4smile.com/quotes/elizabeth-tambascio/why-do-we-apologize-for-advocating-for-ourselves-why-do-we-apologize/) [Elizabeth Tambascio](https://sms4smile.com/quotes/author/elizabeth-tambascio/) > [“He wished he could somehow go back and find the iPhone people whom he'd jostled on the sidewalk earlier, apologize to them - I'm…](https://sms4smile.com/quotes/emily-st-john-mandel/he-wished-he-could-somehow-go-back-and-find-the-iphone-people-whom-he/) [Emily St. John Mandel](https://sms4smile.com/quotes/author/emily-st-john-mandel/) > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Oscar Munoz > [I represent the interests of almost 90,000 human beings in our system. That's by far my first and foremost commitment.](https://sms4smile.com/quotes/oscar-munoz/i-represent-the-interests-of-almost-90-000-human-beings-in-our-system/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this…](https://sms4smile.com/quotes/oscar-munoz/treating-our-customers-and-each-other-with-respect-and-dignity-is-at/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [For me, it's common sense to treat other people like you would like to be treated. Empathy is a broad concept, but how do…](https://sms4smile.com/quotes/oscar-munoz/for-me-it-s-common-sense-to-treat-other-people-like-you-would-like-to/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Getting people where they want to go, reliably and happily, can make or break their ability to succeed in a work endeavor or to…](https://sms4smile.com/quotes/oscar-munoz/getting-people-where-they-want-to-go-reliably-and-happily-can-make-or/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If you feel anything weird, immediately call 911 and give them your address because you may not make it past the phone call.](https://sms4smile.com/quotes/oscar-munoz/if-you-feel-anything-weird-immediately-call-911-and-give-them-your/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Everyone eventually matches or leapfrogs everyone else.](https://sms4smile.com/quotes/oscar-munoz/everyone-eventually-matches-or-leapfrogs-everyone-else/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [If I have any strength that would be considered above average, it is that I can read people.](https://sms4smile.com/quotes/oscar-munoz/if-i-have-any-strength-that-would-be-considered-above-average-it-is/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [This is a pattern-bargaining industry, like railroads. You need to pay market to get a contract at all, and without contracts, you have a…](https://sms4smile.com/quotes/oscar-munoz/this-is-a-pattern-bargaining-industry-like-railroads-you-need-to-pay/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Communication and communication strategy is not just part of the game - it is the game.](https://sms4smile.com/quotes/oscar-munoz/communication-and-communication-strategy-is-not-just-part-of-the-game/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think the hardest thing that, historically, the industry may have relied upon is that we can't control weather, we can't control air traffic…](https://sms4smile.com/quotes/oscar-munoz/i-think-the-hardest-thing-that-historically-the-industry-may-have/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [United's 2015 earnings were one of the best in the company's history.](https://sms4smile.com/quotes/oscar-munoz/united-s-2015-earnings-were-one-of-the-best-in-the-company-s-history/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [I think my reaction to most issues is to get the facts and circumstances.](https://sms4smile.com/quotes/oscar-munoz/i-think-my-reaction-to-most-issues-is-to-get-the-facts-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [We have not provided our frontline supervisors and managers and individuals with the proper procedures that would allow them to use their common sense.](https://sms4smile.com/quotes/oscar-munoz/we-have-not-provided-our-frontline-supervisors-and-managers-and/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [At United, I will dedicate myself to making our airline flyer-friendly.](https://sms4smile.com/quotes/oscar-munoz/at-united-i-will-dedicate-myself-to-making-our-airline-flyer-friendly/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) > [Clearly, on a visceral human front, I oppose any wall, anywhere, between any people - period.](https://sms4smile.com/quotes/oscar-munoz/clearly-on-a-visceral-human-front-i-oppose-any-wall-anywhere-between/) [Oscar Munoz](https://sms4smile.com/quotes/author/oscar-munoz/) [Explore all 69 Oscar Munoz quotes ](https://sms4smile.com/quotes/author/oscar-munoz/) ## More