--- title: "Meaning & Key Takeaway of: Apple continues to make ever-thinner…" description: "\"Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth ..." image: "https://sms4smile.com/quotes/i/4b6/om-malik-6737_apple_apple-continues-to-make-ever-thinner-dev_564737.jpg" --- # Apple continues to make ever-thinner devices with a… ![“Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise.” quote by Om Malik](https://sms4smile.com/quotes/i/4b6/om-malik-6737_apple_apple-continues-to-make-ever-thinner-dev_564737.jpg) [Download](https://sms4smile.com/quotes/i/4b6/om-malik-6737_apple_apple-continues-to-make-ever-thinner-dev_564737.jpg) [Open image](https://sms4smile.com/quotes/i/4b6/om-malik-6737_apple_apple-continues-to-make-ever-thinner-dev_564737.jpg) > “Apple continues to make ever-thinner devices with a superlative build and a luxurious feel. What the company has achieved beneath the surface is worth even more praise.” [Om Malik](https://sms4smile.com/quotes/author/om-malik/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple’s relentless pursuit of thinner devices showcases engineering mastery, but true value lies in durability and user experience. **In simple terms:** Thin design is impressive, yet substance matters more. Key Takeaway Prioritize durability and functionality over mere sleekness. Themes design technology consumerism Mood analytical critical Type industry philosophical When to use this quote - product development - marketing strategy - consumer purchasing decisions Key Concepts engineering aesthetics sustainability Questions to Reflect On - What trade‑offs are acceptable for sleek design? - How does build quality affect long‑term satisfaction? A Different Perspective Focusing solely on thinness can compromise repairability. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Continues](https://sms4smile.com/quotes/about/apple-continues-2977796/) [Beneath the surface](https://sms4smile.com/quotes/about/beneath-the-surface/) [Company](https://sms4smile.com/quotes/about/company/) [Devices Superlative](https://sms4smile.com/quotes/about/devices-superlative-4674395/) [Luxurious](https://sms4smile.com/quotes/about/luxurious/) [Luxurious Feel](https://sms4smile.com/quotes/about/luxurious-feel-4674396/) [More](https://sms4smile.com/quotes/about/more/) [Praise](https://sms4smile.com/quotes/about/praise/) [Technology](https://sms4smile.com/quotes/about/technology/) [Worth](https://sms4smile.com/quotes/about/worth/) ## Related quotes > [As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to…](https://sms4smile.com/quotes/douglas-rushkoff/as-apple-continues-to-release-new-styles-of-netbooks-laptops-and-even/) [Douglas Rushkoff](https://sms4smile.com/quotes/author/douglas-rushkoff/) > [Facebook, Amazon, Apple, and Microsoft are building their own versions of the future. And they get bigger and bigger.](https://sms4smile.com/quotes/om-malik/facebook-amazon-apple-and-microsoft-are-building-their-own-versions/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Sure, Google's and Apple's ecosystems look a little different, but they are meant to do pretty much the same thing. For the two companies,…](https://sms4smile.com/quotes/om-malik/sure-google-s-and-apple-s-ecosystems-look-a-little-different-but-they/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [The rich and luxurious may claim an exclusive right to those pleasures which are capable of being purchased by pelf, in which the mind…](https://sms4smile.com/quotes/johann-georg-ritter-von-zimmermann/the-rich-and-luxurious-may-claim-an-exclusive-right-to-those/) [Johann Georg Ritter von Zimmermann](https://sms4smile.com/quotes/author/johann-georg-ritter-von-zimmermann/) > [The most luxurious item is a beautiful bed and beautiful, simple sheets.](https://sms4smile.com/quotes/andre-leon-talley/the-most-luxurious-item-is-a-beautiful-bed-and-beautiful-simple-sheets/) [Andre Leon Talley](https://sms4smile.com/quotes/author/andre-leon-talley/) > [I like working in both movies and television. Television is faster, not very much rehearsal and a lot of material is shot in