--- title: "Meaning & Key Takeaway of: Ultimately, the purpose of a…" description: "\"“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of ..." image: "https://sms4smile.com/quotes/i/a65/olivier-blanchard-70390_crisis-management_ultimately-the-purpose-of-a-certificatio_1471247.jpg" --- # Ultimately, the purpose of a certification is to establish… ![“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This…” quote by Olivier Blanchard](https://sms4smile.com/quotes/i/a65/olivier-blanchard-70390_crisis-management_ultimately-the-purpose-of-a-certificatio_1471247.jpg) [Download](https://sms4smile.com/quotes/i/a65/olivier-blanchard-70390_crisis-management_ultimately-the-purpose-of-a-certificatio_1471247.jpg) [Open image](https://sms4smile.com/quotes/i/a65/olivier-blanchard-70390_crisis-management_ultimately-the-purpose-of-a-certificatio_1471247.jpg) > ““Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.”” [Olivier Blanchard](https://sms4smile.com/quotes/author/olivier-blanchard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Certifications should measure real expertise in specific digital functions, not vague social media skills. **In simple terms:** Certifications need clear, functional focus. Key Takeaway Design programs around concrete digital roles. Themes education digital skills certification Mood critical analytical Type professional instructional When to use this quote - Hiring - career development - training curriculum - industry standards Key Concepts Professional standards skill validation Questions to Reflect On - How can certifications stay relevant as digital roles evolve? - What core competencies should be measured? A Different Perspective May overlook interdisciplinary skills needed in fast‑changing media landscapes. ★ ★ ★ ★ ★ No ratings yet [Certification](https://sms4smile.com/quotes/about/certification-3931421/) [Certification Program](https://sms4smile.com/quotes/about/certification-program-3022137/) [Crisis management](https://sms4smile.com/quotes/about/crisis-management/) [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Discipline](https://sms4smile.com/quotes/about/discipline/) [Discipline Digital](https://sms4smile.com/quotes/about/discipline-digital-5339056/) [Kindlehighlight](https://sms4smile.com/quotes/about/kindlehighlight/) [Management](https://sms4smile.com/quotes/about/management/) [Means Certification](https://sms4smile.com/quotes/about/means-certification-5339055/) [Purpose Certification](https://sms4smile.com/quotes/about/purpose-certification-5339054/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [It's going to take about a year or two for the transfer to be completed. We have a certification program so professionals can teach…](https://sms4smile.com/quotes/pauline-oliveros/it-s-going-to-take-about-a-year-or-two-for-the-transfer-to-be/) [Pauline Oliveros](https://sms4smile.com/quotes/author/pauline-oliveros/) > [It doesn't matter if it's platinum or 10-times platinum - it's a certification that lets me know that I'm not wasting my time in…](https://sms4smile.com/quotes/mike-will-made-it/it-doesn-t-matter-if-it-s-platinum-or-10-times-platinum-it-s-a/) [Mike Will Made It](https://sms4smile.com/quotes/author/mike-will-made-it/) > [You are educated. Your certification is in your degree. You may think of it as the ticket to the good life. Let me ask…](https://sms4smile.com/quotes/tom-brokaw/you-are-educated-your-certification-is-in-your-degree-you-may-think/) [Tom Brokaw](https://sms4smile.com/quotes/author/tom-brokaw/) > [“Certification from one source or another seems to be the most important thing to people all over the world. A piece of paper from…](https://sms4smile.com/quotes/frank-zappa/certification-from-one-source-or-another-seems-to-be-the-most/) [Frank Zappa](https://sms4smile.com/quotes/author/frank-zappa/) > [“The only difference between me and a madman is that he has the certification”](https://sms4smile.com/quotes/josh-stern/the-only-difference-between-me-and-a-madman-is-that-he-has-the/) [Josh Stern](https://sms4smile.com/quotes/author/josh-stern/) > [An ideological certification to make sure that those we are admitting to our country share our values and love our people.](https://sms4smile.com/quotes/donald-trump/an-ideological-certification-to-make-sure-that-those-we-are-admitting/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [We continue