--- title: "Meaning & Key Takeaway of: There's been a realization in college…" description: "\"There's been a realization in college athletics that an athletic director really is a businessman.\" — Oliver Luck" image: "https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg" --- # There's been a realization in college athletics that an… ![“There's been a realization in college athletics that an athletic director really is a businessman.” quote by Oliver Luck](https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg) [Download](https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg) [Open image](https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg) > “There's been a realization in college athletics that an athletic director really is a businessman.” [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. College sports leadership is increasingly viewed as a business role, emphasizing financial and strategic responsibilities. **In simple terms:** Athletic directors act like business executives. Key Takeaway Recognize the business side of sports. Themes sports management business leadership Mood analytical critical Type professional strategic When to use this quote - budgeting - marketing - facility development - career planning Key Concepts commercialization strategic planning Questions to Reflect On - How does business thinking impact athlete experience? - What balance is needed? A Different Perspective Business focus may reduce emphasis on athlete welfare. ★ ★ ★ ★ ★ No ratings yet [Athletic](https://sms4smile.com/quotes/about/athletic/) [Athletic Director](https://sms4smile.com/quotes/about/athletic-director-1245704/) [Businessman](https://sms4smile.com/quotes/about/businessman/) [College](https://sms4smile.com/quotes/about/college/) [College Athletics](https://sms4smile.com/quotes/about/college-athletics-1475723/) [Director](https://sms4smile.com/quotes/about/director/) [Realization](https://sms4smile.com/quotes/about/realization/) [Really Businessman](https://sms4smile.com/quotes/about/really-businessman-4079489/) [Sports](https://sms4smile.com/quotes/about/sports/) ## Related quotes > [No athletic director holds office longer than two losing football coaches.](https://sms4smile.com/quotes/robert-zuppke/no-athletic-director-holds-office-longer-than-two-losing-football/) [Robert Zuppke](https://sms4smile.com/quotes/author/robert-zuppke/) > [I'm the athletic director around here. The AD. That really stands for 'Andrew's Dad.' That's how everybody knows me nowadays.](https://sms4smile.com/quotes/oliver-luck/i-m-the-athletic-director-around-here-the-ad-that-really-stands-for/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [My decision to leave really doesn't indicate any displeasure with the NCAA. I love college athletics. I'm a big believer in that.](https://sms4smile.com/quotes/oliver-luck/my-decision-to-leave-really-doesn-t-indicate-any-displeasure-with-the/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [If there's anything my kids have taught me, it's that my general belief in the good qualities of college athletics is alive and well.](https://sms4smile.com/quotes/oliver-luck/if-there-s-anything-my-kids-have-taught-me-it-s-that-my-general/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [It wasn't popular for college athletics to embrace Title IX.](https://sms4smile.com/quotes/grant-hill/it-wasn-t-popular-for-college-athletics-to-embrace-title-ix/) [Grant Hill](https://sms4smile.com/quotes/author/grant-hill/) > [You can lose a coach every once in a while. You really need to keep an athletic director because you need a guy that's…](https://sms4smile.com/quotes/jim-boeheim/you-can-lose-a-coach-every-once-in-a-while-you-really-need-to-keep-an/) [Jim Boeheim](https://sms4smile.com/quotes/author/jim-boeheim/) > [I went to Quigley Seminary and didn't have the time for basketball because I had to catch the bus after school to get home…](https://sms4smile.com/quotes/george-mikan/i-went-to-quigley-seminary-and-didn-t-have-the-time-for-basketball/) [George Mikan](https://sms4smile.com/quotes/author/george-mikan/) > [College athletics are so entrenched and enjoyed by so