--- title: "Meaning & Key Takeaway of: Because Apple's corporate DNA is that of…" description: "\"Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.\" — Om Malik" image: "https://sms4smile.com/quotes/i/75f/om-malik-6737_apple_because-apple-s-corporate-dna-is-that-of_3005447.jpg" --- # Because Apple's corporate DNA is that of a hardware… ![“Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.” quote by Om Malik](https://sms4smile.com/quotes/i/75f/om-malik-6737_apple_because-apple-s-corporate-dna-is-that-of_3005447.jpg) [Download](https://sms4smile.com/quotes/i/75f/om-malik-6737_apple_because-apple-s-corporate-dna-is-that-of_3005447.jpg) [Open image](https://sms4smile.com/quotes/i/75f/om-malik-6737_apple_because-apple-s-corporate-dna-is-that-of_3005447.jpg) > “Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.” [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple’s focus on hardware drives its business decisions and product ecosystem. **In simple terms:** Apple prioritizes hardware sales. Key Takeaway Align strategies with core strengths. Themes business strategy hardware focus company culture Mood analytical critical Type observational philosophical When to use this quote - product launches - marketing plans - investment decisions Key Concepts core competency market alignment Questions to Reflect On - Is hardware focus limiting innovation? - How can Apple balance hardware and services? A Different Perspective May overlook software and services potential. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Corporate](https://sms4smile.com/quotes/about/apple-corporate-4792381/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Computers](https://sms4smile.com/quotes/about/computers/) [Corporate Dna](https://sms4smile.com/quotes/about/corporate-dna-4792384/) [Dna](https://sms4smile.com/quotes/about/dna/) [Hardware](https://sms4smile.com/quotes/about/hardware/) [Hardware Company](https://sms4smile.com/quotes/about/hardware-company-4792382/) [Hardware Sales](https://sms4smile.com/quotes/about/hardware-sales-4792383/) [Support](https://sms4smile.com/quotes/about/support/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software.](https://sms4smile.com/quotes/om-malik/apple-has-always-been-and-always-will-be-a-hardware-first-company-it/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [ \[Apple and RIM\] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you… ](https://sms4smile.com/quotes/steve-ballmer/apple-and-rim-are-probably-restricted-in-some-sense-to-a-certain/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Think about where does this stand in the experience continuum that you've been imagining, where the world's going to go.](https://sms4smile.com/quotes/hosain-rahman/think-about-where-does-this-stand-in-the-experience-continuum-that/) [Hosain Rahman](https://sms4smile.com/quotes/author/hosain-rahman/) > [What makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as…](https://sms4smile.com/quotes/douglas-rushkoff/what-makes-a-great-standalone-piece-of-hardware-is-not-the-same-thing/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [I see the world as a knowledge hardware story, and every day I'm just walking through the aisles.](https://sms4smile.com/quotes/georges-st-pierre/i-see-the-world-as-a-knowledge-hardware-story-and-every-day-i-m-just/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [I use a laptop more as a tool, as sort of the central artery. Everything goes through the digital audio card of my computer,…](https://sms4smile.com/quotes/keith-fullerton-whitman/i-use-a-laptop-more-as-a-tool-as-sort-of-the-central-artery/) [Keith Fullerton Whitman](https://sms4smile.com/quotes/author/keith-fullerton-whitman/) > [We are not intimidated by the size of the armies, or the type of hardware the US has brought.](https://sms4smile.com/quotes/saddam-hussein/we-are-not-intimidated-by-the-size-of-the-armies-or-the-type-of/) [Saddam Hussein](https://sms4smile.com/quotes/author/saddam-hussein/) > [BottleRock has these incredible VIP cabins where a chef is preparing sushi for you in your cabin or lounge decorated by Restoration Hardware.](https://sms4smile.com/quotes/michael-rapino/bottlerock-has-these-incredible-vip-cabins-where-a-chef-is-preparing/) [Michael Rapino](https://sms4smile.com/quotes/author/michael-rapino/) > [Software is more important than hardware.](https://sms4smile.com/quotes/bill-gates/software-is-more-important-than-hardware/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [By being able to write a genome and plug it into an organism, the software, if you will, changes the hardware.](https://sms4smile.com/quotes/barry-schuler/by-being-able-to-write-a-genome-and-plug-it-into-an-organism-the/) [Barry Schuler](https://sms4smile.com/quotes/author/barry-schuler/) > [The hardware and the software used in the Breakthrough project will be compatible with other telescopes around the world, so they too can search…](https://sms4smile.com/quotes/yuri-milner/the-hardware-and-the-software-used-in-the-breakthrough-project-will/) [Yuri Milner](https://sms4smile.com/quotes/author/yuri-milner/) > [In software speed to market, speed to learning is really key. In hardware if you screw it up you are dead. So accuracy really…](https://sms4smile.com/quotes/reid-hoffman/in-software-speed-to-market-speed-to-learning-is-really-key-in/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [While it is becoming increasingly obvious that the fundamental architecture of a system has a profound Influence on the quality of its human factors,…](https://sms4smile.com/quotes/lewis-m-branscomb/while-it-is-becoming-increasingly-obvious-that-the-fundamental/) [Lewis M. Branscomb](https://sms4smile.com/quotes/author/lewis-m-branscomb/) > [Everything for us is a system. We don't think about it discretely as just as a piece of hardware, or discretely as an application...…](https://sms4smile.com/quotes/hosain-rahman/everything-for-us-is-a-system-we-don-t-think-about-it-discretely-as/) [Hosain Rahman](https://sms4smile.com/quotes/author/hosain-rahman/) > [ Software gets slower faster than hardware gets faster. (Or, sometimes known by\] Grove \[the head of Intel\] giveth and Gates \[the head of Microsoft\]… ](https://sms4smile.com/quotes/niklaus-wirth/software-gets-slower-faster-than-hardware-gets-faster-or-sometimes/) [Niklaus Wirth](https://sms4smile.com/quotes/author/niklaus-wirth/) ## More by Om Malik > [Business, much like life, is not a movie, and not everyone gets to have a storybook ending.](https://sms4smile.com/quotes/om-malik/business-much-like-life-is-not-a-movie-and-not-everyone-gets-to-have/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I worry about Google's data ethics and about the idea of handing over the corpus of my life, but I can't deny that it…](https://sms4smile.com/quotes/om-malik/i-worry-about-google-s-data-ethics-and-about-the-idea-of-handing-over/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network…](https://sms4smile.com/quotes/om-malik/on-my-end-i-am-still-surprised-that-many-media-organizations-are/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Mindfulness is natural when you do not need to think about minor daily problems like making a living!](https://sms4smile.com/quotes/om-malik/mindfulness-is-natural-when-you-do-not-need-to-think-about-minor/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I think the emotional appeal of a platform is what works. 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For the two companies,…](https://sms4smile.com/quotes/om-malik/sure-google-s-and-apple-s-ecosystems-look-a-little-different-but-they/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [As an online journalist, newswire journalist, newspaper writer, I wrote every day. My whole thing was, 'I have to write and report and write…](https://sms4smile.com/quotes/om-malik/as-an-online-journalist-newswire-journalist-newspaper-writer-i-wrote/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [From analog film cameras to digital cameras to iPhone cameras, it has become progressively easier to take and store photographs. Today, we don't even…](https://sms4smile.com/quotes/om-malik/from-analog-film-cameras-to-digital-cameras-to-iphone-cameras-it-has/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [A lot of what people are calling 'artificial intelligence' is really data analytics - in other words, business as usual. 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I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. 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