--- title: "Meaning & Key Takeaway of: Fear will keep you alive in a war. Fear…" description: "\"Fear will keep you alive in a war. Fear will keep you alive in business. There's nothing wrong with fear.\" — Norman Schwarzkopf" image: "https://sms4smile.com/quotes/i/446/norman-schwarzkopf-6969_alive_fear-will-keep-you-alive-in-a-war-fear-w_3205693.jpg" --- # Fear will keep you alive in a war. Fear will keep you… ![“Fear will keep you alive in a war. Fear will keep you alive in business. There's nothing wrong with fear.” quote by Norman Schwarzkopf](https://sms4smile.com/quotes/i/446/norman-schwarzkopf-6969_alive_fear-will-keep-you-alive-in-a-war-fear-w_3205693.jpg) [Download](https://sms4smile.com/quotes/i/446/norman-schwarzkopf-6969_alive_fear-will-keep-you-alive-in-a-war-fear-w_3205693.jpg) [Open image](https://sms4smile.com/quotes/i/446/norman-schwarzkopf-6969_alive_fear-will-keep-you-alive-in-a-war-fear-w_3205693.jpg) > “Fear will keep you alive in a war. Fear will keep you alive in business. There's nothing wrong with fear.” [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Fear is a natural survival mechanism that can motivate vigilance and decisive action in both combat and commerce. **In simple terms:** Fear can drive caution and action. Key Takeaway Use fear as a signal, not a crutch. Themes courage risk survival business Mood alert determined Type motivational strategic When to use this quote - military strategy - entrepreneurship - crisis management Key Concepts psychology motivation decision making Questions to Reflect On - How do you channel fear into productive focus? - When does fear become counterproductive? A Different Perspective Fear can also paralyze or cause reckless aggression if unchecked. ★ ★ ★ ★ ★ No ratings yet [Alive](https://sms4smile.com/quotes/about/alive/) [Business](https://sms4smile.com/quotes/about/business/) [Fear](https://sms4smile.com/quotes/about/fear/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [War](https://sms4smile.com/quotes/about/war/) ## Related quotes > [“The confirmation bias is alive and well in the business world. One example: An executive team decides on a new strategy. The team enthusiastically”](https://sms4smile.com/quotes/rolf-dobelli/the-confirmation-bias-is-alive-and-well-in-the-business-world-one/) [Rolf Dobelli](https://sms4smile.com/quotes/author/rolf-dobelli/) > [What was your greatest challenge? Staying alive as a business, staying ahead of the game, and melding my business life with my personal life.](https://sms4smile.com/quotes/lillian-vernon/what-was-your-greatest-challenge-staying-alive-as-a-business-staying/) [Lillian Vernon](https://sms4smile.com/quotes/author/lillian-vernon/) > [Fear will keep you alive; indifference won't.](https://sms4smile.com/quotes/laurell-k-hamilton/fear-will-keep-you-alive-indifference-won-t/) [Laurell K. Hamilton](https://sms4smile.com/quotes/author/laurell-k-hamilton/) > [But come here, Fear. / I am alive! / And you are so afraid / of dying.](https://sms4smile.com/quotes/joy-harjo/but-come-here-fear-i-am-alive-and-you-are-so-afraid-of-dying/) [Joy Harjo](https://sms4smile.com/quotes/author/joy-harjo/) > [Fear can keep you alive. The trick is not to let it overwhelm you. Not to let it rule you. 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Soldiers who get washed away in a rush of adrenaline don't…](https://sms4smile.com/quotes/hiroshi-sakurazaka/but-even-as-the-fear-racks-my-body-it-soothes-me-comforts-me-soldiers/) [Hiroshi Sakurazaka](https://sms4smile.com/quotes/author/hiroshi-sakurazaka/) > [He could not understand why he had needed so many words to explain what he felt in war because one was enough: fear. ~Jose…](https://sms4smile.com/quotes/gabriel-garc-a-m-rquez/he-could-not-understand-why-he-had-needed-so-many-words-to-explain/) [Gabriel Garcia Marquez](https://sms4smile.com/quotes/author/gabriel-garc-a-m-rquez/) ## More by Norman Schwarzkopf > [War is a profane thing.](https://sms4smile.com/quotes/norman-schwarzkopf/war-is-a-profane-thing/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [I am an environmentalist, but I'm not a wacko environmentalist. I believe that mankind and nature can live side-by-side for the mutual benefit of…](https://sms4smile.com/quotes/norman-schwarzkopf/i-am-an-environmentalist-but-i-m-not-a-wacko-environmentalist-i/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [Fish are a renewable resource, and one of the problems we've had is people feel obliged to catch the limit, then throw 'em in…](https://sms4smile.com/quotes/norman-schwarzkopf/fish-are-a-renewable-resource-and-one-of-the-problems-we-ve-had-is/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [You can't help someone get up a hill without getting closer to the top yourself.](https://sms4smile.com/quotes/norman-schwarzkopf/you-can-t-help-someone-get-up-a-hill-without-getting-closer-to-the/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [Tanks being deployed far forward is an indication of offensive action; tanks in depth is an indication of defensive action.](https://sms4smile.com/quotes/norman-schwarzkopf/tanks-being-deployed-far-forward-is-an-indication-of-offensive-action/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [It's nice to feel that you have a purpose.](https://sms4smile.com/quotes/norman-schwarzkopf/it-s-nice-to-feel-that-you-have-a-purpose/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [If it had been our intention to take Iraq, if it had been our intention to destroy the country, if it had been our…](https://sms4smile.com/quotes/norman-schwarzkopf/if-it-had-been-our-intention-to-take-iraq-if-it-had-been-our/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [For the entire first part of my career, I prided myself on being unflappable even in the most chaotic of circumstances.](https://sms4smile.com/quotes/norman-schwarzkopf/for-the-entire-first-part-of-my-career-i-prided-myself-on-being/) [Norman Schwarzkopf](https://sms4smile.com/quotes/author/norman-schwarzkopf/) > [More than 200 ships from 13 nations conducted over 10,000 flawless intercepts, which formed a steel wall around the waters leading to Iraq. 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