--- title: "Meaning & Key Takeaway of: Some media companies that rely on…" description: "\"Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because i..." image: "https://sms4smile.com/quotes/i/e52/om-malik-6737_advertising_some-media-companies-that-rely-on-advert_2066266.jpg" --- # Some media companies that rely on advertising revenue are… ![“Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes writing.” quote by Om Malik](https://sms4smile.com/quotes/i/e52/om-malik-6737_advertising_some-media-companies-that-rely-on-advert_2066266.jpg) [Download](https://sms4smile.com/quotes/i/e52/om-malik-6737_advertising_some-media-companies-that-rely-on-advert_2066266.jpg) [Open image](https://sms4smile.com/quotes/i/e52/om-malik-6737_advertising_some-media-companies-that-rely-on-advert_2066266.jpg) > “Some media companies that rely on advertising revenue are tying journalist compensation to the traffic their story generates. It doesn't work because it de-prioritizes writing.” [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Linking journalist pay to traffic encourages clickbait, undermining depth and quality of reporting. **In simple terms:** Paying for clicks hurts serious writing. Key Takeaway Prioritize editorial standards over page views. Themes journalism ethics advertising quality incentives Mood critical concerned Type analytical commentary When to use this quote - newsrooms - online media - content strategy - advertiser relations Key Concepts media economics clickbait editorial integrity Questions to Reflect On - How can newsrooms reward depth without sacrificing revenue? - What alternatives exist to traffic‑based pay? A Different Perspective Traffic metrics don’t capture investigative value. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Media](https://sms4smile.com/quotes/about/media/) [Story](https://sms4smile.com/quotes/about/story/) [Work](https://sms4smile.com/quotes/about/work/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [All media owners want to attract advertising revenue. 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I like buying them for the…](https://sms4smile.com/quotes/ree-drummond/i-ve-set-aside-a-nice-chunk-of-my-advertising-revenue-each-month-for/) [Ree Drummond](https://sms4smile.com/quotes/author/ree-drummond/) > [“Thus it continues to bring in millions of dollars in syndication fees and advertising revenue every year - $3.1 billion total between its 1998 finale and 2014.”](https://sms4smile.com/quotes/jennifer-keishin-armstrong/thus-it-continues-to-bring-in-millions-of-dollars-in-syndication-fees/) [Jennifer Keishin Armstrong](https://sms4smile.com/quotes/author/jennifer-keishin-armstrong/) > [The major media companies are playing a defensive game, and I'm not sure I blame them. If you look at the digital revolution, you…](https://sms4smile.com/quotes/harry-e-sloan/the-major-media-companies-are-playing-a-defensive-game-and-i-m-not/) Harry E. Sloan > [The problem that we've had is four media companies run media, globally. 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They care whether they can dump those they don't like, whether because of lousy service or…](https://sms4smile.com/quotes/virginia-postrel/viewers-don-t-care-how-big-media-companies-are-they-care-whether-they/) [Virginia Postrel](https://sms4smile.com/quotes/author/virginia-postrel/) > [Media companies, under the guise of piracy, are asking congress to give them more control over fair use. Hollywood wants to control innovation.](https://sms4smile.com/quotes/anonymous/media-companies-under-the-guise-of-piracy-are-asking-congress-to-give/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Google's ability to pick winners and losers in the information world is a menace. These companies have the ability to determine which media companies…](https://sms4smile.com/quotes/franklin-foer/google-s-ability-to-pick-winners-and-losers-in-the-information-world/) [Franklin Foer](https://sms4smile.com/quotes/author/franklin-foer/) > [Size and synergies between the different segments of the company matter. As far as we are concerned, the Internet is broadening our opportunity, as…](https://sms4smile.com/quotes/rupert-murdoch/size-and-synergies-between-the-different-segments-of-the-company/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) > [I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There…](https://sms4smile.com/quotes/natalie-massenet/i-believe-that-all-brands-will-become-storytellers-editors-and/) [Natalie Massenet](https://sms4smile.com/quotes/author/natalie-massenet/) > [Most newspaper companies still have their heads in the sand, but other media companies are aggressive.](https://sms4smile.com/quotes/rupert-murdoch/most-newspaper-companies-still-have-their-heads-in-the-sand-but-other/) [Rupert Murdoch](https://sms4smile.com/quotes/author/rupert-murdoch/) ## More by Om Malik > [Business, much like life, is not a movie, and not everyone gets to have a storybook ending.](https://sms4smile.com/quotes/om-malik/business-much-like-life-is-not-a-movie-and-not-everyone-gets-to-have/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I worry about Google's data ethics and about the idea of handing over the corpus of my life, but I can't deny that it…](https://sms4smile.com/quotes/om-malik/i-worry-about-google-s-data-ethics-and-about-the-idea-of-handing-over/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network…](https://sms4smile.com/quotes/om-malik/on-my-end-i-am-still-surprised-that-many-media-organizations-are/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Mindfulness is natural when you do not need to think about minor daily problems like making a living!](https://sms4smile.com/quotes/om-malik/mindfulness-is-natural-when-you-do-not-need-to-think-about-minor/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I think the emotional appeal of a platform is what works. 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For the two companies,…](https://sms4smile.com/quotes/om-malik/sure-google-s-and-apple-s-ecosystems-look-a-little-different-but-they/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [As an online journalist, newswire journalist, newspaper writer, I wrote every day. My whole thing was, 'I have to write and report and write…](https://sms4smile.com/quotes/om-malik/as-an-online-journalist-newswire-journalist-newspaper-writer-i-wrote/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [From analog film cameras to digital cameras to iPhone cameras, it has become progressively easier to take and store photographs. Today, we don't even…](https://sms4smile.com/quotes/om-malik/from-analog-film-cameras-to-digital-cameras-to-iphone-cameras-it-has/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. 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