--- title: "Meaning & Key Takeaway of: The lens through which I view the media…" description: "\"The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business...." image: "https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg" --- # The lens through which I view the media world is pretty… ![“The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business.” quote by Om Malik](https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg) [Download](https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg) [Open image](https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg) > “The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business.” [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The media thrives on capturing attention; if you profit from attention, you’re in media. **In simple terms:** Media is about attention grabbing. Key Takeaway Focus on genuine value, not just attention. Themes media attention business ethics Mood critical reflective Type analytical observational When to use this quote - advertising - content creation - social media strategy - brand building Key Concepts attention economy media dynamics Questions to Reflect On - How do you balance attention with integrity? - What value do you offer beyond attention? A Different Perspective Attention alone isn’t enough without trust. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Business](https://sms4smile.com/quotes/about/business/) [Focus](https://sms4smile.com/quotes/about/focus/) [Media](https://sms4smile.com/quotes/about/media/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [“I hate the word ‘simple’. Nobody has any business to live in the world and know nothing about its ways.”](https://sms4smile.com/quotes/manju-kapur/i-hate-the-word-simple-nobody-has-any-business-to-live-in-the-world/) [Manju Kapur](https://sms4smile.com/quotes/author/manju-kapur/) > [Unfortunately, the world pays attention when the media shines a light on those in need, which is why it's so important that we maintain…](https://sms4smile.com/quotes/ertharin-cousin/unfortunately-the-world-pays-attention-when-the-media-shines-a-light/) [Ertharin Cousin](https://sms4smile.com/quotes/author/ertharin-cousin/) > [A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote…](https://sms4smile.com/quotes/chuck-d/a-lot-of-artists-have-been-persuaded-into-doing-whatever-they-can-do/) [Chuck D](https://sms4smile.com/quotes/author/chuck-d/) > [Nearly every coach I've talked with tells me that the attention you get from media and other people is the thing you miss most.…](https://sms4smile.com/quotes/bear-bryant/nearly-every-coach-i-ve-talked-with-tells-me-that-the-attention-you/) [Bear Bryant](https://sms4smile.com/quotes/author/bear-bryant/) > [The attention of the media is only caught by acts of violence... so I must perform this act of violence against myself.](https://sms4smile.com/quotes/kathy-change/the-attention-of-the-media-is-only-caught-by-acts-of-violence-so-i/) Kathy Change > [I love all this attention and this media!](https://sms4smile.com/quotes/sofia-kenin/i-love-all-this-attention-and-this-media/) [Sofia Kenin](https://sms4smile.com/quotes/author/sofia-kenin/) > [It shifted attention away from that and Ive never been someone who liked the attention from the media anyway.](https://sms4smile.com/quotes/steffi-graf/it-shifted-attention-away-from-that-and-ive-never-been-someone-who/) [Steffi Graf](https://sms4smile.com/quotes/author/steffi-graf/) > [I don't pay attention to the media. You guys can say whatever you want. At the end of the day, at the end of…](https://sms4smile.com/quotes/pablo-sandoval/i-don-t-pay-attention-to-the-media-you-guys-can-say-whatever-you-want/) [Pablo Sandoval](https://sms4smile.com/quotes/author/pablo-sandoval/) > [Usually I don't pay attention to the media, because a lot of it is just opinion.](https://sms4smile.com/quotes/minkah-fitzpatrick/usually-i-don-t-pay-attention-to-the-media-because-a-lot-of-it-is/) [Minkah Fitzpatrick](https://sms4smile.com/quotes/author/minkah-fitzpatrick/) > [It shifted attention away from that and I've never been someone who liked the attention from the media anyway.](https://sms4smile.com/quotes/steffi-graf/it-shifted-attention-away-from-that-and-i-ve-never-been-someone-who/) [Steffi Graf](https://sms4smile.com/quotes/author/steffi-graf/) > [We live in a media world simultaneously obsessed with technology and personality.](https://sms4smile.com/quotes/eric-alterman/we-live-in-a-media-world-simultaneously-obsessed-with-technology-and/) [Eric