to go from crisis to crisis, whether it is electricity or whether it is gas prices. We need comprehensive solutions, not patchwork…](https://sms4smile.com/quotes/scott-mcclellan/we-continue-to-go-from-crisis-to-crisis-whether-it-is-electricity-or/) [Scott McClellan](https://sms4smile.com/quotes/author/scott-mcclellan/) > [Being constantly the hub of a network of potential interruptions provides the excitement and importance of crisis management. As well as the false sense…](https://sms4smile.com/quotes/michael-foley/being-constantly-the-hub-of-a-network-of-potential-interruptions/) [Michael Foley](https://sms4smile.com/quotes/author/michael-foley/) > [Good governance is not fire-fighting or crisis-management. Instead of opting for ad-hoc solutions the need of the hour is to tackle the root cause…](https://sms4smile.com/quotes/narendra-modi/good-governance-is-not-fire-fighting-or-crisis-management-instead-of/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [There's a lot of stuff they don't teach you in the mythical editors' school. They don't teach you that you're going to have to…](https://sms4smile.com/quotes/bill-keller/there-s-a-lot-of-stuff-they-don-t-teach-you-in-the-mythical-editors/) [Bill Keller](https://sms4smile.com/quotes/author/bill-keller/) > [Foreign policy commands attention when it's crisis management. A street revolt breaks out in Egypt or Libya or Kiev and everyone asks, how should…](https://sms4smile.com/quotes/fareed-zakaria/foreign-policy-commands-attention-when-it-s-crisis-management-a/) [Fareed Zakaria](https://sms4smile.com/quotes/author/fareed-zakaria/) > [Too often, business schools teach academic crisis management theory, if that, but given the diverse and unique nature of crises, all the theory in…](https://sms4smile.com/quotes/steven-fink/too-often-business-schools-teach-academic-crisis-management-theory-if/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [I often say that good crisis management is good decision-making under stress.](https://sms4smile.com/quotes/steven-fink/i-often-say-that-good-crisis-management-is-good-decision-making-under/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [“Address the solvable first, instructs the father by way of teaching his son crisis management. That way, he counsels, there is less distraction to…](https://sms4smile.com/quotes/brian-herbert/address-the-solvable-first-instructs-the-father-by-way-of-teaching/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [Unfortunately, today's colleges and universities, and especially our business schools, do not offer pragmatic crisis management teachings.](https://sms4smile.com/quotes/steven-fink/unfortunately-today-s-colleges-and-universities-and-especially-our/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) ## More by Olivier Blanchard > [“You see, the thing about working with pirates is that they know what they are doing. They already know more than you do because…](https://sms4smile.com/quotes/olivier-blanchard/you-see-the-thing-about-working-with-pirates-is-that-they-know-what/) [Olivier Blanchard](https://sms4smile.com/quotes/author/olivier-blanchard/) > [“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers.…](https://sms4smile.com/quotes/olivier-blanchard/the-next-step-in-the-process-is-to-measure-the-impact-that-these/) [Olivier Blanchard](https://sms4smile.com/quotes/author/olivier-blanchard/) > [“Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new…](https://sms4smile.com/quotes/olivier-blanchard/myth-number-4-social-media-is-the-shiny-new-thing-two-years-from-now/) [Olivier Blanchard](https://sms4smile.com/quotes/author/olivier-blanchard/) [Explore all 4 Olivier Blanchard quotes ](https://sms4smile.com/quotes/author/olivier-blanchard/) ## More Crisis management quotes > [Unfortunately, today's colleges and universities, and especially our business schools, do not offer pragmatic crisis management teachings.](https://sms4smile.com/quotes/steven-fink/unfortunately-today-s-colleges-and-universities-and-especially-our/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [“Address the solvable first, instructs the father by way of teaching his son crisis management. That way, he counsels, there is less distraction to…](https://sms4smile.com/quotes/brian-herbert/address-the-solvable-first-instructs-the-father-by-way-of-teaching/) [Brian