many people that they will never be discontinued or substantially changed. I know that. I…](https://sms4smile.com/quotes/susan-orlean/college-athletics-are-so-entrenched-and-enjoyed-by-so-many-people/) [Susan Orlean](https://sms4smile.com/quotes/author/susan-orlean/) > [In the NBA, it's wins and losses. You don't have to deal with some of the hypocrisy of college athletics.](https://sms4smile.com/quotes/dwane-casey/in-the-nba-it-s-wins-and-losses-you-don-t-have-to-deal-with-some-of/) [Dwane Casey](https://sms4smile.com/quotes/author/dwane-casey/) > [I don't want to be the athletic director at Texas, that's not my expertise. I don't want to take wins as a football coach…](https://sms4smile.com/quotes/mack-brown/i-don-t-want-to-be-the-athletic-director-at-texas-that-s-not-my/) [Mack Brown](https://sms4smile.com/quotes/author/mack-brown/) > [Players at the top level are generally more athletic, stronger and more thoughtful. They have a quicker turn of pace but more than anything…](https://sms4smile.com/quotes/glenn-murray/players-at-the-top-level-are-generally-more-athletic-stronger-and/) [Glenn Murray](https://sms4smile.com/quotes/author/glenn-murray/) > [I love finding something. For me it's not just about the athletic challenge, it's about finding new things. When I'm not doing that in…](https://sms4smile.com/quotes/chris-sharma/i-love-finding-something-for-me-it-s-not-just-about-the-athletic/) [Chris Sharma](https://sms4smile.com/quotes/author/chris-sharma/) > [I'm pretty cautious and not very athletic, so I've only had really dumb injuries, like sprained ankles and allergic reactions. I did have to…](https://sms4smile.com/quotes/mara-wilson/i-m-pretty-cautious-and-not-very-athletic-so-i-ve-only-had-really/) [Mara Wilson](https://sms4smile.com/quotes/author/mara-wilson/) > [I had no musical or athletic ability, and I wasn't particularly good looking. Comedy was something I could do for attention.](https://sms4smile.com/quotes/doug-stanhope/i-had-no-musical-or-athletic-ability-and-i-wasn-t-particularly-good/) [Doug Stanhope](https://sms4smile.com/quotes/author/doug-stanhope/) > [There are only two options regarding commitment; you’re either in or you’re out.](https://sms4smile.com/quotes/pat-riley/there-are-only-two-options-regarding-commitment-you-re-either-in-or/) [Pat Riley](https://sms4smile.com/quotes/author/pat-riley/) ## More by Oliver Luck > [Football has always been a constant in my life and I'm excited about the unique opportunity to present America's favorite sport to fans in…](https://sms4smile.com/quotes/oliver-luck/football-has-always-been-a-constant-in-my-life-and-i-m-excited-about/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [How often do you get to build a pro football league from scratch?](https://sms4smile.com/quotes/oliver-luck/how-often-do-you-get-to-build-a-pro-football-league-from-scratch/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [In the game of football today - whether it's pro, college or even high school arguably - your quarterback play is determinative.](https://sms4smile.com/quotes/oliver-luck/in-the-game-of-football-today-whether-it-s-pro-college-or-even-high/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [There is nothing worse than sitting in a ballpark and somebody is vomiting behind you.](https://sms4smile.com/quotes/oliver-luck/there-is-nothing-worse-than-sitting-in-a-ballpark-and-somebody-is/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [Our players are our human capital and we want to make sure that, while football remains a pretty rough, tough game, that we're doing…](https://sms4smile.com/quotes/oliver-luck/our-players-are-our-human-capital-and-we-want-to-make-sure-that-while/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [What does the quarter-back do after handing off? He runs to the perimeter and blocks. Or tries to block. I tried to throw a…](https://sms4smile.com/quotes/oliver-luck/what-does-the-quarter-back-do-after-handing-off-he-runs-to-the/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [There will be relatively little in common with XFL 2001. I'll be the first to admit that the quality of the play in 