--- title: "Meaning & Key Takeaway of: We should want our advertising to be…" description: "\"We should want our advertising to be compelling.\" — Norman Pearlstine" image: "https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg" --- # We should want our advertising to be compelling. ![“We should want our advertising to be compelling.” quote by Norman Pearlstine](https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg) [Download](https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg) [Open image](https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg) > “We should want our advertising to be compelling.” [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising should aim to captivate audiences, not merely inform. **In simple terms:** Ads must be compelling and engaging. Key Takeaway Create ads that capture attention. Themes marketing creativity engagement Mood enthusiastic strategic Type marketing business When to use this quote - advertising campaigns - media planning Key Concepts audience psychology brand storytelling Practical Applications - focus on emotional impact - use strong visuals Questions to Reflect On - What makes an ad truly compelling? - How do you balance persuasion with honesty? A Different Perspective Compelling ads require authenticity. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him…](https://sms4smile.com/quotes/don-delillo/in-this-country-there-is-a-universal-third-person-the-man-we-all-want/) [Don DeLillo](https://sms4smile.com/quotes/author/don-delillo/) > [The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the…](https://sms4smile.com/quotes/charlie-ergen/the-world-is-changing-i-don-t-as-a-consumer-want-advertising-that-s/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were…](https://sms4smile.com/quotes/john-o-toole/yes-i-sell-people-things-they-don-t-need-i-can-t-however-sell-them/) [John O'Toole](https://sms4smile.com/quotes/author/john-o-toole/) > [The essence of good advertising is not to inspire hope, but to create greed.](https://sms4smile.com/quotes/charles-adams/the-essence-of-good-advertising-is-not-to-inspire-hope-but-to-create/) [Charles Adams](https://sms4smile.com/quotes/author/charles-adams/) > [Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.](https://sms4smile.com/quotes/anonymous/social-media-is-your-opportunity-to-reach-a-massive-number-of-people/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…](https://sms4smile.com/quotes/david-ogilvy/it-takes-a-big-idea-to-attract-the-attention-of-consumers-and-get/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Advertising becomes a dialogue that becomes an invitation to a relationship.](https://sms4smile.com/quotes/lester-wunderman/advertising-becomes-a-dialogue-that-becomes-an-invitation-to-a/) [Lester Wunderman](https://sms4smile.com/quotes/author/lester-wunderman/) > [Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth.…](https://sms4smile.com/quotes/tony-hsieh/branding-through-customer-service-over-the-years-the-number-one/) [Tony Hsieh](https://sms4smile.com/quotes/author/tony-hsieh/) > [I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation…](https://sms4smile.com/quotes/leo-burnett/i-have-learned-that-trying-to-guess-what-the-boss-or-the-client-wants/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something…](https://sms4smile.com/quotes/william-bernbach/forget-words-like-hard-sell-and-soft-sell-that-will-only-confuse-you/) [William Bernbach](https://sms4smile.com/quotes/author/william-bernbach/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) ## More by Norman Pearlstine > [Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.](https://sms4smile.com/quotes/norman-pearlstine/just-as-there-s-some-technologies-that-jeopardize-revenue-for/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [You learn a lot from your customers, and when your customers are also your owners, you learn even more.](https://sms4smile.com/quotes/norman-pearlstine/you-learn-a-lot-from-your-customers-and-when-your-customers-are-also/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you…](https://sms4smile.com/quotes/norman-pearlstine/the-issues-for-journalism-and-journalists-we-see-obvious-places-where/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I think there's huge room for a personality who can create a following, and that personality can be a person or a company.](https://sms4smile.com/quotes/norman-pearlstine/i-think-there-s-huge-room-for-a-personality-who-can-create-a/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I've always had an interest in geopolitics and macroeconomics.](https://sms4smile.com/quotes/norman-pearlstine/i-ve-always-had-an-interest-in-geopolitics-and-macroeconomics/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the…](https://sms4smile.com/quotes/norman-pearlstine/if-our-brands-are-going-to-be-in-print-and-on-mobile-handsets-and-in/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [The technology is not only the way we change stories, but also changing the relationship to the consumer.](https://sms4smile.com/quotes/norman-pearlstine/the-technology-is-not-only-the-way-we-change-stories-but-also/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years…](https://sms4smile.com/quotes/norman-pearlstine/native-advertising-covers-an-awful-lot-of-stuff-in-many-ways-it-s/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.](https://sms4smile.com/quotes/norman-pearlstine/i-tend-to-be-more-interested-in-the-trend-pieces-than-who-got-a/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I'm much more optimistic about the future than I probably was.](https://sms4smile.com/quotes/norman-pearlstine/i-m-much-more-optimistic-about-the-future-than-i-probably-was/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in…](https://sms4smile.com/quotes/norman-pearlstine/yes-there-may-be-some-convergence-to-what-you-see-on-a-screen-that-s/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [There are newsweeklies that are dead. Some may still be walking, but they're dead.](https://sms4smile.com/quotes/norman-pearlstine/there-are-newsweeklies-that-are-dead-some-may-still-be-walking-but/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [I think there's still room for compelling voices to build up and get a great following.](https://sms4smile.com/quotes/norman-pearlstine/i-think-there-s-still-room-for-compelling-voices-to-build-up-and-get/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same…](https://sms4smile.com/quotes/norman-pearlstine/if-we-can-help-an-advertiser-refine-a-message-so-it-works-for-our/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) > [You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your…](https://sms4smile.com/quotes/norman-pearlstine/you-can-t-just-reprise-the-news-you-have-to-have-journalism-that/) [Norman Pearlstine](https://sms4smile.com/quotes/author/norman-pearlstine/) [Explore all 16 Norman Pearlstine quotes ](https://sms4smile.com/quotes/author/norman-pearlstine/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We should want our advertising to be compelling.", "creator": { "@type": "Person", "name": "Norman Pearlstine" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/norman-pearlstine/we-should-want-our-advertising-to-be-compelling/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/norman-pearlstine/we-should-want-our-advertising-to-be-compelling/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg", "contentUrl": "https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg", "url": "https://sms4smile.com/quotes/i/8bf/norman-pearlstine-31299_advertising_we-should-want-our-advertising-to-be-com_127326.jpg", "width": 1080, "height": 1080, "caption": "“We should want our advertising to be compelling.” — Norman Pearlstine", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Norman Pearlstine", "item": "https://sms4smile.com/quotes/author/norman-pearlstine/" }, { "@type": "ListItem", "position": 4, "name": "We should want our advertising to...", "item": "https://sms4smile.com/quotes/norman-pearlstine/we-should-want-our-advertising-to-be-compelling/" } ], "@id": "https://sms4smile.com/quotes/norman-pearlstine/we-should-want-our-advertising-to-be-compelling/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```