Herbert](https://sms4smile.com/quotes/author/brian-herbert/) > [I often say that good crisis management is good decision-making under stress.](https://sms4smile.com/quotes/steven-fink/i-often-say-that-good-crisis-management-is-good-decision-making-under/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [Too often, business schools teach academic crisis management theory, if that, but given the diverse and unique nature of crises, all the theory in…](https://sms4smile.com/quotes/steven-fink/too-often-business-schools-teach-academic-crisis-management-theory-if/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [Foreign policy commands attention when it's crisis management. A street revolt breaks out in Egypt or Libya or Kiev and everyone asks, how should…](https://sms4smile.com/quotes/fareed-zakaria/foreign-policy-commands-attention-when-it-s-crisis-management-a/) [Fareed Zakaria](https://sms4smile.com/quotes/author/fareed-zakaria/) > [There's a lot of stuff they don't teach you in the mythical editors' school. They don't teach you that you're going to have to…](https://sms4smile.com/quotes/bill-keller/there-s-a-lot-of-stuff-they-don-t-teach-you-in-the-mythical-editors/) [Bill Keller](https://sms4smile.com/quotes/author/bill-keller/) > [Good governance is not fire-fighting or crisis-management. Instead of opting for ad-hoc solutions the need of the hour is to tackle the root cause…](https://sms4smile.com/quotes/narendra-modi/good-governance-is-not-fire-fighting-or-crisis-management-instead-of/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [Being constantly the hub of a network of potential interruptions provides the excitement and importance of crisis management. As well as the false sense…](https://sms4smile.com/quotes/michael-foley/being-constantly-the-hub-of-a-network-of-potential-interruptions/) [Michael Foley](https://sms4smile.com/quotes/author/michael-foley/) > [We continue to go from crisis to crisis, whether it is electricity or whether it is gas prices. We need comprehensive solutions, not patchwork…](https://sms4smile.com/quotes/scott-mcclellan/we-continue-to-go-from-crisis-to-crisis-whether-it-is-electricity-or/) [Scott McClellan](https://sms4smile.com/quotes/author/scott-mcclellan/) > [“Instead of retreating behind the gates of their Wichita compound and leaving lawyers and crisis management professionals to handle the fallout, the enigmatic family…](https://sms4smile.com/quotes/daniel-schulman/instead-of-retreating-behind-the-gates-of-their-wichita-compound-and/) [Daniel Schulman](https://sms4smile.com/quotes/author/daniel-schulman/) > [If you don't choose to do it in leadership time up front, you do it in crisis management time down the road.](https://sms4smile.com/quotes/stephen-covey/if-you-don-t-choose-to-do-it-in-leadership-time-up-front-you-do-it-in/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [More than ever before, crisis management, reconstruction and development demand a new level of cooperation between nations, and between nations and international organisations, where…](https://sms4smile.com/quotes/jaap-de-hoop-scheffer/more-than-ever-before-crisis-management-reconstruction-and/) [Jaap de Hoop Scheffer](https://sms4smile.com/quotes/author/jaap-de-hoop-scheffer/) > [If you look at the practice of 'crisis management,' and maybe squint at it a little, you can make out in the corners of…](https://sms4smile.com/quotes/jonathan-dee/if-you-look-at-the-practice-of-crisis-management-and-maybe-squint-at/) [Jonathan Dee](https://sms4smile.com/quotes/author/jonathan-dee/) > [When I wrote my first book, Crisis Management: Planning for the Inevitable, it was endorsed by the American Management Association, and consequently was read…](https://sms4smile.com/quotes/steven-fink/when-i-wrote-my-first-book-crisis-management-planning-for-the/) [Steven Fink](https://sms4smile.com/quotes/author/steven-fink/) > [I hope to have more time to think, to look at the sky, dealing with less crisis management, to learn another language, to travel.](https://sms4smile.com/quotes/juliet-stevenson/i-hope-to-have-more-time-to-think-to-look-at-the-sky-dealing-with/) [Juliet Stevenson](https://sms4smile.com/quotes/author/juliet-stevenson/) [Browse all 25 Crisis management quotes ](https://sms4smile.com/quotes/about/crisis-management/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. 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