2001…](https://sms4smile.com/quotes/oliver-luck/there-will-be-relatively-little-in-common-with-xfl-2001-i-ll-be-the/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [I think there's a really fine line between innovating and being gimmicky, and we're trying to stay on the proper side of that.](https://sms4smile.com/quotes/oliver-luck/i-think-there-s-a-really-fine-line-between-innovating-and-being/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [There's risk in virtually everything you do. I tend to focus more on the reward channel.](https://sms4smile.com/quotes/oliver-luck/there-s-risk-in-virtually-everything-you-do-i-tend-to-focus-more-on/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [I played years ago around a bunch of guys who hung on as long as they could, and they begin to resent the game…](https://sms4smile.com/quotes/oliver-luck/i-played-years-ago-around-a-bunch-of-guys-who-hung-on-as-long-as-they/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [We always assume that what we do is the way it should be done - that's not always the case.](https://sms4smile.com/quotes/oliver-luck/we-always-assume-that-what-we-do-is-the-way-it-should-be-done-that-s/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [I don't golf.](https://sms4smile.com/quotes/oliver-luck/i-don-t-golf/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [We have high expectations at West Virginia University for success on and off the field and as Coach Holgorsen has acknowledged to me, we…](https://sms4smile.com/quotes/oliver-luck/we-have-high-expectations-at-west-virginia-university-for-success-on/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [I imagine my experience on the business side will help - I think that probably was attractive to the N.C.A.A.](https://sms4smile.com/quotes/oliver-luck/i-imagine-my-experience-on-the-business-side-will-help-i-think-that/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [I'm a 1960 baby, and since I can recall, football has been like this. It's been a more important, more substantial part of American life.](https://sms4smile.com/quotes/oliver-luck/i-m-a-1960-baby-and-since-i-can-recall-football-has-been-like-this-it/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) [Explore all 78 Oliver Luck quotes ](https://sms4smile.com/quotes/author/oliver-luck/) ## More Athletic quotes > [There are only two options regarding commitment; you’re either in or you’re out.](https://sms4smile.com/quotes/pat-riley/there-are-only-two-options-regarding-commitment-you-re-either-in-or/) [Pat Riley](https://sms4smile.com/quotes/author/pat-riley/) > [I had no musical or athletic ability, and I wasn't particularly good looking. Comedy was something I could do for attention.](https://sms4smile.com/quotes/doug-stanhope/i-had-no-musical-or-athletic-ability-and-i-wasn-t-particularly-good/) [Doug Stanhope](https://sms4smile.com/quotes/author/doug-stanhope/) > [I'm pretty cautious and not very athletic, so I've only had really dumb injuries, like sprained ankles and allergic reactions. I did have to…](https://sms4smile.com/quotes/mara-wilson/i-m-pretty-cautious-and-not-very-athletic-so-i-ve-only-had-really/) [Mara Wilson](https://sms4smile.com/quotes/author/mara-wilson/) > [I love finding something. For me it's not just about the athletic challenge, it's about finding new things. When I'm not doing that in…](https://sms4smile.com/quotes/chris-sharma/i-love-finding-something-for-me-it-s-not-just-about-the-athletic/) [Chris Sharma](https://sms4smile.com/quotes/author/chris-sharma/) > [Players at the top level are generally more athletic, stronger and more thoughtful. They have a quicker turn of pace but more than anything…](https://sms4smile.com/quotes/glenn-murray/players-at-the-top-level-are-generally-more-athletic-stronger-and/) [Glenn Murray](https://sms4smile.com/quotes/author/glenn-murray/) > [Natural talent only determines the limits of your athletic potential. It's dedication and a willingness to discipline your life that makes you great.](https://sms4smile.com/quotes/billie-jean-king/natural-talent-only-determines-the-limits-of-your-athletic-potential/) [Billie Jean