--- title: "Meaning & Key Takeaway of: The next step in the process is to…" description: "\"“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a ..." image: "https://sms4smile.com/quotes/i/676/olivier-blanchard-70390_business_the-next-step-in-the-process-is-to-measu_1545181.jpg" --- # The next step in the process is to measure the impact that… ![“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through…” quote by Olivier Blanchard](https://sms4smile.com/quotes/i/676/olivier-blanchard-70390_business_the-next-step-in-the-process-is-to-measu_1545181.jpg) [Download](https://sms4smile.com/quotes/i/676/olivier-blanchard-70390_business_the-next-step-in-the-process-is-to-measu_1545181.jpg) [Open image](https://sms4smile.com/quotes/i/676/olivier-blanchard-70390_business_the-next-step-in-the-process-is-to-measu_1545181.jpg) > ““The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.”” [Olivier Blanchard](https://sms4smile.com/quotes/author/olivier-blanchard/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Reach alone isn’t enough; conversion of followers into paying customers is the true metric. **In simple terms:** Measure how reach turns into sales. Key Takeaway Focus on converting audience to customers. Themes marketing conversion metrics Mood analytical strategic Type business advice When to use this quote - campaign planning - analytics - sales funnels Key Concepts customer acquisition social ROI Questions to Reflect On - How will you track conversion effectively? - What incentives turn followers into buyers? A Different Perspective Conversion can be costly and slow. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company Reach](https://sms4smile.com/quotes/about/company-reach-5762564/) [Increases Reach](https://sms4smile.com/quotes/about/increases-reach-5762566/) [Kindlehighlight](https://sms4smile.com/quotes/about/kindlehighlight/) [Measure Impact](https://sms4smile.com/quotes/about/measure-impact-2259878/) [Next step](https://sms4smile.com/quotes/about/next-step/) [Reach Strategy](https://sms4smile.com/quotes/about/reach-strategy-5762563/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Transacting Customers](https://sms4smile.com/quotes/about/transacting-customers-5762565/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [The beauty of an art project is that you cannot always measure the impact, but one day it can become clear.](https://sms4smile.com/quotes/jr/the-beauty-of-an-art-project-is-that-you-cannot-always-measure-the/) [JR](https://sms4smile.com/quotes/author/jr/) > [We're not very good at forecasting, and we don't know how to measure the impact of economic policy.](https://sms4smile.com/quotes/edgar-fiedler/we-re-not-very-good-at-forecasting-and-we-don-t-know-how-to-measure/) [Edgar Fiedler](https://sms4smile.com/quotes/author/edgar-fiedler/) > [I measure the impact I make by how harsh the attacks are. 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