a…](https://sms4smile.com/quotes/juliet-landau/i-like-working-in-both-movies-and-television-television-is-faster-not/) [Juliet Landau](https://sms4smile.com/quotes/author/juliet-landau/) > [“A virtuos woman is not moved by big names and flamboyance, but only men of profound wisdom and integrity move her.”](https://sms4smile.com/quotes/michael-bassey-johnson/a-virtuos-woman-is-not-moved-by-big-names-and-flamboyance-but-only/) [Michael Bassey Johnson](https://sms4smile.com/quotes/author/michael-bassey-johnson/) > [The pleasant life is not produced by continual drinking and dancing, nor sexual intercourse, nor rare dishes of sea food and other delicacies of…](https://sms4smile.com/quotes/epicurus/the-pleasant-life-is-not-produced-by-continual-drinking-and-dancing/) [Epicurus](https://sms4smile.com/quotes/author/epicurus/) > [If you only use rich and luxurious ingredients, you end up with excess.](https://sms4smile.com/quotes/alvin-leung/if-you-only-use-rich-and-luxurious-ingredients-you-end-up-with-excess/) [Alvin Leung](https://sms4smile.com/quotes/author/alvin-leung/) > [The work under our labour grows, Luxurious by restraint.](https://sms4smile.com/quotes/john-milton/the-work-under-our-labour-grows-luxurious-by-restraint/) [John Milton](https://sms4smile.com/quotes/author/john-milton/) > [“Again I see him, leaning back in one of the luxurious chairs with which his room was furnished. I see his indolent, athletic figure;…](https://sms4smile.com/quotes/e-w-hornung/again-i-see-him-leaning-back-in-one-of-the-luxurious-chairs-with/) [E.W. Hornung](https://sms4smile.com/quotes/author/e-w-hornung/) > [Sympathy is the first great lesson which man should learn. It will be ill for him if he proceeds no farther; if his emotions…](https://sms4smile.com/quotes/thomas-noon-talfourd/sympathy-is-the-first-great-lesson-which-man-should-learn-it-will-be/) [Thomas Noon Talfourd](https://sms4smile.com/quotes/author/thomas-noon-talfourd/) > [It's my favorite thing to do: luxurious nothing.](https://sms4smile.com/quotes/haley-bennett/it-s-my-favorite-thing-to-do-luxurious-nothing/) [Haley Bennett](https://sms4smile.com/quotes/author/haley-bennett/) > [I can't be bought. I don't need to be bought. I'm not a careerist. I don't need to have a career in politics. I'm…](https://sms4smile.com/quotes/zac-goldsmith/i-can-t-be-bought-i-don-t-need-to-be-bought-i-m-not-a-careerist-i-don/) [Zac Goldsmith](https://sms4smile.com/quotes/author/zac-goldsmith/) > [It is, of course, a luxury to create art and, on top of this, to insist on expressing one's own artistic opinion. Nothing is…](https://sms4smile.com/quotes/max-beckmann/it-is-of-course-a-luxury-to-create-art-and-on-top-of-this-to-insist/) [Max Beckmann](https://sms4smile.com/quotes/author/max-beckmann/) ## More by Om Malik > [Business, much like life, is not a movie, and not everyone gets to have a storybook ending.](https://sms4smile.com/quotes/om-malik/business-much-like-life-is-not-a-movie-and-not-everyone-gets-to-have/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I worry about Google's data ethics and about the idea of handing over the corpus of my life, but I can't deny that it…](https://sms4smile.com/quotes/om-malik/i-worry-about-google-s-data-ethics-and-about-the-idea-of-handing-over/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [On my end, I am still surprised that many media organizations are unable to adapt to new media formats and, more importantly, new network…](https://sms4smile.com/quotes/om-malik/on-my-end-i-am-still-surprised-that-many-media-organizations-are/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [Mindfulness is natural when you do not need to think about minor daily problems like making a living!](https://sms4smile.com/quotes/om-malik/mindfulness-is-natural-when-you-do-not-need-to-think-about-minor/) [Om Malik](https://sms4smile.com/quotes/author/om-malik/) > [I think the emotional appeal of a platform is what works. 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I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. 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