King](https://sms4smile.com/quotes/author/billie-jean-king/) > [I was very, very large as a kid and never athletic, and my home life was a little upside down and I never felt…](https://sms4smile.com/quotes/brad-garrett/i-was-very-very-large-as-a-kid-and-never-athletic-and-my-home-life/) [Brad Garrett](https://sms4smile.com/quotes/author/brad-garrett/) > [There are a lot of athletic trends that I don't have. I feel like I have a bigger heart and desire than most people…](https://sms4smile.com/quotes/peyton-hillis/there-are-a-lot-of-athletic-trends-that-i-don-t-have-i-feel-like-i/) [Peyton Hillis](https://sms4smile.com/quotes/author/peyton-hillis/) > [If you only ever give 90% in training then you will only ever give 90% when it matters.](https://sms4smile.com/quotes/michael-owen/if-you-only-ever-give-90-in-training-then-you-will-only-ever-give-90/) [Michael Owen](https://sms4smile.com/quotes/author/michael-owen/) > [Most amateurs are so worried about mis-hitting the shot or hitting it off line, they don't make an aggressive move. You'd be surprised how…](https://sms4smile.com/quotes/keegan-bradley/most-amateurs-are-so-worried-about-mis-hitting-the-shot-or-hitting-it/) [Keegan Bradley](https://sms4smile.com/quotes/author/keegan-bradley/) > [I do a lot of things well, I'm very athletic, I play against guys who are also very athletic.](https://sms4smile.com/quotes/andrew-wiggins/i-do-a-lot-of-things-well-i-m-very-athletic-i-play-against-guys-who/) [Andrew Wiggins](https://sms4smile.com/quotes/author/andrew-wiggins/) > [I do have high expectations for Alex Riley. He seems athletic, articulate and intelligent. Only time will tell how far he goes, but Riley…](https://sms4smile.com/quotes/jim-ross/i-do-have-high-expectations-for-alex-riley-he-seems-athletic/) [Jim Ross](https://sms4smile.com/quotes/author/jim-ross/) > [Love is when you realize that he's as sexy as Woody Allen, as smart as Jimmy Connors, as funny as Ralph Nader, as athletic…](https://sms4smile.com/quotes/judith-viorst/love-is-when-you-realize-that-he-s-as-sexy-as-woody-allen-as-smart-as/) [Judith Viorst](https://sms4smile.com/quotes/author/judith-viorst/) > [The five S's of sports training are: stamina, speed, strength, skill, and spirit; but the greatest of these is spirit.](https://sms4smile.com/quotes/ken-doherty/the-five-s-s-of-sports-training-are-stamina-speed-strength-skill-and/) [Ken Doherty](https://sms4smile.com/quotes/author/ken-doherty/) > [Sex, whatever else it is, is an athletic skill. The more you practice, the more you can, the more you want to, the more…](https://sms4smile.com/quotes/robert-a-heinlein/sex-whatever-else-it-is-is-an-athletic-skill-the-more-you-practice/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) [Browse all 619 Athletic quotes ](https://sms4smile.com/quotes/about/athletic/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "There's been a realization in college athletics that an athletic director really is a businessman.", "creator": { "@type": "Person", "name": "Oliver Luck" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/oliver-luck/there-s-been-a-realization-in-college-athletics-that-an-athletic/", "about": { "@type": "Thing", "name": "Athletic" }, "@id": "https://sms4smile.com/quotes/oliver-luck/there-s-been-a-realization-in-college-athletics-that-an-athletic/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg", "url": "https://sms4smile.com/quotes/i/6bb/oliver-luck-8691_athletic_there-s-been-a-realization-in-college-at_1271790.jpg", "width": 1080, "height": 1080, "caption": "“There's been a realization in college athletics that an athletic director really is a businessman.” — Oliver Luck", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Oliver Luck", "item": "https://sms4smile.com/quotes/author/oliver-luck/" }, { "@type": "ListItem", "position": 4, "name": "There's been a realization in college...", "item": "https://sms4smile.com/quotes/oliver-luck/there-s-been-a-realization-in-college-athletics-that-an-athletic/" } ], "@id": "https://sms4smile.com/quotes/oliver-luck/there-s-been-a-realization-in-college-athletics-that-an-athletic/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```