Alterman](https://sms4smile.com/quotes/author/eric-alterman/) > [People sort of take it for granted, but the more you see of the media world the more you appreciate a paper like the…](https://sms4smile.com/quotes/david-talbot/people-sort-of-take-it-for-granted-but-the-more-you-see-of-the-media/) [David Talbot](https://sms4smile.com/quotes/author/david-talbot/) > [This is God's world this is not the media's world.](https://sms4smile.com/quotes/terrell-owens/this-is-god-s-world-this-is-not-the-media-s-world/) [Terrell Owens](https://sms4smile.com/quotes/author/terrell-owens/) > [The press in India, I believe, is more free, and happily so, than perhaps media anywhere in the world. Right? Which is a good…](https://sms4smile.com/quotes/kapil-sibal/the-press-in-india-i-believe-is-more-free-and-happily-so-than-perhaps/) [Kapil Sibal](https://sms4smile.com/quotes/author/kapil-sibal/) > [I've propelled myself into the media world and I've been able to get my style of cooking across with my personality.](https://sms4smile.com/quotes/ainsley-harriott/i-ve-propelled-myself-into-the-media-world-and-i-ve-been-able-to-get/) [Ainsley Harriott](https://sms4smile.com/quotes/author/ainsley-harriott/) ## More by Om Malik > [Business, much like life, is not a movie, and not everyone gets to have a storybook ending.](https://sms4smile.com/quotes/om-malik/business-much-like-life-is-not-a-movie-and-not-everyone-gets-to-have/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I worry about Google's data ethics and about the idea of handing over the corpus of my life, but I can't deny that it…](https://sms4smile.com/quotes/om-malik/i-worry-about-google-s-data-ethics-and-about-the-idea-of-handing-over/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network…](https://sms4smile.com/quotes/om-malik/on-my-end-i-am-still-surprised-that-many-media-organizations-are/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Mindfulness is natural when you do not need to think about minor daily problems like making a living!](https://sms4smile.com/quotes/om-malik/mindfulness-is-natural-when-you-do-not-need-to-think-about-minor/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of…](https://sms4smile.com/quotes/om-malik/i-think-the-emotional-appeal-of-a-platform-is-what-works-i-think-the/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the…](https://sms4smile.com/quotes/om-malik/its-definition-can-be-a-bit-murky-but-to-me-native-advertising-is-a/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Most competition in Silicon Valley now heads toward there being one monopolistic winner.](https://sms4smile.com/quotes/om-malik/most-competition-in-silicon-valley-now-heads-toward-there-being-one/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Photography has always been about capturing light.](https://sms4smile.com/quotes/om-malik/photography-has-always-been-about-capturing-light/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [The marriage of computing and connectivity without the shackles of being tethered to a location is one of the biggest disruptive forces of modern…](https://sms4smile.com/quotes/om-malik/the-marriage-of-computing-and-connectivity-without-the-shackles-of/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Sure, Google's and Apple's ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies,…](https://sms4smile.com/quotes/om-malik/sure-google-s-and-apple-s-ecosystems-look-a-little-different-but-they/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [As an online journalist, newswire journalist, newspaper writer, I wrote every day. My whole thing was, 'I have to write and report and write…](https://sms4smile.com/quotes/om-malik/as-an-online-journalist-newswire-journalist-newspaper-writer-i-wrote/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [From analog film cameras to digital cameras to iPhone cameras, it has become progressively easier to take and store photographs. Today, we don't even…](https://sms4smile.com/quotes/om-malik/from-analog-film-cameras-to-digital-cameras-to-iphone-cameras-it-has/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. If the hype leaves…](https://sms4smile.com/quotes/om-malik/a-lot-of-what-people-are-calling-artificial-intelligence-is-really/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I know I am not alone in struggling with Facebook and how we experience it through its news feed.](https://sms4smile.com/quotes/om-malik/i-know-i-am-not-alone-in-struggling-with-facebook-and-how-we/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Everybody's