--- title: "Meaning & Key Takeaway of: People pay little attention to banner ads…" description: "\"People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make mar..." image: "https://sms4smile.com/quotes/i/4e8/om-malik-6737_advertising_people-pay-little-attention-to-banner-ad_2533321.jpg" --- # People pay little attention to banner ads - in fact… ![“People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.” quote by Om Malik](https://sms4smile.com/quotes/i/4e8/om-malik-6737_advertising_people-pay-little-attention-to-banner-ad_2533321.jpg) [Download](https://sms4smile.com/quotes/i/4e8/om-malik-6737_advertising_people-pay-little-attention-to-banner-ad_2533321.jpg) [Open image](https://sms4smile.com/quotes/i/4e8/om-malik-6737_advertising_people-pay-little-attention-to-banner-ad_2533321.jpg) > “People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.” [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Banner ads are widely disliked, resulting in extremely low click‑through rates that frustrate marketers. **In simple terms:** People hate banner ads, so they get few clicks. Key Takeaway Explore less intrusive advertising methods. Themes marketing advertising consumer behavior Mood critical analytical Type strategic business When to use this quote - online campaigns - website design - media buying Key Concepts ad fatigue attention economy Questions to Reflect On - How can you engage audiences without banners? - What alternatives could improve ROI? A Different Perspective Overreliance on banners can damage brand perception. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Attention](https://sms4smile.com/quotes/about/attention/) [People](https://sms4smile.com/quotes/about/people/) [Unhappy](https://sms4smile.com/quotes/about/unhappy/) ## Related quotes > [If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't…](https://sms4smile.com/quotes/jonah-peretti/if-you-look-at-the-heritage-of-the-best-advertising-you-can-make/) [Jonah Peretti](https://sms4smile.com/quotes/author/jonah-peretti/) > [“80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). 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