Apologize quotes > [Im sorry I ever tried...](https://sms4smile.com/quotes/anonymous/im-sorry-i-ever-tried/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“He wished he could somehow go back and find the iPhone people whom he'd jostled on the sidewalk earlier, apologize to them - I'm…](https://sms4smile.com/quotes/emily-st-john-mandel/he-wished-he-could-somehow-go-back-and-find-the-iphone-people-whom-he/) [Emily St. John Mandel](https://sms4smile.com/quotes/author/emily-st-john-mandel/) > [“Why do we apologize for advocating for ourselves? Why do we apologize for taking up space that we are entitled to? Why do we…](https://sms4smile.com/quotes/elizabeth-tambascio/why-do-we-apologize-for-advocating-for-ourselves-why-do-we-apologize/) [Elizabeth Tambascio](https://sms4smile.com/quotes/author/elizabeth-tambascio/) > [“Sorry I wish you could apologize to something you broke and it brings it back to what it was without losing its core I…](https://sms4smile.com/quotes/rania-naim/sorry-i-wish-you-could-apologize-to-something-you-broke-and-it-brings/) [Rania Naim](https://sms4smile.com/quotes/author/rania-naim/) > [I'm sorry I want to apologize for being careless and hurting your feelings. Please forgive me ! I'm a jerk your friendship means a…](https://sms4smile.com/quotes/unkown/i-m-sorry-i-want-to-apologize-for-being-careless-and-hurting-your/) [Unkown](https://sms4smile.com/quotes/author/unkown/) > [A jerk will keep hurting you then apologize to keep you from leaving them, and then do it all over again](https://sms4smile.com/quotes/sonya-parker/a-jerk-will-keep-hurting-you-then-apologize-to-keep-you-from-leaving/) [Sonya Parker](https://sms4smile.com/quotes/author/sonya-parker/) > [To apologize for what you most wanted to do, to concede that it was obnoxious, boring, 'vulgar and unsafe' --- that was the worst…](https://sms4smile.com/quotes/alan-hollinghurst/to-apologize-for-what-you-most-wanted-to-do-to-concede-that-it-was/) [Alan Hollinghurst](https://sms4smile.com/quotes/author/alan-hollinghurst/) > [To truly repent of a big thing, you have to go into it with your heart open and force yourself to deal with it…](https://sms4smile.com/quotes/bruce-wilkinson/to-truly-repent-of-a-big-thing-you-have-to-go-into-it-with-your-heart/) [Bruce Wilkinson](https://sms4smile.com/quotes/author/bruce-wilkinson/) > [I would like to publicly apologize to anyone I have NOT offended¦I will get to you shortly.](https://sms4smile.com/quotes/anonymous/i-would-like-to-publicly-apologize-to-anyone-i-have-not-offended-i/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I have a responsibility, and it's something that I did wrong, and if I could personally apologize to every single person that has lost…](https://sms4smile.com/quotes/nicole-richie/i-have-a-responsibility-and-it-s-something-that-i-did-wrong-and-if-i/) [Nicole Richie](https://sms4smile.com/quotes/author/nicole-richie/) > [To the millions of Americans whove attempted to use HealthCare.gov to shop and enroll in health-care coverage, I want to apologize to you that…](https://sms4smile.com/quotes/marilyn-tavenner/to-the-millions-of-americans-whove-attempted-to-use-healthcare-gov-to/) [Marilyn Tavenner](https://sms4smile.com/quotes/author/marilyn-tavenner/) > [“When someone says that it's too late for apologize when you have to do it anyway because it's your duty.”](https://sms4smile.com/quotes/p-teris-bit-ns/when-someone-says-that-it-s-too-late-for-apologize-when-you-have-to/) [Pēteris Bitāns](https://sms4smile.com/quotes/author/p-teris-bit-ns/) > [Life is short so, kiss slowly, forgive quickly, and love deeply.](https://sms4smile.com/quotes/courtney/life-is-short-so-kiss-slowly-forgive-quickly-and-love-deeply/) [Courtney](https://sms4smile.com/quotes/author/courtney/) > [Life is too short to worry about stupid things. Have fun, fall in love, and regret nothing](https://sms4smile.com/quotes/anurag-prakash-ray/life-is-too-short-to-worry-about-stupid-things-have-fun-fall-in-love/) [Anurag Prakash Ray](https://sms4smile.com/quotes/author/anurag-prakash-ray/) > [I ain't never going to apologize for a 21-point win over a state rival, ever.](https://sms4smile.com/quotes/dabo-swinney/i-ain-t-never-going-to-apologize-for-a-21-point-win-over-a-state/) [Dabo Swinney](https://sms4smile.com/quotes/author/dabo-swinney/) [Browse all 900 Apologize quotes ](https://sms4smile.com/quotes/about/apologize/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way. I want you to know that we take full responsibility, and we will work to make it right. 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