trying to repeat the past with the new network, with new devices and new tools. Why not make something brand-new?](https://sms4smile.com/quotes/om-malik/everybody-s-trying-to-repeat-the-past-with-the-new-network-with-new/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) [Explore all 98 Om Malik quotes ](https://sms4smile.com/quotes/author/om-malik/) ## More Attention quotes > [It appears to me that one great cause of our difference in opinion on subjects which we often discuss is that you have always…](https://sms4smile.com/quotes/david-ricardo/it-appears-to-me-that-one-great-cause-of-our-difference-in-opinion-on/) [David Ricardo](https://sms4smile.com/quotes/author/david-ricardo/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Television, radio, social media. The 24/7 news cycle plows forward mercilessly on our desks, in our cars and in our pockets. Thousands and thousands…](https://sms4smile.com/quotes/joseph-prince/television-radio-social-media-the-24-7-news-cycle-plows-forward/) [Joseph Prince](https://sms4smile.com/quotes/author/joseph-prince/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [Our inventions are wont to be pretty toys, which distract our attention from serious things. They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [ I went to a mosque in Philadelphia with \[my wife\] in December 24, 1999. And we we went to this mosque in Philly, and… ](https://sms4smile.com/quotes/mahershala-ali/i-went-to-a-mosque-in-philadelphia-with-my-wife-in-december-24-1999/) [Mahershala Ali](https://sms4smile.com/quotes/author/mahershala-ali/) > [The Harvard Business Review recently had an article called 'The Human Moment,' about how to make real contact with a person at work: ...…](https://sms4smile.com/quotes/daniel-goleman/the-harvard-business-review-recently-had-an-article-called-the-human/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [Let us thank God heartily as often as we pray that we have His Spirit in us to teach us to pray. Thanksgiving will…](https://sms4smile.com/quotes/andy-murray/let-us-thank-god-heartily-as-often-as-we-pray-that-we-have-his-spirit/) [Andy Murray](https://sms4smile.com/quotes/author/andy-murray/) > [Enlightened people live in very charged states of attention, with a tremendous power circuiting through them.](https://sms4smile.com/quotes/frederick-lenz/enlightened-people-live-in-very-charged-states-of-attention-with-a/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [We must have a welfare system that we can afford, which will mean giving greater attention to directing the welfare program toward its primary…](https://sms4smile.com/quotes/michael-portillo/we-must-have-a-welfare-system-that-we-can-afford-which-will-mean/) [Michael Portillo](https://sms4smile.com/quotes/author/michael-portillo/) > [The director's job should give you a sense of music without drawing attention to itself.](https://sms4smile.com/quotes/taylor-hackford/the-director-s-job-should-give-you-a-sense-of-music-without-drawing/) [Taylor Hackford](https://sms4smile.com/quotes/author/taylor-hackford/) [Browse all 10,153 Attention quotes ](https://sms4smile.com/quotes/about/attention/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business.", "creator": { "@type": "Person", "name": "Om Malik" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/om-malik/the-lens-through-which-i-view-the-media-world-is-pretty-simple-if-you/", "about": { "@type": "Thing", "name": "Attention" }, "@id": "https://sms4smile.com/quotes/om-malik/the-lens-through-which-i-view-the-media-world-is-pretty-simple-if-you/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg", "contentUrl": "https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg", "url": "https://sms4smile.com/quotes/i/63c/om-malik-6737_attention_the-lens-through-which-i-view-the-media_608704.jpg", "width": 1080, "height": 1080, "caption": "“The lens through which I view the media world is pretty simple: If you are in the business of sucking up…” — Om Malik", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Om Malik", "item": "https://sms4smile.com/quotes/author/om-malik/" }, { "@type": "ListItem", "position": 4, "name": "The lens through which I view...", "item": "https://sms4smile.com/quotes/om-malik/the-lens-through-which-i-view-the-media-world-is-pretty-simple-if-you/" } ], "@id": "https://sms4smile.com/quotes/om-malik/the-lens-through-which-i-view-the-media-world-is-pretty-simple-if-you/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```